Best GS1 US Podcasts (2025)

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Decoding GTIN with GS1 US - Megan Baumer - Guided PPC Podcast 57:44

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18d ago57:44

57:44

Ever had your products disapproved on Google Shopping or Amazon because of GTIN or barcode issues? In this episode, Santosh sits down with Megan Baumer, Director of Business Development at GS1 US—the official source for GTINs (Global Trade Item Numbers) and barcodes—to reveal the truth about product identifiers, why they matter for eCommerce growth…

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How Ideas Become Great Products: Inside Development, Manufacturing & Launch 40:32

1M ago40:32

40:32

In this episode, we dive into the complete product journey—from the initial spark of an idea to the moment your product finally hits the market. Joining us is Matt, our Head of Business Development at inFlow, who brings over 10 years of hands-on experience turning innovative hardware concepts into real, successful products. Matt shares firsthand st…

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Inside RetailClub: A Bold New Vision for AI and Retail 14:28

2M ago14:28

14:28

Omni Talk sits down with Krystina Gustafson, co-founder of RetailClub and former Shoptalk content chief, to talk about the new AI Deep Dive Retreat launching this September in Huntington Beach. In this candid conversation, Krystina explains how RetailClub is reinventing the retail event experience—ditching the booths and buzzwords in favor of real …

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Joor CEO on Fashion’s Supply Chain Shift, Tariffs, and Retail Tech Trends 27:56

2M ago27:56

27:56

Join Omni Talk’s Chris Walton and Anne Mezzenga as they sit down with JOOR CEO Kristin Savilia to explore how JOOR is transforming the wholesale fashion landscape. Kristin shares exclusive insights on digitizing the buyer-brand relationship, enabling smarter assortment planning, and helping independent retailers thrive globally. Learn how JOOR's Sh…

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Why Post-Purchase Communication Could Become Retail’s Next Big Differentiator 25:21

2M ago25:21

25:21

In this Spotlight Series interview, Catherine Dummitt, VP of Marketing at Narvar, explains how the post-purchase journey is evolving from a cost center to a powerful “trust center.” With insights from over 42 billion consumer interactions annually, Narvar is helping retailers rethink shipping, returns, and communication to boost loyalty, reduce cos…

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What’s Working in Google Ads in 2025 ft. Kirk Williams | GML Takeaways & Smart Agency Strategy 1:11:38

2M ago1:11:38

1:11:38

In this episode, I’m joined by Kirk Williams, founder of ZATO Marketing and one of the Top 50 Most Influential PPC Experts in 2025, as recognized by the PPC Survey. We dig into: 🔥 What’s actually working in Google Ads in 2025 🧠 Key insights from Google Marketing Live 2025 💡 Performance Max, Brand Search, and the role of AI 🏗️ How to build a lean, h…

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The Past, Present & Future Of E Ink And ESLs With Bryan Chan 32:32

3M ago32:32

32:32

🎙️ In this special Omni Talk Retail Technology Spotlight episode, Chris Walton and Anne Mezzenga sit down with Bryan Chan, Senior Director at E Ink, to explore the journey of electronic shelf labels (ESLs) and why they're finally catching fire in the U.S. Key Moments: [01:03] What is E Ink? — Origins as an MIT spinout and Kindle beginnings [2:52] W…

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Barcode Hardware Setup: Choosing the Right Scanners & Label Printers for Your Business 28:06

3M ago28:06

28:06

Barcodes are everywhere, but what do you really need to start using them effectively in your business? In this episode, we break down the essential hardware for barcoding, from scanners to label printers and everything in between. Learn the differences between stationary, handheld, and wearable barcode printers, plus key factors to consider when ch…

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Why Retailers Can't Ignore Competitive Intelligence With ClearDemand CPO Rajat Nigam 25:52

4M ago25:52

25:52

In this deep-dive Omni Talk Spotlight, Chris Walton and Anne Mezzenga are joined by Rajat Nigam, Chief Product Officer at ClearDemand, to unpack the critical role of competitive intelligence in modern retail pricing. Formerly leading pricing innovation at Amazon, Rajat explains how engineering, data quality, and normalization are central to making …

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Why Micro Fulfillment Centers (MFCs) Still Matter With Dematic & Tesco's Transcend Retail Solutions 35:29

4M ago35:29

35:29

Is microfulfillment still a viable strategy? In this new Omni Talk Spotlight, Chris and Anne sit down with Oliver Vogt, CEO of Tesco’s Transcend Retail Solutions and Danielle Dakin, Dematic's Market Development Director, to unpack everything happening with MFCs. Danielle explains how pandemic-driven hype distorted expectations (6:00), while Oliver …

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FSMA & The Future Of Food Safety Explained With Angela Fernandez Of GS1 US 27:53

4M ago27:53

27:53

Chris and Anne sit down with Angela Fernandez, SVP at GS1 US, to dive deep into the Food Safety Modernization Act (FSMA) and the massive shifts underway in food traceability. Angela explains: (6:27) The history of FSMA and how new regulations are reshaping the food industry (8:40) The crucial role of digital traceability (13:12) Why compliance is e…

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EP82 -Why PMax Sucks and How to Make It Suck Less - Google Ads Podcast 1:03:05

4M ago1:03:05

1:03:05

Why PMax sucks… and how to make it suck less 🤷‍♂️ I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max. We discussed: 🔍 Why PMax feels like a black box (and why that’s a problem) 🧠 Why Meta Ads still wins when it comes to creative testing …

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Ep81 Let's Dive Inside Google Ads with Jyll Saskin Gales 1:04:25

4M ago1:04:25

1:04:25

Join me for a powerhouse conversation with none other than Jyll Saskin Gales, Google Ads Coach and Founder of Inside Google Ads – just days before the release of her much-anticipated book “Inside Google Ads”! Whether you’re running your own ads, part of a PPC team, or just want to stay ahead of the curve—this is one live session you don’t want to m…

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Ep80- Google Ads Podcast with Frederick Vallaeys, OPTMYZR 1:01:43

5M ago1:01:43

1:01:43

🚀 Google Ads Insights with Frederick Vallaeys | Optmyzr 🎯 Google Ads expert Frederick Vallaeys shares tips on AI, automation, and campaign optimization. Don’t miss it! 🎧By Santhosh K

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Mastering Inventory Management for Manufacturers 25:44

5M ago25:44

25:44

If you’re new to manufacturing, inventory management can feel overwhelming—but we’re here to break it down! We’ll start with the basics of a Bill of Materials (BOM)—a detailed list of all the parts, components, and raw materials needed to make a product. We’ll also cover the role of barcoding systems in tracking inventory and how they can reduce er…

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From Home Business to a Growing Warehouse (ft. XXL Scrunchie & CO) 49:02

6M ago49:02

49:02

Join us as we chat with Tina Nguyen, the founder of XXL Scrunchie & Co. What began as a handmade Christmas gift quickly grew into a thriving business—one that even caught the attention of Dragon’s Den investors! In this episode, Tina shares her journey from a mural artist to running XXL Scrunchie in a warehouse, the challenges she’s faced, and the …

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The State of Retail Supply Chain Automation & Investment Spending with Dematic's Kim Baudry 31:31

7M ago31:31

31:31

What’s happening with retail automation in 2025? Investment in supply chain technology appears to be flattening out as retailers shift focus from large new projects to optimizing existing infrastructure. Anne and Chris sit down with Kim Baudry from Dematic to explore what this means for AI in logistics, warehouse automation, and the future of retai…

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EP 79- Google Ads Podcast with Mehdi Abbas from Solutions 8 1:13:31

7M ago1:13:31

1:13:31

In this episode of the Google Ads Podcast, we sit down with Mehdi Abbas, a Google Ads strategist from Solutions 8, to discuss the latest strategies, insights, and tips for optimizing your Google Ads campaigns. Mehdi shares his wealth of knowledge on how to effectively manage and scale campaigns, avoid common pitfalls, and stay ahead of industry tre…

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Ep78- Google Ads Podcast with Austin LeClear, Co-Founder of @growmyads 1:24:31

7M ago1:24:31

1:24:31

Tune in to an exciting episode of the Google Ads Empower Hour with Austin LeClear, Co-Founder of @growmyads! 🚀 Austin brings his expertise in Google Ads to the table, sharing valuable insights on campaign scaling, optimization, and driving results for your business. Whether you're just starting out or you're a seasoned pro, this episode is filled w…

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The Future Of Retail Robotics: How Simbe's Tally Is Transforming Store Operations With Simbe CEO Brad Bogolea 37:58

8M ago37:58

37:58

Join Chris and Anne as they interview Simbe Robotics CEO Brad Bogolea for an in-depth discussion about how retail robotics are revolutionizing store operations. Learn how Simbe's Tally robot reduces out-of-stocks by 60%, improves inventory accuracy, why both store associates and customers are embracing the use of robotics, and discover why 2025 cou…

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Private Brands 101: Kirkland, Target, Walmart & More 41:42

9M ago41:42

41:42

In this episode of the Omni Talk Retail Spotlight Series Podcast, hosts Chris Walton and Anne Mezzenga dive into the world of private brands with special guests Brandon Warren and Bethany Davis of the Barcode Group. Discover why private brands are crucial to retail growth, who’s winning the private label game, and how retailers like Costco, Walmart…

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Startups, Investors & A Whole Host Of Innovation: What To Expect From Manifest Vegas 2025 17:30

9M ago17:30

17:30

In this episode, Chris and Anne sit down with Pam Simon, EVP and Conference Chair of Manifest , to discuss the must-attend event for global supply chain and logistics professionals. Learn about the exciting lineup of startups, investors, shippers, and innovative technologies that will take center stage at the Venetian in Las Vegas, February 10-12, …

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Ep77- How to Boost PPC Success with AI-Driven Feed Optimization with the CEO of Data Feed Watch 50:39

9M ago50:39

50:39

🚀 Join Us Live: Unlock the Secrets to PPC Success with the CEO of Data Feed Watch! 🚀 We’re excited to announce an exclusive live stream with Jacques van der Wilt, founder of DataFeedWatch and a leader in shopping feed optimization. In this session, Jacques will dive into how AI is revolutionizing PPC campaigns, helping marketers optimize feeds, imp…

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Ep-76 Unlocking PPC Success with CRO A Conversation with Elijah Greenhill 59:39

9M ago59:39

59:39

In this episode, we tackle one of the most impactful yet under-discussed aspects of PPC success: Conversion Rate Optimization (CRO). Join us as I sit down with Cameron Calder, founder of Hype Digital and CRO specialist, to dive into the game-changing ways CRO can amplify PPC performance. We discuss: • The vital role CRO plays in scaling PPC campaig…

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Ep75- Scaling a Trustworthy Moving Company 28:39

9M ago28:39

28:39

Join us for an insightful podcast with James Andrew Elder, a veteran and owner of a transparent, licensed, and insured moving company, as we tackle the challenges of choosing the right movers and scaling a moving business. Discover expert tips on avoiding bait-and-switch tactics, vetting moving companies, and asking the right questions to ensure a …

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Holiday Inventory Prep to Help Avoid Stockouts and Overstocking 24:52

9M ago24:52

24:52

The holiday season is just around the corner, and for small business owners, it’s the most important time of the year! In this episode, we’ll guide you through essential strategies to prepare your inventory for the holiday rush and ensure your business is ready to thrive. Learn how to forecast demand, organize your stock, work with suppliers, and a…

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Ep74- The Challenges of Building a Successful PPC Agency. 1:08:34

10M ago1:08:34

1:08:34

Are you ready to unlock the secrets of thriving in the competitive world of pay-per-click (PPC) advertising? Join us for an exciting livestream featuring Elizabeth Greene, co-founder of Junglr. 🌟 In this dynamic session, we’ll dive into the heart of PPC advertising and tackle the unique challenges that come with building a successful agency. Whethe…

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How RFID & GreyOrange’s gStore Are Transforming Retail: Interview With Troy Siwek - Omni Talk Retail 34:34

10M ago34:34

34:34

In this Omni Talk Retail podcast episode, Chris Walton and Anne Mezzenga talk with Troy Siwek, GM and Partner at GreyOrange, to discuss how RFID technology is transforming retail. Key topics covered include: 0:08 – Opening: Discussing RFID’s impact on retail and the recent H&M store experience. 0:28 – Introducing Troy Siwek, GM and Partner at GreyO…

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How RFID & GreyOrange’s gStore Are Transforming Retail: Interview With Troy Siwek 34:34

10M ago34:34

34:34

In this Omni Talk Retail podcast episode, Chris Walton and Anne Mezzenga talk with Troy Siwek, GM and Partner at GreyOrange, to discuss how RFID technology is transforming retail. Key topics covered include: 0:08 – Opening: Discussing RFID’s impact on retail and the recent H&M store experience. 0:28 – Introducing Troy Siwek, GM and Partner at GreyO…

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How to Start and Scale Your Own HVAC Business 23:27

11M ago23:27

23:27

Are you thinking about starting your own HVAC business or taking your current one to the next level? In this episode, we dive deep into the strategies and steps you need to know to build a thriving HVAC company. From understanding the essentials of starting an HVAC business to how to effectively manage inventory and scale, this podcast covers it al…

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Ep73- How to Use Amazon PPC & DSP to Boost Sales 59:56

11M ago59:56

59:56

🚀 New Podcast Episode Announcement! 🚀 Excited to have Will Haire, Co-founder of BellaVix, on the Guided PPC Podcast! 🎙 In this episode, we’ll dive into “How to Use Amazon PPC & DSP to Boost Sales”. 📈 Why should you tune in? If you’re a Google Ads specialist or an eCommerce business owner, learning Amazon PPC strategies can give you fresh ideas to b…

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How To Maximize Your E-Commerce Success During The Holidays 31:14

11M ago31:14

31:14

Get ready for the holiday rush with this special Omni Talk Retail Spotlight episode! Chris Walton and Anne Mezzenga sit down with Natalija Pavic, the Senior Product Marketing Manager at Salesforce Commerce Cloud and host of the Commerce Cloud Innovations podcast, and Melissa Dallmeyer, the Global Leader of Enterprise & Mid-market Partnerships at Av…

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Ep72- Why Most PPC Campaigns Fail with John Horn, CEO of StubGroup - Live Google Ads Podcast by Guided PPC 1:00:10

12M ago1:00:10

1:00:10

Get ready for an exclusive live episode of the Google Ads Podcast by Guided PPC, featuring John Horn, CEO of StubGroup! 🎧 In this session, we’ll explore "Why Most PPC Campaigns Fail and How to Ensure Yours Doesn’t." John will share his expert strategies to help you avoid common pitfalls and achieve better results with your PPC campaigns. Tune in on…

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Ep71- How To Do Competitor Analysis and Research For Google Ads Campaign Planning and Strategy 36:18

12M ago36:18

36:18

🎙️ Welcome to today’s episode! We're diving into how to outshine your competitors with effective Google Ads research. Inspired by Roman Brown’s insightful question, we'll explore actionable strategies to leverage competitor intel and optimize your campaigns. 🔍 Discover how to use tools like Google Trends and Google Ads Transparency to gain valuable…

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Retail AI Strategies That Actually Turn Data Into Dollars (Lots And Lots Of Them) 36:40

12M ago36:40

36:40

Join us for our insightful conversation with Morgan Seybert, Chief Business Officer and Head of Retail at Tredence, as we explore the cutting-edge dynamics of AI-driven data analytics in retail, and, most importantly, how retailers can actually make money from them. Key moments: [0:54] Introduction to Tredence and Morgan Seybert's background [4:01]…

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Ep-70 How To Analyze Auction insights In Google Ads And Use It For Campaign Optimization 9:07

12M ago9:07

9:07

Want to supercharge your Google Ads? Tune in to our latest episode where we dive into Auction Insights and how to use them for optimizing your campaigns. Learn why Impression Share is more than just search volume—it's a game-changer for performance! We'll cover strategies to boost your ad effectiveness and uncover hidden opportunities. For more tip…

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Ep69- How To Do Keyword Research with Google Keyword Planner - 4 Case Studies 23:34

12M ago23:34

23:34

🎙️ New Podcast Episode Alert! 🎙️ We’re diving into the complexities of keyword research—it's not as simple as it seems! 🌐✨ 🔍 Discover: Why Google Ads Keyword Planner is a top choice for first-party data. How to tailor keyword research for niche markets like DTC brands. Clever strategies for finding keywords in challenging niches like Personal Injur…

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Ep68- All About Portfolio Bid Strategies in Google Ads by Guided PPC 9:48

12M ago9:48

9:48

Welcome to our latest podcast where we dive deep into Google Ads bid strategies! Discover the game-changing benefits of portfolio bid strategies, and learn how they can transform your campaigns. 📊 ----------------------------- 🚀 Ready to Boost Your Google Ads Performance? Claim your FREE Google Ads Audit today and discover opportunities to improve …

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Ep67- How To Setup PMax Insights Script by Mike Rhodes - A Step-by-Step Guide by Guided PPC 16:52

12M ago16:52

16:52

🔍 Are you auditing a Google Ads account from another agency? One common issue is overlooking the PMAX Insight script by Mike Rods for Performance Max campaigns. This often results in missed insights and suggests a lack of deeper analysis. 🎯 In this podcast episode, we’ll explain why this script is crucial and guide you through its easy setup. Learn…

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Ep66- How To Prepare for Difficult PPC Clients with Group Development Theory 18:10

12M ago18:10

18:10

Welcome to our channel! In today's podcast, we delve into the art of handling challenging PPC clients. Agency life is filled with obstacles, and being mentally and emotionally equipped to tackle difficult clients is crucial for success. Join us as we explore strategies and insights derived from real-life experiences. Learn how to navigate through t…

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From Startup to Success: The Power of Community (ft. SnaptureThis) 39:35

12M ago39:35

39:35

Join us as we sit down with Monica - the inspiring owner of SnaptureThis, a thriving gift shop known for its unique paper goods and community collaborations. She shares her journey of starting a small business from scratch, while navigating the challenges of selling her products online and managing multiple retail stores. We also dive into the back…

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Ep65- How Francis’ Life Changed With 14 Hour Google Ads Course by Guided PPC 15:13

12M ago15:13

15:13

Hey folks, buckle up for a heartwarming tale that'll inspire and uplift your spirits! In today's podcast, I'm sharing a remarkable story that unfolded in December last year. It started with an email from a passionate individual in Nigeria, deeply intrigued by my Google Ads tutorials. However, despite their burning desire to enroll in my courses, th…

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Ep64- How Gen AI Will Affect Google Ads Specialists Google Marketing Live 2024 7:59

1y ago7:59

7:59

Hey there, fellow marketers! Today, I'm thrilled to share my top takeaway from Google Marketing Live 2024: the revolutionary impact of generative AI within Google Ads. 🔍 Vidya, Google's VP and Search GM, shed light on the game-changing potential of generative AI. It's not just a buzzword; it's already reshaping the landscape of Google Ads. 💡 Here's…

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Beyond the Warehouse: Collaborative Approaches To Sustainable Retail Logistics 36:24

1y ago36:24

36:24

Join Chris and Anne for an eye-opening discussion on how how to make retail supply chains more sustainable! Our experts from Dematic, DeAnn Hargis and Danielle Dakin, dive deep into how leading companies are prioritizing their distribution centers for a greener future. Key moments include: 0:08 – Introduction and history of sustainability efforts a…

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Ep63- Scaling Google Ads For Ecommerce With Product Variants 8:53

1y ago8:53

8:53

Discover how to effectively scale your Google Ads campaigns for e-commerce by leveraging product variants. In this podcast, we'll explore strategies to optimize your ad performance, reach more potential customers, and maximize your ROI. Whether you're new to Google Ads or looking to take your e-commerce store to the next level, these tips will help…

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Ep62- Beyond Google Ads with Zach Boyette - Galactic Fed - Guided PPC Podcast 38:19

1y ago38:19

38:19

In today's podcast, we discuss things outside the box of Google Ads with Zach Boyette, Founder and Managing Partner at Galactic Fed. There will be a Q&A session as well. ----------------------------- 🚀 Ready to Boost Your Google Ads Performance? Claim your FREE Google Ads Audit today and discover opportunities to improve your campaigns and drive hi…

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Ep61-ppc.zone August 2024: Digging into the numbers ⛏️with @jyll Sophie Fell and Nissha Goenka 50:09

1y ago50:09

50:09

had a great fun on the PPC Zone Podcast, the August 2024: Digging into the numbers ⛏️with - Jyll Saskin Gales, Founder and Google Ads Coach at Inside Google Ads - Sophie Fell, Director of Paid Media at Two Trees PP - Nissha Goenka, Google Ads Trainer On ppc.zone podcast, I shared my strategy presentation "How to scale Google Ads for Ecommerce with …

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Ep60- Google Ads Rescue For DropShipping Stores In 2024 11:50

1y ago11:50

11:50

Curious if Google Ads can take your dropshipping business to the next level? Tune in as we debunk myths, share insider strategies, and reveal how to supercharge your success on the world's largest ad platform. Ready to elevate your game? Let's dive in! ----------------------------- 🚀 Ready to Boost Your Google Ads Performance? Claim your FREE Googl…

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Ep59- Google Ads Workshop for Online Business Entrepreneurs - Paid Search Ads Basics 56:54

1y ago56:54

56:54

Watch this Google Ads Workshop for Online Entrepreneurs, which was conducted via Zoom and covered Google Ads Search Ads Basics. If you are an Online Entrepreneur i.e Ecommerce Online Store owner, Small Business Owner, or even an absolute Beginner to Google Ads, you can learn: - How Google Ads works - How to use Google Keyword Planner - How to under…

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Ep58- How To Download PMax Search Terms Report In A Google Sheet 9:34

1y ago9:34

9:34

How To Download Google Performance Max Search Terms Report In A Google Sheet Learn how to download search terms from Google PMAX campaigns into a Google Sheet! In this quick tutorial, I’ll guide you step-by-step on exporting your search terms, customizing your report, and organizing your data. Perfect for optimizing your campaigns! If you find this…