Best Funnel Away Challengers Podcasts (2025)

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Lessons From Building a $100M Newsletter Empire—with Sean Griffey of Industry Dive 51:02

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1d ago51:02

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Organic needs to be your biggest channel if you want a real audience that feels connected to you.” — Sean Griffey, Indu…

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How To Save Time While Doing More: Automations with Joe Casabona 55:48

8d ago55:48

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “People think automation sounds hard. But If you do automatic bill pay, direct deposit, an email autoresponder, you're a…

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14k+ Followers in 30 Days: Recapping the GIR Growth Challenge 38:06

15d ago38:06

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. Quick note: We ran a 30-day Social Growth Challenge that we opened to the public for a $100 fee to join. But all purchasers of The Growth Vault were able to jo…

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This Newsletter Sold For $150m (And Why It Matters) 27:15

22d ago27:15

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “If you’re not exceptional at one of the Big 3 — it’s impossible to build a content business.” — Dylan quoting Matt McGa…

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9 Things Beginners Should Ignore When Starting a Newsletter 42:41

29d ago42:41

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Stop wasting time picking the ‘perfect’ newsletter tool. Just start publishing. You can always switch later." — Dylan W…

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The #1 Newsletter Metric You Need To Pay More Attention To 43:36

1M ago43:36

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “I sent this short email—and got over 200 replies—when I usually get maybe 8 to 15. It was wild." — Chenell In this epis…

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3 Steps To A Perfect Subscriber Onboarding 40:40

1M ago40:40

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “One of the worst things you can do is send new subscribers to a dead-end thank you page. That kill…

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7 Ways To Make a 'Good' Newsletter GREAT 39:14

2M ago39:14

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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Sometimes less is more. Cut the clutter and highlight the one thing that matters." — Chenell It's …

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$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel. 1:01:17

2M ago1:01:17

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Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault -------------------------- “All roads point to the email list." — Sam Vander Wielen, Sam's Sidebar In this episode, we interview Sam Vander Wielen—a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter. Sam sh…

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Recapping CEX 2025: Un-hyping AI, Community Moats, and the Future of Newsletters 44:08

2M ago44:08

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The Growth Vault is LIVE: Chenell's brand-new product —The Growth Vault— is here. Filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “If content is king, AI is storming the castle." — Darren Vesterfelt, Mighty Networks Chenell was just in Cleveland for th…

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His private newsletter with 1.5k subs earns $1M ARR 1:00:22

2M ago1:00:22

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Join our September Social Growth Challenge: https://growthinreverse.com/social -------------------------- “You have to be first—or you have to be best. That's how you win at paid content." — Nathan May, The Feed Media In this episode, we interview Nathan May, founder of The Feed Media. Nathan shares how he turned a small, private newsletter into a …

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How Chenell Got 11k Subs in 6 Months 39:10

3M ago39:10

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>> Join the 30-Days of Growth Social Challenge: https://growthinreverse.com/social -------------------------------------- “The first 6 months taught me that consistency beats everything — even if you’re not perfect." In this episode of the Growth In Reverse podcast, Dylan and Chenell rewind the clock to when Chenell was just starting her newsletter…

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5 Newsletter Growth Lessons From 2.5 Years of Publishing 41:59

3M ago41:59

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“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it." In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks, for a recent Creator Summit. In the chat, Chenell talks about why she started a newsletter — and why she chose …

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How CJ Gustafson Grew Mostly Metrics to 60k+ Subscribers & Multi‑Six‑Figures in Revenue 53:43

3M ago53:43

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The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job." — CJ Gustafson, Mostly Metrics We sit down with CJ Gustafson, former tech CFO and now full-time creator of two newsletter…

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$2k Deal Closed By AI with No Human Intervention - Kevin Jacobson Jr. and Joshua Collier, Levrg AI 39:19

3M ago39:19

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Joshua Collier and Kevin Jacobson Jr. (Co-founders of Levrg AI) join Mikael for a groundbreaking breakdown of how they helped a struggling fitness coach replace his human sales team with AI, generating 200 calls in 2 months and transforming his $20K/month business. Joshua and Kevin bring 32 years of combined sales experience and have pioneered the …

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Turning a Niche Newsletter of 30k Subs Into a Full-Time Business 1:01:21

3M ago1:01:21

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The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “You don’t need to create for everyone. You need to create for the people who value you most — and they’ll carry your newsletter further than you think." — Matt Johansen, Vulnu.com We sat down with Matt Johansen, creator of t…

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The $8.8 Million Challenge Funnel Strategy - Christian Davis, Full Stack Email Marketer 30:18

3M ago30:18

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Christian Davis (Full-Stack Email Marketer) joins Mikael for an explosive breakdown of a 7-day challenge funnel that generated $8.8 million across three launches for publishing.com. Christian, who won Russell Brunson's affiliate competition for $100M Leads by 30% and has received personal replies from both Leila and Alex Hormozi praising his copy, …

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How to Turn 1 Subscriber into 10: Get More Referrals With These Tactics 36:28

4M ago36:28

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The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “This is the underrated growth strategy every newsletter should be using.” What if every subscriber could turn into 10 more? In this episode of the Growth In Reverse podcast, Dylan and Chenell unpack one of the most underrate…

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The Funnel Behind Mike Koenigs Latest Book - Scott Conorton, CMO of The Superpower Accelerator 38:47

4M ago38:47

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Scott Conorton (CMO for Mike Koenigs) joins Mikael for an in-depth breakdown of a high-converting book funnel that generated $9,000+ from just 1,112 page views. Scott, a seasoned copywriter who started during COVID and has written controls for major brands like Up Wellness and Backyard Vitality, convinced influencer Mike Koenigs to test cold traffi…

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His Paid Newsletter Launch Drove $50k+ (and 500+ paid subs) 48:38

4M ago48:38

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“I waited to launch my paid newsletter until I had a solid strategy and felt like I’d earned it.” — Tom Orbach, Marketing Ideas Tom Orbach of MarketingIdeas.com — which recently crossed 44,000 free subscribers and over 500 paid subscribers in just the first few days after launching his paid tier — joins Chenell & Dylan to share the exact playbook h…

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Scaling eCom Revenue From $5k to $1 Million/Month with Nicholas Delgado, CEO of TNA Associates 25:59

4M ago25:59

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Nicholas Delgado (CEO of TNA Associates) joins Mikael for the premiere episode of Funnel Vision's new season to break down how he scaled a D2C skincare brand from $5,000 to $1 million per month in revenue within a year using data science and AI-driven marketing strategies. Nicholas specializes in quantitative modeling and business analytics, helpin…

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Newsletter Coaching Session: Scaling Deep Dives Into a Newsletter Growth Engine 42:30

4M ago42:30

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“$250k is when growth changes. It’s when you need systems. You usually can’t do it solo.” — Matt Gira, The Quarter Matt Gira joins Chenell & Dylan — in person — to share how he went from building underwater drones to launching The Quarter: a newsletter that deep dives into how founders grow bootstrapped businesses to $250K. This is an interview, bu…

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Your Newsletter Is Too Easy to Join — Here’s Why That’s a Problem 31:34

4M ago31:34

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“I love unsubscribes. Don’t be here if you don’t want to be here.” It is insanely easy to subscribe to a newsletter—and even MULTIPLE newsletters all at once. But is that a good thing? Should newsletter creators be more choosy when determining who signs up? We're diving into one of the most overlooked and under-discussed aspects of newsletter growt…

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9 Big Takeaways For Creators From Craft + Commerce 2025 46:40

4M ago46:40

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“The real value wasn’t in the keynotes—it was the dinners, the hikes, the casual connections.” – Dylan Redekop, first-time C+C attendee Dylan and Chenell reflect on their time at Kit's Craft + Commerce email newsletter conference for creators in Boise. But this episode isn’t just a recap — it’s a deep dive into what made the conference unforgettabl…

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From Tweets to 70k: How Jesse "Accidentally" Built a Newsletter of 70k Subscribers 47:31

5M ago47:31

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"Every time I try to be an expert, I lose readers. When I’m just me, they stick around." – Jesse J. Anderson, Extra Focus newsletter For the first time ever, Chenell & Dylan have recorded LIVE, in-person podcast episodes! Coming at you in-person from Kit Studios in Boise ID, Chenell & Dylan connect with Jesse J. Anderson—better known online as ADHD…

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Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match 25:22

5M ago25:22

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AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth. AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simulta…

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Should your newsletter have a podcast? (Our take after 6 months of episodes) 47:52

5M ago47:52

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"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell Basilio What can happen when you commit to a weekly podcast for six straight months? You're about to find out. Chenell & Dylan pull back the curtain on the Growth In Reverse podcast—sharing the behind-the-scenes of what’s worked, what hasn’t, and wha…

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Why most agencies fail at onboarding (and how to fix it) - Taylor McMaster, Founder of DOT & Company 24:46

5M ago24:46

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Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks. Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services.…

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Creators Are Flocking to Substack—but Should You Join Them? 39:21

5M ago39:21

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“You can pretty much do anything on Substack—which is good and also makes me nervous.” – Chenell Basilio We've seen a wave of creators flocking to Substack over the last month and couldn’t help but wonder... what’s really going on here? In this episode, Chenell & Dylan unpack the why we believe this migration is happening. Are creators just chasing…

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How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy 21:31

5M ago21:31

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Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship.…

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30 Creators. 30 Days. 3,700+ Subscribers: How She Did It 42:03

5M ago42:03

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"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment. In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. What started as a simple idea to improve my cross-promotions quickly …

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How He Turned a Free Google Doc into $1.2M + 18,000 Newsletter Subscribers 50:29

6M ago50:29

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Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly Richards In this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about…

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From Confusion to Clarity: How to Fix an Overwhelming Newsletter 31:12

6M ago31:12

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Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "Faceless brands are forgettable. Put your name on it. Make it human." In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥 This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter …

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Behind the Scenes of a Free 30-Day Newsletter Growth Sprint 35:15

6M ago35:15

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Get 30 proven strategies to grow and optimize your email list FREE >> "This might be the most fun I've had growing my newsletter." — Chenell And here's how Chenell's doing it. We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and …

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Steal These 5 Newsletter Growth Levers You Can Start Today 38:44

6M ago38:44

38:44

Get 30 proven strategies to grow and optimize your email list FREE >> In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder. Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract tho…

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The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time) 48:04

7M ago48:04

48:04

Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down …

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The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2 41:19

7M ago41:19

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Get 30 proven strategies to grow and optimize your email list FREE >> Three roasts are better than one! Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one…

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How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk) 25:43

7M ago25:43

25:43

Get 30 proven strategies to grow and optimize your email list FREE >> This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscri…

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From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years 45:33

7M ago45:33

45:33

Get 30 proven strategies to grow and optimize your email list FREE >> "Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the…

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One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it. 44:15

8M ago44:15

44:15

Get 30 proven strategies to grow and optimize your email list FREE >> Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter. Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers). So we thought it would be interesting to see what…

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How to Charge What You’re Worth - Jake Hundley, CEO of Evergrow Marketing 24:07

8M ago24:07

24:07

Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone …

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How to Use Text Messaging in Marketing - Bianca Blake, Co-Founder of Klickrr 23:38

8M ago23:38

23:38

Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultan…

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Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to Fix 34:41

8M ago34:41

34:41

Get 30 proven strategies to grow and optimize your email list FREE >> “The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.” (Watch this episode on YouTube -->) We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today we're roastin…

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Master the Marketing Mindset - Patrick Ward, VP of Marketing at Media.Monks 25:10

8M ago25:10

25:10

Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force. What many …

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BOFU Matters Most in B2B SaaS - Chris Roche, CEO of Catalyst Consulting 22:02

8M ago22:02

22:02

Chris Roche (CEO of Catalyst Consulting) joins Mikael to discuss the bottom of the funnel (BOFU) for B2B tech. Chris is an ex-CRO who founded his agency 3 years ago, which has now grown to over 7 figures in ARR. One hugely impressive stat about Catalyst Consulting is that Chris has been able to scale the agency to 7 figures with only around $10k sp…

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The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit 41:59

8M ago41:59

41:59

Get 30 proven strategies to grow and optimize your email list FREE >> "The future of newsletters isn’t just email." — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker…

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Brand vs Performance Marketing and Why PR Matters - Lindsey Carnett, CEO/Founder of Marketing Maven 23:05

8M ago23:05

23:05

Lindsey Carnett (CEO & Founder of Marketing Maven, Author of The Marketing Maven Method: Secrets of a Maven) joins Mikael to help agency owners differentiate between brand and performance marketing, and better understand how to approach PR. Brand Marketing & PR often get neglected in favour of performance marketing due to it being more difficult to…

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Affiliate Marketing & Why it’s Still Relevant - Robert Glazer, Founder of Acceleration Partners 22:18

8M ago22:18

22:18

Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that.…

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How to Win in The Creator Economy - Phil Ranta, COO at Fixated 22:39

8M ago22:39

22:39

Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming …

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From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff 44:55

8M ago44:55

44:55

Get 30 proven strategies to grow and optimize your email list FREE >> "I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter. It was the tiny experiment that kickstarted her newsletter jo…