Best Free Drum Lessons Podcasts (2025)

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Beyond Google: Navigating the Multi-Channel Search Revolution 31:58

Play Pause

3h ago31:58

31:58

In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers fa…

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Why Human-Centred Marketing Beats Every Algorithm 31:13

7h ago31:13

31:13

In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threaten…

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Bassist Spotlight: Joe Sanders 34:39

7d ago34:39

34:39

"Bassist extraordinaire Joe Sanders is getting his flowers from the Upright Citizens this time. Nobody plays like Joe, and his writing and collaborations are always incredible. Let's listen and share thoughts on this master!" The UC Joe Sanders playlist: https://open.spotify.com/playlist/0ASufk595TtFJygTLRQGt9?si=b1d483320c8043e7 If you like Bass -…

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Affiliate Story: From Side Hustle to Global Publisher Platform 32:32

7d ago32:32

32:32

What happens when passion meets persistence in affiliate marketing? George Sullivan turned repeated program rejections into fuel for building The Sole Supplier—a content-first publisher that now drives millions in sales across Europe's biggest fashion retailers. In this candid conversation with host Lee-Ann Johnstone, George reveals the brutal earl…

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Performance with Purpose: The Next Era of Affiliate Marketing 35:30

14d ago35:30

35:30

In this essential episode, we sit down with Florin Simovici, CEO of TrafficManager and author of the industry's most comprehensive guide to building and managing affiliate programs. With 15 years of experience across multiple verticals—from iGaming to e-commerce—Florin shares the hard-won lessons that separate scaling programs from struggling ones.…

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The Secret Formula to High-Impact Content 29:14

21d ago29:14

29:14

What if everything you've been taught about promotional content is backwards? In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a truth bomb that's making affiliate managers and content creators rethink their entire strategy: for every promotional post you pu…

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The Partnership Playbook: What This Season Taught Us 41:36

28d ago41:36

41:36

After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic alliances. Industry veterans have shared frameworks that actually work in the trenches, not theoretical m…

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Playing Melodically 15:00

1M ago15:00

15:00

By Reuben Rogers & Bob DeBoo

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The Five Step Flywheel for Growing a Successful Partnership 41:43

1M ago41:43

41:43

Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This …

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Data Partnerships: A Blueprint for Affiliate Program Success 35:11

2M ago35:11

35:11

Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship managem…

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Creating High-Value Connections: Relationship Mastery for Performance Marketers 34:28

2M ago34:28

34:28

From self-proclaimed "software engineer introvert" to confident industry connector, Julia Draghici, Co-Founder & CEO of CPV Lab and CPV ONE, has mastered the art of turning authentic relationships into business growth. In this candid conversation with host Lee-Ann Johnstone, Julia reveals how she transformed from someone who believed "building good…

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Lessons from Both Sides: Building Stronger Affiliate Relationships 27:17

2M ago27:17

27:17

This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate net…

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Partners, Not Just Payouts: What Really Makes Partnerships Work 33:14

2M ago33:14

33:14

This week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burnout in telecoms to becoming one of iGaming's most respected voices, Paul shares unfiltered insights on what separates thriving part…

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Drums & Bass Teams Pt. 5 42:53

2M ago42:53

42:53

"We're back with another drum & bass teamup focus! This time we're celebrating the connection that Larry Grenadier and Jeff Ballard have, as well as the the incredible driving force of the Rodney Whitaker and Carl Allen hookup." If you like Bass - you're in the right place! Interested in more music and practice advice? Check out Open Studio...where…

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Trust, Strategy, and Teamwork: The Foundations of Affiliate Success 37:33

2M ago37:33

37:33

From the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, Founder of Zelda Consulting and one of the original architects behind Tipico, Germany's first major sportsb…

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Why Retention Strategies Support Better Partnership Management 38:46

3M ago38:46

38:46

What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your …

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How Smart Brand Owners Win Big With The Right Affiliate Moves 40:18

3M ago40:18

40:18

Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships,…

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The Power of Walking a Mile in Your Affiliate’s Shoes: Lessons for Managers 34:43

3M ago34:43

34:43

Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running…

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Do Not Fear Mistakes 10:43

3M ago10:43

10:43

"Everybody makes "mistakes"...and there's no better way to learn! Join Bob & Reuben on this discussion of what's important to keep in mind when we have things go other than expected..." If you like Bass - you're in the right place! Interested in more music and practice advice? Check out Open Studio...where you'll find courses and much more by world…

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Building Partnerships That Last: Why Affiliates Deserve More & Operators Need to Listen 38:30

3M ago38:30

38:30

In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generat…

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Building Bulletproof Partnerships: Data, Control, Performance & Scaling 37:14

4M ago37:14

37:14

Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. In this conversation, we tackle the contentious issue of data ownership in iGaming, explor…

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Affiliate in Every Moment: Highlights & Lessons from this Season’s Guests 39:29

4M ago39:29

39:29

This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demo…

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From Outreach to Outcomes: Building Smarter Affiliate Programs 37:02

4M ago37:02

37:02

In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar af…

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Optimising Wellness Affiliate Programs with Trust, Tech & Transparency 34:58

4M ago34:58

34:58

The health and wellness sector represents one of affiliate marketing's most promising yet challenging frontiers. With heightened regulatory scrutiny, razor-thin profit margins, and an increasingly sophisticated consumer base, brands operating in this space must navigate complex compliance requirements whilst maintaining profitability. However, as A…

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Free Association - Bob's Turn 16:02

4M ago16:02

16:02

"In this episode Reuben mentions three names and has Bob respond on the spot with his thoughts. You'll have to listen to find out who gets mentioned...and to hear what Bob has to say about them!" If you like Bass - you're in the right place! Interested in more music and practice advice? Check out Open Studio...where you'll find courses and much mor…

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Traffic, Tools & Trust: How Everflow is Powering the New Affiliate Era 32:54

5M ago32:54

32:54

This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for program success, how AI will reshape affiliate management, and why transparency is becoming the foundation of profitable partner relationshi…

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The 6 Affiliate Wonders That Grow Affiliate Programs 38:13

5M ago38:13

38:13

Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies tha…

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Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers 37:50

5M ago37:50

37:50

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every s…

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Performance Meets Precision: Building Stronger Affiliate Campaigns with Data 34:51

5M ago34:51

34:51

In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every ang…

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Drum & Bass Teams Pt 4 37:33

5M ago37:33

37:33

"The connection between the bass and the drums is a deep one! In this episode we shine light on two of our favorite teams: Peter Washington/Kenny Washington and Robert Hurst/Jeff Tain Watts. Let's listen together and dig into what makes these teams so great..." Peter Washington/Kenny Washington: 1) Bill Charlap Trio "While We're Young" (Live at the…

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Why Relationships, Not Just Revenue, Drive Affiliate Growth Today 36:40

6M ago36:40

36:40

In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insig…

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Affiliate in Totality – Why Data is the Game-Changer 32:23

6M ago32:23

32:23

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage …

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Affiliate Network Strategies Reimagined: Building Better Relationships & Results 32:56

6M ago32:56

32:56

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with acco…

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From Setup to Scale: Growing Affiliate Programs the Right Way 33:32

6M ago33:32

33:32

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-tea…

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Free Association - Reuben's Turn 16:08

6M ago16:08

16:08

"This is a fun one! Bob says three names, and Reuben shares his immediate thoughts on those folks. There's a theme here, but you have to listen to find out!" If you like Bass - you're in the right place! Interested in more music and practice advice? Check out Open Studio...where you'll find courses and much more by world-class bassists like Reuben …

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Not Just a Moment: Why Affiliate Marketing is Everything 21:30

7M ago21:30

21:30

In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of custom…

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Affiliate Trends Unpacked: What We’ve Learned This Season 36:56

7M ago36:56

36:56

As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delive…

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How Big Affiliate Programs Keep Growing! 40:17

7M ago40:17

40:17

We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This convers…

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Scaling Your Affiliate Program Using Content on Performance 30:56

7M ago30:56

30:56

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to ac…

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B2B Affiliate Marketing Strategies for Global Growth 31:12

8M ago31:12

31:12

In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creati…

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Bow Bros 17:44

7M ago17:44

17:44

"Finding the right bow is a very personal journey and can be daunting. Join the Citizens as they discuss Reuben's recent search for a bow while on tour..." If you like Bass - you're in the right place! Interested in more music and practice advice? Check out Open Studio...where you'll find courses and much more by world-class bassists like Reuben Ro…

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Navigating Finance Partnerships: Insights from Finder’s Stephen Davis 31:38

8M ago31:38

31:38

In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate ma…

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Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency 31:10

8M ago31:10

31:10

In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role o…

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AI for Non-Techies: How to Leverage Automation Without Losing Creativity 34:22

8M ago34:22

34:22

In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI pro…

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How CSS Publishers Can Boost Your Affiliate Program Sales 32:26

8M ago32:26

32:26

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolut…

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Do We Need Music Theory? 12:11

8M ago12:11

12:11

"Music 'theory'....Is it helpful? Is it a crutch? Can it make you a better player? Can it stifle your creativity? Come join the Upright Citizens as we kind of say 'yes' to all of these questions!" If you like Bass - you're in the right place! Interested in more music and practice advice? Check out Open Studio...where you'll find courses and much mo…

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SEO Volatility & Affiliate Growth: How Publishers Are Adapting 32:16

9M ago32:16

32:16

In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful …

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The Art of Media Buying and How That Fits Into Your Affiliate Program 29:39

9M ago29:39

29:39

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience …

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Simplifying Complex Strategies: Growing an Audience to 25 Million Followers 33:40

9M ago33:40

33:40

In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can tr…

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The Affiliate Marketing Playbook: Key Insights from This Season's Guests 31:18

9M ago31:18

31:18

Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls …