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Foster Commerce Podcasts

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Commerce Minded

Stephen Callender

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A podcast that goes behind the scenes of ecommerce businesses and their custom online stores. We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too. All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommer ...
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Foster & Friends

Brent Foster

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Join host Brent Foster where he has peer to peer conversations with his friends. From entrepreneurs and creators to corporate soldiers and humble leaders; there is often a lot to learn and laugh about when listening to stories of others. Please join me in honoring their lives, sharing their stories, and gaining a new perspective!
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Impact with the Wayne County Area Chamber of Commerce shares the stories, voices, and vision behind the businesses, leaders, and organizations shaping Wayne County. Each month, Chamber President/CEO Melissa Vance and Director of Events Lynnette Davis sit down with local members and volunteers to discuss the work, passion, and partnerships driving progress in our community. From small business success stories to insights from our committees, every episode explores how collaboration creates re ...
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SHeCOMMERCE

Cristina Marinucci & Jacqueline Dynowski

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Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community. Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry. Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decodin ...
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Maryland's Rising Stars

Maryland Chamber of Commerce

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Maryland’s Rising Stars is a podcast series that features interviews with up-and-coming young business professionals, entrepreneurs and leaders in Maryland who are making a big impact through their work and their commitment to giving back to their communities.
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Behind every successful entrepreneur is a trail of mistakes, mishaps and regrets. This podcast is for any aspiring or current entrepreneur or leader who struggles with the idea that you have to get it right every single time in order to be successful. Who feel that they need to be perfect in order to make it. Our guests candidly share their stories of failure. And what they did in those pivotal moments of failure to step up and turn their lemons into lemonade. We learn how business owners ar ...
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Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI. Meet Your Hosts: Elena Kacan, Senior Community ...
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Show Me Your Tech Stack

Erik Christiansen, CEO & Co-Founder of Justuno

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Show Me Your Tech Stack is your new favorite marketing podcast! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno, he asks DTC merchants to pop the hood on what apps are in their tech stack to help others grow their businesses. You'll hear from breakthrough, thriving, and well-known brands about what apps they use together, what they look at when evaluating tech, & the highs (and lows) of marketing. Follow the Show Me Your Tech Stack podcast to learn about the tools powering the best ...
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This week on SHeCOMMERCE, Cristina and Jacqui sit down with Christine Foster, SVP of Strategy & Operations at 8451 and Kroger Precision Marketing (KPM), to talk about what happens when retail media stops acting like a “channel”… and starts behaving like a true commercial engine. Christine opens up about stepping into leadership after Kara Pratt bui…
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What happens when emerging leaders and experienced mentors come together? In Episode 3 of Impact: The Chamber Podcast, we sit down with Lisa Dollar and Chelse Leonard to talk about two of the Chamber’s leadership-focused programs, HYPE and WC Leads, from both sides of the experience. From navigating life as a young professional to guiding and mento…
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Welcome back to The IMPACT Podcast! In Episode 2, we sit down with Alfredo Diamond, Chair of our IMPACT Committee, and Susanna Tanner, owner of Susanna Tanner Photography — one of our amazing small business members. In this episode, Susanna shares the story of how she got started in photography, what inspires her work, and the ways she goes above a…
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In this episode of SHeCOMMERCE, Cristina and Jacqui break down the biggest power moves shaping the future of commerce, retail media, and connected consumer experiences. From holiday shopping chaos and Black Friday buzz to industry-shifting headlines (Amazon Unboxed AI updates, Kimberly-Clark x Kenvue, and women leaders making major moves), the host…
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Welcome to Episode One of SHeCOMMERCE — where power women and real talk collide in the CPG world. Hosts Cristina Marinucci and Jacqui Dynowski finally fire up the mics (and pour the drinks) for the first-ever episode — part launch party, part manifesto, and part “we’re really doing this” moment. From Halloween chaos to coffee vs. champagne rituals,…
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What happens when leadership and innovation come together? In this first episode of Impact: The Chamber Podcast, Melissa Vance talks with Dennis Alejo of Instant Web Tools and Tony Foster, Chamber Board Chair, about how digital tools, community involvement, and the Chamber’s network create powerful opportunities for local businesses. Tune in to hea…
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Episode 0: The SHeCOMMERCE Teaser – Where Power Women and Real Talk Collide Welcome to SHeCOMMERCE — the bold new podcast where power women and real talk collide in the world of commerce, media, and marketing. In this teaser episode, Cristina Marinucci and Jacqui Dynowski pull back the curtain on why they created the show — and what they’re here to…
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The Foster & Friends Podcast With Brent Foster Apple, Spotify, Youtube The Gospel Precisely, by Matthew W. Bates *Excerpts of the Intro and Chapter 1 read and commented on by Brent Foster, Host of the Foster & Friends Podcast You can order Matthew's book at the following online locations (highly recommended): Amazon or Renew.org Matthew Bates - Bio…
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81% of working adults believe employers should prioritize employee mental health, yet 77% feel it's not discussed enough. In this episode, Roxy and Elena dive into the critical intersection of mental health and workplace culture in the high-pressure world of ecommerce. They explore how to navigate the chaos of Black Friday, create a culture of open…
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Among Maryland's diverse community of changemakers, there are inspiring young professionals whose innovative solutions are transforming lives. Through the Maryland's Rising Stars podcast, presented by UnitedHealthcare, we meet these emerging leaders and learn their stories of impact and transformation. In this episode, we sit down with Wayne Dorsey…
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Subscriptions are everywhere, from streaming services to pet supplies delivery — and they’re changing the ecommerce industry in ways we couldn’t have imagined even 20 years ago. In today’s episode of Commerce Experience, Roxy and Elena examine the world of subscription models and how brands are building loyal customers (and recurring revenue stream…
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With one-click orders and two-day shipping becoming the norm, how can companies align with these consumer expectations while embracing sustainability? In today's episode of Commerce Experience, Roxy and Elena chat about the sustainability landscape in ecommerce. They highlight cost-saving and eco-friendly strategies while discussing how brands, lik…
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Online payments are rapidly becoming more seamless, and the question is: Is your brand keeping up? As consumers increasingly demand convenience, simplified payment options are not just a preference; they're reshaping the future of ecommerce transactions. In this episode of Commerce Experience, Roxy and Elena discuss the evolving landscape of online…
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Brands and retailers are experiencing a shake-up unlike any before, driven not by tech but by the growing use of weight-loss medications like Ozempic and Wegovy. With millions of Americans turning to these GLP-1 medications, supplement stores, including GNC and Vitamin Shoppe, are just a small fraction of businesses, racing to tap into the trend. I…
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Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha? In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, and Paramount are cra…
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Join host Brent Foster where he has peer to peer conversations with his friends. From entrepreneurs and creators to corporate soldiers and humble leaders; there is often a lot to learn and laugh about when listening to stories of others. Please join me in honoring their lives, sharing their stories, and gaining a new perspective! Abhishek Kambli, L…
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With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart's latest private label launch, Bettergoods,…
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In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way…
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The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman. As a high-end…
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Too many conversations about AI in commerce fail to account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and the readiness of retailers to adopt these technolo…
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Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product launches. She and Elena delve into the r…
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How are AI and data science transforming data teams’ workflows, business strategy, and the overall customer experience? Prakash Hariharabalan, Senior Director of Marketing Analytics at Signet Jewelers — an overarching umbrella company that houses Jareds, Zales, Kay Jewelers, and more — stops by the show to break down the secrets of truly leveraging…
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Discover how loyalty programs can transform customer relationships. From Sephora to Kohl's and Elf, brands are evolving to incentivize and gamify the customer journey, creating extraordinary experiences that go beyond “just perks.” In this episode, Elena and Roxy delve into the distinctions between loyalty and rewards programs and explore how to ta…
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Generative AI (GenAI) is rapidly transforming the e-commerce industry, urging forward-thinking businesses to dream bigger than ever before. Among the burgeoning areas of innovation is conversational commerce, which is increasingly becoming a dedicated budget item for marketers and merchandisers. For deeper insights into this evolving field, Elena g…
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A large market shift is happening in luxury ecommerce. Millennials and Zoomers alike are prioritizing value over brands, and with dupe culture being extremely popular amongst the younger demographic, luxury ecommerce needs help to stay relevant. Even big media outlets, like The New York Times, are noticing the change in its recent article, “Has the…
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Rachel Gertz, the visionary co-founder and director of growth and delivery at Louder Than Ten, graces today’s episode with revelations that will forever alter your perception of project management. We examine the psychological depths and cultural implications of project management, discussing how this discipline is not just about timelines and budg…
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With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand's unique online merchandising strategy is paramount. But how do you get started? In today's episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, No…
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Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is…
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In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tou…
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Today we speak with Maddie Banta, the website manager at MW Company. We’ll take a deep dive into her work for MW Company migrating several online retail websites to Craft Commerce. Maddie’s rich background spanning agency work, graphic design, development, and ecommerce, contributes to her expertise. Throughout the episode, Maddie underscores the i…
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In the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive. Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operati…
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Marketing teams run a million miles a minute, but one central focus fuels those that win — impenetrable teamwork and a customer-centric approach that focuses on curating the shopping experiences that make sense to them. This unwavering dedication to understanding and meeting the ever-changing needs of their customers sets the stage for groundbreaki…
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Listen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in e-commerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the …
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How well do you know your customers? Yes, yes, you “know them.” You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level? In today’s episode of Commerce Experience, Jillian Borde, Market…
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In the heart of Baltimore, Katie Kilby, founder of the Baltimore Military Muster and the visionary behind Reveille Grounds, is creating a transformative space for veterans and military-connected community members. Reveille Grounds, an innovative veteran engagement and impact hub that opened its doors in late 2023, goes beyond being just a shared sp…
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Elena links up with Desiree Natali, the innovative Director of Social Media at The Honey Pot Company, for a chat about community marketing, grassroots efforts, experimentation and testing, and much more. In marketing, one fundamental lesson remains true: embracing change and being open to trying new things is key. In this episode of the Commerce Ex…
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Hello Commerce Minded friends! After a lengthy hiatus of nearly five years, we're back and better than ever. Join me, Stephen Callender and Elle McSharry from Foster Commerce as we welcome Paul Babb from Maxon to the show. Paul reveals how Maxon achieved a staggering 50% market share while maintaining that crucial human touch in client relationship…
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Have you ever felt like an artist facing a blank canvas, unsure of the masterpiece within you? Tony Martinetti, a luminary in the realm of leadership and personal growth, joins us to illuminate the path to uncovering your life's work. Together, we share tales of our first meeting and the electric conversations that sparked a deep dive into the art …
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AI is the new hire you’ve always dreamed of. But the onboarding process is going to take some time. For the time being, your team’s knowledge and skillset will be the secret sauce to reaping the benefits of the AI technology that’s evolving in front of our eyes by the minute. Joining Elena on the Commerce Experience to talk about using AI in e-comm…
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Brent Foster, the host of Foster & Friends, interviews his unquie and intriguing friend, Derek Gillam, who straight-up is driving organizational success through talent and culture strategy and is the Chief People Officer at Spry, Inc. in Noblesville, Indiana. He's a Fight Club Co-Regional Leader with Brent at the Carmel, Northivew Church campus and…
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In episode two of the Maryland's Rising Stars podcast, we have the pleasure of meeting David White, an inventor and entrepreneur who is improving livestock health through innovative technology. David is the founder and CEO of Maryland-based Tomorrow’s Bio Today, a company dedicated to advancing diagnostic capabilities in veterinary medicine. A resi…
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What are the traits of a limitless leader, and how would you transform in 2024 if you tapped into this wisdom? Today, Elena is joined by Dr. Mary Hemphill, a leadership expert and development coach, author, and highly regarded communicator. She holds a PhD in Leadership Studies and has impacted nearly 50,000 leaders around the world with her transf…
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Ever dreamt of establishing a successful start-up or yearned to better grasp the fast-paced world of B2B e-commerce? This episode is your golden ticket, as we navigate the entrepreneurial seas and the complex terrain of B2B commerce with our distinguished guest, Alec Berkeley. Alec, co-founder of the e-commerce startup Bundle B2B and now the direct…
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Foster & Friends Join host Brent Foster where he has peer to peer conversations with his friends. From entrepreneurs and creators to corporate soldiers and humble leaders; there is often a lot to learn and laugh about when listening to stories of others. Please join me in honoring their lives, sharing their stories, and gaining a new perspective! -…
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Maryland has a diverse, thriving business community filled with people and organizations making our state stronger. Among them are talented young professionals making their mark, who we’ll meet through the Maryland’s Rising Stars podcast — a new podcast series from the Maryland Chamber of Commerce and presented by UnitedHealthcare. In our inaugural…
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Join host Elena Kacan in her debut episode of Commerce Experience, as she sits down with Roxy Couse (Head of Strategy at Bloomreach) and Phillip Jackson (Co-founder of Future Commerce) to discuss the intersection of pop culture and online shopping. From Taylor Swift and Travis Kelce trends to the grandma chic aesthetic, this conversation unpacks ho…
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Welcome to the all-new, Commerce Experience podcast. We're still bringing you must-hear insights, but now with a new host, Elena Kacan! Elena is a dynamic marketing strategist and community marketing manager with a passion for empowering data-driven creators and optimizers who are looking to take their game to the next level. Whether you're a seaso…
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In this episode, we’re delving into the economic growth opportunities and challenges faced by retailers across North America, with a special focus on Canada. From the influx of immigrants to the transformation of skill sets and technology investment, we explore the evolving landscape of the retail industry. We’re joined by Michael LeBlanc, Michael …
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In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey. With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — fr…
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What happens when you combine love, adventure, military service and entrepreneurship? You get the invigorating life story of Kevin and Hannah Thompson. Together they share a deep commitment to family, a passion for the outdoors, and a spirit of perseverance that has seen them through military deployments, personal health crises, and the ups and dow…
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