Best Fohr Podcasts (2025)

1
Adrian Sherwood (Big Ears Festival performer) 24:24

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2d ago24:24

24:24

Adrian Sherwood is known for his work as a producer, and while that term brings to mind those who simply put their often-subtle imprint on the recordings in which they’re involved, Sherwood’s approach is distinctive and heavily informed by the Dub music which he worked to distribute and to play as a DJ in London in the 1970’s. He has brought that s…

1
Brian Weitz (Geologist of Animal Collective) 47:18

6d ago47:18

47:18

Brian Weitz, better known as Geologist from Animal Collective, is, like the other members of that band, a voracious listener of music from a huge span of eras, cultures, and geographical locations. As can be heard in both his contributions to that band as well as his solo work, it’s all left a mark, particularly in his live performances on hurdy-gu…

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VMAs, Kamala, Love Island Marketing, & The State of Creativity w/ Nicky Reardon 38:17

6d ago38:17

38:17

In today's episode of Negronis With Nord, James has a conversation with Nicky Reardon, the host of Nicky At Night. Fresh off the VMAs, Nicky gives us insight of the his best performances, the state of creativity, and lessons to learn from Love Island from a non-watcher. And in The Final Final, James and Nicky try to name American food that are bett…

1
Taylor Swift's Engagement and Capitalizing On Life's Opportunities 10:07

21d ago10:07

10:07

In today's episode of Negronis With Nord, James talks about the meteoritic Instagram post sharing Taylor Swift and Travis Kelce's engagement. Does it have the juice to take the top spot? James expands why it's important to strike while the iron's hot in those life moments, and why it's the best time to contact Fohr. Lastly, James takes a question a…

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Copying What Works, Creator Red Flags, & Episodic Branded Content 13:11

28d ago13:11

13:11

In todays episode of Negroni's With Nord, James digs into California Governor Gavin Newsom's new social media strategy, why it works, and how to use/copy other people's voice as a guide to finding your own. Later, James talks about companies protecting human creators vs AI, and creator's red flags, and getting your boss to sign off on episodic cont…

1
Dean Wareham (Galaxie 500, Luna, Dean & Britta) 31:36

1M ago31:36

31:36

As a founding member and lead singer of Galaxie 500, it could be said Dean Wareham was present at the Big Bang of American indie/alternative/college rock in the 80’s. The band spawned both a large fanbase as well as a nascent movement that embraced the same sensibilities of atmospheric-yet-stripped down, heartfelt-but-self-aware, Velvet Underground…

1
Instagram Innovations and Labubus 12:13

1M ago12:13

12:13

In todays episode of Negroni's With Nord, James goes over the big week of new innovations from Instagram and ranks them all. What do "Reposts" allow influencers and brands to offer each other? Is the "Maps" feature dangerous? Is the "Friends Tab" even worth the trouble? Later James wonders if Labubu's are so bad that they're good? And in The Final …

1
Creators vs. AI, Dead Internet, & The Future Of Film 12:52

1M ago12:52

12:52

In todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI. Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers. Lastly, James discuss the future of cinema with the changing landscape of the industry and Gen Z and Gen Alpha creating for …

1
Ian Lynch (Lankum) (Live at Big Ears Festival) 37:11

2M ago37:11

37:11

Born and bred in Dublin, Ireland, Ian Lynch is a founding member of traditional Irish cum modernist folk band Lankum. A passionate player and supporter–as well as a keen historian–of traditional Irish music, Lynch, along with his bandmates in Lankum, bring a passionate and renewed sense of spirit to the idiom with rousing performances in which they…

1
Sydney Sweeny's Jeans, How To Avoid Being Taken For Granted, & Performance 13:31

2M ago13:31

13:31

In todays episode of Negroni's With Nord, James wants to know your take on the Sydney Sweeney American Eagle commercial that's created a stir. Was this bad marketing? Good marketing? Was it intentional? Later we talk about influencers being "taken advantage of" vs "taken for granted" and how you can avoid both by being strategic and staying top of …

1
Influencer-Owned Brands, Gen Z’s Impending Spending Power, and Cannes Hacks 10:17

2M ago10:17

10:17

In todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as they come into more spending power, and how to sneak (or not sneak) into popular advertising festivals.…

1
Victoria Shen (Live at Big Ears Festival) 39:07

2M ago39:07

39:07

Victoria Shen (also known by her performance alias Evicshen) is a San Francisco–based sound artist, experimental music performer, and instrument-maker whose work blends tactile audioworks with visceral live performance. Her practice engages deeply with the physicality and spatiality of sound, often through custom-built electronics, analog modular s…

1
Influencer Marketing Strategies (with Grace Murray Vazquez) 19:12

2M ago19:12

19:12

In todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond. Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued come…

1
Jenny Hval 39:06

2M ago39:06

39:06

A Norwegian musician, novelist, and interdisciplinary artist whose work defies easy categorization, Jenny Hval has built a reputation for music that blends experimental pop, spoken word, noise, and electronic textures—often paired with provocative lyrics exploring the politics of the body, gender identity, desire, and the intersection of art and in…

1
How Small Creators Can Use Fohr To Make Money 12:32

2M ago12:32

12:32

In todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow. In The Final Final, James tries to name some Drake songs.By Fohr

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Cannes Lions Recap 9:43

3M ago9:43

9:43

🚨 Request a free copy of Volume 3 of The Fohr Almanac of Influence: bit.ly/fohralmanacv3 James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity" In this episode, James reflects on his favorites talks, growth of the social marketing, and the level of importance creators are being s…

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Influencer Marketing Q&A Mailbag! (with Sophie Wood) 15:19

3M ago15:19

15:19

James is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer marketing, social, advertising, Fohr, etc and I'll answer it in the next episode :)" This week we dig into…

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Did We Get Our 2025 Predictions Right? Mid-Year Check-in 8:58

3M ago8:58

8:58

Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right. 0:00 - Intro: James reunites with Tim and thoughts on Guinness 02:00 - Prediction #1: TikTok will not be banned 03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs 03:26 - Prediction #3: Ozempic …

1
Jonny Greenwood (Radiohead) 24:48

3M ago24:48

24:48

Radiohead guitarist Jonny Greenwood has built a rich solo sideline as a soundtrack composer and collaborator with other artists. In this episode, he discusses how pieces by Abdel Halim Hafez, Kraftwerk and Mohamed Abdel Wahab influenced his recent album with Kuwaiti-Israeli musician Dudu Tassa.. See omnystudio.com/listener for privacy information.…

1
The 8 Mile Method 12:26

3M ago12:26

12:26

Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it. Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you. Finally, James w…

1
William Tyler (Live at Big Ears Festival 2025) 31:14

4M ago31:14

31:14

William Tyler is an American guitarist and composer known for his unique blend of fingerstyle guitar, ambient, and post-rock influences. Hailing from Nashville, Tyler's music weaves intricate, melodic soundscapes that are often both introspective and expansive. Critics have praised Tyler for his ability to evoke deep emotion through his instrumenta…

1
Why Your Views Are Down — and What You Can Actually Do About It 8:13

4M ago8:13

8:13

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shi…

1
The Art (and Data) of Choosing the Right Influencers 12:51

4M ago12:51

12:51

Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference. 00:00 - Intro 00:42 - View Question | Fohr’s Influencer Selection …

1
Benmont Tench (Tom Petty & The Heartbreakers) 35:01

4M ago35:01

35:01

Keyboardist, songwriter, and founding member of Tom Petty and the Heartbreakers Benmont Tench has been a cornerstone of one of the most beloved and commercially successful rock bands of the last four and a half decades. Known for his signature organ and piano work, Benmont has played on countless classic tracks not just with Petty, but also as a se…

1
The Key to Effectively Reaching Your Target Consumer? Influence Mapping 13:07

5M ago13:07

13:07

Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s…

1
Summiting Cringe Mountain, H&M AI Models, and Influencers in Media 9:24

5M ago9:24

9:24

Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV. As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DI…

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Haley Fohr (Circuit des Yeux) 22:52

5M ago22:52

22:52

Haley Fohr, who performs as Circuit des Yeux, is known for her hauntingly powerful voice and immersive, genre-defying sound. As Pitchfork put it, her voice is “a force of nature” that “pulses with raw emotion.” Her album -io, was hailed by The New York Times as “a deeply evocative exploration of loss, identity, and the self.” With a career marked b…

1
Dating Advice for Pitching to Brands, New 'Sinners' Movie, and Botox 10:46

5M ago10:46

10:46

Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners' Follow Fohr on instagram: instagram.com/fohr.co Follow James on instagram: instagram.com/jamesnord Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter…

1
What Do Tariffs Mean for Influencers? 9:14

5M ago9:14

9:14

Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators. Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries,…

1
Colin Greenwood (Radiohead, Nick Cave) 40:04

6M ago40:04

40:04

As a member of Radiohead since its inception over 30 years ago, Colin Greenwood’s contributions to the group, both through his bass playing and songwriting, have helped them reach ever-higher levels of artistic and commercial prominence. A soulful, clever, and inventive bass player, his parts are always noticeable due to being highly composed and c…

1
Darius Jones 37:58

6M ago37:58

37:58

Critically-acclaimed composer and saxophonist Darius Jones’s playing has been described using adjectives such as “fearless,” “riveting” and “breath-taking” from publications ranging from Pitchfork, to The Wire, to the New York Times, and has received superlatives from many other publications, as well. Currently an Assistant Professor of Music at We…

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Ikue Mori (Big Ears Festival performer) 30:43

7M ago30:43

30:43

Japanese musician and composer Ikue Mori is widely known for her innovative work in experimental electronic music. Having initially gained recognition as a drummer for the avant-garde rock band DNA with Arto Lindsay in the late 1970s, she helped define the band's distinct sound. As her career evolved, Mori transitioned to using electronics and comp…

1
Ira Kaplan (Yo La Tengo) (Big Ears Festival performer) 25:29

8M ago25:29

25:29

As close to indie rock royalty as may exist, Ira Kaplan of Yo La Tengo–a band nearing its 40th year in existence that he founded with his partner, drummer Georgia Hubley in the mid-1980’s–has recorded 17 records under that name and influenced more bands than could be named here. Simultaneously considered critics’ darlings but also having establishe…

1
Laraaji (Big Ears Festival performer) 21:59

9M ago21:59

21:59

First coming to international attention after Brian Eno heard him playing in Washington Square Park in New York City in 1979, Laraaji’s calm, meditative, and deeply spiritual work was widely heard for the first time when his Ambient 3: Day of Radiance, record was released by Eno in 1980 as the third in his “Ambient” series. A collection of his earl…

1
2025 Influencer Marketing Predictions 15:20

9M ago15:20

15:20

Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond! Agree with James’ predictions? Disagree? Think he missed something? Let u…

1
Jules Reidy (Big Ears Festival performer) 41:45

10M ago41:45

41:45

Berlin-based avant-guitarist Jules Reidy is known for creating elaborate, beautiful textures with their instrument, often in large washes of disorienting sound. As evidenced in several collaborations with previous guest of the show Oren Ambarchi, Reidy’s heavily-layered and highly-spiritual work–particularly on their newest release, Ghost/Spirit, w…

1
What Does The Election Mean For Influencer Marketing? 9:47

10M ago9:47

9:47

Welcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show! As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what…

1
Susanna 38:29

10M ago38:29

38:29

Norwegian singer Susanna, whose full name is Susanna Karolina Wallumrød, first grew to fame for her work in her group Susanna and the Magical Orchestra. Her warm, soulful, and at times ethereal voice lends both her original compositions and beautifully-rendered covers a deep source of vulnerability and humanity. First recommended to us by previous …

1
Election Day; Being a Good Pitch Person; Simplifying Your Sponsored Content 11:08

11M ago11:08

11:08

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content. 1:46 Election Day thoughts 5:51 Different sponsored …

1
Brighde Chaimbeul (Big Ears Festival performer) 27:11

11M ago27:11

27:11

Scottish piper Brìghde Chaimbeul has quickly vaulted from the traditional-music scene to an international profile, in part thanks to her recent collaboration with saxophonist/composer Colin Stetson. In this episode, she discusses how music by Allan Macdonald, the Rhodopea Kaba Trio, and Steve Reich guided her own work. She'll appear at the Big Ears…

1
A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media 33:04

11M ago33:04

33:04

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all. Follow Sol on Instagram: https://www.instag…

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A Conversation with Steffi Cao: Internet and Culture Writer 32:30

11M ago32:30

32:30

Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all. Follow Steffi on I…

1
Gregg Turkington (Neil Hamburger) 48:14

12M ago48:14

48:14

Gregg Turkington, arguably more widely known from his guise as comedian Neil Hamburger, is possibly best described as a comic himself, but also as a cultural critic and commentator. Having spent his younger years as a zine publisher, a musician in multiple bands, and running a label, he has since risen to greater prominence as a collaborator with T…

1
Green Screen Videos; The Likelihood of Virality; Timidity in Content Creation 10:47

12M ago10:47

10:47

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00 Introduction 0:28 Get your copy of The Almanac of Influence 0:57 Being Timid in Content Creation 1:48 Ho…

1
Nate Cross (Water Damage/Astral Spirits) (Big Ears Festival Performer) 40:31

12M ago40:31

40:31

Nate Cross has become a powerful force behind the scenes of contemporary American music, onstage and on record as one of the key members of drone-rock ensemble Water Damage and as the proprietor of the respected creative-music label Astral Spirits. He discusses how music by Oneida, Jim O’Rourke, and The Necks shaped his course. Water Damage will be…

1
A conversation with Tyra Booker: Social Director, Beauty Youtuber, and Content Creator 1:05:41

1y ago1:05:41

1:05:41

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video. Follow Tyra on I…

1
Fred Frith (Live at Big Ears Festival) 46:49

1y ago46:49

46:49

A household name for many decades amongst those with an interest in challenging, forward-thinking music, Fred Frith initially gained an audience through his work as the guitarist with 60’s group Henry Cow, and has since had a prolific career as a player on many recordings under his own name as well as collaborations with players ranging from Henry …

1
billy woods (Guest Host Claire Rousay), Live at Big Ears Festival 46:48

1y ago46:48

46:48

New York City-based underground hip-hop artist Billy Woods might be best known as half of duo Armand Hammer, but is also well known as a solo artist. His 2024 releaseMaps, in which he worked with beatmaker and producer Kenny Segal, earned a “Best New Music” designation from Pitchfork. On this episode, in which Woods was interviewed before a live au…

1
A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert 1:16:48

1y ago1:16:48

1:16:48

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet. Subscribe to Casey’s …

1
A conversation with Piper Phillips: Marketer, Content Creator, and Musician 38:27

1y ago38:27

38:27

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content …