The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast ...
…
continue reading
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators ...
…
continue reading

1
Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm
1:06:47
1:06:47
Play later
Play later
Lists
Like
Liked
1:06:47We’re chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers. Some o…
…
continue reading

1
Ep. 137: How iBuyFlowers Helps You Buy Farm Direct
59:49
59:49
Play later
Play later
Lists
Like
Liked
59:49In today’s BB Podcast episode (No. 137), we’re visiting with Wilfred de Wit, founder and CEO of iBuyFlowers where florists and event planners can shop online for wholesale flowers directly from 100+ farms in both the US and abroad. Will shares his background in the floral industry and the challenges he witnessed, leading to the inception of his com…
…
continue reading

1
Design, Relationships, and Giving Back: Pili Fuentes’s Floral Story
58:51
58:51
Play later
Play later
Lists
Like
Liked
58:51This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one’s craft. A key theme in …
…
continue reading

1
Ep. 136: Rachael Lunghi's Floral Business Insights
1:07:41
1:07:41
Play later
Play later
Lists
Like
Liked
1:07:41In today's BB Podcast episode (No. 136), we're visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full time. Since that time, Rachael has developed a style all…
…
continue reading

1
Streamlining and Growing Your Flower Business with Niki Irving
1:07:01
1:07:01
Play later
Play later
Lists
Like
Liked
1:07:01This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her…
…
continue reading

1
Ep. 135: The Evolution of MUD Urban Flowers
56:07
56:07
Play later
Play later
Lists
Like
Liked
56:07In today's BB Podcast episode (No. 135), we're revisiting Chloe Murray, CEO/Creative Director of MUD Urban Flowers in Glasgow, Scotland and our second guest ever back in 2017 (Ep. 3) when the BB Podcast was just getting started. When we last visited, Chloe was only a couple of months into her new business and absolutely on fire! She was seeing quic…
…
continue reading

1
Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine
1:08:20
1:08:20
Play later
Play later
Lists
Like
Liked
1:08:20Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we’re chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers. We’ll take the time to meet Adrianne and discu…
…
continue reading

1
Flowering Without Fear: The Florista, Meg Hutchinson
1:08:31
1:08:31
Play later
Play later
Lists
Like
Liked
1:08:31Today’s guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client’s vision to life. Her focus is delivering the “Wow Factor” through bespoke floral experiences that exceed expectations. In this episode we had a great time …
…
continue reading

1
Ep. 134: Rooted in Heritage: How Jamaican Roots Guide Olivee Floral
54:35
54:35
Play later
Play later
Lists
Like
Liked
54:35Building Olivee Floral In today’s BB Podcast episode (No. 134), we’re visiting with Karla Smith-Brown, founder of Olivee Floral. Karla’s inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn’t just about flowers; it’s about weaving passion, sustainability, and heritage with personal connec…
…
continue reading

1
Ep. 133: Farewell Flowers: Sustainable Options for Funeral Flowers
1:05:19
1:05:19
Play later
Play later
Lists
Like
Liked
1:05:19A Vision for Sustainable Funeral Flowers In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers. She joined forces with Gill Hodgson, founder of Flowers from the Farm, to address a need in the floral industry that is often overlooked and avoided — susta…
…
continue reading

1
Christmas Special: Charles Dickens "A Christmas Carol" 2025
29:44
29:44
Play later
Play later
Lists
Like
Liked
29:44Hello everyone! This is a special episode of The Flower Podcast. This year we’re continuing a tradition that started last year with sharing something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas…
…
continue reading

1
Selling to a Wholesaler: No Till Flowers with Scott Shepherd
1:03:09
1:03:09
Play later
Play later
Lists
Like
Liked
1:03:09I’m excited to share this week’s episode with you! Earlier this year Jenny Love, flower farmer expert and host of the No Till Flowers podcast, asked me to be a guest on her podcast to chat about working with wholesalers as a local flower farmer. Jenny asked great questions and we had a great conversation that I hope you find helpful. Hopefully thro…
…
continue reading

1
Bailey's Back: Flowers, Trends, and the Garden Club Plants Launch at Farmer Bailey
1:00:59
1:00:59
Play later
Play later
Lists
Like
Liked
1:00:59This week, we’re catching up with Bailey Hale to dive into all the exciting developments happening at Farmer Bailey. So much has unfolded over the past two years that we had to bring Bailey back on the podcast to get the inside scoop. We’ll hear about his recent tour to the Netherlands, the latest trends in cut flower plants, and their brand-new pr…
…
continue reading

1
Finding Your MVP with Ashley Fox of Ashley Fox Designs
1:06:44
1:06:44
Play later
Play later
Lists
Like
Liked
1:06:44This week, I’m joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the bea…
…
continue reading

1
Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden
1:15:17
1:15:17
Play later
Play later
Lists
Like
Liked
1:15:17Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the impo…
…
continue reading

1
Sarah Winward: Creating Weddings That Reflect Nature
1:13:38
1:13:38
Play later
Play later
Lists
Like
Liked
1:13:38Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times Magazine, Martha Stewart, and she has been named a top florist by Vogue. Sarah’s floral arrangements evoke the beauty of nature, o…
…
continue reading

1
Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers
59:26
59:26
Play later
Play later
Lists
Like
Liked
59:26In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations. This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry. Layla…
…
continue reading

1
Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop
1:03:16
1:03:16
Play later
Play later
Lists
Like
Liked
1:03:16Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener’s Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer’s markets, and her members-only on-farm market. Lisa has a…
…
continue reading

1
Selling to Florists with Sarah Jo Eversole of Everbloom Fields
1:06:48
1:06:48
Play later
Play later
Lists
Like
Liked
1:06:48My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There’s a wealth of growing and business tips i…
…
continue reading

1
Ep. 131: The Importance of Self-Care in Creative Work
1:03:08
1:03:08
Play later
Play later
Lists
Like
Liked
1:03:08We're visiting with Jen Lagedrost Cavender, owner of Nectar & Bloom. After studying English and creative writing in college, Jen found herself teaching Literature and Creative Writing at a university. But, she felt something was missing and longed to reconnect with her creative side. Inspired by women business owners in the floral industry, she dec…
…
continue reading

1
Mindshift: Serving Not Selling with Charlotte Smith
1:03:16
1:03:16
Play later
Play later
Lists
Like
Liked
1:03:16I’m excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also gett…
…
continue reading

1
Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias
1:10:28
1:10:28
Play later
Play later
Lists
Like
Liked
1:10:28Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sharing her flower journey along with numerous tips and insights on her hybridizing process, cover crops, soil testing and more. She …
…
continue reading

1
Replay: Lights, Camera, Flower with Kimberlee Mitchell, Botanica Floral
1:16:05
1:16:05
Play later
Play later
Lists
Like
Liked
1:16:05I’m in Ecuador this week so we’re replaying our episode with my guest Kimberlee Mitchell owner of Botanica Floral located in Atlanta, Ga. She has been a part of the floral community for over 20 years and has been fortunate to grow her business to include 5 star hotels and work within the film industry. Kimberlee has been working on many major films…
…
continue reading

1
Ep. 130: The Poppy Approach to Wedding Florals
1:11:33
1:11:33
Play later
Play later
Lists
Like
Liked
1:11:33We're visiting with Cameron Hardesty, owner of Poppy, a wedding floral business based in the Washington, DC area that has seen rapid growth and success. A transformative experience volunteering at the White House ignited Cameron's passion. We walk through her transition from a career in corporate communications to becoming the founder of a company …
…
continue reading

1
Ep. 129: Behind the Blooms: Flower Farming at Winkelmann Flowers
47:09
47:09
Play later
Play later
Lists
Like
Liked
47:09In today’s episode, we’re visiting with flower farmer Grant Winkelmann, owner of Winkelmann Flowers, in Lindale, Texas. Grant shares not only how he’s built a farm producing sought-after blooms, but he also shares what it took to pull off his family’s recent relocation to a new farm. Grant discusses the challenges of moving, including the logistica…
…
continue reading

1
Growing Your Flower Dream: Natalie Geehr of The Farmer Florist
1:06:01
1:06:01
Play later
Play later
Lists
Like
Liked
1:06:01My guest this week is Natalie Geehr and her business is theflowerfarmer.com located in Fresno, California. She grows in her backyard in addition to the 1/4 acre that she leases. Her big dream has allowed her to grow into doing weddings and events. Community has been an important part of her journey with growing flowers which let her to become one o…
…
continue reading

1
Growing Sweet Peas with Marryn Mathis: The Farmhouse Flower Farm
1:01:21
1:01:21
Play later
Play later
Lists
Like
Liked
1:01:21We’re excited to have Marryn Mathis from The Farmhouse Flower Farm on The Flower Podcast this week. She shares how she’s grown and adapted her business to work with her family schedule while maximizing her product reach. Dahlias and Sweet Peas have become two of her main crops. Today, with the launch of her new book, we’re diving into growing sweet…
…
continue reading

1
Ep. 128: From Flowers to Clay: The Creative Journey of Sullivan Owen
1:04:41
1:04:41
Play later
Play later
Lists
Like
Liked
1:04:41Sullivan Owen's journey into the floral industry is as unique as her designs. With a background in retail merchandising, Sullivan transitioned into floristry in 2009 while planning her own wedding. Her distinct style and dedication quickly earned her recognition, leading to a successful career in luxury weddings. However, the COVID-19 pandemic brou…
…
continue reading

1
Bringing Pansies Back with Brenna Estrada of Three Brothers Blooms
59:09
59:09
Play later
Play later
Lists
Like
Liked
59:09We're excited to share this NEW and second episode with Brenna Estrada!! Scroll below to connect with her page and listen to her first episode with The Flower Podcast. Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut f…
…
continue reading

1
2019 Replay: Rick Davis of Amaryllis, Inc.
57:04
57:04
Play later
Play later
Lists
Like
Liked
57:04Rick Davis of Amaryllis Design in Landover, Maryland is our guest this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding Florists in the nation by Martha Stewart, Rick shares his transformation story that has made Amaryllis a premiere wedding and event company. Be sur…
…
continue reading

1
Ep. 127: Building a Floral Brand That Sticks
53:17
53:17
Play later
Play later
Lists
Like
Liked
53:17In this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service providers after relocating her business and life out-of-state…
…
continue reading

1
Finding the Wellspring Flower Farm in Monroe, Ga.
1:01:31
1:01:31
Play later
Play later
Lists
Like
Liked
1:01:31During a recent visit to the Monroe Blooms Flower Show in Monroe, GA., I met Ashley Blackstone and Samantha Kramer from Wellspring Flower Farm. What stood out were their vibrant flower varieties and color palettes. In this episode, they discuss their farm's growth from a small plot on a horse farm to a flourishing 3-acre operation, with plans to ex…
…
continue reading

1
Italian Ranunculus, Anemones, and Tulip Bulb Update with Henk Onings with Onings America Part 2
56:09
56:09
Play later
Play later
Lists
Like
Liked
56:09Last week when we released our episode with Henk Onings I mentioned at the end that we continued the conversation about Ranunculus, Anemones, and the Tulip bulb crop this year. So be sure to go and listen to Part 1 of our chat with Henk. So to recap, my guest this week is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a…
…
continue reading

1
Ep. 126 (Part 2): Growing Flowers and Fighting for Change with Grateful Gardeners
38:55
38:55
Play later
Play later
Lists
Like
Liked
38:55In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their …
…
continue reading

1
Growing Lilies and More with Henk Onings of Onings America Part 1
1:08:27
1:08:27
Play later
Play later
Lists
Like
Liked
1:08:27This week’s guest was born in the Netherlands into a family that started their business in 1935 and now 3 generations later, soon to be 4 generations Onings Holland is known for distributing a wide range of flower bulbs, tubers, and seeds around the world. My guest is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a cou…
…
continue reading

1
Hawaiian Farmer Florists: Leandra Gollob/Daniel Mench of Cocolani Gardens
1:00:38
1:00:38
Play later
Play later
Lists
Like
Liked
1:00:38This weeks my guests are Leandra Gollob and Daniel Mench of Cocolani Gardens located on the island of Oahu, Hawaii. Both were born and raised on the windward side of Oahu, where they’ve grown up with a love for all things nature. Together with this love and gratitude, they farm one-acre of lush tropical land with over 50 varieties of ginger and hel…
…
continue reading

1
Ep. 125 (Part 1): Growing Flowers and Fighting for Change with Grateful Gardeners
51:28
51:28
Play later
Play later
Lists
Like
Liked
51:28In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers with her husband, Tom. Tom discusses their innovative…
…
continue reading

1
Growing in the Heat with Julia Keel, Full Keel Farm
1:16:21
1:16:21
Play later
Play later
Lists
Like
Liked
1:16:21We are starting off our new season with Julia Keel, co-owner of Full Keel Farm in north central Florida. Julia brings a wealth of knowledge and passion to the table as she specializes in cultivating specialty cut flowers while navigating the unique challenges of a hot and humid climate. She’s passionate about teaching, has presented and lectured at…
…
continue reading

1
Ep. 124: How Anna Stouffer Added a Retail Component to Her Floral Business
47:53
47:53
Play later
Play later
Lists
Like
Liked
47:53In this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and eventually adding a retail component to her business. She …
…
continue reading

1
Ep. 123: The Art of Adaptation: Emily Patrick's Carolina Flowers Evolution
57:38
57:38
Play later
Play later
Lists
Like
Liked
57:38In this podcast episode, Emily Patrick, owner of Carolina Flowers, shares her journey from journalism to flower farming. She discusses the challenges and successes of starting and running her flower farm, including her approach to business, design, and financial management. Hosts Natalie and Amy engage Emily in a lively conversation about the evolu…
…
continue reading

1
Ep. 122: How Imelda Ramos Built a Flower Wholesale Business
1:01:07
1:01:07
Play later
Play later
Lists
Like
Liked
1:01:07In this episode, we visit with Imelda Ramos, owner of Cali Wholesale. Imelda shares her journey as the founder of a woman-owned company from starting as a small wholesale flower business to expanding her business and her footprint at the flower market. She discusses the importance of team training, effective communication with customers, and the ch…
…
continue reading
One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhea…
…
continue reading

1
Questions for a Floral Wholesaler: Scott Shepherd
1:02:33
1:02:33
Play later
Play later
Lists
Like
Liked
1:02:33Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I’m excited to share this special conversation this week. Several months …
…
continue reading

1
Ep. 121: The Quest for Excellence at Madrid Flower School
53:07
53:07
Play later
Play later
Lists
Like
Liked
53:07In this podcast episode, Sylvia Bustamante Gubbins, the founder of Madrid Flower School, shares her inspiring story of starting a new career in floral design at 48 and following the dream to open a flower school. As Sylvia continues to grow Madrid Flower School, she’s introducing new educational opportunities for floral designers to study the art a…
…
continue reading

1
Heather Cain: Family Life, Italian Ranunculus, and Petal Pink Flower Farm
1:09:02
1:09:02
Play later
Play later
Lists
Like
Liked
1:09:02My guest this week is Heather Cain, owner of Petal Pink Flower Farm. From the urban life in San Francisco to the somewhat accidental purchase of a rundown farm in Eugene, Oregon, Heather shares about the family farm life, her incredible trip to Italy and seeing how they trialing the latest in Italian ranunculus. We are also discussing one of my per…
…
continue reading
From planning your planting schedule based on lunar cycles to predicting weather patterns that could impact your crops, The Old Farmer’s Almanac has been a go-to guide offering invaluable insights into moon phase planting, weather prediction, and continues to evolve, meeting the needs of modern farmers and gardeners while staying true to its roots.…
…
continue reading

1
Replay: Get Back Up! Sandra Sigman of Les Fleurs
1:09:41
1:09:41
Play later
Play later
Lists
Like
Liked
1:09:41This week we're replaying our episode with our guest Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She launched her first book, French Blooms, last year, which is a beautiful book displaying the design principles she learned from her favorite Parisian florist. Get ready to be transported to a world of elegance and c…
…
continue reading

1
Pushing the Boundaries with Anna Jane Kocon of Little State Flower Company
1:22:47
1:22:47
Play later
Play later
Lists
Like
Liked
1:22:47Anna Jane Kocon is the owner of Little State Flower Company. A sustainable 5 acre flower farm based in Tiverton, Rhode Island that produces cut flowers almost year round. Anna Jane has been professionally growing and selling cut flowers for 18 years by pushing the boundaries of her seasons through the use of heated greenhouses, companion planting p…
…
continue reading

1
Dundee Butcher: Paving the Future with Phoam Labs
1:02:24
1:02:24
Play later
Play later
Lists
Like
Liked
1:02:24My guest is Dundee Butcher, a florist, educator, artist, and advocate for sustainability. After training with the premier London florists of Jane Packer Flowers and McQueens, Dundee established the Russian River Flower School in California. Her journey didn't end with education; in 2016, she took a significant leap by co-founding what would become …
…
continue reading

1
The New Field Guide by Dr. Allan Armitage
53:40
53:40
Play later
Play later
Lists
Like
Liked
53:40I'm thrilled to welcome my former professor, Dr. Allan Armitage, to this week's episode of the Flower Podcast. Dr. Armitage, a revered expert in cut flower production and a key figure in horticulture, has profoundly impacted the field worldwide We are discussing* his latest project, A Field Guide for Specialty Cut Flowers co-authored with Kelly Gar…
…
continue reading