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Respect The Process

Jordan Brady

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One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
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Factual America

Soho Podcasts

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Factual America examines America through the lens of documentary filmmaking. Guests include Academy Award, Emmy and Grammy-winning documentary filmmakers and producers, their subjects, as well as experts on the American experience. Find out more about the current and upcoming documentaries on Netflix, HBO, Hulu, Amazon Prime, Apple TV+, Sky Documentaries and other platforms directly from the creators. Whether we discuss true crime, music, burning social and political topics, history, or arts ...
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Otakus Only

James Baker

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Otakus Only is your ultimate destination for all things anime, movies, music, and TV shows! Join us as we dive deep into the latest in anime, review blockbuster films, dissect trending TV series, and discover new music. Whether you're a die-hard otaku or just looking to find your next favorite obsession, we've got you covered with insightful discussions, passionate reviews, and all the geeky goodness you crave. Tune in and embrace your inner otaku with us!
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show series
 
Great prizes. Winners of the "Spot in A Pocket" commercial contest win a year subscription to Agency Source, articles in both LBBonline and The Howler, my online Masterclasss and a guest appearance on this show. Independent Rep extraordinaire Ann Asprodites expliains that and more in the episode. Ann is a longtime pal and one of the best. She's a C…
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The Dallas Cowboys, Netflix, America’s Team, the NFL, Jerry Jones, and the (un)making of a modern football dynasty – we dive into all these topics in this episode featuring Chapman and Maclain Way, the Emmy-winning filmmakers behind Netflix’s new sports docuseries America’s Team: The Gambler and His Cowboys. Known for Wild Wild Country, Kings of Tu…
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The Biggest Loser, Netflix, reality TV, weight loss, fitness culture, diet industry, TV scandal. Fit for TV: The Reality of the Biggest Loser, a Netflix docuseries directed by Skye Borgman, exposes the dark side of one of television’s most controversial shows. We dive into the harsh truths behind the cameras, the toll on contestants’ lives, and how…
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Director/DP Matt Uhry is a highly regarded commercial director celebrated for his unique ability to work with both people and animals—particularly cats—on commercial sets. Matt has developed a reputation for his focused, collaborative, and calm demeanor, which is especially valuable when directing animal talent. He shares his expertise through a po…
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Mark Kohl is a renowned cinematographer, director and producer whose journey goes far beyond the camera lens. Mark shares how his experiences in the high-pressure world of filmmaking led him to explore psychedelics, mindfulness, and the pursuit of true purpose. From the collective flow of a film crew to the personal revelations found in altered sta…
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Jon Schwartz is a dynamic filmmaker with a knack for technical precision, blending creativity with collaboration. His work reflects a deep respect for the filmmaking process, emphasizing the importance of teamwork and adaptability. His dream project is a fingerboarding, specifically a tech deck commercial using motion control, probe lenses, and clo…
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Filmmaker Gabriel Shalom is a multidisxiplinary creative (Screenwriter | Experiential Producer | Artist | Inventor | Futurist Speaker | ex-Meta Creative) now adds agency owner to his many credits with the launch of Brave New Agency. In this episode, Gabriel and dive into the rapidly changing world of creative strategy, production, and the impact of…
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Storm Area 51 – viral meme, US military, internet conspiracy, aliens, UFOs, Nevada desert, Facebook event, true story. In 2019, a joke Facebook post about storming Area 51 went viral and triggered a full-scale media frenzy that put the US military on high alert. What started as an internet meme turned into a real-world phenomenon that captured the …
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This episode uncovers the explosive story behind P.I. Moms, an early 2000s reality TV show about everyday mothers working as private investigators. Through a tell-all documentary, we investigate the drug scandal that rocked the series and ultimately led to its downfall. Join us as we reveal how the scandal sabotaged the show and impacted the lives …
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As an American living in the UK, Matthew Sherwood unpacks what Independence Day really means from across the pond—and what it reveals about the growing divide between the US and UK. From political chaos to economic stagnation, he explores why the two nations feel increasingly out of sync. The episode also dives into the rise of political disruptors…
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In 2009, the world stopped to watch a homemade UFO float across the Colorado skies – with a 6-year-old boy believed to be trapped inside. The “Balloon Boy” story gripped a nation…and then the shocking truth came out.In this episode, we speak with Gillian Pachter, director of the hit Netflix documentary Trainwreck: Balloon Boy, to uncover what reall…
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Commercial and documentary director Tony Franklin returns to share a remarkable journey through his creative world. From his early days in Target's creative department to becoming an acclaimed filmmaker, Tony shares the inspiring story behind his documentary "The Big Green House" - a passion project that took six years to complete and chronicles an…
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Shark conservationist Ocean Ramsey is world-famous for swimming with sharks to challenge fear and promote marine conservation. In this episode, we speak with JP Stiles and Harrison Macks, directors of the Netflix documentary Shark Whisperer, about Ramsey’s mission to protect sharks, the power of viral ocean activism, and why these apex predators ar…
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Investing in yourself is the ultimate career hack. When you believe in your vision enough to create something - even on the side, even without guaranteed success - you open doors that might never have existed. Joseph Kosinski didn't wait for permission; he made a CGI short in his apartment, submitted it to festivals, and that single act of creative…
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Poop Cruise. Disaster. Documentary. In this unmissable episode, we sit down with the director, James Ross, behind the new Trainwreck episode diving into the infamous 2013 Carnival cruise from hell. With raw insight and behind-the-scenes revelations, we explore how an engine fire left 4,000 passengers stranded at sea with no power, no plumbing, and …
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The secret sauce is humans in front of an behind the camera. AI filmmaking can do it all, but I don't think it cuts it alone, just yet. Just me walking you through my "AI Sandwich" technique—a creative approach I believe will empower filmmakers and stretch budgets without sacrficing craft or human connection. Not saying my video is great, but the i…
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Rob Ford, Toronto mayor, and scandal – we dive deep into the chaos of the new Netflix documentary Trainwreck: Mayor of Mayhem, with director Shianne Brown. From political rise to crack-smoking infamy, this episode unpacks how a beloved yet controversial figure shook Canadian politics – and why his story still matters today. Subscribe to Factual Ame…
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Director Matt Macedo, the OG of this emerging vertical feature format, breaks it down for us. These aren't just quick clips—we're talking full 80 plus page scripts shot in five to ten days, distributed in bite-sized, addictive chunks. Matt's navigating this whole new world of cinema, where platforms like Reel Short are making billions and giving yo…
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One of the deadliest music festivals in recent history, the 2021 Astroworld tragedy left 10 dead and thousands traumatised. Now, a powerful new documentary uncovers what really happened – with first-hand accounts from survivors, paramedics, and festival staff. In this episode, we go behind the scenes of the film with director Yemi Bamiro and execut…
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Lucinda, a badass 8th generation Missouri farmer, takes on the meat industry and proves ethical farming isn't just possible, it's profitable. Watch "Trust The System" my short documentary (under 19 minutes) on YouTube... I know you'll love it. Thanks! FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 1…
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In this exclusive interview, we speak to Yotam Guendelman and Ari Pines, the directors of the latest Netflix true crime documentary, which uncovers the chilling details behind the 1982 Tylenol poisonings – a case that shook America. With cyanide-laced pills, and a suspect who was never charged, the Chicago Tylenol murders remain one of the most dis…
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Director Bryan Buckley, a two-time Oscar-nominated writer/director, has earned the nickname “King of the Super Bowl” from The New York Times for directing 71 Super Bowl commercials since 2000. A co-founder of Hungry Man, Buckley’s work has been recognized with over 60 Cannes Lions (including two Grand Prix wins), multiple Emmys, a DGA Award, and in…
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Monday, May 19th at 10am Pacific, I'm giving a live workshop on the Filmmakers Academy platform. "Directing Actors: From Casting to Final Cut." I love working with actors, and I believe their performances are what truly sell a commercial. I'll be covering everything from initial conversations with casting directors to communicating with editors abo…
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Osama bin Laden, CIA, and the manhunt that changed history. In this interview with award-winning directors Mor Loushy and Daniel Sivan of American Manhunt: Osama bin Laden, we uncover the untold truths behind one of the most intense and dangerous global manhunts. Explore rare footage, insider interviews, and shocking revelations about the CIA’s pur…
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The Liver King built a supplement empire by devouring raw meat on social media. And he had the muscles to prove it. But how did the Liver King get so huge? Netflix director Joe Pearlman tells all. In this interview, we dig into the raw truth behind the man, the myth, and the meat-fueled machine that captivated millions.From viral fame and ancestral…
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I sit down with Tony Low, Owner and President of CMS Productions, to dive deep into the current state of commercial production. Tony reveals how union compliance really works and why major brands are suddenly creating their own studios. He breaks down the "flip" phenomenon on set and explains why Los Angeles is losing its production mojo. This is t…
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Vietnam War secrets, untold stories, and hidden history - revealed by Netflix director Brian Knappenberger and renowned historian Lien-Hang Nguyen. As we approach the 50th anniversary of the end of the Vietnam War, this interview uncovers new accounts from the war - from suppressed footage to shocking revelations about U.S. involvement and North Vi…
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When he's not shooting, filmmaker Dustin Devlin is likely out surfing on the Cape or soft-rocking (barefoot) somewhere. Moving from the editor suite to the director’s chair and everything in between, Dustin is enamored with the production process and knows the TLC required to nurture each project from beginning to end. Dustin co-founded VAGRANTS ou…
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In this chilling episode, filmmaker Liam Le Guillou takes us deep inside A Cursed Man - his harrowing real-life journey into the world of black magic and satanic rituals. What begins as a sceptical social experiment soon spirals into a terrifying descent, as Liam invites powerful practitioners to place real curses on him. Facing nightmares, unexpla…
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Director Scott McCullough's career trajectory reads like a Hollywood fever dream. From shooting intimate music videos with Prince to capturing the raw energy of NASCAR and crafting cinematic commercials for Kubota and Pepsi, Scott's journey is a masterclass in creative adaptability. We dive deep into the art of networking, the importance of staying…
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"One of the deadliest tornadoes in US history is headed directly for their high school graduation…” In this episode, filmmaker Alexandra Lacey takes us inside her powerful new Netflix documentary, Twister: Caught in the Storm, a raw and moving look at life in Joplin, Missouri, after a catastrophic natural disaster. Alexandra shares how the disaster…
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Val Kilmer was more than a movie star—he was a father, a poet, an actor, and an enigma. But above all, he was a generous soul who deeply understood the importance of creating meaningful moments. When our sons were in grade school together, Val invited my family on an unforgettable camping trip to his sprawling ranch in New Mexico. Every activity he…
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My friends fimmakers Mike Slane and Ade Bishop are the creative duo behind Practice, a commercial directing studio known for their whimsical mixed-media animation. They've worked on projects for Sesame Street, Thumbtack, and Blonde Beards, bringing characters to life with a unique blend of practical effects and digital magic. Their approach is all …
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Mack Garrison, the co-founder and creative director of Dash Studio, a motion design agency based in Raleigh, North Carolina. Mack and I cover a ton of ground in this conversation - from his adventures hiking in Patagonia, to the origin story of starting his own studio, to the importance of building genuine relationships in this industry. We also di…
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My esteemed guest is PJ Pereira, a true creative pioneer at the intersection of advertising, storytelling, and artificial intelligence. As co-founder of Pereira O’Dell, he has led groundbreaking AI-driven campaigns (see: Coca Cola's ai made "Holidays Are Coming") that push the boundaries of modern marketing. A thought leader in the industry, PJ exp…
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A pleasure to chat with Charles Barclay, the founder of Hollywood Secret Service. He's a master of director's treatments and more. Check out my rant about treatments in Little Black Book. COMMERCIAL DIRECTING BOOTCAMP 04.05.2025 Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how …
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As I sit in my trailer-studio, "Breezy," we call her, I can't help but reflect on the journey that has brought me here. From my early days watching Steve Martin on SNL to the evolution of my own creative path, the pursuit of artistry has been a constant companion. This is just me, share insights on committing to your passion projects, embracing cha…
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Chris Salters, editor and founder of Sawtooth, tells us the importance of using the right tool for the right job in filmmaking. Whether it's LED walls, green screens, or AI-powered tools, the key is understanding the limitations and challenges of each technology and using them responsibly to achieve the desired creative outcome. It's about leveragi…
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Editor Chris Salters launched Sawtooth, his own freelance-driven editorial house. Chris and I talk about how he's providing an all-in-one post solution for agencies and brands. We unpack the evolving role of AI in post-production, and we dive into his work in spots obviously. I love his work on the Pinocchio documentary by Guillermo del Toro, where…
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Writer/Director/Producer Micheal Patrick Jann ("Drop Dead Gorgeous", "The State", "The Good Doctor") and I are holding a live webinar called "Make Your Passion Project Now" on Feb. 18th. 6pm Pacific. Live with a spirited Q&A and VIP pop ins. Sign up here. 100% of the ticket sales go to Red Cross LA to help the victims of the LA fires. Graciously ho…
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**Season finale** Cracking! Wallace and Gromit creator Nick Park joins Genevieve for a special Christmas episode to reminisce about the beginnings of his beloved characters. He talks about the 7-year-long journey it took to make A Grand Day Out, how Gromit originally had a voice and why he'll never make a new extended director's cut. He recalls com…
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Welcome our newest sponsor: Spot School - the best commercial directing courses on the planet. Thanks to all that have supported the victims of these horrific LA fires. My family is safe, but countless friends and colleagues have lost their homes. We're doing a fund-raising webcast called Make Your Passsion Project Now with filmmaker Michael Patric…
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Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy's insights into the art and science of RAPP's precision marketing techniques were nothing short of fascinating. Troy shared his concept of "a million little big ideas" - the challenge of creating personalized, emoti…
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Director Cassandra Brooksbank is a rising star in the commercial directing world - she has a style that's all her own - a high-energy blend of action, comedy, and pure, unadulterated chaos. When I sat down with Cassandra, I truly understood the magic she brings to the table. There's a fearlessness and creativity to her work that's simply captivatin…
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When Producer-Director Daniel Brea's unassuming yet impactful Instagram ads for his Dream Rach Media started popping up in my feed, I knew I had to get him on the show. His message of delegating, building a team, and not trying to be a one-man band really resonated with me - it's a philosophy I've long advocated for in the commercial filmmaking wor…
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Teddy Stoecklein is the Co-Executive Creative Director at Via, the Portland, Maine-based advertising agency. With over 16 years of experience at the agency, Teddy has helped guide Via to win numerous accolades, including being named the Clio Small Agency of the Year. In addition to his leadership role, Teddy remains actively involved in the creativ…
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Commercial director Trey Nelson shares his remarkable journey of finding purpose and intention in his work. Trey describes how a near-death experience led him to focus on creating emotionally resonant, purpose-driven content - exemplified by his impactful work with Cookies For Kids Cancer. He emphasizes the importance of cultivating a collaborative…
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It's Christmas! What better way to celebrate than to listen again to Genevieve's chat with Aled Jones, the child voice of Christmas in the '80s. ===== Aled joins Genevieve to reminisce about his rise to fame and explains how he came to sing Walking in the Air, famously associated with the classic 1982 animation The Snowman. He chats about having to…
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Steve Red, Chief Creative Officer and co-founder of Red Tettemer O'Connell + Partners, gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency's most iconic work—like the hilariously disruptive "Dietz Nuts" Super Bowl spot with Craig Robinson, and reveals the creative p…
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Growing up in Bakersfield, Filmmaker Julian Acosta discovered his passion for filmmaking later in life, finding his voice through visual storytelling that connects with audiences on a human level. As a globally sought-after director, Julian has navigated the evolving landscape of the industry, embracing new tools like AI while staying true to his a…
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