Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …

Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligion Or through a one-time donation: https://paypal.me/talkreligiondonate Sources/Recomended Reading: Gutierrez, David (1984). "The Augustinians in The Middle Ages 1256-1356". In "History of The Order of Saint Augustine…

Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligion Or through a one-time donation: https://paypal.me/talkreligiondonate Sources/Recomended Reading: Clarke, Abdussamad (translated by) (2021). "The Kitab al-Athar of Abu Hanifah". Turath Publishing. El Shamsy, Ahmed (…

Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligion Or through a one-time donation: https://paypal.me/talkreligiondonate Sources/Recomended Reading: Badakhchani, S.J. (translated by) (1999). “Contemplation and Action: The Spiritual Autobiography of a Muslim Scholar”…

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.

Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligion Or through a one-time donation: https://paypal.me/talkreligiondonate Also check out the Let's Talk Religion Podcast: https://open.spotify.com/show/0ih4sqtWv0wRIhS6HFgerb?si=95b07d83d0254b Sources/Recomended Reading…

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a bus…

If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end…

A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode,…

Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips…

Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligion Or through a one-time donation: https://paypal.me/talkreligiondonate Sources/Recomended Reading: Ahmed, Shahab (2017). "What is Islam?: The Importance of Being Islamic". Princeton University Press. Bulliet, Richard…

On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, an…

Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admir…

We explore one of the most influential and significant Hindu figures in modern times. Written by Anmol Kohli Co-written by myself (Filip Holm) Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligion Or through a one-time donation: https://paypal.me/talkreligiondonate So…

Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his v…

Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…

In this episode, we talk about the so-called "Book of the Holy Hierotheos", a Syriac work that contains some of the most radical and shocking mystical teachings from the corpus of early Christian writings. Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligion Or throu…

What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about…

In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she share…

PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He…

In this episode, we try to get a basic overview of the religion that was practiced in Ancient Egypt. Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligion Or through a one-time donation: https://paypal.me/talkreligiondonate Sources/Recomended Reading: Assmann, Jan (20…

What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he expl…

What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketin…

Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…

Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack …

In this episode, we tackle one of the most important figures in the history of religion, philosophy, mysticism & the esoteric - the writer calling himself Dionysios, and who would create a synthesis between Neoplatonic philosophy and Christianity in ways the echoed down the centuries. Check out the Secret History of Western Esotericism Podcast (SHW…

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insig…

If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.

Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.

Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across …

A long awaited episode, in which we finally talk about the important and controverisal 20th century sufi Inayat Khan and the Sufi Movement that he started in the West. Sources/Recomended Reading: Gandhi, Supriya (2020). "The Emperor who never was: Dara Shukoh in Mughal India". Belknap Press. Inayat Khan, Pir Zia (ed.) (2001). "A Pearl in Wine: Essa…

How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,

How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...

Alexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis! How can brands get more real cust…

In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique ch…

Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the importance of social commerce and how brands can become better data-driven marketers by learning from social media and modifying customer journeys on their …

This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's foc…

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behavi…

Discover the mysteries of Picatrix (Ghayat al-Hakim), one of the most influential books of magic ever written. This ancient Arabic text has fascinated mystics, scholars, and occultists for centuries with its unique blend of astrology, alchemy, and Hermetic philosophy. In this episode, we explore its origins, history, and the themes it contains. Tha…

Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a …

In this interview, I speak with Dr. Per Faxneld about Satanism and its different historical and contemporary features & connections. Check out Dr. Faxneld's Academia page for more: https://sh.academia.edu/PerFaxneld Find me and my music here: https://linktr.ee/filipholm Support Let's Talk Religion on Patreon: https://www.patreon.com/letstalkreligio…

We're celebrating this years Halloween by talking about... Halloween. Join me as we explore the history and development of this fascinating holiday, from ancient Celtic roots, to Catholic celebrations and modern pop culture. Sources/Recomended Reading: Morton, Lisa (2019). "Trick or Treat: A History of Halloween". Reaktion Books. Rogers, Nicholas (…

In this episode, we explore the fascinating world of Satanism, its history and different manifestations in the contemporary world. From the ancient history of the devil to the modern Satanic temple, the story of satanism is an intriguing one that touches on everything from religion, occultism, socialism and feminism. Thank you to Dr. Per Faxneld fo…

On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new object, which he likens to "getting better if you play against a better team" and sees as supporting growth on both agencies' and clients' side. Learn mo…

Dive into the captivating world of vampire lore as we unravel the centuries-old history of these immortal creatures. From ancient myths to modern pop culture, join us on a mesmerizing journey through the evolution of vampire legends. Discover the origins, folklore, and enduring fascination surrounding these mythical beings & their influence on cult…

Explore the chilling world of Yurei, the vengeful ghosts of Japanese folklore. In this episode, we delve into the origins, stories, and legends surrounding Yurei spirits, from their connection to death and unresolved grudges to their portrayal in popular Japanese horror. Discover the famous tales of Onryo (vengeful ghosts), the haunting role of Yur…

Explore the fascinating history of ghosts and uncover the ancient origins of ghost stories from around the world! In this episode, we dive deep into the myths and legends that have shaped our beliefs in the paranormal for centuries. From ancient Egypt to modern Europe, and beyond, we'll investigate how cultures across the globe have described spiri…

Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketin…