Export Advisors is a podcast about international sales. We examine the key elements of a successful export sales operation, in a series of short episodes about topics such as structuring an international sales department, export pricing, programs, payments, logistics and finding the right distribution partners. www.export-advisors.com
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Export Advisors Podcasts
The Executive Wins Podcast helps senior leaders get more wins in business and life. Each week accomplished Executives share rich stories about their biggest wins including improving profitability, streamlining processes, communicating more effectively with their teams, innovating and more. The show is hosted by Gordon Sheppard, an experienced Executive Coach, Business Advisor and Podcaster. Gord bases each interview on a proven 5-part framework called the Anatomy of a Win, which means that y ...
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How Edmonton Global Wins By Attracting Foreign Direct Investment And Growing Exports For The Edmonton Region - with Malcolm Bruce, CEO Of Edmonton Global
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41:01In this conversation, Malcolm Bruce, CEO of Edmonton Global, discusses the establishment and impact of the regional economic development organization. He shares insights on the strategies employed to attract foreign direct investment, the collaborative efforts of various stakeholders, and the operational components that have contributed to the orga…
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How To Win With Home Builders and Buyers By Innovating The Light Switch In Your House - with President James Keirstead from Levven
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46:52In this conversation, James Keirstead shares his entrepreneurial journey, detailing his experiences from founding Levven to navigating market challenges and achieving significant milestones, including a partnership with PulteGroup. He emphasizes the importance of resilience, understanding customer value, and the collaborative efforts of his team in…
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How The Edmonton Region Is Winning By Being A Leader In Sustainable Hydrogen Development - with Brent Lakeman, Executive Director of the Edmonton Region Hydrogen Hub
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40:55In this conversation, Brent Lakeman, the executive director of the Edmonton Region Hydrogen Hub, discusses the importance of clean energy and hydrogen in addressing climate change. He highlights the current state of hydrogen applications, the establishment of the Edmonton Hydrogen Hub, and the collaborative efforts required to build a successful hy…
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How To Live A Fantastic Life with the Famous Dr. Allen Lycka
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33:31In this engaging conversation, Dr. Allen Lycka shares his remarkable journey from being a successful cosmetic dermatologist to becoming a renowned speaker and podcaster after facing a life-altering ALS diagnosis. He discusses the challenges he faced, his transformation, and how he pivoted to reach millions through his podcast, spreading messages of…
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How To Build And Sell A Hydrogen Diesel Engine To Help Decarbonize The Transportation Industry In A Cost-Effective Manner - With COO Rebecca Goldsack from Diesel Tech Industries
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44:18In this conversation, Rebecca Goldsack, COO of DieselTech Industries, discusses her journey in the hydrogen sector, the importance of networking, and the innovative technologies her company is developing to decarbonize the transportation industry. She emphasizes the need for collaboration within the hydrogen ecosystem and shares insights on the ope…
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How A 27-Old Business Owner Built An Unbreakable Mindset Through Adversity And Growth - How President Chris Vasiliou Helps CTK To Win Everyday
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34:55In this conversation, Chris Vasiliou shares his inspiring journey as a young entrepreneur and president of CTK, an electrical and security contracting company. He discusses the challenges he faced, including a toxic partnership and a significant lawsuit, and how he developed resilience and an unbreakable mindset to overcome these obstacles. Chris e…
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How An Executive Medical Can Help Senior Leaders Win - with Dale Plett, Business Manager for Unlimited Medical Centres
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44:47In this episode, Gordon Sheppard interviews Dale Plett, the Business Development Manager at Unlimited Medical Clinic. They talk about the Executive Medical and how it can help help busy executives prioritize their health. Dale shares insights into the Unlimited Medical Clinic's approach, which combines occupational health with a focus on preventati…
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How A Self-Taught Entrepreneur Bought A Manufacturing Business And Made It More Profitable - with Owner Colin Harms from Hypervac Technologies
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55:57In this conversation, Colin Harms shares his entrepreneurial journey, highlighting his diverse background, the importance of mentorship, and the challenges he faced while transitioning from corporate life to owning a manufacturing business. He emphasizes the significance of values-driven leadership, customer-centric innovations, and the need for op…
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How To Build A Multi-Million Dollar Software Business - How Founder Dan McDonald And His Team Are Winning At BIS Safety Software
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48:24In this conversation, Dan MacDonald shares his entrepreneurial journey, detailing his transition from working at The Brick to founding BIS Safety Training, a company focused on online safety training. He discusses the challenges faced during the 2008 financial crisis, the importance of building a strong team, and the strategies that have led to his…
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How To Transform Healthcare By Fundraising Like A Business - How CEO Jodi Abbott Is Helping The University Hospital Foundation Win Big
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43:21In this conversation, Jodi Abbott, President and CEO of the University Hospital Foundation, discusses her journey in transforming philanthropy into a business model that focuses on health system innovation. She emphasizes the importance of hope and purpose in healthcare, shares a compelling case study about donor engagement, and outlines her strate…
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How To Grow Your Business To A National Level With The Right Acquisition - How CEO Mike Schoenberger And His Team Got A Win For Sunco
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34:42
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34:42In this conversation, Mike Schoenberger, CEO of Sunco Communications, shares insights into his journey of leading a successful acquisition that transformed his company from a regional player to a national telecommunications provider. He discusses the importance of curiosity, strategic planning, and cultural integration in achieving business growth.…
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How To Build A Cutting-Edge Software Solution To Disrupt The Recruitment Industry - How CEO Terri Davis Is Winning with Profound Talent
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49:45In this conversation, Terri Davis shares her inspiring journey from working in recruitment to becoming an entrepreneur with her company, Profound Talent, and the upcoming launch of her new technology, Oolu. She discusses her core values, the importance of authenticity in business, and the innovative strategies behind Oolu's development. Terri empha…
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How A Confident Leader Can Raise Capital First And Then Buy The Right Company - How CEO Petros Kusmu Got A Win For Alpine Vistas Capital
43:20
43:20
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43:20In this engaging conversation, Petros Kusmu shares his journey from a diverse background to becoming the founder and CEO of Alpine Business Capital. He discusses the challenges and triumphs of entrepreneurship, particularly in raising funds for business acquisitions. Petros emphasizes the importance of confidence, relationship building, and having …
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How To Build A Successful Business Development Program To Win New Clients with CEO Kelly Kennedy from Capital Business Development
51:11
51:11
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51:11In this conversation, Kelly Kennedy, a business development coach, shares insights on the importance of consistency, mindset, and strategic approaches in achieving success in business development. He emphasizes the need for a structured process, the role of digital introductions, and the significance of using a CRM to track progress. Kelly also dis…
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How To Unapologetically Build An Effective Team To Commercialize A New Technology - How President Trevor Kloeck Helps Plantae Technologies Win Every Day
35:08
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35:08In this episode Trevor Kloeck, President of Plantae talks about how proud he is of helping to build a team that can thrive as they go through the ups and downs of building a technology driven company. He emphasizes the importance of team culture, values, and continuous improvement in driving the company's success. Trevor shares insights on the chal…
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How To Raise 25 Million Dollars To Acquire A Company That Fits Your Vision - How Former CEO Alvin Pyke Got A Win With Helical Pier Systems
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47:33In this episode, Alvin Pyke shares the story of how he raised 25 million dollars to buy a screw piling business because he had a vision about how to grow the company from 10 to 50 million dollars in revenue. He also shares his early experiences with business, the transition from engineering to entrepreneurship, and the perseverance he demonstrated …
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How To Bring An Innovative Medical Device To Market In The United States - How CEO Kelly Mottet And Her Team Got A Win For Mach32
30:19
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30:19In this episode, Kelly Mottet, COO of Mach32, talks about how to bring an innovative medical device to market in the United States. She shares insights into the journey of securing a significant government contract with BARDA, the strategies employed to navigate the medical device landscape, and the importance of team dynamics and stakeholder engag…
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Finding A Better Way To Execute A Major Infrastructure Project: How CAO Jodi Brown Got A Win For The Town Of Bon Accord
29:21
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29:21If you were a Chief Administrative Officer, and you knew that you had to find a better solution for a major infrastructure project, what would you do? In this episode of the Executive Wins Podcast, Jodi Brown, the Chief Administrative Officer for the Town of Bon Accord, talks about how she and her team found an environmentally friendly solution for…
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From Asset Based Lending to Traditional Financing: How Director of Finance Chelsea Yarmuch Got A Win For McKillican
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33:40Are you an Executive who wants to save their company a lot of time and money? In this episode of the Executive Wins podcast, Chelsea Yarmuch, Director of Finance at McKillican, shares her journey of transitioning the company from asset-based lending to traditional financing. She discusses the significant cost savings and operational efficiencies ga…
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Winning With Wellness Check-Ins: How To Attract And Retain Top Talent with Co-Founder Karen Unland From Taproot Publishing
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33:46
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33:46As a leader, do you really care about how your staff is feeing at the beginning of the day? If so, how do you show that you care? In this episode you’re going to learn how to improve attraction and retention of top talent by doing a wellness check-in at the beginning of every meeting. That’s because our guest is Co-Founder Karen Unland from Taproot…
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Executive Wins Podcast Introduction with CEO Gordon Sheppard from Executive Wins
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5:43
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5:43Welcome to episode 1 of the Executive Wins Podcast! In this introduction you’ll find out why senior leaders who listen will be able to grow themselves and their businesses. That’s because podcast host Gordon Sheppard explains the format of the show which is to interview highly accomplished executives and help them share their biggest wins so you ca…
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In this episode, we talk about international product marketing and how to implement your brand’s promotional resources in export markets.By Export Advisors
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In this episode, we take a deep dive into the documentation involved in international sales and the workflow of the export order process, from the time your customer submits a Purchase Order through to the time the order ships from your warehouse.By Export Advisors
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1
Best Practices for International Communication
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9:06Being a good communicator is an important part of being a successful salesperson, and if you’re working with international customers, those communications skills are even more important. So today we look at some best practices for communicating with international customers.By Export Advisors
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All About International Credit and Alternatives
7:39
7:39
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7:39In this episode, we talk about international credit and some alternatives when credit facilities are not an option. We look at the documentation required to request credit, credit terms & limits, international credit insurance, Letters of Credit and Cash Against Documents.By Export Advisors
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What to Look for in an International Distributor
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6:30No matter what product category you sell, finding the right international distribution partners is the key to your success. In this episode, we talk about identifying appropriate sales channels and finding distribution partners who can successfully sell your product in those channels.By Export Advisors
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In this episode, we talk about international sales programs, which are used in conjunction with your pricing and marketing strategies in order to get greater commitments from your international distribution partners and drive sales growth. We differentiate programs from promotions, and we look at ways to design and implement sales programs for inte…
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Today we examine one of the most important elements of a successful international sales operation: export pricing strategy. We talk about how to determine export costs, tiered pricing models, selling from multiple warehouses, and how external factors can influence export pricing.By Export Advisors
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You might think that “a price sheet is just a price sheet” but keep in mind that your international customers require more information than your domestic customers in order to purchase your product. A well-designed export price sheet should communicate more than just a list of products and prices; it should be your international customers’ all-in-o…
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We look at the various forms of international payment that your customers will use to purchase from your company.By Export Advisors
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How does your product get from Point A to Point Z and who pays for what along the way? We’ll talk about Incoterms and the role of an international freight forwarder.By Export Advisors
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International Distribution Strategy: Wholesale versus Direct Retail
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8:03We examine the two most common approaches to managing international distribution channels, and look at the pros and cons of each.By Matthew Garein
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International Sales Management: By Region or by Product Category?
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6:29We examine two approaches to structuring an international sales department and look at the pros and cons of each.By Matthew Garfein
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International Sales Management: Employee or Agent (Rep)?
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5:00We examine two human resources approaches to staffing an international sales department and look at the pros and cons of each.By Matthew Garfein
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