This book is not for dummies, but it is a guide for the modern indie author. Big Publishing spends big bucks on professional copywriters who make terrible books sound good. Meanwhile, indie authors can't get traction for their remarkable books, and inferior pulp with more spit and polish takes the spotlight. Most authors suck at writing sales and marketing copy for their own books. Not because they're terrible writers, but because writing copy is completely different from writing a book. The ...