Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
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Etail Podcasts
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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RETHINK Retail - the evolution of retail in today’s connected world. Join us as we explore the most recent trends and innovations in commerce.
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A collection of podcast episodes from both "The Weekly" and "The Interview Series" podcasts created by Retail Insider Canada.
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Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore ...
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#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
30:17
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30:17AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant? Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn…
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#740: Navigating Build vs. Buy with Luv Kapur, Bit
30:23
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30:23This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.dev Agility requires a nuanced understanding of not just the tech…
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How Crocs turned cultural trends into $4B revenue
25:38
25:38
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25:38In this episode of The Ecommerce Toolbox Expert Perspective, host Kailin Noivo sits down with Feliz Papich, SVP of Digital Technology Experience and Insights at Crocs, to explore the company's remarkable transformation. In the heavily saturated world of social media marketing, Crocs changed their game: they leveraged unique digital strategies, funk…
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#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
21:49
21:49
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21:49Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically? Agility requires a willingness to experiment, learn, and adapt…
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Balancing Heritage and Digital Transformation
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12:55
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12:55How does a 200-year-old porcelain icon stay relevant in the digital age?Alex Baker interviews, Vista Alegre’s Chief Digital Officer, Carla Graça, shares how the brand is blending rich heritage with bold digital transformation by:- Building a strong digital presence and expanding globally- Driving innovation in factories and design while preserving …
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Albert Chow (Silk & Snow): Canadian Roots, Sleep Country, and Expansion
21:11
21:11
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21:11Craig Patterson and Albert Chow, co-founder & CEO at Silk & Snow, discussed the company’s origins and growth trajectory. Launched in 2017 as a mattress-in-a-box brand, Silk & Snow quickly distinguished itself by leveraging Toronto’s local manufacturing ecosystem. From the beginning, the brand emphasized thoughtful design, supply chain transparency,…
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Disruption-Proof Retail: Building Resilience Before the Storm
34:02
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34:02Extreme weather and unexpected disruptions can hit retailers hard, from spoilage and theft to costly downtime.In this episode of the RETHINK Retail Podcast, host Andrew Smith (Top Retail Expert & Co-Founder, ThinkUncommon) sits down with Jeff Kenniston (Sr. Manager of Solutions Engineering, T-Mobile) to explore how retailers can prepare before disa…
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#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
29:30
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29:30Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no lon…
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#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
25:44
25:44
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25:44Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like A…
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Building Loyalty Through Flavor and Innovation
24:18
24:18
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24:18Skinny Mixes isn’t just about syrups, it’s about creating everyday moments that are simply sweeter.Melissa Minkow sits down with Tim Snyder, CEO of Skinny Mixes, to explore how the brand grew from a cult favorite into a social-forward powerhouse with over 100 flavors and a community of raving fans.Highlights include:- Why listening is Skinny Mixes’…
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#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
34:55
34:55
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34:55Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a …
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How a lean, story‑driven idea became a $40m global brand
21:32
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21:32In this episode, Dan Demsky, CEO & Co-founder of Unbound Merino, joins host Kailin Noivo to share how a minimalist travel T-shirt idea turned into a $40M global apparel brand. Dan delves into the origins of Unbound Merino, from crowdfunding validation to bootstrapping growth, and how staying lean, story-first, and authentic helped the company scale…
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#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou
31:44
31:44
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31:44When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to …
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AI in Action: Expert Views on the Future of Retail and CPG
53:01
53:01
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53:01How are leading retailers and brands using AI to transform shopping?Nordstrom’s Brad Tucker, Mars’ Shashank Kadetotad, and HCLTech’s Debraj Bhattacharya join Rethink Retail to explore:- Smarter personalization and recommendations- Greater operational efficiency- Faster product innovation- AI’s role in sustainability and customer loyaltyFrom generat…
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Transparency, Bold Storytelling & Gen Z Leadership
52:50
52:50
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52:50Global Healing calls itself the “Rolls Royce of supplements”, and for good reason. With 28 years in the industry, the brand leads with transparency, quality, and an unapologetically bold voice.In this episode, David Polinchock sits down with Kendall McMullen to explore:- Why manufacturing transparency and supply chain control set Global Healing apa…
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#734: Focusing on the marketing that matters with Tara Corey, Optimizely
26:02
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26:02With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it …
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#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely
30:22
30:22
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30:22Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicat…
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#732: Using AI to see video content with Meenal Nalwaya, Reka
20:33
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20:33This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want…
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From Oxford to omnichannel: How Brooks Brothers & Eddie Bauer stay relevant
22:39
22:39
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22:39In this episode, Brian Schmidt, VP of Integrated Marketing & Ecommerce at Brooks Brothers and Eddie Bauer, joins host Kailin Noivo to explore how heritage brands with centuries of history are being reimagined for the modern consumer. Brian shares the story behind Brooks Brothers’ 125th-anniversary Oxford button-down campaign, the importance of mapp…
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Inside Grocery Shop 2025 with Rocquan Lucas
30:39
30:39
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30:39In this episode, host Matt Muller, Principal Consultant at Rethink Retail and author of The Mindful Innovator, welcomes Rocquan Lucas, VP of Content at GroceryShop, to talk about the flagship event shaping the future of grocery and CPG.Key Insights:- How GroceryShop has grown since its 2018 debut into a global stage for grocery and CPG innovation- …
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#731: Automation and innovation with Karthik Ramakrishnan, Tapestry
24:55
24:55
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24:55Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across tea…
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#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial
29:25
29:25
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29:25Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're …
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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
29:12
29:12
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29:12Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-chang…
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Shoptalk Fall 2025: Blending Magic and Science in Retail
13:19
13:19
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13:19What happens when you mix the science of data with the art of human connection? That’s the theme behind Shoptalk Fall 2025, Retail Alchemy.In this episode of the RETHINK Retail podcast, HG O’Connell joins host Sharon Gai to share how ShopTalk Fall is creating an intimate, experimental space for retail leaders.Highlights include:- Why Shoptalk Fall …
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#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions
19:39
19:39
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19:39This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment. Today we’re going to look at how marketing and communication ex…
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100 Episodes In: Lessons from the Toolbox & Noibu’s Next Chapter with Noibu’s Founders
46:00
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46:00For the 100th episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with his co-founders, Robert Boukine (CEO) and Filip Slatinac (CTO) to reflect on two journeys: the podcast’s role as a hub for ecommerce thought leadership and Noibu’s own evolution from error monitoring to a platform that uncovers every conversion opp…
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#727: Growing sales in uncertain times with Chris Cubba, Snipp
27:10
27:10
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27:10What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth ami…
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#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone
25:49
25:49
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25:49If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI. Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics…
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#725: Consumer confidence...and caution...with Eric Miao, Attentive
25:00
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25:00Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're goi…
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What eTail Boston 2025 says about the next era of ecommerce with Lena Moriarty
12:37
12:37
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12:37In this episode, Lena Moriarty, Head of Marketing at eTail, joins host Kailin Noivo to unpack what’s shifted in the six months between eTail Palm Springs and eTail Boston 2025. Lena shares how conversations have shifted in just six months since Palm Springs, from AI pilots to ROI-driven agentic AI, from tentative personalization to customers embrac…
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#724: Social commerce and the customer journey with Janna Navarro, Wpromote
19:50
19:50
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19:50Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands mus…
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#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia
28:56
28:56
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28:56If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and …
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#722: Agentic AI in retail with Dan Russotto, Furniture.com
21:24
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21:24Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky. Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI…
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Trailblazing Marketing: Balancing Outdoor Heritage with Digital Innovation with Jane Smith
21:18
21:18
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21:18In this episode, Jane Smith, VP of Marketing at Merrell, joins host Kailin Noivo to unpack how one of the world’s leading outdoor brands is balancing its 40+ year heritage with modern marketing innovation. Jane shares how Merrell is integrating sustainability into the heart of its brand narrative, building community-first campaigns, and navigating …
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#721: Making the most of peak season with Helaine Rich, ePost
22:47
22:47
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22:47Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts? Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing global ecommerce l…
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Digital transformation is reshaping quick-service restaurants
18:37
18:37
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18:37Hosted by Nino Horttrich, and with the collaboration of Matt Redwood of Diebold Nixdorf, we explore how Tillster is solving some of the biggest challenges in QSR.From tackling operational challenges to improving speed, personalization, and consistency, this conversation explores how strategic partnerships can transform the customer journey and futu…
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#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
22:44
22:44
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22:44AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behavior…
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Retail Therapy: Retail’s 2025 Mid-Year Reality Check
37:17
37:17
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37:17We’re halfway through 2025, and retail is riding a wild mix of breakthroughs, challenges, and shifting shopper habits.In this special mid-year episode, host Andrew Smith (ThinkUncommon) is joined by top retail experts Neil Saunders (GlobalData Retail), Jerry Sheldon (IHL Services), and Sucharita Kodali (Forrester Research) to unpack:The biggest ret…
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#719: Composable Customer Data Platforms with Tejas Manohar, Hightouch
26:37
26:37
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26:37Are you building your customer data strategy around your goals, or are your goals constrained by your data platform? Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel p…
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The Silent Killers of Performance (and How to Fix Them)
18:35
18:35
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18:35In this episode of The Ecommerce Toolbox: Expert Perspectives, Matt Ezyk, Senior Director of Engineering, Ecommerce at Hanna Andersson, shares how heritage brands can modernize ecommerce platforms without sacrificing reliability, performance, or customer experience. Matt reveals the “silent killers” that quietly erode site conversion, from friction…
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#718: Building trust while building a brand with Meika Hollender, Nara Organics
27:26
27:26
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27:26When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships? Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining eth…
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#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally
28:28
28:28
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28:28Is the most effective way to understand real human behavior to simulate it first? Agility requires a willingness to test ideas that sound strange at first—like asking bots to act more human by narrowing their point of view, or treating synthetic personas as real sources of insight. But when applied correctly, this thinking unlocks entirely new ways…
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#716: Streamlining brand partnerships with Alan Gould, Mutual Markets
26:44
26:44
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26:44What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I’m joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to red…
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Targeting Geospatial Data's Role in the Store of Tomorrow
37:57
37:57
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37:57In this new episode of Retailer Tech Tips, we explore how geospatial data is redefining store planning, logistics, and customer experience in real time.🧠 Learn how top retail experts use foot traffic, heat maps, and location intelligence to:- Pick smarter store locations- Personalize local offers- Streamline inventory- And design stores that actual…
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Loyalty Beyond Discounts: Building Emotional Connections That Last with Nate Kennedy
18:21
18:21
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18:21In this episode, Nate Kennedy, former VP of Global Brand Marketing at Horizon Hobby, joins host Kailin Noivo to dig deep into the future of loyalty programs and what most brands are still getting wrong. Nate shares lessons from two decades in ecommerce, from building Select Blinds into a DTC success story to leading Horizon Hobby’s marketing evolut…
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#715: Increasing speed to insights with Sid Banerjee, Medallia
29:32
29:32
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29:32What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards? Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time. Today we’re …
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The $800B Opportunity Reshaping Retail Sustainability
17:41
17:41
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17:41In this episode of Rethink Retail, host Marie Driscoll sits down with Amrita Bhasin, CEO at Sotira, a leading voice in reverse logistics, to explore how AI, overstock management, and sustainability are transforming the future of retail.Reverse logistics is now an $800 billion global industry, yet remains one of the most under-discussed pillars of m…
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#714: Keeping up with e-commerce evolution with Lena Moriarty, eTail and Worldwide Business Research
20:40
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20:40One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now? Agility requires not only adapting to changing consumer behaviors but also anticipating them. It's about proactively shaping the future of retail, not just reacting to it. Today, we're going to talk about navigating the ever-shi…
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Redefining Trust in Online Jewelry Retail
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13:31Redefining Trust in Online Jewelry Retail byBy RETHINK Retail
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#713: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics
26:36
26:36
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26:36Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust? Today we’re going to talk about how Agentic AI is changing that—…
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