Best Etail Podcasts (2025)

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#760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local 25:47

Play Pause

1d ago25:47

25:47

When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to…

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#759: Transcend's Phyllis Fang on personalization utilizing data privacy by design 32:18

2d ago32:18

32:18

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth? Agility requires both adaptation to new AI-based tools and methods while also navigating the complex and shifting landscape of consumer trust and data privacy. It's about being re…

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Why 90% of digital transformations fail - building success at Pendleton 18:01

2d ago18:01

18:01

Mastering digital transformation in ecommerce isn’t just about adopting new technology - it’s about honoring what’s timeless while embracing what’s next. In this episode of the Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Rick Ragusa, former VP of Ecommerce and Direct Marketing at Pendleton, to explore how decades of ret…

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#758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world 28:19

3d ago28:19

28:19

What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands…

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#757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement 29:47

5d ago29:47

29:47

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI? Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack …

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#756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy 21:02

8d ago21:02

21:02

Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability? Agility requires a willingness to adapt and evolve strategies in response to real-time data and changing consumer behaviors. It also demands a commitment to iterative testing and…

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#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13

9d ago27:13

27:13

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machine…

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Scaling wellness: SpaBreaks hits <10% category share while leading the UK market 21:53

9d ago21:53

21:53

This time, Kailin Noivo sits down with Marc-André Hade, Chief Commercial and Marketing Officer at SpaBreaks, to explore how a call-center-led business transformed into the UK’s largest digital-first spa and wellness marketplace. With leadership roles at eBay, StubHub, and TheFork, Marc-André brings a wealth of experience in scaling two-sided platfo…

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#754: Robin Ross on what happens to retail when your best customers are AI agents 30:28

10d ago30:28

30:28

What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine? Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer inte…

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#753: Wrike CMO Christine Royston on building marketing teams for agility 27:32

12d ago27:32

27:32

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. To…

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#752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset 29:20

15d ago29:20

29:20

Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset? Agility requires a fundamental shift in mindset, embracing collaboration, rapid iteration, and a willingness to adapt to change. It demands a commitment to not just talking about silos, but meaningfully breaking them dow…

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Smart lighting revolution: How Jasco achieved 8x ROAS in premium markets 21:15

17d ago21:15

21:15

Today, we’re diving into how brands can win in crowded, commoditized categories - even on Amazon’s toughest battlegrounds. Jeff Cato shares how he’s helped national brands, private labels, and DTC players stand out where price wars usually dominate. From uncovering real consumer insights to balancing speed with brand longevity, Jeff lays out a clea…

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#751: Traject Data CEO Rochelle Thielen on the role of data in retail 27:28

17d ago27:28

27:28

In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market? Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to th…

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#750: MOO's Corin Mills on the strength of physical marketing in the digital age 24:38

19d ago24:38

24:38

With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive pop-up ad? Agility requires not only adapting to changing consumer behaviors but also proactively anticipating them. It demands a willingness to experime…

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#749: Data Axle CEO Andrew Frawley on using identity resolution for stronger customer relationships 20:29

22d ago20:29

20:29

Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel consumer? Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in re…

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#748: Markup AI CEO Matt Blumberg on creating a winning AI-supported content strategy 25:17

23d ago25:17

25:17

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm…

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From zero inventory to 80 employees: Furniture.com's digital-first approach 23:04

24d ago23:04

23:04

Today, we’re exploring how one legacy domain is getting a second life as a modern furniture marketplace. Daniel Bennett, CMO at Furniture.com sits down with host Kailin Noivo to share the playbook behind solving furniture-specific challenges like multi-retailer checkout, customer trust in high-consideration purchases, and the complexities of standa…

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#747: Shutterfly's Chip Lewis on building a strong content strategy by listening to customers 16:45

23d ago16:45

16:45

By The Agile Brand

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#746: Microsoft's Kelly Soligon on personalizing the DTC customer experience 24:47

26d ago24:47

24:47

In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a cultu…

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#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare 28:04

29d ago28:04

28:04

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experi…

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#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management 31:59

1M ago31:59

31:59

The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to …

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Beyond basic copy: How microcopy changes drive a 30% lower cart abandonment 23:10

1M ago23:10

23:10

Mastering customer connection in ecommerce isn’t just about having the right products - it’s about clarity, intention, and understanding how consumer behavior keeps evolving. In this episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Angela Hill, Director of Ecommerce at Batteries Plus and author of Sweet Talk, …

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#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce 31:53

1M ago31:53

31:53

Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about…

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#742: Making frictionless payments a reality with Peter Galvin, NMI 30:46

1M ago30:46

30:46

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands? Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we’re going to talk about the future of secure digital payments, how in-ap…

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#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency 30:17

1M ago30:17

30:17

AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant? Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn…

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#740: Navigating Build vs. Buy with Luv Kapur, Bit 30:23

1M ago30:23

30:23

This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.dev Agility requires a nuanced understanding of not just the tech…

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How Crocs turned cultural trends into $4B revenue 25:38

1M ago25:38

25:38

Crocs’ journey from a polarizing footwear brand to a $4B global powerhouse is more than just a comeback story - it’s a masterclass in digital agility, cultural relevance, and technology-driven growth. In this episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Feliz Papich, SVP of Digital Technology Experience & …

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#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact 21:49

1M ago21:49

21:49

Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically? Agility requires a willingness to experiment, learn, and adapt…

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Albert Chow (Silk & Snow): Canadian Roots, Sleep Country, and Expansion 21:11

1M ago21:11

21:11

Craig Patterson and Albert Chow, co-founder & CEO at Silk & Snow, discussed the company’s origins and growth trajectory. Launched in 2017 as a mattress-in-a-box brand, Silk & Snow quickly distinguished itself by leveraging Toronto’s local manufacturing ecosystem. From the beginning, the brand emphasized thoughtful design, supply chain transparency,…

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#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium 29:30

1M ago29:30

29:30

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no lon…

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#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate 25:44

1M ago25:44

25:44

Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like A…

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#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience 34:55

1M ago34:55

34:55

Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a …

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How a lean, story‑driven idea became a $40m global brand 21:32

1M ago21:32

21:32

Host Kailin Noivo sits down with Dan Demsky, CEO & Co-founder of Unbound Merino, to share how a $30K Indiegogo goal became $400K in preorders and eventually a $40M global apparel brand. From renting a storage locker as their first warehouse to running lean without outside capital, Dan explains why bootstrapping forced smarter decisions and gave Unb…

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#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou 31:44

2M ago31:44

31:44

When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to …

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#734: Focusing on the marketing that matters with Tara Corey, Optimizely 26:02

2M ago26:02

26:02

With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it …

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#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely 30:22

2M ago30:22

30:22

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicat…

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#732: Using AI to see video content with Meenal Nalwaya, Reka 20:33

2M ago20:33

20:33

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want…

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From Oxford to omnichannel: How Brooks Brothers & Eddie Bauer stay relevant 22:39

2M ago22:39

22:39

In this episode, Brian Schmidt, VP of Integrated Marketing & Ecommerce at Brooks Brothers and Eddie Bauer, joins host Kailin Noivo to explore how heritage brands with centuries of history are being reimagined for the modern consumer. Brian shares the story behind Brooks Brothers’ 125th-anniversary Oxford button-down campaign, the importance of mapp…

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#731: Automation and innovation with Karthik Ramakrishnan, Tapestry 24:55

2M ago24:55

24:55

Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across tea…

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#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial 29:25

2M ago29:25

29:25

Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're …

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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data 29:12

2M ago29:12

29:12

Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-chang…

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#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions 19:39

2M ago19:39

19:39

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment. Today we’re going to look at how marketing and communication ex…

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100 Episodes In: Lessons from the Toolbox & Noibu’s Next Chapter with Noibu’s Founders 46:00

2M ago46:00

46:00

For the 100th episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with his co-founders, Robert Boukine (CEO) and Filip Slatinac (CTO) to reflect on two journeys: the podcast’s role as a hub for ecommerce thought leadership and Noibu’s own evolution from error monitoring to a platform that uncovers every conversion opp…

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#727: Growing sales in uncertain times with Chris Cubba, Snipp 27:10

2M ago27:10

27:10

What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth ami…

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#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone 25:49

2M ago25:49

25:49

If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI. Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics…

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#725: Consumer confidence...and caution...with Eric Miao, Attentive 25:00

2M ago25:00

25:00

Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're goi…

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What eTail Boston 2025 says about the next era of ecommerce with Lena Moriarty 12:37

2M ago12:37

12:37

In this episode, Lena Moriarty, Head of Marketing at eTail, joins host Kailin Noivo to unpack what’s shifted in the six months between eTail Palm Springs and eTail Boston 2025. Lena shares how conversations have shifted in just six months since Palm Springs, from AI pilots to ROI-driven agentic AI, from tentative personalization to customers embrac…

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#724: Social commerce and the customer journey with Janna Navarro, Wpromote 19:50

2M ago19:50

19:50

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands mus…

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#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia 28:56

2M ago28:56

28:56

If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and …

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#722: Agentic AI in retail with Dan Russotto, Furniture.com 21:24

2M ago21:24

21:24

Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky. Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI…