Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential. Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category. Hosted by Eric Ressler, Founder & Creative Director of C ...
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Eric Ressler Podcasts
What if philanthropy, as we know it, is a flawed system? In this episode, we're joined by Jen Nguyen, a director at the Stupski Foundation, a unique "spend-down" organization designed to close its doors after giving away all of its assets by 2029. Jen, a former college counselor, provides an unapologetically candid look at a sector she may soon lea…
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You Can’t Control Everything (But You Can Control This)
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6:14Reflections on fear, control, and what you can actually do about it. As we head into year-end — often the most high-stakes season in our sector — this episode will help you develop the right mindset to navigate it skillfully. Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help …
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What if everything you’ve been taught about economic progress is wrong? In this episode, Stacey Edgar — social worker turned social entrepreneur and now executive director of the International Folk Art Market — shares her journey through the “career jungle gym” of the social impact sector. We unpack her concept of artisan economics, a radically hum…
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How to recognize and act on the rare moments when transformation is possible. Join the conversation on substack: https://open.substack.com/pub/eressler/p/the-vision-window-is-openfor-now?r=8rkfl&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Listeners, now you can text us your comments or questions by clicking this link. *** If you liked …
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What if real change doesn't begin with institutions, campaigns, or capital — but with the people we invite into our lives? In this episode, Eric sits down with Amanda Litman, co-founder of Run for Something and author of When We’re In Charge, to explore how small, human-scale actions can spark transformational impact — from politics to parenting to…
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In this episode, I’m exploring a question that’s been showing up in a lot of our recent work — and in my own thinking: What is your truth? Links: 📝 Read the full essay version on our new Substack: https://open.substack.com/pub/eressler/p/what-is-your-truth?r=8rkfl&utm_campaign=post&utm_medium=podcast&showWelcomeOnShare=true Listeners, now you can t…
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Everyone loves the idea of collaboration — but real partnership? That’s harder. From mismatched visions to unclear roles, even the most well-intentioned alliances can go sideways fast. In this episode, Eric and Jonathan break down what makes partnerships work — and what to watch out for before saying yes. ➔ The five elements every partnership needs…
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Too many social impact leaders step into donor meetings with a bold vision — but an unclear case for why anyone should support it. Your case for support isn’t just a fundraising tool — it’s a strategic asset that can align your messaging, mobilize your team, and inspire serious investment in your mission. But only if you get it right. In this episo…
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Is Our Obsession with Efficiency Backfiring?
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27:19
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27:19We’re constantly told to “do more with less” — but what if that’s the wrong goal altogether? In this episode, Eric and Jonathan challenge the traditional definition of efficiency and unpack why it can be a trap for social impact organizations. From donor pressure to staff burnout, they explore how the pursuit of efficiency often undermines effectiv…
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Too many social impact organizations are stuck trying to explain everything they do — and in the process, end up saying nothing that sticks. When your mission is complex, how do you distill it into a clear, compelling story that actually resonates? In this episode, Eric and Jonathan dig into the storytelling struggles that come with multifaceted mi…
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Major donor funding can feel like the holy grail of nonprofit growth — big checks, deep relationships, and potentially game-changing support. But what’s often left out of the conversation? The risk. In this episode, Eric and Jonathan dive into the real tradeoffs of major donor programs — the power dynamics, the mission drift moments, and the long r…
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Designing Impact Reports That Actually Work
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31:28
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31:28Annual reports shouldn’t feel like an obligation — they should feel like a gift. But for too many nonprofits, impact reporting is still stuck in the past: flat, uninspired, and quickly forgotten. In this episode, Eric and Jonathan unpack how to rethink your approach to reporting — and turn your annual impact story into one of your organization’s mo…
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Social impact leaders are visionaries — but getting others to see what you see isn’t easy. When your work hasn’t caught up to your ambitions, how do you win over funders, staff, and partners who need proof before they commit? In this episode, Eric and Jonathan explore what it really takes to sell a bold new vision — even when the work is still taki…
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Eric’s 3-Part Content Strategy That Works Every Time
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31:41Nonprofit leaders know storytelling matters — but many are missing a critical opportunity to move hearts, shift narratives, and deepen support. In this episode, Eric and Jonathan pull back the curtain on why so much nonprofit content falls flat — and how a simple three-step framework can radically transform the way you communicate your mission. ➔ W…
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Not all “no’s” are equal—and if you’re in fundraising, you know that firsthand. In this episode, Eric and Jonathan unpack the three types of objections every social impact leader will face: the silent no, the vague no, and the hard no. They explore why each shows up, what it’s really signaling, and how to respond in a way that transforms rejection …
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The Sector Is Shifting: Here's How to Lead
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25:55Social impact leaders are scaling back, funding streams are evaporating, and public trust is eroding. In this candid kickoff to Season 4, Eric and Jonathan hold space for what’s really happening in the field—and why this moment demands courageous communication, community resilience, and reimagined leadership. This isn’t a time to shrink. It’s a tim…
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To wrap Season 3, Eric and Jonathan are doing something different — and a little vulnerable. In this raw and unfiltered finale, they look back on the leadership decisions, strategic misfires, hiring blunders, and marketing missteps that didn’t go according to plan. No spin. No gloss. Just two founders owning their hardest lessons out loud. Why end …
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What do you do when your mission is evolving… but your brand, programs, and funding strategy haven’t caught up yet? In this episode, Jonathan brings a live challenge to the table: a bold new vision for the Seymour Center that could reposition it as a hub for climate solutions and STEM leadership — but it comes with branding risks, potential backlas…
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How to Build a Sustainable Revenue Stream
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43:19The funding landscape is shifting, and relying on the same revenue strategies that got you here may not be enough to take your organization to the next level. Many nonprofits and social enterprises struggle to generate enough revenue—not just to sustain their work, but to fully fund their missions and reinvest in long-term growth. So how do you bui…
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Social Impact in the Era of Misinformation & Media Chaos
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28:59We are living through the biggest shift in media and marketing of our lifetimes. Misinformation spreads faster than ever, trust in institutions is crumbling, and social impact leaders are left navigating a fractured, chaotic digital landscape. So how do you build credibility, mobilize communities, and create real impact when attention is scattered …
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Beyond Vanity Metrics: Measuring Real Impact
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32:15Most social impact leaders think they’re measuring their impact — but are they really? Measuring impact is especially difficult when change happens over years or even decades, and when the outcomes are tied to complex, systemic issues. On top of that, the process of evaluation and measurement can feel like extra work — another task on an already fu…
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Nonprofit leaders constantly hear that diversifying revenue streams is the key to financial stability. But what if that advice isn't the whole story? Research shows that 90% of high-growth nonprofits rely on a single dominant funding source. Does that mean nonprofits should double down on one funding stream—or is there a smarter way to approach fun…
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Failure isn’t just a possibility in social impact work — it’s inevitable. But are we failing constructively? In this episode, Eric and Jonathan break down the difference between constructive failure and harmful failure, and why embracing the right kind of failure is essential for innovation, leadership, and long-term impact. From team dynamics and …
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The Last Messaging Framework You’ll Ever Need
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33:24If you’ve ever felt like your messaging isn’t quite landing — like people don’t get it or aren’t inspired to take action — you’re not alone. We hear it all the time: “We’re struggling to tell our story.” But here’s the thing: your story isn’t the story that matters most. The real question is: How do you craft messaging that actually moves people? I…
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The Changing Work Culture in Social Impact
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37:25The way we work is changing — fast. Remote work, shifting boundaries, and evolving expectations have reshaped what it means to work in the social impact sector. But are nonprofits keeping up? In this episode, Jonathan and Eric dive into the unique challenges mission-driven organizations face in building a sustainable, healthy work culture. From bal…
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Why Confident Leaders Build Stronger Organizations
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25:01Confidence: it’s one of the most critical traits for effective leadership, but also one of the trickiest to master. In this episode of Designing Tomorrow, Eric and Jonathan dive into what it truly means to embody confidence as a social impact leader. From personal struggles with self-doubt to lessons on humility, resilience, and overconfidence, thi…
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The Right Way to Align Marketing and Fundraising
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33:26Marketing and fundraising are the lifeblood of social impact organizations. But too often, they're working in silos, disconnected, or even at odds with each other. This is a huge problem. Because when these two critical functions aren't aligned, it hurts your ability to build trust with donors, limits your fundraising potential, and ultimately redu…
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Trust is not a given — it’s earned. In this episode, Eric and Jonathan explore how trust is shifting away from institutions and toward relationships, and why that’s reshaping the way nonprofits and social impact organizations must operate. You’ll gain insights on: The hidden power of impact storytelling and why nonprofits often overlook it. The fiv…
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Why Your Team Is Losing Motivation—and How to Stop It.
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35:15How do you keep your team energized, engaged, and aligned—especially in the demanding world of social impact? Passion and purpose are key, but they’re not enough on their own. In this episode, Eric and Jonathan unpack the essential elements of team motivation, exploring why some teams thrive while others stall, and revealing the missing ingredient …
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Rewind: When You Should (And Shouldn't) Rebrand
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30:32Rewind: This episode was orginally published in Season 2, Episode 1. New episodes from Season 3 will continue to publish next week. — You probably shouldn’t rebrand your social impact organization. Except, of course, when you really should. (wait, what?) Because when the conditions are right, a rebrand can be one of the most powerful ways to reach …
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Rewind: How Top Brands Win Your Attention. Every Time.
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15:02REWIND: This episode was originally released in Season 1, Episode 2. New episodes from Season 3 will drop in 2025. — Today, you’ll consume 74GB of information. That’s the equivalent of watching 16 movies. In one day. Our inboxes are overflowing, our social streams are noisy, we doom scroll short form content on apps purpose-built to hijack our atte…
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Why Most Activation Plans Fail and How to Fix Yours
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40:00Is your organization struggling to turn awareness into meaningful action? You’ve nailed the brand and the website, but supporters still aren’t stepping up. Why? In this episode, Eric and Jonathan tackle the critical but often overlooked concept of activation: turning passive attention into real-world impact. Whether you’re trying to inspire donatio…
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Ending Low Pay in the Social Impact Sector
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30:28Low pay the social impact sector is reaching a critical point. Leaders and workers alike are grappling with the harsh realities of compensation in an industry driven by passion and purpose. But at what cost? In the latest episode of Designing Tomorrow, Eric and Jonathan dive deep into this pressing issue, exploring: • The cultural shift around work…
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"Is your strategic plan collecting digital dust?" That's the question every social impact leader needs to ask themselves. We've all been there — investing countless hours and resources into creating the perfect 3-year plan, only to have it sit unused on a shelf. But what if there was a better way? A more agile approach that could energize your team…
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Signs You’ve Lost Touch with Your Community
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26:46Are you losing touch with your community? It might be time to reconnect. As social impact leaders, we pour our hearts and souls into our work. But sometimes, in the rush to create change, we can drift away from the very people we're trying to serve. In our latest episode of Designing Tomorrow, we tackle this critical issue head-on. We explore the s…
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Getting Community Input Without Getting Derailed
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27:16"This looks great. Let me just get the board's input." Those words strike fear into the heart of every social impact leader. You've poured your heart and soul into a project, only to have it potentially derailed at the last minute. But what if getting community input didn't have to be so terrifying? What if there was a way to gather feedback that a…
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Are you falling into the trap of transactional marketing without even realizing it? In this episode of Designing Tomorrow, we dive deep into why social impact organizations often default to transactional marketing approaches - and the hidden dangers of this common mistake. We cover: The 6 reasons why we fall into the transactional marketing trap Wh…
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The social impact sector isn’t known for being very risky. In fact, it’s often quite the opposite. Too many orgs play it safe, afraid of over-scrutinization (the double standard is real here) and hoping to protect their mission and resources. But here’s the thing — sometimes the most dangerous thing is playing it too safe. In this episode, Jonathan…
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Is your organization's purpose secretly undermining its impact? In our latest episode of Designing Tomorrow, Jonathan and Eric tackle a provocative question: When does your purpose become a problem? We explore the hidden mistakes that can trap even the most well-intentioned social impact organizations, including: • Relying on wishful thinking inste…
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Brand Building is Hard to Measure. Here’s How You Do It.
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29:07Struggling to measure the impact of your branding and marketing efforts? You're not alone. Ironically, the more analytics tools we have to measure the success of our marketing efforts, the harder it seems to know what’s actually working. This is especially true of broader brand marketing efforts, which are harder to measure and don’t play nice with…
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Justifying the Investment in Brand Building
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20:07Branding/marketing isn’t going to do anything for your org…if you can’t fund it in the first place. Unfortunately, justifying the investment in this work — both money AND capacity — for social impact orgs doesn’t come as easily as it might for other sectors. And right now everyone is still stuck in the “do more with less” mentality. Here’s how to m…
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Why Social Impact Brands Under Invest in Brand and Marketing
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19:46Social impact orgs aren’t known for being great at branding and marketing. But it's NOT just about limited resources — there's a deeper story here. There’s some big obstacles in the way, like: → The "overhead myth" that just won't die (KILL IT WITH FIRE) → A false dichotomy between choosing to invest in fundraising OR marketing (you need both) → Th…
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Branding is about far more than just slick, eye-catching aesthetics. What truly transforms an organization is a brand built on vision and strategy. Without a clear strategy, positioning, and messaging, the aesthetic elements like logos, fonts, and colors won’t do anything to create lasting impact. Branding goes beyond visuals. It’s about aligning e…
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How to Get Your Social Impact Flywheel Turning
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26:21
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26:21Do you ever feel like you’re just STUCK? Like no matter what you try or how hard you work you just can’t seem to get traction? We’ve all been there before, and it’s NOT a fun space to be in. Here’s the thing: there are going to be sticking points in your social impact journey. That’s pretty much guaranteed. What worked on day 1 — or year 1 — won’t …
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Are You Using Your Power or Giving it Away?
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21:37Far too many social impact orgs are giving their power away — and they don’t even know they’re doing it. There’s a fundamental tension in the social impact space. A tension between the generosity that powers this sector and the need for social impact brands to leverage their power so they can make a true impact. But when this healthy tension strays…
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Core brand values aren’t just fluffy words you put on posters. But without the right approach, that’s all they’ll ever be. Core brand values — when done right — can be absolutely transformative for your organization’s culture, effectiveness, and impact. But you can’t just come up with 5 words that all start with the letter “R” and call it a day. So…
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What Makes a Great Social Impact Marketing Team?
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35:22What makes an EXCEPTIONAL social impact marketing team? Often, when we get this question from clients, they are trying to determine what ROLES to hire for. But that’s putting the cart before the horse. Instead, it’s best to think about the QUALITIES and CULTURE of a successful marketing philosophy for your brand. Because you can build a highly-skil…
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There’s one thing the most successful social impact orgs get right, every time. They truly define and own a niche. Owning a niche as a social impact brand is probably one of the most important — but least understood — superpowers to further your mission. When we help our clients define and own a niche, they: ↳ More easily drive engagement and actio…
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Your brand is not your logo. It’s not your fonts, or your colors, or your voice. It’s not your content. It’s not your mission. Your brand is: ↳ Whether you come through on the promises you make to your community ↳ The actions you take ↳ How your team shows up each and every day But what happens when you paint a picture of those values and promises,…
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You probably shouldn’t rebrand your social impact organization. Except, of course, when you really should. (wait, what?) Because when the conditions are right, a rebrand can be one of the most powerful ways to reach your mission faster. But how do you know when it’s the right time to invest in a rebrand? Let’s be real: a rebrand is a big swing move…
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