Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On t ...
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Emily Reagan | Digital Marketing Virtual Assistant Podcasts

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#259 SEO for Service Providers: How Freelancers Can Get Found with Laura Jawad
1:06:14
1:06:14
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1:06:14What if your dream clients could find you instead of you chasing them down? When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don’t have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarte…
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#258 Nailing Your Next Freelancer Test Project and Application with Lacey Cribb
53:54
53:54
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53:54Do test projects make you roll your eyes? Feel like you’re constantly jumping through hoops for low pay? You’re not alone and you’re not wrong for feeling that way. There’s a smarter way to approach these situations that actually opens doors, builds credibility, and leads to better-paying client relationships. In this episode, I’m talking with Lace…
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#257 How to Write Premium Proposals That Land High-Paying Freelance Clients with Brittany McBean
53:37
53:37
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53:37Ever sent a proposal… and heard crickets? Yeah, that ghosting game is real and frustrating. If you're losing momentum between the call and the contract, this episode walks you through the exact changes that turn proposals into "yeses." I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium pro…
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#256 How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen
47:43
47:43
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47:43If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are. I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout …
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#255 How to Sell Courses on Udemy as a Freelancer with Elizabeth Hambleton
1:01:59
1:01:59
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1:01:59Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start? If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabet…
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#254 How to Pitch Yourself as a Marketing Service Provider with Emily Reagan
29:26
29:26
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29:26Freelancer Visibility Series #6 If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showin…
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#253 The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy
1:04:05
1:04:05
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1:04:05Freelancer Visibility Series #5 Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front an…
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#252 The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney
57:24
57:24
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57:24Freelancer Visibility Series #4 One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients. In this Visibil…
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#251 How to Make $10k from Your Next Podcast Interview with Beth Nydick
50:54
50:54
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50:54Freelancer Visibility Series #3 This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue…
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#250 How Marketing Assistants Can Use Public Speaking to Get More Clients with Laurie-Ann Murabito
54:59
54:59
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54:59Freelancer Visibility Series #2 If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way. In this episode, we're diving into the power of public speaking …
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#249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh
1:00:51
1:00:51
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1:00:51Freelancer Visibility Series #1 Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority. This …
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#248 Real Talk from Social Media Marketing World: Tips for Freelance Marketers with Emily Reagan
31:30
31:30
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31:30I crashed the Social Media Marketing World conference… Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know. Thin…
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#247 Playing Big as a Freelancer: Lessons from Tara Mohr’s Empowering Book with Emily Reagan
19:31
19:31
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19:31Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there. In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like …
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#246 AI Copywriting Tools: How Custom GPTs Help Freelance Marketing Assistants with The Laurens
59:17
59:17
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59:17What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assi…
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#245 How I Lost $2k in a Bad Media Placement (and How to Avoid It) with Emily Reagan
22:55
22:55
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22:55I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me. As freelancers and service providers, we’re constantly looking for new ways to…
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#244 Inside My Business: What’s Changing & Why with Emily Reagan
45:11
45:11
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45:11Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, bu…
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#243 Five Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka
1:09:35
1:09:35
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1:09:35Funnel Series #19 Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong. That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spi…
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#242 Mastering Automated ManyChat Funnels with Katy Widrick
1:18:09
1:18:09
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1:18:09Funnel Series #18 What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot. We continue our Funnel Series with Katy Widr…
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#241 Funnel Audits for Higher Sales: Order Bumps & Conversion Strategies with Emily Reagan
19:31
19:31
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19:31Funnel Series #17 Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel. Most clients don’t realize where they’re …
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#240 Webinar Sales Strategy: The Key to High-Converting Pitches with Heather Sager
1:04:07
1:04:07
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1:04:07Funnel Series #16 Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)? In this episode…
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#239 How to Build a $50K Funnel Offer & Land High-Ticket Clients with Abi Prendergast
55:24
55:24
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55:24Funnel Series #15 “Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like? My guest, Abi Prendergast, is an Evergreen Funnel Strate…
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#238 Funnel Messaging Secrets: What Every Marketing Assistant Needs to Know with Nicki Krawczyk
1:14:10
1:14:10
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1:14:10Funnel Series #14 What makes funnels work? It's not just the tech, but the messaging that drives results. Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-convertin…
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#237 Confidently Price Funnel Services as a Freelancer with Emily Reagan
30:41
30:41
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30:41Funnel Series #13 Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services? From…
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#236 Email Marketing vs Funnel Building Services with Emily Reagan
19:08
19:08
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19:08Funnel Series #12 What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group. I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff…
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#235 How to Track and Analyze Funnel Data with Kelsey Silver
1:10:19
1:10:19
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1:10:19Funnel Series #11 You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your client…
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