Best Emelia Rallapalli Podcasts (2025)

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Episode 09: Looking back. Looking forward: End of year reflections with Emelia Rallapalli 13:52

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11d ago13:52

13:52

This week, Pebble Presents a short, end-of-year reflection by our host, Emelia Rallapalli. Emelia shares her thoughts, reactions, and reflections on 2025, as well as a glimpse into what she will be focusing on in 2026. This episode is especially for you, fellow business owners, small company leaders, and anyone who is thinking about similar themes …

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Episode 10: What 23 years of naming things teaches you with Aaron Hall 1:00:10

8d ago1:00:10

1:00:10

In this episode, Pebble Presents Aaron Hall, a naming expert and founder of Emphatic Branding. Together, Emelia and Aaron discuss naming for brands, companies, and products: everything from the process and stages of naming, to the differences is between pre-screening, vetting, and linguistic analysis for name development (and why each is important)…

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Scaling a truly bold brand identity: Scott Smith, Intercom 38:15

7d ago38:15

38:15

In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Scott Smith, Creative Director at Intercom, to dive deep into a critical question for B2B scale-ups: How do you build and scale a brand identity that’s truly bold? Scott, a champion of exceptional creative vision, u…

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Putting human emotion at the heart of B2B: Alex Walters, Papaya Global 26:09

15d ago26:09

26:09

In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett, Business Director at Shaped By sits down with Alex Walters from Papaya Global to tackle the "super meaty topic" of humanising B2B brands. Together they unpack: Why Alex believes 90% of the B2B world is failing to crack the human …

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Navigating the enterprise AI battleground : Joseph Steele, Celonis 41:53

21d ago41:53

41:53

In this episode of The Changemakers, Dave Corlett, Business Director at Shaped By, sits down with Joseph Steele, Lead Brand Strategist at Celonis, to dive deep into brand, technology, and "anarchistic accelerationism". How does a company like Celonis, which was already pioneering AI technology long before it went mainstream, adapt its brand positio…

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Why creative leaders need a seat at the board table : Adam Morgan, VP Brand, Twilio 24:24

29d ago24:24

24:24

In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sat down with Adam Morgan to explore why it’s important to have creatives at the board table and unpack: Why the experience era demands right-brain thinkers in leadership. The difference between a growth marketing and a brand mark…

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Why B2B buyers aren't as rational as they think: Richard Shotton, Author of The Choice Factory 36:41

1M ago36:41

36:41

In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, we dive deep into the forces that truly drive customer decisions with Richard Shotton, author of the influential book The Choice Factory. Richard's work is celebrated for taking the academic, jargon-filled world of behavioral science and makin…

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Episode 8: Combatting Sample Fraud in Research with Renato Silvestre 49:05

1M ago49:05

49:05

In this episode of Pebble Presents, host Emelia Rallapalli and Renato Silvestre discuss the rapid development of survey research and accompanying rise in survey fraud. They explore the impact of technology on survey participation and the importance of quality control before diving into the intricacies of survey design, data quality, and the challen…

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Elevating your team from order-takers to strategic partners : Phil Lewis, Phil Lewis Associates 40:30

1M ago40:30

40:30

Too often, creative and marketing teams are seen as executors instead of innovators. This conversation between Phil Lewis (Consultant & Speaker) and Dave Corlett (Business Director at Shaped By), which was recorded as part of our virtual summit Bring Your Own Bold, offers practical tips to shift that dynamic by removing internal barriers that block…

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Episode 7: The Future of Insights and Innovation with Tiffany McNeil 1:01:30

2M ago1:01:30

1:01:30

In this episode, Pebble Presents Tiffany McNeil, a brand and innovation strategist and insights executive. Together, Emelia and Tiffany discuss Tiffany's journey into the field, the critical role of insights in driving innovation, and the balance between research and business realities. Tiffany shares her experiences in various organizations, empha…

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Byte-Size: Dave & Nick talk Shaped by AI 24:52

2M ago24:52

24:52

How do you embrace the AI revolution without losing the human touch? Shaped By CEO and Founder Nick Farrar and Business Director Dave Corlett dive into our deliberate and "people-first" journey with artificial intelligence. They share insights from their own AI Manifesto and discuss how AI is being used to improve everything from client research to…

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How emotive storytelling unlocks permission to sell : David Moulton, Palo Alto Networks 44:01

2M ago44:01

44:01

In this episode of the Changemakers, Dave sits down with David Moulton, Senior Director, Content Marketing & Thought Leadership at Palo Alto Networks, to explore the art and the impact of storytelling in B2B marketing and cybersecurity. David shares why emotive storytelling is often overlooked in B2B, how it can cut through complexity, and why it’s…

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Episode 6: Building Strong Brands from the Inside Out with Butler Looney 1:01:38

2M ago1:01:38

1:01:38

In this episode of Pebble Presents, host Emelia Rallapalli chats with Butler Looney to talk design and building strong brands from the inside out. Butler discusses how he went from an art history major to Executive Creative Director at a tech company, the importance of having a clear and focused design brief for creatives, and why he has developed …

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Byte-Size: Dave & Alex on what’s new at Bring Your Own Bold ‘25 25:21

2M ago25:21

25:21

In this bite-sized episode of the Changemakers Podcast, Dave Corlett and Alex Waite lift the lid on what’s coming up at Bring Your Own Bold 2025 — the virtual event for bold brand and marketing leaders in B2B tech. They reveal this year’s new 3-day format, fresh content drops, and their personal picks from the upcoming sessions — from building emot…

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Measuring B2B Brand Performance: Emelia Rallapalli, Pebble 55:34

4M ago55:34

55:34

In the Changemakers, we try to cover the broad subject of creativity in B2B from as many angles as possible, and we’ve covered quite a few so far. But one thing we haven't dived into too much until today is the brand measurement and tracking side of things. Emelia is the Founder of Pebble Strategy and has a wealth of experience in all things B2B br…

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Byte-Size: Alex & Justin on brand voice in an AI world 28:31

5M ago28:31

28:31

Here's another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different. In this one, Alex Waite (Strategy Director) sits down with Justin Ballantine (Associate Creative Director, Messaging) to talk brand voice in an AI-saturated world. They co…

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Episode 5: Decoding the Strategic Role of Sales in Organizations with David Humphreys 54:05

5M ago54:05

54:05

In this episode, Pebble Presents, host Emelia Rallapalli talks with seasoned sales executive, David Humphreys. David details his journey into sales (by way of engineering), the importance of research in effective sales strategies, and the intricacies of value-based sales. Together, Emelia and David discuss the intersection of sales and marketing re…

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Episode 4: Pricing Research for Better Marketing Strategy with Renato Silvestre 29:23

5M ago29:23

29:23

In this episode of Pebble Presents, host Emelia Rallapalli is joined by founder of Strategence, Renato Silvestre. They discuss the critical role of pricing research and explore the importance of pricing in determining budgets, go-to-market strategies, and profitability. This conversation delves into the best time in product life cycles to conduct p…

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Mastering B2B messaging magic: Chris Silvestri, Conversion Alchemy 41:33

5M ago41:33

41:33

Our guest on this episode of The Changemakers is Chris Silvestri, also known as The Conversion Alchemist. With a background as a software engineer in industrial automation, Chris made a sharp turn into digital marketing, bringing a unique perspective to his work as a SaaS message-market fit specialist and conversion copywriter for B2B SaaS brands l…

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Episode 3: Marketing in the music and audio technology industry with Saf Elmansour 50:16

6M ago50:16

50:16

In this episode, Pebble Presents Saf Elmansour, a global marketing expert with over 20 years of experience. Emelia and Saf talk about his journey in marketing and his work in the music and audio technology industries, particularly with AutoTune. Together, they explore the importance of brand protection, strategies for reclaiming brand identity, and…

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Episode 2: Asian A.V. Club: The art of entertainment journalism with Stevie Wong 52:35

6M ago52:35

52:35

In this episode, Pebble Presents Stevie Wong, an award-winning journalist and founder of Asian A.V. Club. Emelia and Stevie discuss how his career evolved from advertising student to an internationally recognized entertainment journalist of 30+ years. They dive into Stevie’s specialized approach to interviewing as a self-proclaimed conversationalis…

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Episode 1: Emerging opportunities for researchers in the world of strategy with Marilena D’Amone 48:37

6M ago48:37

48:37

Pebble Presents Marilena D’Amone, a seasoned insights professional, to chat with Emelia about the evolving landscape of strategy and insights in research. They discuss Marlena's journey from research agency to client-side roles, the importance of understanding business needs, four key principles that drive business impact in insights work, and her …

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Making in-house a home: David Wall, Tines 43:32

6M ago43:32

43:32

In this episode of The Changemakers, Dave is joined by David Wall, Creative Director at Tines and President of the Institute of Designers in Ireland. David shares his unique career trajectory, moving from agency and independent studio practice to leading in-house brand design for a fast-growing tech company. He delves into the parallels between run…

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The inseparable link between brand and product design: Rachel Gogel, Creative Executive Consultant 45:25

6M ago45:25

45:25

In this episode of The Changemakers, Dave chats with Rachel Gogel, a seasoned creative executive consultant. Having built brands at titans like The New York Times, Meta, and Airbnb, Rachel knows a thing or two about transforming brand from a 'nice-to-have' into a vital business engine, and dives into her diverse career journey, from her graphic des…

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Rethinking how brands show up through thought leadership: Melissa Rosenthal, Outlever 26:22

8M ago26:22

26:22

In this episode of The Changemakers, Dave welcomes back Melissa Rosenthal - marketer, media veteran, and now co-founder of Outlever - for a conversation that unpacks how companies can truly own their voice through thought leadership. With experience leading creative at ClickUp, along with shaping the rise of media brands like BuzzFeed and Cheddar, …

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Byte-Size: Jess & Nick on What B Corp Means to Us 18:53

9M ago18:53

18:53

Here’s another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different. In this one, Nick Farrar, Founder and CEO of Shaped By, and Jess Evans, Head of Delivery, get into B Corp. Why did we become a B Corp? What does it mean for us as an agenc…

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The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner 1:01:31

10M ago1:01:31

1:01:31

Motion design is often the unsung hero of brand and product storytelling - especially in B2B tech. But what does it take to bring complex, sometimes ‘unsexy’ products to life? And how can you move beyond one-off animations and build a scalable, strategic motion system that strengthens a brand over time? First, Joshua Baron, Senior Brand Designer – …

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Byte-Size: Dave & Alex discuss Building a Founder-Led B2B Brand 20:42

10M ago20:42

20:42

Welcome to another byte-size episode! In this one, Dave and Alex, Shaped By's marketing director, chat about the upcoming webinar on the challenges of working with founders to build a strong brand. They cover the common roadblocks - like navigating emotional attachments, getting buy-in from disengaged founders, and aligning leadership on brand dire…

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How different cultures shape creative careers: Dave Breckon, Carta - Part 2 57:28

11M ago57:28

57:28

So here it is, the first ever “Part 2” in the history of The Changemakers. And it’s nothing less than a pleasure to bestow that honour on our guest, Carta’s creative lead Dave Breckon. In Part 1, our Dave’s (we’ll call him Dave C) conversation with Dave B explored his wonderfully diverse career path, delving into the various lessons he learnt as he…

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How different cultures shape creative careers: Dave Breckon, Carta - Part 1 1:08:54

12M ago1:08:54

1:08:54

Most of our previous episodes to date on The Changemakers have focused on a particular area of B2B tech marketing or branding that has the power to be elevated by creativity. For this one, we’re taking a bit of a departure from that, and going deep into one creative leader’s journey. Why? Because it’s equally inspiring, especially for designers out…

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Branding at the speed of light: Vincent Sacco, Fivetran 44:43

1y ago44:43

44:43

Vincent Sacco is a brand leader who has been in the trenches and, having built brands from the ground up at multiple fast-growing tech companies, has wisdom to impart in absolute spades. He currently leads the creative team at Fivetran, a data management platform that has seen explosive growth, expanding from around 400 to over 1100 employees durin…

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Byte-Size: When B2B Got Its Bold Back with Alex & Nick 29:00

1y ago29:00

29:00

Here's the second of our new Byte-Size episodes! These are little natters between our team at Shaped By, on...well, anything really. Mostly related to creativity in B2B, But maybe the odd one about cake or something. In this one, hosts Nick Farrar, Founder and CEO, and Alex Waite, Marketing Director at Shaped By, dissect key insights from the Bring…

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Making great work happen: Li-Anne Dias, Handshake 48:31

1y ago48:31

48:31

Li-Anne Dias is a design leader who has shaped world-class brands and led high-impact design teams. Currently she leads brand and enterprise growth design at Handshake, a software firm that enables schools, companies, and students come together to help students and recent grads make career moves. Her previous achievements include building Reddit’s …

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Byte-Size: Dave & Alex discuss BYOB 2024 27:01

1+ y ago27:01

27:01

Welcome to our new byte-size episodes! These are little natters between our team at Shaped By, on.....well, anything really. Mostly related to creativity in B2B. But maybe the odd one about cake or something. In this one, Dave and Alex, Shaped By's marketing director, chat about the agency's annual virtual summit, 'Bring Your Own Bold' (BYOB), sche…

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TRAILER: Pebble Presents with Emelia Rallapalli 0:24

1+ y ago0:24

0:24

Hi, there! I'm your host, Emelia Rallapalli, founder of Pebble - a brand strategy and marketing research consultancy. Pebble Presents is where we talk about creativity, marketing, innovation, and all the "AHA!"s in between. I'm glad you're here. Welcome to Pebble Presents!By Emelia Rallapalli

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Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business 48:38

1+ y ago48:38

48:38

We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency. Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on: The challenge of combining two distinct consumer brands - and adapti…

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How to refresh your brand expression: Nick Levesque, Asana 47:36

1+ y ago47:36

47:36

Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you? In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuances of evolving a brand expression. As Asana nears the end of its own brand refresh, it was a timely chat about the process. Nick…

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The secret art of sound design: Adam Legg 26:35

2y ago26:35

26:35

In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound design including the definition, the process of creation, and the difference between a ‘meh’ sound, and one t…

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How Fintech firms use design to elevate their brand 56:56

2y ago56:56

56:56

Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting. But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many establis…

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Understanding and embracing neurodiversity: Becca Chambers 43:59

2y ago43:59

43:59

Becca Chambers may be an award-winning technology brand-builder, storyteller, strategist and advisor. But when it comes down to the impact that her work has on the people that it touches, her tireless work as a neurodiversity champion and advocate is up there with any of those achievements. Becca has ADHD. She describes it as “a catalyst for my suc…

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Disruption by design: Christian Flaccus, Celonis 49:27

2+ y ago49:27

49:27

“I don’t need much sleep. And I love to take on a good challenge.” Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed. He founded his first business, an e-commerce startup, in 1997 - then swiftly went and set up his own agency (whilst still remaining on his startup’s board). Not content …

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Building an extraordinary brand from scratch: Ari Yablok, Island 55:41

2+ y ago55:41

55:41

Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reason that has seen Dave fall completely in love with the brand strategy, identity, narrative and messaging that Ari has created for this Israeli startup …

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How great collaboration builds bold brands: Kaite Rosa, Axonius 39:00

2+ y ago39:00

39:00

Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloitte in 2022. That’s pretty damn awesome. But it also presented a very familiar problem that high-growth companies tend to face. They scale so quickly, w…

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How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR 39:53

2+ y ago39:53

39:53

It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR. We’ve recently been getting to know the Luminous team through our shared love of working with game-changing technology businesses. Their approach to build…

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Brand design in the age of AI: Aaron Poe, Zapier 50:44

2+ y ago50:44

50:44

Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of fintech giant Checkout.com, and the more recent evolution of the Square brand identity. Now, as head of Zapier’s brand studio, h…

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Mastering the art of creative leadership: Matt Price, Checkout.com 49:39

2+ y ago49:39

49:39

Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help them to create new ones. Matt Price falls into the latter camp. Each step in his career as a creative, whether to a boutique agen…

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How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing 43:56

2+ y ago43:56

43:56

This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies. And what a buddy to get to know. Kerry Guard is CEO and founder of MKG Marketing, a digital marketing agency that works with cybersecurity…

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Building and leading an internal newsroom: Meghan Barr, ZoomInfo 45:57

2+ y ago45:57

45:57

Until generative AI came along and took over every single conversation, one way to instantly ignite a ferocious debate in B2B marketing was to ask this question: “Should B2B companies be thinking like media companies when it comes to content marketing?” ZoomInfo certainly believes so. And when the go-to-market software, data, and intelligence compa…

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How to be an authentic thought leader: Steve Stone, Rubrik 47:03

2+ y ago47:03

47:03

It’s not every day that you get chatting with someone who, in the first five minutes, casually drops into the conversation that they “ran a couple of SWAT teams”. But this is an episode with a difference. And if you’re involved in anything to do with cybersecurity marketing or thought leadership, then it’s one for you. There ain’t no cybersecurity …

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Evolving your brand without losing its identity: Andrea Carrillo, Drift 41:11

3y ago41:11

41:11

Whenever the conversation at Shaped By HQ turns to our favourite B2B brands, the same one always crops up: Drift. This unapologetically bold SaaS startup broke all the moulds when it created the category of Revenue Acceleration, and launched a vibrant and expressive new visual identity last year. So we were stoked when Andrea Carrillo, the firm’s A…