Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world u ...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist
Are you a female entrepreneur with an online business whoās struggling to grow and nurture your audience? Do you feel like youāre not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didnāt get into business to get bogged down by writing, but letās face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Hi, I'm Jonathan Herps. If you're a business owner, CEO, or senior leader looking to scale your business, you're in the right place. Here, we go beyond generic business advice. I share proven strategies, practical tools, and real-world insights that help you build a self-managing, scalable, and profitable business. But it's not just about the businessāit's about you as the leader. Because the success of your business is a direct reflection of your growth. On this channel, you can expect: Gro ...
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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E528:šļøMETRICS THAT MATTER IN ECOMMERCE | DMITRY NEKRASOV - JETMETRICS | THE ECOMMERCE EDGE Podcast
42:02
42:02
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42:02š”Dmitry (https://www.linkedin.com/in/nekrasovdy) is the Founder & CEO of Jetmetrics - https://jetmetrics.io š”Jetmetrics is a SaaS eCommerce analytics platform that helps merchants focus on what will actually move the needle š”Jetmetrics empowers merchants to explore their sales in an easy to interpret 'metrics map view' to understand, improve, and aā¦
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CEO Playbook Ep 14: Break Free from the CEO Bottleneck Trap
6:30
6:30
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6:30What if the reason you're stuck isn't a strategy problem, but a structure one? In this episode, Jonathan shares Helderās powerful transformation, from overwhelmed founder to hands-off CEO of a wildly profitable, self-managing business. Youāll learn the 5 practical shifts that helped Helder get out of daily firefighting, scale his team, and take reaā¦
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E527:š¦SELLING TO THE MODERN B2B BUYER | JASON ON THE SYNDIC8 SERIES PODCAST | B2B COMMERCE CORNER #104 | THE ECOMMERCE EDGE Podcast
36:55
36:55
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36:55š¦In this episode of B2B Commerce Corner, Jason guests on the SYNDIC8 Series Podcast š¦Find the podcast here: Main Page: https://www.syndic8.io/podcasts Spotify: https://open.spotify.com/show/4gWPhw0F9yZCvmwUOSX8nn Apple: https://podcasts.apple.com/us/podcast/syndic8-series/id1719990177 Enjoy!
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Episode 220: Marketing That Actually Works: Ezra & Johnās Real-Time Q&A for Entrepreneurs
58:32
58:32
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58:32Episode 220: Inside the Marketing Lab ā Ezra & John Answer Your Questions Live! Episode Description Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questionsālive? Nowās your chance. In this special replay from The Smart Marketer Show, Ezra and John sit down with the Smart Marketer community for a real time Q&A. From hā¦
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EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead
11:50
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11:50If youāre tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. Weāre ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clientsāwithout adding more to your plate. Youā¦
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Ep 124: Stop Spinning Your Wheels and Start Scaling with Focus with Daniel McDuall
34:30
34:30
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34:30You donāt need more hustle. You need fewer distractions, deeper focus, and the courage to back yourself before the path is clear. In this episode, youāll hear how one founder broke through the chaos, built momentum from zero, and learned to lead with clarity, even when the cash was tight, the team was growing fast, and the pressure was on. Jonathanā¦
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E526:šECOMMERCE IS SUPPLY CHAIN! | MENTORING MOMENTS #135 W/GUEST MENTOR PATRICK WARD | THE ECOMMERCE EDGE Podcast
49:40
49:40
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49:40šPatrick (https://www.linkedin.com/in/patrickward) is the Founder of International Supply Consulting (ISC) - https://www.isc-na.com šISC is an expert supply chain consultancy for eCommerce brands šPatrick was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- šWelcomā¦
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CEO Playbook Ep 13: Start Leading With Metrics That Create Your Future
14:01
14:01
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14:01If youāre still making decisions based on monthly reports, youāre already too late. In this episode, Jonathan reveals how leading CEOs get ahead by focusing on the right metrics that shape the future, not just report the past. Youāll discover the power of leading KPIs, why setting bare ass minimums (BAMs) creates unstoppable business momentum, and ā¦
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E525:šļøAI POWERED AMAZON ADVERTISING | KASHIF ZAFAR - XNURTA | THE ECOMMERCE EDGE Podcast
48:57
48:57
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48:57š”Kashif (https://www.linkedin.com/in/kashifrzafar) is the CEO of Xnrta - ā https://www.xnurta.com š”Xnurta is an AI First Ad Management Platform for Amazon (and Walkmart Marketplace) merchants š”Xnurta empowers Amazon advertising campaigns with Xnurta AI Copilot, featuring eight advanced AI actions š”Xnurta offers unparalleled precision in ad placementā¦
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EP 96 | Frustrated with Email Marketing? 8 Signs That Something Is Off
7:49
7:49
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7:49Ever feel like youāre trying your best but not seeing the results youād like with your email marketing? In this episode, Iām breaking down eight signs that your email marketing isnāt working the way it shouldāand what you can do about it. Youāll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind dā¦
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Episode 219 -The Email Audit Framework That Unlocks Revenue Youāre Missing
21:57
21:57
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21:57Episode 219 The Email Audit Framework That Unlocks Revenue Youāre Missing Episode Description Email marketing still worksābut only if you treat it like a growth engine, not an afterthought. In this episode, John Grimshaw breaks down the exact audit framework Smart Marketer uses inside its agency and mastermind to find revenue opportunities fast. Afā¦
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E524:š¦AUTOMATION FOR B2B COMMERCE | GRAHAM O ROURKE - EXPERLOGIX | B2B COMMERCE CORNER #103 | THE ECOMMERCE EDGE Podcast
52:21
52:21
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52:21š¦Graham (ā ā ā ā https://www.linkedin.com/in/grahamorourke) is the Head of Product - Digital Commerce at Experlogix -ā ā ā ā ā ā ā https://www.experlogix.com š¦Experlogix is a B2B Commerce suite comprised of CPQ, eCommerce + Punchout/eProcuement & Document Automation components š¦The Experlogix product suite offers purpose-built business applications that accoā¦
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CEO Playbook Ep 12: How CEOs Build Teams That Do the Heavy Lifting
8:49
8:49
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8:49Scaling a business isnāt about working harder. Itās about working smarter ā by focusing your time on what actually drives growth. In this episode, Jonathan Herps reveals the overlooked leadership habit thatās holding most founders back: doing work they shouldnāt be doing. Youāll learn how to identify the highest-value activities only you should ownā¦
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E523:šEXPERT DIGITAL MERCHANDISING DEFINED | MENTORING MOMENTS #134 W/GUEST MENTOR CARSTEN KROHN | THE ECOMMERCE EDGE Podcast
1:00:48
1:00:48
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1:00:48šCarsten (https://www.linkedin.com/in/carstenkrohn) is the VP of Sales & Marketing at Sitation - https://www.sitation.com šSitation is an expert digital merchandising agency that helps brands address their biggest digital merchandising challenges, including taxonomy design and PIM implementation šCarsten was gracious enough to be our guest mentor fā¦
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CEO Playbook Ep 11: Scale Smarter by Tracking What Actually Matters
6:10
6:10
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6:10Most frustrated founders are chasing the wrong numbers. They're buried in dashboards, juggling KPIs, and wondering why growth still feels like a grind. In this episode, youāll learn how seasoned CEOs scale faster by simplifying what they measure, and how choosing the right North Star metric creates the focus, alignment, and momentum your business hā¦
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E522:šļøMAXIMIZING ECOMMERCE CUSTOMER VALUE! | VALENTIN RADU - OMNICONVERT | THE ECOMMERCE EDGE Podcast
1:02:56
1:02:56
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1:02:56š”Valentin (ā https://www.linkedin.com/in/valentinradu) is the Founder & CEO of Omniconvert - https://www.omniconvert.comā š”Omniconvert is a SaaS platform that helps eCommerce brands to maximize the lifetime value of their customers š”Omniconvert gives merchants real-time, confident answers to all of their customer-critical questions so they can run bā¦
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Episode 218: Sell Sooner, Not Sorer: The Entrepreneurās Guide to a Smart Exit
14:46
14:46
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14:46š Episode 218: Sell Sooner, Not Sorer: The Entrepreneurās Guide to a Smart Exit Episode Description Whatās the best time to sell your business? Hint: Itās not when youāre burned out. In this exclusive segment from Smart Marketerās Smart Business Exit course, Ezra Firestone is joined by Brad Wayland and Chris Moore of Quiet Light to break down why sā¦
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EP 95 | Email Revival Project [3]: First Attempts at Resurrecting a Dead List
12:22
12:22
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12:22Have you ever ghosted your email list⦠for months (or years)? šāāļø Youāre not aloneāand in this behind-the-scenes update, Iām walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . This episode is part two in the Email Revival Project series. I break dā¦
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E521:š¦THE GOLDMINE IN EMAIL MARKETING FOR B2B ECOMMERCE | KYLER NIXON - FORWARD STUDIOS | B2B COMMERCE CORNER #102 | THE ECOMMERCE EDGE Podcast
55:34
55:34
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55:34š¦Kyler (ā ā ā https://www.linkedin.com/in/kylernixon) is the Co-Founder of Forward Studios -ā ā ā ā ā ā ā https://www.goforwardstudios.com š¦Forward is a specialist B2B eCommerce Marketing Agency š¦Forward helps distributors to maximize revenue through email marketing š¦In this episode, Jason & Kyler discuss the unique challenges B2B's face with email marketinā¦
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E520:šSTATE OF ECOMMERCE PAYMENTS - 2025 INSIGHTS EDITION | MENTORING MOMENTS #133 W/GUEST MENTOR RUSTON MILES | THE ECOMMERCE EDGE Podcast
57:27
57:27
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57:27šRuston (ā ā ā https://www.linkedin.com/in/rustonmiles) is the Founder & CEO of Payfactory & Bluefin Payment Systems - ā https://payfactory.io | https://www.bluefin.com šRuston is an expert on international eCommerce payment systems & technology and is also a Member Board of Advisors for the PCI Security Standards Council šRuston was gracious enough toā¦
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E519:šļøQR COMMERCE | SHARAT POTHARAJU - UNIQODE | THE ECOMMERCE EDGE Podcast
41:45
41:45
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41:45š”Sharat (https://www.linkedin.com/in/sharatpotharaju) is the Co-founder & CEO of Uniqode - https://www.uniqode.com š”Uniqodeās vision is to enable digital connections with every physical object and place on the planet š”Uniqode offers a complete QR Code lifecycle management & analytics solution to help brands build bridges between the physical and diā¦
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Ep 123: Flexible Growth Secrets Most Business Owners Learn Too Late with Renee Francis
30:16
30:16
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30:16Most business owners donāt hit a ceiling because they lack drive, they hit it because the old playbook no longer works. In this episode, Renee Francis, founder of The Bubble Co. and Take3, shares her brutally honest journey from a dining table startup to running two agencies across different time zones. We break down how to get rid of rigid old sysā¦
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Episode 217: Johnās DTC Brands to Watch: Whym and the 5-Step Formula for Better Offers
36:03
36:03
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36:03šļø Episode 217: Johnās DTC Brands to Watch ā Whym and the 5-Step Formula for Better Offers Episode Description ⨠āNobody cleans their room to make it not smell bad. They clean it so they can get that sense of a good smell.ā ā John Grimshaw This episode is a deep dive into how Whym, a mystery travel company, revitalized an "outdated" industry by wraā¦
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E518:š¦THE PRODUCT DATA ADVANTAGE FOR MANUFACTURERS | RICHARD TURNER - CONVERGENCE DATA SERVICES | B2B COMMERCE CORNER #101 | THE ECOMMERCE EDGE Podcast
56:41
56:41
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56:41š¦Richard (ā ā https://www.linkedin.com/in/richardwturnerā ) is the Founder & President of Convergence Data Services -ā ā ā ā ā ā https://www.convergencedata.com š¦Convergence is a manufacturer product data lifecycle specialist š¦Convergence is a one-stop software and services company for all manufacturer technical data needs š¦Convergence has a team of over 2ā¦
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EP 94 | Your Plan for Tackling Email Marketing Burnout
11:34
11:34
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11:34We've all had those days ā the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when youāre feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies tā¦
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CEO Playbook Ep10: The Leadership Framework That Solves People Problems and Scales Performance
14:52
14:52
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14:52If your company is hitting a growth ceiling, itās probably not your strategy. Itās more than likely your team. Maybe youāve outgrown certain players. Maybe your systems arenāt giving you the clarity to lead decisively. Either way, itās costing you. In this episode, Jonathan Herps reveals the same framework heās used to coach CEOs across six countriā¦
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E517:šFROM SHARK TANK TO $75 MILLION IN ECOMMERCE IN 3 YEARS! | MENTORING MOMENTS #132 W/GUEST MENTOR JUSTIN BAER | THE ECOMMERCE EDGE Podcast
53:17
53:17
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53:17šJustin (ā ā https://www.linkedin.com/in/justinbaerā ā ) is the Founder & CEO of Collars & Co - https://collarsandco.com šJustin took a simple fashion idea and rode an appearance on Shark Tank (spoiler - he got funded!) to $75M in eComm revs in under 3 years šWatch the story of Collars & Co here - https://youtu.be/AeT8y2MrAJQ šJustin was gracious enougā¦
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E516:šļøREAL TIME ECOMMERCE NEURAL SEARCH | PHIL RYAN - LUCIDWORKS | THE ECOMMERCE EDGE Podcast
1:00:17
1:00:17
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1:00:17š”Phil (ā ā https://www.linkedin.com/in/philryan999) is the SVP Strategy & Innovation at Lucidworks - ā https://lucidworks.com š”Lucidworks transforms mountains of data into meaningful experiences in real time š”Lucidworks delivers enterprise AI solutions for search and digital experience teams š”Lucidworks is an all-in-one solution for intelligent enterpā¦
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CEO Playbook Ep 9: The Quarterly Habit That Builds High-Performance Teams
8:20
8:20
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8:20Most leaders donāt realise theyāre holding onto the wrong people until itās costing them growth. In this episode, Jonathan breaks down a simple, no-fluff method for figuring out whether your team is built to scale, or if theyāre actually stalling your potential. Forget annual reviews and bloated org charts. This is about making sharp, data-informedā¦
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Episode 216: Why Now Is the Best Time to Start an Ecom Business
13:29
13:29
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13:29š Episode 216: Why Now Is the Best Time to Start an Ecom Business Episode Description "This is the best time, I think, better than when I got into the industry over 15 years ago to get started in e-commerce." ā Ezra Firestone In this special episode, weāre pulling back the curtain on an exclusive session from the Smart eCommerce course. Ezra Firestā¦
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E515:š¦MAKING B2B ECOMMERCE EASY | DMITRY KON - ACCESS SOLUTIONS | B2B COMMERCE CORNER #100 | THE ECOMMERCE EDGE Podcast
55:49
55:49
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55:49š¦Dmitry (ā https://www.linkedin.com/in/dmkon) is the Senior Director of Solutions & Delivery at Access Solutions -ā ā ā ā ā https://www.access.dev š¦Access is a B2B focused eCommerce development agency š¦Access provides turnkey B2B & B2C solutions with veteran BigCommerce, Shopify, Magento, WordPress, and JavaScript development teams š¦In this episode, Jasā¦
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EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway)
10:42
10:42
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10:42Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worseāsome metrics have become increasingly mā¦
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CEO Playbook Ep 8: How To Stop Hiring the Wrong People and Finally Build a Team That Delivers
19:07
19:07
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19:07You donāt lose sleep over strategy. You lose sleep over your team. Youāve got the vision, the drive, the plan and yet your days are hijacked by people problems, dropped balls, and the exhausting loop of managing dysfunction. If youāve ever wondered, āWhy canāt my team just execute?ā then this episode is for you. In this episode, Jonathan Herps openā¦
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E514:šIS GA4 STILL RELEVANT IN ECOMMERCE? | MENTORING MOMENTS #131 W/GUEST MENTOR JOSHUA LAUER | THE ECOMMERCE EDGE Podcast
57:13
57:13
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57:13šJoshua (ā https://www.linkedin.com/in/lauerjoshuaā ) is the Founder & CEO of Lauer Creations and a freelance marketing consultant šJoshua is a specialist in digital marketing and analytics, particularly in the area of Google Analytics 4/GA4 and Google Tag Manager šJoshua was gracious enough to be our guest mentor for this episode of Mentoring Momentā¦
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E513:šļøDYNAMIC BUY NOW PAY LATER (BNPL) FOR ECOMMERCE | STEPHANE TOUBOUL - WEGETFINANCING | THE ECOMMERCE EDGE Podcast
1:12:51
1:12:51
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1:12:51š”Stephane (ā https://www.linkedin.com/in/stephanetouboulā ) is the Founder & CTO of WeGetFinancing - https://wegetfinancing.com š”WeGetFinancing is a dynamic credit, payment gateway and fintech platform for eCommerce š”WeGetFinancing provides credit options to purchasers from multiple lenders, in real time based on the needs of the customer and the reqā¦
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E512:š¦B2B AT THE SPEED OF COMMERCE! | MICHAEL NETTO - MDF COMMERCE | B2B COMMERCE CORNER #99 | THE ECOMMERCE EDGE Podcast
51:58
51:58
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51:58š¦Michael (https://www.linkedin.com/in/michaelnetto) is the GM ofk-ecommerce -ā ā ā ā https://k-ecommerce.com š¦K-ecommerce is a B2B focused eCommerce platform which sits under the MDF umbrella š¦K-ecommerce is a B2B eCommerce and payment solution for Acumatica and Microsoft Dynamics š¦K-ecommerce transforms B2B businesses, enabling them to deliver a persā¦
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Episode 215: Winning Ad Creative: What Works Now & How to Measure It
1:00:39
1:00:39
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1:00:39Episode 215 ā Smart Marketer Show Winning Ad Creative: What Works Now & How to Measure It Episode Description What makes an ad actually perform in 2025? In this episode, John Grimshaw and Ben Bennett pull back the curtain on the creative process that drives real salesāfrom emotional resonance to performance metrics. Youāll learn why good creative sā¦
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EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy)
7:39
7:39
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7:39If youāve ever thought, āI donāt know what to write,ā or āI donāt want to sound cringey or salesy,ā this episode is for you! Weāll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to salesāwithout the awkward salesy ick factor. Youāll learn how to: Use a simā¦
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Stop Running Your Business and Start Leading It
7:23
7:23
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7:23If your business canāt run without you, itās not a business. Itās a job in disguise. You see, scaling stops the moment you become the bottleneck. In this solo episode, Jonathan Herps takes us inside his own journey. From commanding armored reconnaissance in the Australian Army Reserve to leading five companies as CEO, Jonathan pulls back the curtaiā¦
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E511:šWINNING WITH WEED IN ECOMMERCE! | MENTORING MOMENTS #130 W/GUEST MENTOR SOCRATES ROSENFELD | THE ECOMMERCE EDGE Podcast
1:00:24
1:00:24
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1:00:24šSoc (https://www.linkedin.com/in/socratesrosenfeld) is the Co-Founder & CEO of Jane Technologies - https://ios.iheartjane.com šJane is a specialist Cannabis product focused eCommerce & Omnichannel marketplace šSoc was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! -----------------------------------------ā¦
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E510:šļøTHE SHOT HEARD AROUND THE MACH WORLD - VTEX LEAVES THE MACH ALLIANCE! | SPECIAL EPISODE W/MARIANO GOMIDE DE FARIA - CEO OF VTEX | THE ECOMMERCE EDGE Podcast
56:14
56:14
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56:14š”Mariano is the Founder and Co-CEO of VTEX - https://vtex.com/en-us š”VTEX is a suite-based commerce platform for B2C/DTC/B2B & Marketplace š”In this special episode of the Podcast, Jason & Mariano discuss how and why VTEX decided to leave the MACH Alliance and what they hope happens next as a result š”Link to the original post that set off the firestā¦
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EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It
8:18
8:18
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8:18Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In todayās episode Iām sharing four often-overlooked places where online business owners lose potential subscribers. Weāre talking about miā¦
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Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025
43:35
43:35
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43:35Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 Episode Description 2024 was a year that tested every marketerās resilienceāand in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches. From managing ā¦
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