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Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world u ...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Hi, I'm Jonathan Herps. If you're a business owner, CEO, or senior leader looking to scale your business, you're in the right place. Here, we go beyond generic business advice. I share proven strategies, practical tools, and real-world insights that help you build a self-managing, scalable, and profitable business. But it's not just about the business—it's about you as the leader. Because the success of your business is a direct reflection of your growth. On this channel, you can expect: Gro ...
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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šŸ’”Dmitry (https://www.linkedin.com/in/nekrasovdy) is the Founder & CEO of Jetmetrics - https://jetmetrics.io šŸ’”Jetmetrics is a SaaS eCommerce analytics platform that helps merchants focus on what will actually move the needle šŸ’”Jetmetrics empowers merchants to explore their sales in an easy to interpret 'metrics map view' to understand, improve, and a…
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What if the reason you're stuck isn't a strategy problem, but a structure one? In this episode, Jonathan shares Helder’s powerful transformation, from overwhelmed founder to hands-off CEO of a wildly profitable, self-managing business. You’ll learn the 5 practical shifts that helped Helder get out of daily firefighting, scale his team, and take rea…
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šŸ“¦In this episode of B2B Commerce Corner, Jason guests on the SYNDIC8 Series Podcast šŸ“¦Find the podcast here: Main Page: https://www.syndic8.io/podcasts Spotify: https://open.spotify.com/show/4gWPhw0F9yZCvmwUOSX8nn Apple: https://podcasts.apple.com/us/podcast/syndic8-series/id1719990177 Enjoy!
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Episode 220: Inside the Marketing Lab – Ezra & John Answer Your Questions Live! Episode Description Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questions—live? Now’s your chance. In this special replay from The Smart Marketer Show, Ezra and John sit down with the Smart Marketer community for a real time Q&A. From h…
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If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate. You…
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You don’t need more hustle. You need fewer distractions, deeper focus, and the courage to back yourself before the path is clear. In this episode, you’ll hear how one founder broke through the chaos, built momentum from zero, and learned to lead with clarity, even when the cash was tight, the team was growing fast, and the pressure was on. Jonathan…
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šŸŽ“Patrick (https://www.linkedin.com/in/patrickward) is the Founder of International Supply Consulting (ISC) - https://www.isc-na.com šŸŽ“ISC is an expert supply chain consultancy for eCommerce brands šŸŽ“Patrick was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- šŸŽ“Welcom…
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If you’re still making decisions based on monthly reports, you’re already too late. In this episode, Jonathan reveals how leading CEOs get ahead by focusing on the right metrics that shape the future, not just report the past. You’ll discover the power of leading KPIs, why setting bare ass minimums (BAMs) creates unstoppable business momentum, and …
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šŸ’”Kashif (https://www.linkedin.com/in/kashifrzafar) is the CEO of Xnrta - ⁠https://www.xnurta.com šŸ’”Xnurta is an AI First Ad Management Platform for Amazon (and Walkmart Marketplace) merchants šŸ’”Xnurta empowers Amazon advertising campaigns with Xnurta AI Copilot, featuring eight advanced AI actions šŸ’”Xnurta offers unparalleled precision in ad placement…
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Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it. You’ll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind d…
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Episode 219 The Email Audit Framework That Unlocks Revenue You’re Missing Episode Description Email marketing still works—but only if you treat it like a growth engine, not an afterthought. In this episode, John Grimshaw breaks down the exact audit framework Smart Marketer uses inside its agency and mastermind to find revenue opportunities fast. Af…
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šŸ“¦Graham (⁠⁠⁠⁠https://www.linkedin.com/in/grahamorourke) is the Head of Product - Digital Commerce at Experlogix -⁠ ⁠⁠⁠⁠⁠⁠https://www.experlogix.com šŸ“¦Experlogix is a B2B Commerce suite comprised of CPQ, eCommerce + Punchout/eProcuement & Document Automation components šŸ“¦The Experlogix product suite offers purpose-built business applications that acco…
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Scaling a business isn’t about working harder. It’s about working smarter — by focusing your time on what actually drives growth. In this episode, Jonathan Herps reveals the overlooked leadership habit that’s holding most founders back: doing work they shouldn’t be doing. You’ll learn how to identify the highest-value activities only you should own…
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šŸŽ“Carsten (https://www.linkedin.com/in/carstenkrohn) is the VP of Sales & Marketing at Sitation - https://www.sitation.com šŸŽ“Sitation is an expert digital merchandising agency that helps brands address their biggest digital merchandising challenges, including taxonomy design and PIM implementation šŸŽ“Carsten was gracious enough to be our guest mentor f…
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Most frustrated founders are chasing the wrong numbers. They're buried in dashboards, juggling KPIs, and wondering why growth still feels like a grind. In this episode, you’ll learn how seasoned CEOs scale faster by simplifying what they measure, and how choosing the right North Star metric creates the focus, alignment, and momentum your business h…
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šŸ’”Valentin (⁠https://www.linkedin.com/in/valentinradu) is the Founder & CEO of Omniconvert - https://www.omniconvert.com⁠ šŸ’”Omniconvert is a SaaS platform that helps eCommerce brands to maximize the lifetime value of their customers šŸ’”Omniconvert gives merchants real-time, confident answers to all of their customer-critical questions so they can run b…
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šŸŽ™ Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit Episode Description What’s the best time to sell your business? Hint: It’s not when you’re burned out. In this exclusive segment from Smart Marketer’s Smart Business Exit course, Ezra Firestone is joined by Brad Wayland and Chris Moore of Quiet Light to break down why s…
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Have you ever ghosted your email list… for months (or years)? šŸ™‹ā€ā™€ļø You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . This episode is part two in the Email Revival Project series. I break d…
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šŸ“¦Kyler (⁠⁠⁠https://www.linkedin.com/in/kylernixon) is the Co-Founder of Forward Studios -⁠ ⁠⁠⁠⁠⁠⁠https://www.goforwardstudios.com šŸ“¦Forward is a specialist B2B eCommerce Marketing Agency šŸ“¦Forward helps distributors to maximize revenue through email marketing šŸ“¦In this episode, Jason & Kyler discuss the unique challenges B2B's face with email marketin…
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šŸŽ“Ruston (⁠⁠⁠https://www.linkedin.com/in/rustonmiles) is the Founder & CEO of Payfactory & Bluefin Payment Systems - ⁠https://payfactory.io | https://www.bluefin.com šŸŽ“Ruston is an expert on international eCommerce payment systems & technology and is also a Member Board of Advisors for the PCI Security Standards Council šŸŽ“Ruston was gracious enough to…
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šŸ’”Sharat (https://www.linkedin.com/in/sharatpotharaju) is the Co-founder & CEO of Uniqode - https://www.uniqode.com šŸ’”Uniqode’s vision is to enable digital connections with every physical object and place on the planet šŸ’”Uniqode offers a complete QR Code lifecycle management & analytics solution to help brands build bridges between the physical and di…
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Most business owners don’t hit a ceiling because they lack drive, they hit it because the old playbook no longer works. In this episode, Renee Francis, founder of The Bubble Co. and Take3, shares her brutally honest journey from a dining table startup to running two agencies across different time zones. We break down how to get rid of rigid old sys…
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šŸŽ™ļø Episode 217: John’s DTC Brands to Watch – Whym and the 5-Step Formula for Better Offers Episode Description ✨ ā€œNobody cleans their room to make it not smell bad. They clean it so they can get that sense of a good smell.ā€ – John Grimshaw This episode is a deep dive into how Whym, a mystery travel company, revitalized an "outdated" industry by wra…
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šŸ“¦Richard (⁠⁠https://www.linkedin.com/in/richardwturner⁠) is the Founder & President of Convergence Data Services -⁠ ⁠⁠⁠⁠⁠https://www.convergencedata.com šŸ“¦Convergence is a manufacturer product data lifecycle specialist šŸ“¦Convergence is a one-stop software and services company for all manufacturer technical data needs šŸ“¦Convergence has a team of over 2…
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We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies t…
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If your company is hitting a growth ceiling, it’s probably not your strategy. It’s more than likely your team. Maybe you’ve outgrown certain players. Maybe your systems aren’t giving you the clarity to lead decisively. Either way, it’s costing you. In this episode, Jonathan Herps reveals the same framework he’s used to coach CEOs across six countri…
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šŸŽ“Justin (⁠⁠https://www.linkedin.com/in/justinbaer⁠⁠) is the Founder & CEO of Collars & Co - https://collarsandco.com šŸŽ“Justin took a simple fashion idea and rode an appearance on Shark Tank (spoiler - he got funded!) to $75M in eComm revs in under 3 years šŸŽ“Watch the story of Collars & Co here - https://youtu.be/AeT8y2MrAJQ šŸŽ“Justin was gracious enoug…
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šŸ’”Phil (⁠⁠https://www.linkedin.com/in/philryan999) is the SVP Strategy & Innovation at Lucidworks - ⁠https://lucidworks.com šŸ’”Lucidworks transforms mountains of data into meaningful experiences in real time šŸ’”Lucidworks delivers enterprise AI solutions for search and digital experience teams šŸ’”Lucidworks is an all-in-one solution for intelligent enterp…
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Most leaders don’t realise they’re holding onto the wrong people until it’s costing them growth. In this episode, Jonathan breaks down a simple, no-fluff method for figuring out whether your team is built to scale, or if they’re actually stalling your potential. Forget annual reviews and bloated org charts. This is about making sharp, data-informed…
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šŸŽ™ Episode 216: Why Now Is the Best Time to Start an Ecom Business Episode Description "This is the best time, I think, better than when I got into the industry over 15 years ago to get started in e-commerce." – Ezra Firestone In this special episode, we’re pulling back the curtain on an exclusive session from the Smart eCommerce course. Ezra Firest…
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šŸ“¦Dmitry (⁠https://www.linkedin.com/in/dmkon) is the Senior Director of Solutions & Delivery at Access Solutions -⁠ ⁠⁠⁠⁠https://www.access.dev šŸ“¦Access is a B2B focused eCommerce development agency šŸ“¦Access provides turnkey B2B & B2C solutions with veteran BigCommerce, Shopify, Magento, WordPress, and JavaScript development teams šŸ“¦In this episode, Jas…
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Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly m…
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You don’t lose sleep over strategy. You lose sleep over your team. You’ve got the vision, the drive, the plan and yet your days are hijacked by people problems, dropped balls, and the exhausting loop of managing dysfunction. If you’ve ever wondered, ā€œWhy can’t my team just execute?ā€ then this episode is for you. In this episode, Jonathan Herps open…
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šŸŽ“Joshua (⁠https://www.linkedin.com/in/lauerjoshua⁠) is the Founder & CEO of Lauer Creations and a freelance marketing consultant šŸŽ“Joshua is a specialist in digital marketing and analytics, particularly in the area of Google Analytics 4/GA4 and Google Tag Manager šŸŽ“Joshua was gracious enough to be our guest mentor for this episode of Mentoring Moment…
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šŸ’”Stephane (⁠https://www.linkedin.com/in/stephanetouboul⁠) is the Founder & CTO of WeGetFinancing - https://wegetfinancing.com šŸ’”WeGetFinancing is a dynamic credit, payment gateway and fintech platform for eCommerce šŸ’”WeGetFinancing provides credit options to purchasers from multiple lenders, in real time based on the needs of the customer and the req…
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šŸ“¦Michael (https://www.linkedin.com/in/michaelnetto) is the GM ofk-ecommerce -⁠ ⁠⁠⁠https://k-ecommerce.com šŸ“¦K-ecommerce is a B2B focused eCommerce platform which sits under the MDF umbrella šŸ“¦K-ecommerce is a B2B eCommerce and payment solution for Acumatica and Microsoft Dynamics šŸ“¦K-ecommerce transforms B2B businesses, enabling them to deliver a pers…
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Episode 215 – Smart Marketer Show Winning Ad Creative: What Works Now & How to Measure It Episode Description What makes an ad actually perform in 2025? In this episode, John Grimshaw and Ben Bennett pull back the curtain on the creative process that drives real sales—from emotional resonance to performance metrics. You’ll learn why good creative s…
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If you’ve ever thought, ā€œI don’t know what to write,ā€ or ā€œI don’t want to sound cringey or salesy,ā€ this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a sim…
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If your business can’t run without you, it’s not a business. It’s a job in disguise. You see, scaling stops the moment you become the bottleneck. In this solo episode, Jonathan Herps takes us inside his own journey. From commanding armored reconnaissance in the Australian Army Reserve to leading five companies as CEO, Jonathan pulls back the curtai…
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šŸŽ“Soc (https://www.linkedin.com/in/socratesrosenfeld) is the Co-Founder & CEO of Jane Technologies - https://ios.iheartjane.com šŸŽ“Jane is a specialist Cannabis product focused eCommerce & Omnichannel marketplace šŸŽ“Soc was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! -----------------------------------------…
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šŸ’”Mariano is the Founder and Co-CEO of VTEX - https://vtex.com/en-us šŸ’”VTEX is a suite-based commerce platform for B2C/DTC/B2B & Marketplace šŸ’”In this special episode of the Podcast, Jason & Mariano discuss how and why VTEX decided to leave the MACH Alliance and what they hope happens next as a result šŸ’”Link to the original post that set off the firest…
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Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about mi…
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Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 Episode Description 2024 was a year that tested every marketer’s resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches. From managing …
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