Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika ...
…
continue reading
Ellen Jenkinson Podcasts

1
Episode 46: Layered. Joy Ben Hur's Relationship to Beauty.
56:14
56:14
Play later
Play later
Lists
Like
Liked
56:14Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to share fashion, lifestyle, art and personal reflection. As a filmmaker, Joy writes and directs, turning intimate themes of belonging and change into cinematic form, most recently f…
…
continue reading

1
Episode 45: Constantly in Flux. Chantel Horvat's Relationship to Beauty
49:23
49:23
Play later
Play later
Lists
Like
Liked
49:23Chantel Horvat is an Australian basketballer who studied at UCLA over a five-year collegiate career before launching her professional journey across the U.S., Europe, and home in Australia. She’s represented the Opals at the Asia Cup and has played for top clubs in Poland, Turkey, Spain, the WNBL’s Canberra Capitals and Melbourne Tigers, and recent…
…
continue reading

1
Episode 44: Difficult & Incredible. Kayla Moon's Relationship to Beauty.
52:26
52:26
Play later
Play later
Lists
Like
Liked
52:26Kayla Moon is a multifaceted creative across Xxflos and Stay Soft Studio in Melbourne, where she has built a reputation as a local business owner and floral artist blending nature and structural modernity. Her story has been shaped by reinvention, resilience, and the challenges of carving space in industries that demand both vulnerability and visio…
…
continue reading

1
Episode 43: Jessica Defino, Erika Geraerts, and Maeva Heim. An honest discussion.
1:07:06
1:07:06
Play later
Play later
Lists
Like
Liked
1:07:06The beauty industry is brutal, for consumers, brands, and founders alike. While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems that are rarely discussed. Purpose vs Profit. Expression vs Exploitation. Generosity vs Gatekeeping. In this intimate, live podcast recording from April 2025 in NYC, founder of Flu…
…
continue reading

1
Episode 42: Fraught. Eryca Judi Green's Relationship to Beauty.
45:05
45:05
Play later
Play later
Lists
Like
Liked
45:05Eryca Judi Green is a photographer, co-owner at Opmanis & Green, and director of Smith St Bazaar. We have known each other for around a decade, having first met at her furniture store and very quickly becoming close friends. I am inspired by Eryca’s personal style, strong sense of self, and appreciation of all things beautiful - and her application…
…
continue reading

1
Episode 41: Alice Edgeley's Relationship to Beauty.
48:50
48:50
Play later
Play later
Lists
Like
Liked
48:50Alice Edgeley is a fashion & costume designer, stylist, and a self proclaimed fashion history/ beauty nerd. If you live in Collingwood or Fitzroy, you will definitely know her work. Alice is all about questioning established notions of ‘good taste’ and challenging conventional aesthetics - and this has meant an exploration of bold glamour and follo…
…
continue reading

1
Episode 40: Roses. Carol Green's Relationship to Beauty.
48:09
48:09
Play later
Play later
Lists
Like
Liked
48:09Carol Green is a dancer, model, and teacher, who at 67, is still dancing en pointe - having been a professional ballerina with the Australian Ballet School and having danced since the age of 5. We chat about many things including the most poetic definition of beauty, how her style has changed (and been reclaimed) over time, why she believes dance i…
…
continue reading

1
Episode 39: Dynamic. Diana Mishka's Relationship to Beauty.
55:51
55:51
Play later
Play later
Lists
Like
Liked
55:51Diana Mishka is a NY based model, marketing manager, and friend of Fluff. We recently collaborated on a PH colour-changing Lip Oil, after getting to know Diana and her love of makeup. We thought, why pick another colour when we can work with the people that love and inspire our brand each day? What do they want to see? In this episode we caught up …
…
continue reading

1
Episode 38: Layered. Stacey Burt's Relationship to Beauty.
47:11
47:11
Play later
Play later
Lists
Like
Liked
47:11Stacey Burt is the founder of Little Company, a holistic skin studio that offers a focused approach to the body’s largest organ, that being the skin. We love Little Company's approach to facials - it is truly a meditative ritual that we believe everyone should experience if they can, and their approach to simple, supportive routines just makes sens…
…
continue reading

1
Fluff x Shopify Masters. A (re)introduction to the brand, with founder Erika Geraerts.
39:52
39:52
Play later
Play later
Lists
Like
Liked
39:52An interruption to our usual podcast schedule, to (re)introduce Fluff to new listeners, customers, and followers, on behalf of Shopify Masters and host Shuang Esther Shan. Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and re…
…
continue reading

1
Episode 36: Complex. Lydia O'Donnell's Relationship to Beauty.
46:39
46:39
Play later
Play later
Lists
Like
Liked
46:39Lydia O'Donnell is a Marathon Athlete, Nike Pacific Run Coach, and the Co-Founder of Femmi, a dedicated running app for women, focused around learning about one's cycle and it's impact on movement and exercise, as well as a weekly run community across Australia and NZ. We met a few years ago and eventually joined the Femmi run club, which has been …
…
continue reading

1
Episode 35: Clean. Sam Guggenheimer's Relationship to Beauty.
49:38
49:38
Play later
Play later
Lists
Like
Liked
49:38Sam Guggenheimer is the co-host of Just For Girls, a podcast discussing everything that plays out in the day to life of just that, being a girl. We loved talking to Sam because she had a very balanced perspective on the work she's doing in her industry and within the social media space. We get stuck into topics including growing up around a camera,…
…
continue reading

1
Episode 34: Fun. Lucinda Price's Relationship to Beauty.
1:02:46
1:02:46
Play later
Play later
Lists
Like
Liked
1:02:46Lucinda Price is a writer, comedian, and performance artist. We've crossed paths over the last ten years, and have wanted to talk to Lucinda in detail for a while. We finally got the opportunity and we loved the amount of crossover we had, being writers and working in advertising and media. We talk a lot about her upcoming book, titled, ALL I EVER …
…
continue reading

1
Episode 33: Everything, Everywhere. Lesley Hunter's Relationship to Beauty.
59:58
59:58
Play later
Play later
Lists
Like
Liked
59:58@lesley__hunter came into Fluff's world for one of our campaign photoshoots and we fell in love with her curiosity, energy, and approach to beauty. In this episode we discuss her experience with beauty over time, through motherhood, work, and yoga, and the journey of connecting and discovering herself. As a 62-year-old model we get stuck into the i…
…
continue reading

1
Episode 32. Fluctuating. Leonie Akhidenor's Relationship to Beauty
42:30
42:30
Play later
Play later
Lists
Like
Liked
42:30"You’ll care less, strive further, and feel more,” Leonie Akhidenor is the host of the Parenthood Podcast, a model, and mother, who was introduced to Fluff via mutual connections. In this conversation we explore her experience as a bi-racial woman growing up in Australia, her journey through pre and post natal depression, and her learnings from hun…
…
continue reading

1
Episode 29: Protective. Erin Deering's Updated Relationship to Beauty
47:45
47:45
Play later
Play later
Lists
Like
Liked
47:45We spoke to Erin Deering a year ago on the podcast and since then, a lot has happened. Erin has had a melanoma removed from her face, her breast implants removed, and has launched her memoir, Hanging by a Thread. "My face looks like mine again." We discuss how the last year's events have impacted how she feels about herself and her internal vs exte…
…
continue reading

1
Episode 31: Evolving. Sam Wood's Relationship to Beauty
52:28
52:28
Play later
Play later
Lists
Like
Liked
52:28Sam Wood is a father, husband, and self-proclaimed 'fitness guy'. Having worked in the health industry for almost 2 decades, we were keen to discuss with Sam the idea of beauty under the lens of aesthetic vs mental and emotional health. This was a beautiful discussion about how Sam sees and has experienced himself as a man, his role as a father of …
…
continue reading

1
Episode 30: Fraught. Jessica Defino's Relationship to Beauty
1:17:42
1:17:42
Play later
Play later
Lists
Like
Liked
1:17:42Jessica Defino is a former editor for the Kardashian-Jenner Apps and a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more. Jessica's writing has influenced Fluff greatly, being beauty-critical content that publications can’t, won’t, or don’t cover. In this episode we discuss the idea of beauty behaviours as coping mech…
…
continue reading
Erika & Ellen discuss the series ahead, the current state of the industry, the current state of their personal lives, and what the future of beauty looks like, right now.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 27: An internal transition. Ziggy Razuki’s Relationship to Beauty
51:36
51:36
Play later
Play later
Lists
Like
Liked
51:36Ziggy is a yoga, philosophy and meditation teacher and guide, bridging disciplines from the East and West. Having studied extensively in India, as well as his current Psychology studies in Melbourne, he’s also played semi-professional soccer for the last decade, giving him a unique insight into team success and performance. In this chat we explore …
…
continue reading

1
Episode 25: Honesty. Zac Waters Relationship to Beauty
48:26
48:26
Play later
Play later
Lists
Like
Liked
48:26Zac Waters has been a touring musician for the last 11 years. In 2019 he started Adult Art Club which blends music and art in immersive exhibitions. Zac opens up about the role of ego in identity and creativity, and the importance of appreciating the small moments. Zac turns the questioning on us about Fluff’s origins, our growth over time, and our…
…
continue reading

1
Episode 24: Internal. Robyn Clark's Relationship to Beauty
55:10
55:10
Play later
Play later
Lists
Like
Liked
55:10Robyn Morrison (Bobby Clark) is an artist, creative director, interior stylist and creative consultant. She speaks openly about her experience growing up in Scotland, how her art has been the truest expression of her identity, how becoming a mother has influenced her perception of self, and the positive and negative impacts of social media in her l…
…
continue reading

1
Episode 23: A New Season: Career & Community
33:08
33:08
Play later
Play later
Lists
Like
Liked
33:08In season 3 we’re discussing beauty under the lens of career and community: everything from societal expectations to how your work can be the truest expression of your identity. (For some, not everyone). As a tangent, we discuss the evolving (and debated) definition of self-care and how the beauty industry continues to exploit it; and the responsib…
…
continue reading

1
Episode 22: Considered. Avi’s Relationship to Beauty
1:16:54
1:16:54
Play later
Play later
Lists
Like
Liked
1:16:54Avigon Paphitis is a Beauty industry marketing consultant, and founder of Paphitis Advisory. She previously worked at Beautycounter and Youth To The People, and has a wealth of knowledge across global makeup and skincare brands, and the changing consumer landscape over the last 10-15 years. We discuss the expectations of beauty brands vs the realit…
…
continue reading

1
Episode 21: Up & down. Soumeya’s Relationship to Beauty
42:18
42:18
Play later
Play later
Lists
Like
Liked
42:18Soumeya Beeow is a professional runner and model who recently featured in Fluff’s Lip Oil campaign. We were drawn to her willingness and openness to discuss the cultural differences surrounding beauty, growing up as a West African women in Australia, the growing number of people using skin bleaching creams, and the expectations, crossovers, and con…
…
continue reading

1
Episode 20: Reverence. Caro’s Relationship to Beauty
57:15
57:15
Play later
Play later
Lists
Like
Liked
57:15Caroline Moreau-Hammond is many things - relevant to this conversation, she is host of The Philosophy of Sex podcast and founder of Becuming, the online sex toy retailer. She has an incredible knowledge across different and often esoteric modalities, histories, and individuals within the sex space, and we discuss the evolving and nuanced world of s…
…
continue reading

1
Episode 19: At Ease. Marc Lyons' Relationship to Beauty
41:02
41:02
Play later
Play later
Lists
Like
Liked
41:02Marc is a Creative Director and founder of Happie Holl, a modern wellness brand, centred around promoting better butt care. We discuss his relationship to beauty under the lens of sexuality and identity, and his experiences as a new founder within our industry. Find Marc via @marky_makes_ and @happieholl happieholl.com.au…
…
continue reading

1
Episode 18: Complimentary. Yoko Inue’s Relationship to Beauty
43:41
43:41
Play later
Play later
Lists
Like
Liked
43:41Yoko is an author and the founder of organic raw food and living food cafe, Shoku Iku. In this episode we discuss Yoko’s cultural background and influence on beauty and identity, as well as her work in the world of raw and living foods. Find Yoko via @inoue.yoko and @shokuikuA quick note on content - this conversation covers a range of topics inclu…
…
continue reading

1
Episode 17: Complexity, Sadness, & Embracing Femininity. Zoe Klein's Relationship to Beauty
51:00
51:00
Play later
Play later
Lists
Like
Liked
51:00Zoe is a Nike yoga teacher and integrative psychotherapist. She is the founder of Loop Wellbeing, which aims to bridge the gap between between the current system and the demand for a new approach to mental health care. We discuss her own journey through therapy and understanding her internal family system, and how it has impacted her perception of …
…
continue reading

1
Episode 16: Mine again. Mon Barton's Relationship to Beauty
58:16
58:16
Play later
Play later
Lists
Like
Liked
58:16Mon is founder of Sabi the label. She’s also a writer, model, and casual advocate for all things sexual wellbeing, which we get stuck into - no filter. Find Mon via @mons.monday @sabi_thelabel @nakedhungry A quick note on content - this conversation covers a range of topics including sexual assault, rape, pornography, and issues relating to body im…
…
continue reading

1
Episode 15: Exciting. Chantelle Otten's Relationship to Beauty
52:05
52:05
Play later
Play later
Lists
Like
Liked
52:05Chantelle is a Psycho-Sexologist whose work is centred around empowering people to feel good about their sexual health, self-esteem, communication and education. We discuss the impact of having one’s private life so public, the expectations of a professional within the sexology space, and the issues that come up in a session for many clients - spoi…
…
continue reading
Ellen and Erika discuss how the last five months have been, and our theme for season 2: beauty under the lens of sexuality and identity. It's everything mating, monogamy, masculinity, matriarchy, and meaning, as well as talking to the highs and lows of running a business in the ever-evolving sex space. As a tangent, we discuss current influencer pr…
…
continue reading

1
Episode 13: Evolving. Olivia Cumming's Relationship to Beauty
33:22
33:22
Play later
Play later
Lists
Like
Liked
33:22We discuss how growing up in Australia in the 90's and attending an all girls school drove a certain kind of defiance against convention. We look at the differences between teens now and 15 years ago, going grey at 30, seeing ourselves the way other people see us, and the conflict of feeling comfortable internally but not in front of a camera. We t…
…
continue reading

1
Episode 12: Low Key. Aurelia St Clair's Relationship to Beauty
35:22
35:22
Play later
Play later
Lists
Like
Liked
35:22We discuss growing up in Germany without access to a shade range, the pros and cons of having an internet persona, the stereotypes and systems at play for women and queer individuals in comedy, and the joys of a simple makeup and skincare routine.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 11: Makeup as Armour. Cait's Relationship to Beauty
28:51
28:51
Play later
Play later
Lists
Like
Liked
28:51We discuss the influence of an anti-beauty mother, the physical and emotional journey of experiencing cystic acne and using makeup as a crutch, how dating in your 30s impacts your sense of self, interrogating why we consider anti-wrinkle products in our 20s, and the exciting but exhausting role of being a fashion editor and writer.…
…
continue reading

1
Episode 10: A Solid Sense of Self. Gemma Watts’ Relationship to Beauty
44:53
44:53
Play later
Play later
Lists
Like
Liked
44:53We talk about the importance of personal values and being stubborn in the beauty industry. How no product is a must-have, Gemma’s reputation for being difficult, and accepting you can’t make everyone happy.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 9: An Act of Survival. Tash's Relationship to Beauty
35:50
35:50
Play later
Play later
Lists
Like
Liked
35:50We discuss the concept of choosing when to blend in or stand out, the pressures of conventional beauty vs natural skincare (is it all just a lie?), whether trends becoming mainstream are in fact a good thing, and the impact of a mother's projection of beauty.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 8: From Fascination to Confusion and Monotony. Maeva Heim's Relationship to Beauty
38:19
38:19
Play later
Play later
Lists
Like
Liked
38:19We talk about the magic of our industry, or lack thereof at present. Does meaning matter anymore? How the business of beauty is as interesting as the expression of identity, and the often exhausting expectations of being a founder.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 7: An Internal Rebel. Meg's Relationship to Beauty
31:46
31:46
Play later
Play later
Lists
Like
Liked
31:46We discuss the influence of growing up in a Christian family, how beauty can feel artificial especially when comparing yourself to everyone else, why we ultimately have the choice to choose our own unique expression of self, and the internal debate of whether or not to start an only fans account.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 6: Fear and Growth. Phoenix’s Relationship to Beauty
33:28
33:28
Play later
Play later
Lists
Like
Liked
33:28We discuss the journey of exploring, finding, losing, and reconnecting with your highest, evolving self. How relational support and being your own healer requires being brutally honest with yourself, and why sometimes you need to look in the mirror and be your own therapist.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 5: Can't be Bothered. Jenna's Relationship to Beauty
36:37
36:37
Play later
Play later
Lists
Like
Liked
36:37We talk with Jenna Holmes, Founder of Plant Mama, Pasta Club, and P Mami, about her casual approach to beauty: her mother's influence, her experience with getting older, her challenges with being in the public eye, how her ADHD diagnosis has helped her understand herself, and finally, accepting the evolving parts of herself with and without makeup.…
…
continue reading

1
Episode 4: An Obsessive Mentality. Erin's Relationship to Beauty
44:23
44:23
Play later
Play later
Lists
Like
Liked
44:23We chat openly with Erin Deering, Co-founder of Triangl, about her relationship to beauty: her exploration of injectables and the process of altering and undoing it all; as well as her experience and learnings across business and motherhood.By Erika Geraerts & Ellen Jenkinson
…
continue reading
Ellen and Erika discuss the year that’s been: one of experimenting, learning, growing, tiring, and ultimately feeling energised for what’s next. What exactly is that for Fluff? Listen and find out.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 2: Who am I, really? Ellen’s Relationship to Beauty
29:55
29:55
Play later
Play later
Lists
Like
Liked
29:55We’re talking to Ellen, Fluff’s Head of Brand, about her relationship to beauty: her confusion around identity, the influence of location and circumstance, and how she has accepted its evolving nature. And finally, the role that Fluff has played.By Erika Geraerts & Ellen Jenkinson
…
continue reading

1
Episode 1: Founding Thoughts. Erika's Relationship to Beauty
36:26
36:26
Play later
Play later
Lists
Like
Liked
36:26We're talking about Erika's relationship to beauty: how she thinks it's changed over time and specific influences including work and relationships, why she started Fluff, and how the business influences her personal choices around makeup and consumption.By James
…
continue reading