Best Eleanor Goold Podcasts (2025)

This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2. I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […] The post How To Build Community Through Influ…

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Is It OK? What Can Satirical TV Tell Us About Hashtags? 26:15

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6+ y ago26:15

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Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […] The post Is It OK? What Can Satirical …

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Episode 19: Are you singing in the rain or are your sales a damp squib? 4:33

6+ y ago4:33

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In this episode we share a story of how we got caught in a storm and ended up in an umbrella shop - yet walked out without buying a thing. Find out why in our short podblast. Have you ever experienced anything similar?

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How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18 22:53

6+ y ago22:53

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Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […] The post How Monzo Is Making Banking Fun – Th…

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Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold 25:27

6+ y ago25:27

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I don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […] The post Hellmann’s, Food Waste & Purpose Led Marke…

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The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16 25:45

6+ y ago25:45

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Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […] The post The Results Are In: How Did Glamping…

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How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15 30:40

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I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […] The post How FOMO Helped Boost Atomicon’s Succ…

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Episode 18 'The Halo Effect' - What 5 star reviews really say about you! 5:59

6+ y ago5:59

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In this episode we discuss 5 star reviews, and what testimonials really say about your brand. Tune in to hear Eleanor and Mat talk about The Halo and The Horn Effect!

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How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14 23:48

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This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out of a social media competition? Will you […] The post How Pet Sitters Ireland Won Press Coverage With A…

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How HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13 32:36

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Are you neglecting face to face marketing? I know I have. I’ve often thought I wouldn’t be in business if it hadn’t been for the internet. As someone who is naturally shy, yeah I know… I am though, the internet and social networks has given me a way to meet people and communicate in a […] The post How HBO’s Westworld Won SXSW As Told By Mark Schaef…

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How To Sell Tickets To Your Event With A Value Packed Lead Magnet – The Digital Marketing Superhero’s Club Volume 1 Chapter 12 27:39

6+ y ago27:39

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Are lead magnets are a thing of the past? I know it’s harder to get people to part with their email addresses and agree to get info from you since GDPR was implemented. But no, this week’s Superhero shows us they aren’t. What I love about the lead magnet BizPaul created is that it was […] The post How To Sell Tickets To Your Event With A Value Pack…

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How To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11 31:43

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How can you create ads for your business that capture your audience at each stage of the customer journey? Are you pushing ads to an interest-based audience and forgetting about what happens next? Are you losing the people who engage with your Facebook ads before they buy? Today’s expert interview with Tony Christensen shows you […] The post How To…

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Episode 16: Client Attraction - Is Your Avatar Right For You? 5:35

6+ y ago5:35

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In this episode we discuss ideal clients. Is your head telling you one thing but your heart telling you another when it comes to your ideal client avatar? Are you taking note of the data? What if your ideal client is not who you think it is? Why you need to be honest with your WHY!

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How Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10 28:40

6+ y ago28:40

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People are allergic to the word ‘Influencer’. Mutter it online and you’re bound to get a bunch of people telling you how much they hate the term. But Influencers don’t have to be Kim Kardashian wannabes. Micro-Influencers are members of your communities who, if you get them enthused, will help you spread your message far […] The post How Voice Irel…

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How LinkedIn Is Changing Perceptions With #InItTogether -The Digital Marketing Superhero’s Club Volume 1 Chapter 9 36:13

6+ y ago36:13

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30-day video challenges are all the rage but are they worth the effort? 2 weeks into my challenge I decided it was time to evaluate. What are the benefits and what are the downsides of posting a video a day to my Facebook page? Our talented guest this week is Dr. Ai Addyson-Zhangtalks from Classrooms […] The post How LinkedIn Is Changing Perception…

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Split Testing Your Way To 23,337 Email Subscribers – The Digital Marketing Superhero’s Club Volume 1 Chapter 8 31:31

6+ y ago31:31

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What if you have a massive project targeting groups of local people across America but only a small budget to reach them? This week’s guest Meg Brunson took an interesting approach to that problem which resulted in a massive growth in newsletter subscribers and website traffic. How did she do it? By split testing and […] The post Split Testing Your…

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Episode #15: Great Expectations–Shame About The View! 5:31

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In this episode we discuss product naming, dehydrating bike rides, and why you should never rest on your laurels. Enjoy!

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Episode #14: Does my brand look big in this? 5:23

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In this episode we discuss personal branding, consistency, ABC testing and hot air ballooning in Switzerland!

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How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? 23:10

6+ y ago23:10

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You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign they run to promote potatoes. […] The post How MyKidsTime Drove …

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Can A ChatBot Be Conversational? Plus, 30 Day Video Challenge – The Digital Marketing Superhero’s Club Volume 1 Chapter 6 28:20

6+ y ago28:20

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Facebook gets a bad wrap. It’s understandable, reach tumbles, ad costs rise. Is it still a place that we should try and market our business? But Facebook also gives us tools. We have live streaming, we have chatbots and we have ads. Bring them together as Mary Kathryn describes in our superhero interview and you […] The post Can A ChatBot Be Conver…

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Episode #13 : How to win-win an argument 7:43

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In this episode we discuss why actions speak louder than words, what to do about 'subjective' feedback from clients, dealing with keyboard warriors. and why it's important not to let your ego get carried away with you. Oh and we have a story about Sir Christopher Wren!

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Can T-Shirts & Facebook Premier Wow Your Audience? Engagement Strategy from Bella Vasta – The Digital Marketing Superhero’s Club Volume 1 Chapter 5 26:14

6+ y ago26:14

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I looked through my Twitter feed and all I saw were links and RT’s. The magic of Twitter, the conversation seemed to be slipping away. That was last year, things have changed. Social media is a massive part of our digital marketing strategies so why do so many people increasingly use it as a place […] The post Can T-Shirts & Facebook Premier Wow Yo…

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Episode #12 : Pet Peeve of the Week - Storytelling 6:25

6+ y ago6:25

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In this episode we discuss rigid cookie-cutter frameworks, driving off cliffs and why the map is not the territory when it comes to storytelling!

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Kelly’s Favourite Bot: How Christina Milian Is Killing It With Chatbots – The Digital Marketing Superhero’s Club Volume 1 Chapter 4 25:26

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Are chatbots a smart new way to talk to your customers or are they just an annoyance? This week we chat to Kelly Noble Mirabella about a chatbot with personality. We discuss engagement rate and we have a botty superpower. Join the club Be sure to subscribe to The Digital Marketing Superhero Club by email to get […] The post Kelly’s Favourite Bot: H…

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Episode #11 : How Billiards and the Power of 33.33 Can Spark Your Creativity 5:59

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In this episode we talk about how to spark the creative process. We cover Mozart, Earl Nightingale's special formula, pubs and probably the greatest copywriter that ever lived. Enjoy! Link to article mentioned in the show: https://kreativcopywriting.com/how-to-come-up-with-innovative-ideas-for-your-product-or-service/…

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How To Get A 2,500% ROI On Facebook Ads With Azriel Ratz – The Digital Marketing Superhero’s Club Volume 1 Chapter 3 29:30

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The Digital Marketing Superhero’s Club welcomes Azriel Ratz from Ratz Pack Media. Azriel is a Facebook ads genius, but you know what, when you talk to him what he says makes so much sense it seems simple. He shares the story of how he manages to get up to a 2,500% return on investment for […] The post How To Get A 2,500% ROI On Facebook Ads With Az…

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Episode #10: Ninjas, Vegans and U-Turns 6:23

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In this episode we discuss why trying to please everyone is rarely a good idea, polarisation, and why, when you are marketing to everyone...you are marketing to no one.

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Episode #9: The Tyranny of No Choice 4:42

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What have fabric conditioner, 'spring awakening' and a bike ride got to do with the services you offer? Listen to the latest podblast from Copy Cottage to find out.

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Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking 26:03

6+ y ago26:03

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The Digital Marketing Superhero’s Club welcomes Jessika Phillips from Now Marketing Group. ‘Relationship Marketing’ may sound like a buzz word but when you master it like this week’s guest you can take the most unusual customer and build a campaign that gets phenomenal reach and sales. Listen below to find out how Jessika Phillips and […] The post …

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Wait! This Isn’t The Blogcentric Podcast 1:58

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Blogcentric is coming of age. After over 3 years it’s evolving and becoming the Digital Marketing Superhero’s Podcast. Instead of my usual ramblings and tips it will become a magazine show including: My usual digital marketing and blogging tips A weekly Superpower. A tool or hack that will make life easier, quicker or more powerful. […] The post Wa…

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Episode #8 : A BIG surprise in the small print 6:28

6+ y ago6:28

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In this episode we share a good news story about one lucky lady who found a big surprise in the small print of a contract. Do you read the small print? Are your client agreements easy to read and understand, or are there some hidden surprises? Listen to what we have to say on the matter in the latest episode of Kreativ Conversations.…

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Episode #7: Have you fallen foul of the 'know it all' effect? 5:53

6+ y ago5:53

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'The fool doth think he is wise, but the wise man knows himself to be a fool.' - Shakespeare In this episode we discuss the Dunning-Kruger effect, what it is and how to recognise it.

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Episode #6: Beer, Butter & Barmy Prices 6:04

6+ y ago6:04

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Why you need to be more like craft beer and not lactose-free butter when it comes to your pricing. :-) Today we talk about some barmy pricing we have come across lately and what this has to do with how you price your services...oh...and a bit about toilet seats. Enjoy!

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Episode #5 Pet Peeves of The Week: Email Marketing 4:03

6+ y ago4:03

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In this short podblast, Mat and El discuss their pet peeves of the week. This week we cover email marketing. Are you making these email marketing blunders? You can check out our website here and email copywriting course at the link here.

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Episode #4 - Overcoming objections in your sales copy 5:27

6+ y ago5:27

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In this episode we cover why it's a good idea to address objections in your sales copy. Read more here: https://kreativcopywriting.com/7-myths-about-copywriting-you-need-to-know-before-you-hire-a-copywriter/

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Episode #3: Guilty By Association? The Power of Words. 5:49

6+ y ago5:49

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When we use words, we must also be aware of their unconscious association. This is especially important when it comes to copywriting. Listen to today's podblast to find out more!

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Episode #2: Should You Handwrite Sales Letters To Improve Your Copy? 5:51

6+ y ago5:51

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In this episode, brought to you from Copy Cottage, we discuss writing out successful sales letters by hand to improve your copy. Does it work? Should you try it? Find out!

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Episode 1: 3 Simple Website Copy Tips 6:51

6+ y ago6:51

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Mat and Eleanor from Kreativ Copywriting discuss 3 things not to do with your website copy (and what to do instead). Blog post referred to in this episode: https://kreativcopywriting.com/9-clever-404-error-pages-to-inspire-you-and-keep-your-visitors-engaged/

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How To Wrangle Your Time Management And Save Hours Every Week -With Amanda Brown – Blogcentric #127 39:03

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Sometimes working for yourself is a battle of the minds. There’s the mind that knows you have to get stuff done to make money. And then there’s the mind that wants to procrastinate or sit on the couch and surf the internet. How can the efficient mind win? Have you ever met one of those […] The post How To Wrangle Your Time Management And Save Hours…

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Can Question And Answer Site Quora Attract Visitors To Your Blog? – Blogcentric #126 11:15

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Can a questions and answers site get people to visit your blog? I‘d heard rumours that Quora was a site that could drive a lot of website traffic so I thought I’d experiment. This is part 3 in our series on using unusual networks to drive traffic to your blog: In part 1 we experimented with […] The post Can Question And Answer Site Quora Attract Vi…

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Are You Up For A Flippin Challenge? Can Using Flipboard Drive Traffic To Your Blog? – Blogcentric #125 14:41

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Can a tool designed for online curation drive traffic to your blog? Apparently so, I’ve heard accounts from many bloggers that Flipboard can drive a tonne of traffic. Can we replicate that success? Time to find out What the flip is Flipboard? Flipboard is an online curation tool, you find cool stuff on the web […] The post Are You Up For A Flippin …

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The Blogcentric ‘Get Readers’ Challenge: Can You Drive Traffic To Your Blog From Pinterest? – Blogcentric #124 21:43

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This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. Is it worth using networks like Pinterest? Quora? Medium to get more people to […] The post The Blogcentric ‘Get Readers’ Challenge:…

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How My Blog Promotion Schedule Eliminates the Frankenstein’s Monster Effect – Blogcentric #123 19:25

7y ago19:25

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I used to make the mistake of rushing promotion of my blog posts. It’s silly, I spend a lot of time creating them you’d think I’d spend as much time as possible ensuring people read them. But there you are, I’d throw out a few quick lines on Twitter, Facebook and LinkedIn and move on […] The post How My Blog Promotion Schedule Eliminates the Franke…

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Don’t Panic About Voice Search, Get Personal With Your Copy: The Learn Inbound Special – Blogcentric #122 27:33

7y ago27:33

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Do you ever feel you are falling behind marketing trends? Should you worry about optimising your site for voice search? Wait, what? What even is voice search? What else should worry you about? It all moves so fast Keeping up with digital marketing trends is overwhelming. My solution is to attend the Learn Inbound conference […] The post Don’t Panic…

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How To Use Facebook Live To Drive Traffic To Your Blog – Blogcentric 121 22:08

7y ago22:08

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Facebook is greedy, it wants all the people for itself, forever. It doesn’t want them to leave their site and go to yours. As bloggers and as businesses that’s definitely not what we want. We want people to read our blog and buy our stuff. The question is, is it possible to use Facebook Live […] The post How To Use Facebook Live To Drive Traffic To…

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How Loren Bartley Created A Facebook Ad Management Client Process That Converts Up To 80% Of Referrals – Blogcentric #120 1:03:45

7+ y ago1:03:45

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When you are a new business, it’s easy to dive into client work as it comes but as your business grows, you need to put processes in place so you can streamline your client relationships and ensure you are delivering the best service every time. Having a good process in place reduces your stress and […] The post How Loren Bartley Created A Facebook…

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The Social Media Managers Toolkit: How To Stop Juggling And Start Shining – Blogcentric #119 34:11

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This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. The life of a social media manager is fun and it’s tough. It’s hard enough […] The post The Social Media Managers Toolkit: How To St…

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The Best Graphic Design Tools For Business Bloggers (Even if design isn’t your thing) – Blogcentric #118 18:52

7+ y ago18:52

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This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. It’s not just me is it? It’s getting harder to attract people to your […] The post The Best Graphic Design Tools For Business Blogge…

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The Story Of Creating And Marketing A Successful Digital Product – Blogcentric #117 25:20

7+ y ago25:20

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It was November 2017, and I was about to launch my first solo digital product. This is the story of that process. How do you launch and market a digital product from your website? I can’t promise to have all the answers but I will share the story of how I launched my first solo […] The post The Story Of Creating And Marketing A Successful Digital P…