Best Ed Marsh Consulting Podcasts (2025)

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Busting Myths and Dropping Truths About B2B Industrial Sales with Derek Baer 46:10

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14d ago46:10

46:10

B2B sales in 2025 is confusing. On the one hand, it's just the same as it's been for years. We need to connect with buyers, build trust, and guide them through decisions. On the other hand, it's a completely different beast. That's why Derek Baer is in the studio this week, for a free-wheeling, no-holes-barred discussion and debate on sales topics.…

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Tips on How to Build an Effective Industrial Sales and Marketing Website in an AI World with Joe Jerome 1:11:11

1M ago1:11:11

1:11:11

If you haven't asked yourself how to build a B2B website in the new post AI world, you're site is probably underperforming. Not only has technology advanced, but buyer expectations for features, UX, navigation, and utility have changed. More importantly, the goal of your site has changed as buyer behaviors and search have changed. Today a site work…

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Unlocking Machinery Revenue Opportunities for OEMs Who Embrace the Used Machinery Market with Matt Smith 54:54

28d ago54:54

54:54

If you're a machinery OEM you probably would like to ignore used machines. They're a hassle. For customers who own them, you have to provide support as components become obsolete and tribal knowledge dwindles. When you compete against yourself, that's particularly frustrating, especially when it seems like buyers are just trying to save a few bucks…

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Public Relations and Industrial Marketing in a Post SEO Content Apocalypse with Greg Matusky 1:17:52

1M ago1:17:52

1:17:52

If you're not embracing PR as a key pillar of your industrial marketing strategy, you're probably not going to survive the collapse of traditional SEO driven content marketing! AI is disrupting everything about how buyers think, research, learn, evaluate and buy. It's overwhelming and we can only guess about where we'll be in five years. In the mea…

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The Five Buying Decisions Key to Industrial Sales Success 27:04

2M ago27:04

27:04

A simplistic sales process sets your team up to fail. Most industrial sales teams never even know who makes the real buying decision! Want to forecast accurately? You must understand how these five buying decisions shape the buying journey, and your sales process must address them! Host Ed Marsh lays out his theory of five buying decisions in this …

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Selling a Family Owned Manufacturing Business - Michael Horn Jr. 1:12:20

2M ago1:12:20

1:12:20

Selling a business after a great run. Finding the right buyer, making the right decision, doing the deal right - Episode 70 of the Industrial Growth Institute Podcast with Michael Horn, Jr. Summary This week, Michael Horn, Jr., former CEO of AC Horn, a fourth-generation family-owned food processing machinery builder, is in the studio chatting about…

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Episode 69 - Radu Spineanu on How AI is Poised to Disrupt Enterprise Manufacturing Software 1:27:56

2M ago1:27:56

1:27:56

Rewriting the Rules of Enterprise Software for Manufacturing - Episode 69 of the Industrial Growth Institute Podcast with Radu Spineanu Summary Radu Spineanu is in the studio with Ed Marsh this week to discuss the intersection of AI and manufacturing, and explore how AI is poised to completely change enterprise software. Radu shares his journey as …

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Episode 68 - Jim Vinoski on American Re-Industrialization and Marketing Content 1:13:12

2M ago1:13:12

1:13:12

Sales for Manufacturers, and creating content that resonates with people who actually bend steel and make stuff - Episode 68 of the Industrial Growth Institute Podcast with Jim Vinoski, Forbes contributor and the voice of Manufacturing Talks Summary Manufacturing podcast veteran Jim Vinoski joins Ed Marsh in the studio this week to discuss manufact…

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Episode 67 - Marcus Sheridan on Endless Customers, Trust, Marketing, Sales & Video 1:19:50

3M ago1:19:50

1:19:50

Building a Known and Trusted Brand Through Effective Content Marketing in a Zero-Click World - Episode 67 of the Industrial Growth Institute Podcast with Marcus Sheridan, Author of "Endless Customers" Summary Ed Marsh and Marcus Sheridan explore the evolution of content marketing, the impact of AI on business, and the importance of transparency and…

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Episode 66 - Jeff Tehan on Sensemaking 1:09:10

3M ago1:09:10

1:09:10

Sensemaking & Leadership - Turning Technology into Sustainable Business Impact - Episode 66 of the Industrial Growth Institute Podcast with Sensemaking Evangelist Jeff Tehan Summary Jeff Tehan, a former Army Blackhawk pilot, technology product manager and "sensemaking evangelist," joins Ed Marsh in the studio to discuss navigating business uncertai…

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Episode 65 - Rick Kranz on AI For Industrial Sales and Marketing 1:15:49

3M ago1:15:49

1:15:49

AI Talk is Cheap. It's time for straight talk about what's really necessary to implement AI for marketing and sales in industrial manufacturers - Episode 65 of the Industrial Growth Institute Podcast with Rick Kranz Summary Rick Kranz is in the podcast studio this week to delve into the practical applications of AI in marketing and sales. He emphas…

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Episode 64 - Leslie Greenwood on Building Online Community 1:06:32

3M ago1:06:32

1:06:32

Trust & Relationships Matter in B2B Sales, and every company should be asking whether and how to build an online community in 2025 - Episode 64 of the Industrial Growth Institute Podcast with Chief Evangelist Leslie Greenwood Summary Leslie Greenwood joins Ed Marsh to discuss the evolving landscape of marketing and the importance of community build…

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Episode 63 - Walter Crosby on Fractional Sales Management 1:19:15

4M ago1:19:15

1:19:15

When it's time to improve sales management with an upgrade or a new role, fractional sales management may be the answer - Episode 63 of the Industrial Growth Institute Podcast with Walter Crosby of Helix Sales Development Summary Walter Crosby joins Ed in the studio this week to delve into the critical role of sales management in driving revenue gr…

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#28 - DEA Ranch: A 21st-Century Texas Game Ranch with Leo and Madison Martinez 42:34

4M ago42:34

42:34

Join Dan Allford as he dives into the fascinating world of 21st-century game ranching with Leo and Madison Martinez. Discover how the Dancing Elk Alexander Ranch in Mathis, Texas, a 1600-acre property located between San Antonio and Corpus Christi, thrives by diversifying its operations from hunting exotic and native animals to cattle ranching, bee…

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Episode 62 - Belinda Ephraim on Corporate Development and Corporate VC for Industrial Manufacturers 1:20:42

4M ago1:20:42

1:20:42

Corporate development and corporate VC are two important growth levers that many middle market industrials overlook - Episode 62 of the Industrial Growth Institute Podcast with former investment banker and now Deep Tech VC Belinda Ephraim of Tenseur Capital Summary In this episode, Ed Marsh and Belinda Ephraim delve into the world of deep tech and …

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Episode 61 - Michael Feuz Provides ITR Economics' Forecast of the 2030s Depression 1:09:53

4M ago1:09:53

1:09:53

How long will economic growth last? Join Michael Feuz for Episode 61 of the Industrial Growth Institute Podcast for more on ITR Economics' explosive prediction of a 2030s depression! Learn what you need to do to prepare your company now. Summary Michael Feuz, an economic speaker from ITR Economics, is in the Industrial Growth Institute Podcast stud…

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Episode 60 - Taylor Evans on Manufacturing Workforce and the False Binary of Automation vs. Talent 1:15:53

4M ago1:15:53

1:15:53

Does Industrial Automation Complement or Compete Against Skilled Trades in Manufacturing? - Taylor Evans on Episode 60 of the Industrial Growth Institute Podcast Summary Taylor Evans joins Ed to discuss the current state of manufacturing and workforce development, emphasizing the importance of talent acquisition, employer branding, and the challeng…

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Episode 59 - Ted McKenna on The JOLT Effect and Overcoming Buyers' Fear of Messing Up 1:17:40

5M ago1:17:40

1:17:40

Stop Losing Deals to Buyer Indecision: How to Apply the JOLT Effect in B2B Sales - Ted McKenna on Episode 59 of the Industrial Growth Institute Podcast Summary Ted McKenna, coauthor of The JOLT Effect and founding partner of DCM Insights, joins Ed Marsh to dissect why B2B deals often die not from rejection but from buyer indecision. With research s…

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Episode 58 - John Barrows on Sales Excuses, AI, SKOs and Sales Management 1:24:09

5M ago1:24:09

1:24:09

The Plague of Sales Excuses is Costing You Wins: It's Time for Extreme Ownership of Results in B2B Sales - John Barrows on Episode 58 of the Industrial Growth Institute Podcast Summary John Barrows is the CEO of JB Sales and a legendary figure in tech sales. He joins Ed to discuss AI, how B2B sales is evolving, the importance of training and the cu…

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Episode 57 - Elizabeth Freedman on Selling to the C-Suite 1:08:50

5M ago1:08:50

1:08:50

Mastering Selling the the C-Suite and Shepherding Decisions - Elizabeth Freedman in Episode 57 of the Industrial Growth Institute Podcast Summary Selling to the C-suite has never been easy, and it's rapidly getting much harder. How can teams succeed? Elizabeth Freedman brings years of personal experience selling to the Csuite to the Industrial Grow…

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Episode 56 - Roi Carmel on Using AI Sales Agents for Better B2B Sales Opportunity Qualification 1:14:34

5M ago1:14:34

1:14:34

Autonomous Deal Execution and the Power of AI Sales Agents - Roi Carmel in Episode 56 of the Industrial Growth Institute Podcast Summary Roi Carmel, CEO of Spotlight.ai, joins EdMarsh to discuss the intersection of sales, technology, and the impact of AI on the sales process. They explore the importance of viewing sales as a core function across al…

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Episode 55 - Dan Schobel on Turning Trade Credit Insurance into a Competitive Sales Advantage 52:06

5M ago52:06

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Just Sell That Hairy B2B Deal! Gain a Competitive Sales Advantage Through Trade Credit Insurance - Dan Schobel in Episode 55 of the Industrial Growth Institute Podcast Summary Dan Schobel joins the Industrial Growth Institute podcast to chat with host Ed Marsh about the often-overlooked topic of trade credit insurance. They explore how this financi…

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Episode 54 - Dianna Huff on the Curse and Blessing of Private Equity in Mid-Size Industrial Manufacturing 1:08:05

6M ago1:08:05

1:08:05

Is Private Equity Good or Bad for American Manufacturers? - Dianna Huff in Episode 54 of the Industrial Growth Institute Podcast Summary Diana Huff, a marketing expert focused on American manufacturing chats with host Ed Marsh. They discuss her journey from a background in English literature to industrial marketing, her passion for promoting Made i…

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Episode 53 - Steve Maurer on Industrial Content Marketing from the Heart and Factory Floor 1:19:52

6M ago1:19:52

1:19:52

Industrial Content Marketing Can't Fake a Genuine Industrial Connection if It's Going to Resonate - Steve Maurer in Episode 53 of the Industrial Growth Institute Podcast Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh interviews Steve Maurer, an industrial content marketing copywriter with a rich background in maintenan…

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Episode 52 - Lew Weiss on How Manufacturing Talk Radio Transformed His Metals Distribution Business 1:12:00

6M ago1:12:00

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Manufacturing Talk Radio Quickly Morphed From an Experiment to an Industrial Marketing Juggernaut that Drove 30% Growth in Sales - Lew Weiss in Episode 52 of the Industrial Growth Institute Podcast Summary Lew Weiss, founder of All Metals and Forge Group and Host of Manufacturing Talk Radio joins Ed to share his extensive experience in industrial s…

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Episode 51 - Jean Rabatin on Optimizing Industrial Sales Channel and Avoiding Channel Conflict 1:13:55

6M ago1:13:55

1:13:55

Avoiding Channel Conflict and Driving Profitable, Sustainable Growth - POV From Both Sides of Sales Channel in Automation and Machinery Sales - - Jean Rabatin in Episode 51 of the Industrial Growth Institute Podcast Summary Jean Rabatin, a successful woman in sales and a long-time professional in the automation industry, discusses her journey from …

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Episode 50 - Mike Miller on the Evolution from Engineer to Sales to Sales Manager 1:26:55

7M ago1:26:55

1:26:55

From Air Force ICBM Missaleer to Sales Engineer and on to Sales Manager - Mike Miller in Episode 50 of the Industrial Growth Institute Podcast Summary Mike Miller is an Air Force Veteran and experienced capital equipment sales engineer. Today, he's a sales manager with a unique background in aerospace engineering and military service. Mike and Ed d…

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Episode 49 - Eric Rose on Innovation Management and New Product Development 1:14:43

7M ago1:14:43

1:14:43

Episode 49 - Eric Rose on How to Turn Innovation Management and New Product Development into a Revenue Growth Superpower Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh and Eric Rose, a product innovation expert, delve into the critical role of new product innovation in driving business growth. They explore the concept …

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Episode 48: Family Dynamics & Business Success - A Conversation with Josh Gentine 1:24:40

7M ago1:24:40

1:24:40

Episode 48 - Josh Gentine on Navigating the Challenges of Family and Business in Family Business Summary In this conversation, Ed Marsh and Josh Gentine explore the complexities of family-owned businesses, focusing on the challenges of succession planning, the importance of outside experience, and the balance between preserving legacy and embracing…

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Episode 47 - Jake Meth on How To Avoid Crappy Thought Leadership Content 1:24:49

7M ago1:24:49

1:24:49

Episode 47 - Jake Meth Puts on His Editor Cap and Coaches on How to Create Effective Thought Leadership Content Summary In this episode, Ed Marsh and Jake Meth discuss the evolution of thought leadership and journalism, exploring Jake's journey from traditional media to entrepreneurship. They delve into the importance of authenticity, the role of a…

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Episode 46 - Stephen Sears with Tips on Maximizing Your Investment in Industrial Trade Associations 1:23:43

8M ago1:23:43

1:23:43

Episode 44 - Stephen Sears details how industrial manufacturers can extract maximum business value from trade associations Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh and Stephen Sears discuss the importance of maximizing trade association memberships for industrial manufacturers. They explore the multifaceted role …

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Episode 45 - Jim Kraus on a Buyer Persona as a Single Source of Marketing and Sales Truth 1:20:37

8M ago1:20:37

1:20:37

Episode 45 - Jim Kraus on why a Killer Buyer Persona Improves Marketing and Sales Summary In this episode, Ed Marsh and Jim Kraus discuss the importance of understanding buyer personas and high consideration or complex buying decisions in the industrial manufacturing space. They explore the need for updated buyer persona frameworks, the significanc…

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Episode 44 - Dave Kurlan Talks Baseline Selling, Sales Training and Accountability 1:28:04

8M ago1:28:04

1:28:04

Episode 44 - Dave Kurlan on the Power of Baseball Analogies in Impactful Sales Training Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh interviews sales legend Dave Kurlan, who shares his unconventional journey into sales, the importance of mentorship, and the lessons learned from early experiences. Kurlan discusses the…

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Episode 43 - Ed Marsh Breaks Down Secular Changes in Impacting Industrial Sales and Marketing 30:11

8M ago30:11

30:11

Episode 43 - Industrial Sales and Marketing are Undergoing a Massive Change, and Ed Marsh explains why manufacturers need to adapt. Summary In this episode, Ed Marsh discusses the secular changes occurring in B2B buying and their implications for industrial marketing and sales. He emphasizes the need for adaptation in response to gradual shifts in …

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Episode 42 - 2024: Industrial Growth Institute Year in Review 26:50

9M ago26:50

26:50

A Year in Review - Industrial Growth Institute Podcast episodes from 2024 Episode 1 - Chris Fox, Video for Industrial Marketing Youtube & Audio Episode 2 - Sean Hurd, Veterans in Sales YouTube & Audio Episode 3 - Bob Apollo, Outcome-Centric Sales YouTube & Audio Episode 4 - Markus Rimmele, Technical Service and Revenue YouTube & Audio Episode 5 - P…

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#27 - Ed Marsh | Strategy & Revenue Growth Consultant for Industrial Manufacturers 49:25

9M ago49:25

49:25

In this episode of Dan's Cadre of Experts, host Dan Allford sits down with marketing and sales expert, Ed Marsh, to discuss the evolution of modern marketing and sales strategies. Ed and Dan delve into the challenges and opportunities facing businesses in today's digital age. They explore the shift from traditional marketing tactics to a more relat…

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Episode 41 - David Anderson on AI Technical Sales and Industrial Marketing to LLMs 1:19:01

9M ago1:19:01

1:19:01

Episode 41 - David Anderson on How Manufacturing Marketers Need to Handle AI and why Industrial Sales Reps May be Extinct Summary In this conversation, Ed Marsh speaks with Dr. David Anderson, an expert in machine learning and engineering design, about the transformative potential of AI in the engineering sector. They discuss the importance of taci…

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Episode 40 - Mike Sibley on the Importance of Strategic Finance to Enhance Manufacturing Growth and Valuation 1:16:54

9M ago1:16:54

1:16:54

Episode 40 - Mike Sibley on the Importance of Strategic Finance to Enhance Manufacturing Growth and Valuation Summary Mike Sibley is a CPA and partner at James Moore & Co who specializes in manufacturing and distribution. Mike brings a unique approach to accounting, which goes beyond traditional "number crunching" practices to include business cons…

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Episode 39 - Micki Vandeloo on Business Grants to Fund Revenue Growth Investments 1:12:32

10M ago1:12:32

1:12:32

Episode 39 - Micki Vandeloo on Business Grants to Fund Revenue Growth Investments Summary Most industrial manufacturers are leaving money on the table! That's the experienced voice of Micki Vandaloo, president of Lakeview Consulting, chatting with host Ed Marsh for this week's episode. Micki speaks in depth about the often-overlooked opportunities …

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Episode 38 - Kurt Palmer on Succession Planning, Family Business Exits, and Industrial Sales Leadership 1:00:46

10M ago1:00:46

1:00:46

Episode 38 - Kurt Palmer on Succession Planning, Family Business Exits, and Industrial Sales Leadership Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh interviews Kurt Palmer, a seasoned professional in the PCB manufacturing industry. Kurt shares his journey from studying chemistry to leading a family business, discussi…

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Episode 37 - Salim Awad on LinkedIn Lead Generation for Industrial Sales and Marketing 48:46

10M ago48:46

48:46

Episode 37 - Salim Awad shares his inspiring personal story and his journey experimenting with LinkedIn Lead Generation Summary In this episode of the Industrial Growth Institute podcast, host Ed Marsh interviews Saleem Awad, president of Spinner North America. Saleem shares his remarkable journey from Colombia to the U.S. Army, his transition to l…

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Episode 36 - Samantha Gadenne on Optimizing Partnership Marketing and Sales for Industrial Companies 1:06:55

10M ago1:06:55

1:06:55

Episode 36 - Partnership marketing and sales secrets and real-world lessons learned from Samantha Gadenne on the Industrial Growth Insitute Podcast Summary Samantha Gadenne, Director of Portfolio Development at EIT Food, joins the podcast to talk about her experience implementing partnerships in the agri-food industry. Samantha shares her insights …

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Episode 35 - Patrick Hayes on College Football, Business Growth Culture, Peace Corps and Talent Management 1:17:06

11M ago1:17:06

1:17:06

Episode 35 - Talent management and strategy: Turn your growth culture into a business driver. Patrick Hayes on the Industrial Growth Insitute Podcast Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh chats with Patrick Hayes, the founder of Mukala Partners, about talent growth, leadership development and the importance of…

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Episode 34 - Chris Dunn on Trade Show Strategies in a Digital Buyer World 1:24:57

11M ago1:24:57

1:24:57

Episode 34 - Trade Show Strategies from Chris Dunn, an industry veteran Summary Ed Marsh and Chris Dunn, the VP of Sales and Business Development of Blue Hive Exhibits discuss the trade show industry and the misconception that trade shows are dying. Chris emphasizes the importance of face-to-face interactions and the need for human connection and h…

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Episode 33 - Matt & Jack Watson on Digital and Social Media to Attract Manufacturing Talent (and Prospects) 1:13:50

11M ago1:13:50

1:13:50

Episode 33 - HFW Industries G3 & G4 Discuss Digital and Social Media Tools to Help Attract Manufacturing Talent and Customers Summary HFW Industries is a fourth-generation family business that manufactures and reconditions industrial equipment. They specialize in surface treatment enhancements for industries such as chemical processing and energy. …

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Episode 32 - Jared Dillian on the Discipline of Authentic Content Creation and Building a Writing Habit 1:10:43

11M ago1:10:43

1:10:43

Episode 32 - Jared Dillian on the Discipline of Authentic Content Creation and Building a Writing Habit Summary In this episode, Ed Marsh interviews Jared Dillian, a multifaceted content creator and financial expert. They discuss Jared's extensive background, including his work as a trader, author, and educator. The conversation delves into the imp…

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Episode 31 - Al Rosenbaum on Messaging, Sales Playbooks and Unique Value Propositions 1:23:31

12M ago1:23:31

1:23:31

Episode 31 - Al Rosenbaum on Messaging, Sales Playbooks, and Unique Value Propositions Summary Ed Marsh and Al Rosenbaum discuss the changing landscape of sales training and the challenges faced by sales professionals today. Topics include the importance of understanding the buyer's perspective, focusing on value proposition, and tying the product …

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Episode 30 - Amy Franko on Building an Effective Sales Strategy 1:17:32

12M ago1:17:32

1:17:32

Episode 30 - Amy Franko on Turning Sales Strategy Into Profit, Women in Sales, Board Governance over Sales and more Summary In this conversation, Ed Marsh interviews Amy Franko, a sales strategist and author, about sales strategy and the role of sales in organizations. They discuss topics such as leadership, accountability, sales training, and the …

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Episode 29 - Dan Allford & Johnny Tyler on Industrial Video Marketing and LinkedIn 1:12:35

12M ago1:12:35

1:12:35

Episode 29 - Industrial Marketing Strategy Texas Style! ARC Specialties Dann Allford and Johnny Tyler discuss how to STOP Wasting Time on Industrial Marketing Strategies That Fail Summary Just Get it Done! TEXAS Sized industrial marketing built on engaging video content on YouTube and LinkedIn. Dan & Johnny emphasize the importance of authenticity …

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Episode 28 - Vaughn Mordecai on Sales Channel Ecosystems and PRM Software 1:18:15

1y ago1:18:15

1:18:15

Episode 28 - Vaughn Mordecai on Building Powerful Indirect Sales Channel, Navigating Partner Ecosystems, and the Potential of PRM Software Summary In this episode, Ed Marsh and Vaughn Mordecai discuss the evolution of channel partnerships in the industrial space. They explore the concept of an ecosystem and how businesses are moving towards many-to…