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Crushing Club Marketing is a podcast for progressive private club leaders ready to increase their revenue and create long term change for their club. We discuss topics pertaining to leadership, digital marketing strategies and long term planning to create sustained club growth.
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Telehell

Horton Road Productions

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This is "Telehell", Where We cover the worst, the dumbest, the most sin-worthy of TV moments from the past 7 decades. Then, we rate them on a scale based on Dante's 9 circles of Hell. Add dry wit and cheesy jokes to the mix, and you've got something that will last throughout eternity--we hope. We drop a new episode Bi-Weekly on Sunday Night (EST) Until then, thanks for coming and remember our Motto: "If It's Not in Telehell...It's Not worth a Damn!" Get bonus content on Patreon Hosted on Aca ...
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Private clubs often pride themselves on tradition—but without strong governance, even the most respected institutions can find themselves unprepared for what’s ahead. In this data-driven conversation, Ed Heil talks with Joseph Abely, Executive Consultant at Club Benchmarking and lead author of the Club Benchmarking 2025 Governance Report. Rather th…
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What defines value in today’s private club? It’s not the square footage of your dining room or how fast your greens roll—it’s how your members feel when they engage with your club. In this episode, Ed Heil is joined by Dr. Bonnie Knutson, professor at Michigan State University’s School of Hospitality Business and longtime private club member. Toget…
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No club is immune to crisis, but most are unprepared when it strikes. In this episode, Ed Heil is joined by Andy Skoogman, a seasoned crisis communications expert with a background in law enforcement, media, and private clubs. Together, they discuss the common misconceptions club leaders have about crisis situations, what effective planning actuall…
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In this episode of Crushing Club Marketing, Ed Heil sits down with Jodie Cunningham, owner of Optimus Talent Partners and a certified Predictive Index partner, to explore how behavioral assessments can revolutionize hiring in the private club industry. Drawing on her years of experience, Jodie shares practical insights on building stronger teams, a…
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Episode Description In this episode, Ed sits down with Bret, an expert in change management and communication, to discuss why successful club transformations depend not just on strategy but on how change is communicated. They explore the unique challenges of implementing change in private clubs, the importance of transparency, and how leaders can e…
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Episode Description In this episode, we chat with Jackie Singleton and Kristen LaCount from The Country Club about their approach to club communications. From the evolution of their communications department to managing capital project messaging, they share practical insights on building member trust through transparent, consistent communication ac…
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In this episode, Ed talks with Jason Becker, CEO and founder of Golf Life Navigators, about emerging trends in private club membership and why clubs should prepare for higher-than-normal attrition rates. Jason shares insights from his company's extensive data collection and explains why the real estate market is a crucial indicator for private club…
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What price would you pay for Love? Well, we don't know much about that, but we do know that one of our Patrons (Chris Michaud) paid a pretty hefty price just to play a Game show host in this one, and you better believe he'll get his money's worth in this look at a 1984 TV Movie that asks just how far are you willing to go to make a buck. ALSO STARR…
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In this episode, we chat with Dave Porter, CEO and GM of Greystone Golf and Country Club, about how he transformed his club's governance from a traditional committee-based structure to a CEO-led model. Dave shares his journey of building trust, empowering staff, and creating a more efficient decision-making process that's helping the club thrive. K…
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Dear 2003 TV Viewer, We accept the fact that we had to sacrifice an hour of Prime time. But we think you’re crazy for making us put on a Game Show about how crazy these gubernatorial candidates were. You see them as you want to see them… In the simplest terms, in the most convenient definitions. But what we found out is that each one of them is an …
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SEASON 7 PREMIERE: It's taken us 6 years; but it's time (FINALLY) to not only take down a British TV show, but also a Legend among "Worst TV Shows of all Time"...Was this show innocent, misunderstood satire? Or was there something more Nefarious in mind? Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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THE WAIT IS ALMOST OVER (We Promise)!!! But BEFORE We kick off Season 7 Next week with 3 shows in a row, we have some unfinished business to take care of...Whatever became of "The Genre-Mat"? Who is this Efficency Guy? and Why don't I appear until the Very End of this? Answers to most of these questions will be revealed...and then casually dismisse…
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In this episode, we talk with Russell Bennett, a professional drone photographer specializing in golf course imagery, about the technical and artistic aspects of capturing courses from above. From licensing requirements to creative techniques, Russ shares insights on how clubs can best utilize drone photography to showcase their facilities. Key Mom…
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In the big picture of club improvements, updating bylaws and reviewing governance is about as uninteresting and unsexy as it gets. Most club leaders would rather spend these golden years of private clubs dreaming up capital improvements - which is great, but taking care of governance also matters. In this episode, we check in with David Chag and De…
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Assessments. They seem to go hand-in-hand with private club membership. Many clubs have voted to assess members for new amenities in recent years, and many more are considering doing the same in the months ahead. Like death and taxes, clubs see assessments as a necessary evil, but are they? In this episode we talk to Jim Butler, CEO of Club Benchma…
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In the competitive landscape of private clubs, creating a strong, positive culture isn't just a nice-to-have—it's essential when attracting new members and the best talent. Jackie and Three Carpenter are longtime professionals in the club industry and are also authors of the book "People First." Using their years of experience in the private club i…
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Not long ago, a club’s membership director was the receptionist at the front desk. As it related to new member acquisition, that person’s primary job was to provide and receive, membership applications. In some cases, they may also be asked to provide a club tour. However, the idea of the membership director also acting as a salesperson was not onl…
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SEASON 6 FINALE: Having been captured by The Boss and placed inside his new invention, "The Genre-Mat"; He is now forcing me to not only sit through one of the Worst TV Shows of All time, but do so in a way that requires funding from a grant by the Corporation for Public Broadcasting. VERY SPECIAL THANKS to the Following people for lending their ta…
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The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors, wouldn’t be caught dead saying they “sell private club memberships”. People sell timeshare properties and vacation packages, but not private club memberships. Or do they? Sales trainer and consultant and founder of Master Connection A…
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And Down the stretch we come for Season 6...Presenting the first of Three shows from one of the most formative years of my life. "The Wrecks of '98" begins with a simple question...did the world REALLY Need a poorly computerized Ed Sullivan to introduce novelty acts, or was this just a case of Digital Grave Robbing? Get bonus content on Patreon Hos…
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Nate Ragland (Post Modern Art Podcast) and I use the power of Magic to make approximately $62 Million in Production & Animation costs disappear; as we look at a show that NBC foolishly went All In on in 2004... 4TH ANNUAL CHARITY EPISODE: From 6/9/24 to 6/23/24, We will donate $1 per click on ALL PLATFORMS between TWO Charites this year (MAXIMUM OF…
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Time to fulfil another Patreon request; this time, Ed Batey Jr. wants us to look at the FOX sitcom that tried to be "The Wonder Years"...Was it fair to consider this show an out-and-out "Ripoff", or did it have its own vision of what the 1960s looked like? Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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Most successful businesses have a defined sales process. One that identifies the best prospects, converts them into leads and then nurtures those leads with emails into customers. Most private clubs are missing this process. If your club has enjoyed a waitlist, this isn’t a big deal, but what happens when the well runs dry? In this episode we’re ta…
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As Saturday Night Live approaches its 50th year on the air, Yours Truly is approaching 30 years as a viewer/fan...Unfortunately; I Became a fan of the show during one of their Darkest times...Brace yourself, we're discussing SNL Season 20... CONTENT WARNING (40:30 - 47:00): A sketch involving certain kinds of Scum who belong in the Actual Hell. Get…
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Dammit, we made it! 100 Episodes...and for the occasion, we're going to do things a little "Differently" while taking a look at a show that may have been a little Blasphemous to some viewers... And a SPECIAL THANK YOU To Everybody who has listened to the past 100 shows...even if This is your first time... Get bonus content on Patreon Hosted on Acas…
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Our look at TV things that have the Underworld as a theme continues, as I get roped into pet sitting for the Boss' Hellhound...This 1970s TV Movie Schlockfest tells you what NOT to do when taking care of your domesticated demon. Thanks, still once again, Darren Marlar of Weird Darkness for being the Boss... Get bonus content on Patreon Hosted on Ac…
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It's hard to imagine that we've been doing this for (Almost) 100 episodes; and YET, we have Yet to cover TV shows that actually have a Hell-ish undertone...That all changes with this "Hell Week" of shows, starting with Sammy Davis Jr.'s Love Letter to the Underworld... Thanks--as always--to Darren Marlar of Weird Darkness, and to our own Joan Bisho…
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Why let Snow White and a bunch of Underachiving actors hog the spotlight of "Dumbest Oscar Moments" when there's nearly 100 years of ceremonies to sift through? These are some of the other "Dumb" moments that deserve the award for "Best reason to shake your head in shame" Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more …
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Scott Mason (Play like a Jet podcast) Joins us at the 50-yard line as we take a look at the Three (theatrical) Halftime shows that may have caused the powers that be in the Football world to change their game plans... Also, after you listen to this show, catch me trying to pretend to talk about football as I make a Guest Appearance on "Play like a …
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Websites are constantly evolving. No longer is your website an online brochure. It should be a critical part of your membership and marketing team. Remember the early days of websites? Some businesses didn’t think they even needed one. They were really basic and let’s face it, were more of a digital brochure. Lots of copy, a few pictures and of cou…
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John Schultz, CEO of Club Leadership Alliance, has been around the block - a bunch of times! Prior to his current role, he was the GM for over 20 years at Carmel Country Club in Charlotte, North Carolina. Taking over a club with financial challenges, he put his flywheel in motion and turned the club around with more than 60 million dollars in capit…
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Here they come...walking down the street...gettin' funniest looks from everyone they meet...Partially because these Monkees don't look a thing like the ones they're supposed to be based on. Did "The New Monkees" deserve better, or were they really a ripoff act? Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information…
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Our look at shows with "New" in the title continues with a look at what happens when something flashes in the pan, and people try to keep the pan flashing for as long as the can. As we see if NKOTB had "The Right Stuff" to be cartoon characters... Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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We begin the New Year by taking a look at some shows that take Serious advantage of the word "New"...None more advantageous than an allegedly "New" sketch comedy show that looked a little TOO familiar to the few viewers who watched it... Our thanks to Andrew Dick (That Week in SNL), Darin Patterson (SNL Nerds) and Ian Fermaglitch (Ian Talks Comedy)…
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Once again, we spend our Christmas looking at a song turned Holiday TV Special; except This year, we're looking at one of The most Polarizing pieces of media that ever existed, and the TV Movie it inspired...Hold on to your shoes, Ladies & Gentledemons...We're going THERE. Thanks again to Darren Marlar of "Weird Darkness" for playing our Boss. Get …
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The private club industry enjoys a steady resurgence, with waitlists becoming the norm in markets across the U.S. Furthermore, experts predict the greatest generational wealth transfer in history, from Boomers to Gen X and Millennials, by 2045. So, how will this new generation spend its time and money? Frank Vain, CEO of the McMahon Group, joins us…
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It's time once again to dig up a corpse from the Summer TV Pilot Graveyard; this one--from 1991--takes a look at the story of Robert Goulet as a former famous person who managed to get into an elected office (Pfft, like THAT could happen today). Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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At Long last, Welcome to Season 6! You Know we gotta kick things off with a Big one; and for our PREMIERE, we tell the tale of a show So legendary that one ABC Affiliate Pulled it Off The Air within its first 10 minutes...What TV show could Possibly cause that much chaos? Thanks to Joan Bishop, Chad B. White, our announcer Mike Porter and INTRODUCI…
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In the world of City Clubs, Jeff McFadden is well known and well-respected. As the CEO of the Union League of Philadelphia he has developed a national reputation as a club leader. Ask GM's who know him and they use adjectives to describe him like "Brilliant", "Visionary" and "remarkable." In this episode, Jeff shares his involvement in transforming…
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The Following Breaking News affects our YOUTUBE CHANNEL ONLY; everything else is fine elsewhere (I hope)...Our review of "Time Express" is Officially a "Lost Episode" on our Youtube page (JUST our Youtube Page, you can hear it everywhere else), I always thought Review shows fell under "Fair Use", but Not if it's Doctor Who Ripoffs w/Vincent Price..…
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How often does one get the chance to speak with someone who worked at "The Simpsons" during the peak of its popularity. For our 4th anniversary, we proudly present the FULL conversation between myself and former Writer/Executive Producer Bill Oakley. CHARITY EPISODE: By clicking/listening to this show from 7/9 to 7/23/2023, we will donate $1 per DL…
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SEASON 5 FINALE: 25 years after it aired, was the Finale episode of Seinfeld really one of the worst final episodes of all time, or was all the hate it wound up recieving was much ado about a show about nothing? Thanks for tuning in this year and all the other years, don't forget our Anniversary/Charity show on July 9th...after that, who knows...bu…
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Former Writer & Co-Executive Producer of "The Simpsons" BILL OAKLEY will be my Very Special Guest today, as he and I discuss the truth about an episode of the series that has been seen by many as a Turning Point...for the worse...but Was it as Bad as people said it was? This Special edition of the show is Sponsored by the "Steamed Hams Society", an…
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(Almost) Live From New York, we get to cause chaos around the Big Apple and look at just some of the Worst SNL Sketches of All Time. This episode would've been Impossible to put together without the help of the Following SNL/comedy related Podcasters: Andrew Dick of That Week in SNL Brad Robinson of the Not Ready for Prime Time Podcast Darin Patter…
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