Best Ecommerce For Beginners Podcasts (2025)

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#28 - Google Ads Bidding Target ROAS vs Target CPA Explained 15:53

3h ago15:53

15:53

In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special bidding strategy that no one talks about. Want to work with me? Visit focusyourads.com or email me at support@f…

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Keyword Mapping for SEO – Demystifying SEO for Growth 19:31

4d ago19:31

19:31

Send us a text Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different …

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AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility 14:05

6d ago14:05

14:05

Send us a text Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content,…

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#27 - What I'd Do With Just $500 in Google Ads 32:33

7d ago32:33

32:33

If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in! Need someone to manage your ads or want a consultation session, reach out at focusyourads.com.By Dan Caston

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Google Ads for Lead generation websites: How to improve the quality of your leads 18:25

11d ago18:25

18:25

Send us a text Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword resea…

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Google Ads for beginners: How to Launch Your First Profitable Google Ads Campaign Today 1:03:27

14d ago1:03:27

1:03:27

Send us a text Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverag…

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Google Ads Tutorial for Medical Practices, Doctors, GPs and Dental Clinics! 26:37

14d ago26:37

26:37

Send us a text Summary In this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding st…

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Ecommerce SEO Strategy: How To Reduce Customer Acquisition Costs 28:39

1M ago28:39

28:39

Send us a text Summary In this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these …

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SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail! 34:15

29d ago34:15

34:15

Send us a text In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objective…

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How AI will Impact the Future 2:54

1M ago2:54

2:54

In this episode, we dive into the transformative power of AI and how it will shape the future across industries. From healthcare and education to finance and entertainment, we explore the potential of AI to revolutionize our daily lives, improve efficiency, and create new opportunities. We also tackle the ethical considerations and challenges that …

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Hunting Gear for Everyone 6:08

1M ago6:08

6:08

In this episode, we take a closer look at essential hunting gear that’s perfect for everyone, from beginners to seasoned hunters. Whether you're looking for reliable tools for a weekend hunt or high-performance equipment for serious expeditions, we cover must-have gear like rifles, binoculars, camouflage clothing, and survival kits. We also explore…

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Jaguar Horror 9:20

1M ago9:20

9:20

In this episode, we explore the chilling allure of jaguars in horror, where these majestic predators become symbols of terror. From their stealthy movements to their haunting presence in both folklore and modern horror, we dive into how jaguars are used to evoke fear and fascination. Join us as we uncover stories where these powerful creatures take…

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Ice Fire Magic Horror 5:49

1M ago5:49

5:49

In this episode, we venture into the dark and thrilling world of ice, fire, and magic, where supernatural powers collide in chilling and terrifying ways. From magical duels and forbidden spells to horrific consequences, we explore how these elemental forces are used in horror fiction to create tension, danger, and awe. Whether you're a fan of dark …

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No One Believed Me 6:48

1M ago6:48

6:48

In this episode, we dive into the powerful story of disbelief and the struggle for validation. Whether it's a personal experience or a major historical event, we explore what happens when no one believes you, and how pushing through doubt can lead to unexpected triumphs. Tune in as we reflect on the emotional impact of being doubted and the strengt…

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GM Bankruptcy 9:52

1M ago9:52

9:52

In this episode, we delve into the pivotal moment in automotive history when General Motors (GM) filed for bankruptcy on June 1, 2009.Faced with mounting debts exceeding $172 billion and assets of $82 billion, GM's filing marked one of the largest corporate bankruptcies in U.S. history.The company received $33 billion in debtor-in-possession financ…

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Traffic Rings 12:05

1M ago12:05

12:05

In this episode, we explore the concept of traffic rings—innovative solutions designed to tackle congestion in cities and improve traffic flow. From advanced tolling systems to congestion pricing and smart city planning, we dive into how these rings aim to reduce gridlock, enhance mobility, and improve air quality. Learn how different cities are im…

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Purchasing GM 10:05

1M ago10:05

10:05

In this episode, we explore the buzz around purchasing GM—whether it's speculation about a major acquisition, strategic investments, or shifts in the automotive landscape. We dig into what such a move could mean for the future of electric vehicles, legacy automakers, and global competition. Tune in for insight on how industry giants are positioning…

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Tesla In CA News 9:48

1M ago9:48

9:48

In this episode, we break down the latest Tesla news coming out of California—from factory developments and policy changes to EV incentives and market impact. Whether it's new production milestones, state legislation, or local controversies, we’ve got the insights on how Tesla’s California presence is shaping the future of electric vehicles. Stay i…

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Off Road Hybrid Electric Vehicles 7:06

1M ago7:06

7:06

In this episode, we explore the exciting world of off-road hybrid electric vehicles—where rugged performance meets eco-conscious innovation. From powerful plug-in SUVs to trail-ready crossover hybrids, we dig into the best options hitting the market, key features to look for, and what makes these vehicles perfect for adventure without the emissions…

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Hit Watch Rise Murders 8:54

1M ago8:54

8:54

In this gripping episode, we explore the chilling rise in high-profile watch-related crimes and murders tied to luxury timepieces. From targeted thefts to international smuggling rings, we uncover the darker side of status symbols and why these watches have become deadly targets. Tune in as we connect the dots between fashion, finance, and fatal ob…

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Investing for Beginners 4:33

1M ago4:33

4:33

In this episode, we break down the basics of investing for beginners—no jargon, just clear, practical advice. From understanding stocks, ETFs, and index funds to setting financial goals and managing risk, we lay out the foundation you need to start building wealth. Whether you’re in your 20s or catching up later in life, this is your no-stress guid…

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Starting in Ecommerce 9:22

1M ago9:22

9:22

In this episode, we walk through how to start in eCommerce—from picking the right products to setting up your online store and finding your first customers. We cover the best platforms, must-have tools, and key strategies for launching successfully without breaking the bank. Whether you're looking to build a side hustle or a full-blown brand, this …

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Keep Crypto Safe 7:30

1M ago7:30

7:30

In this episode, we dive into the essential strategies for keeping your crypto safe in a world full of hacks, scams, and phishing traps. From choosing secure wallets and setting up 2FA, to understanding cold storage and avoiding common mistakes, we cover what every crypto holder needs to know. Whether you're a beginner or seasoned investor, protect…

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Financing Small Business 8:33

1M ago8:33

8:33

In this episode, we unpack the smartest ways to finance a small business—whether you're just getting started or looking to scale. From traditional loans and SBA programs to modern options like crowdfunding, venture capital, and grants, we break down the pros, cons, and what makes sense for different stages of growth. Perfect for entrepreneurs, side…

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How to Clean Gutters 4:10

1M ago4:10

4:10

n this episode, we break down everything you need to know about how to clean your gutters the right way—safely, efficiently, and without a mess. From the best tools and protective gear to pro tips on ladder safety and debris removal, we guide you step by step. Whether you're prepping for fall or tackling spring maintenance, this is your go-to guide…

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Tesla Pi 390 8:42

1M ago8:42

8:42

In this episode, we dive into the rumored Tesla Pi 390—a futuristic smartphone concept that's stirring up buzz in the tech world. From solar charging and Neuralink integration to Starlink connectivity and next-gen performance specs, we explore what this device could mean for the future of mobile technology. Whether it’s hype, hope, or the next big …

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How Rich CEOs Travel 9:18

1M ago9:18

9:18

In this episode, we explore the luxurious and strategic ways the world’s richest CEOs travel. From private jets and custom security details to time-saving hacks and exclusive airport lounges, we break down how top executives like Elon Musk, Jeff Bezos, and Tim Cook move around the globe. Discover the perks, privacy measures, and behind-the-scenes l…

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Supreme Success 12:11

1M ago12:11

12:11

In this episode, we trace the rise of Supreme—from a small skate shop in downtown NYC to a global streetwear empire. We break down how the brand's limited drops, bold collaborations, and anti-establishment attitude turned it into a cultural icon. From skate culture roots to billion-dollar valuation, discover how Supreme built hype, loyalty, and a f…

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Rolls Royce Origin 10:22

1M ago10:22

10:22

In this episode, we explore the origin of Rolls-Royce, the legendary British luxury car brand known for its elegance, engineering, and prestige. Discover how Charles Rolls and Henry Royce—an aristocrat and an engineer—joined forces in the early 1900s to create vehicles that redefined automotive excellence. From the first Silver Ghost to becoming th…

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Emily Paris Outfits 4:59

1M ago4:59

4:59

In this episode, we dive into the standout fashion moments from Emily in Paris—the bold, colorful, and sometimes controversial outfits that have taken social media by storm. From designer collaborations to vintage-inspired looks, we break down Emily’s wardrobe piece by piece and explore how the show’s costume design blends Parisian chic with Americ…

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45 Million Hamm Empire 1:57

1M ago1:57

1:57

In this episode, we explore the story behind the $45 million Hamm Empire—a fortune built on oil, ambition, and strategic vision. Discover how Harold Hamm rose from humble beginnings to become a key figure in America’s shale oil revolution. From founding Continental Resources to influencing national energy policy, this episode breaks down how Hamm’s…

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How John Rockefeller got Rich 13:24

1M ago13:24

13:24

In this episode, we unpack how John D. Rockefeller became one of the richest men in history. From humble beginnings to founding Standard Oil, Rockefeller revolutionized the oil industry with ruthless efficiency, smart partnerships, and strategic monopolies. Learn how he used vertical integration, aggressive pricing, and innovation to dominate the m…

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Jay-Z Multi Mill Deal 4:05

1M ago4:05

4:05

Jay-Z Multi Mill DealBy Brendan Forte

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How Online Reputation Management Drives Ecommerce Growth 24:12

1M ago24:12

24:12

Send us a text In this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for busin…

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Effective SEO Strategies for Non-Technical Business Leaders 25:53

2M ago25:53

25:53

Send us a text Effective SEO Strategies for Non-Technical Business Leaders In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importanc…

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Effective SEO budget planning strategies for small businesses 19:50

2M ago19:50

19:50

Send us a text Effective SEO budget planning strategies for small businesses In this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, …

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List of Digital marketing channels That Can SKYROCKET Your Business 24:26

2M ago24:26

24:26

Send us a text List of Digital marketing channels That Can SKYROCKET Your Business In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, includin…

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Google Ads CRASH-COURSE for Non-Marketing Business Leaders! 22:40

3M ago22:40

22:40

Send us a text Google Ads CRASH-COURSE for Non-Marketing Business Leaders! In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions. He emphasises the need for collaboration between teams to…

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SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders 38:28

3M ago38:28

38:28

Send us a text SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical s…

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Stop Wasting Your Marketing Budget With These Simple Fixes! 33:03

3M ago33:03

33:03

Send us a text Stop Wasting Your Marketing Budget With These Simple Fixes! In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content producti…

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Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! 25:09

3M ago25:09

25:09

Send us a text Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies. He emphasises the importance of understanding customer needs, creatin…

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How To Create An Effective Digital Marketing Plan 21:54

3M ago21:54

21:54

Send us a text In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga a…

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Website Content Inventory & Audits and Why You NEED Them 19:36

3M ago19:36

19:36

Send us a text In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into…

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How To Optimise Your Ecommerce Product Pages For More Sales 16:42

3M ago16:42

16:42

Send us a text In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to acti…

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How to Hire the Right Digital Marketing Agency 31:48

3M ago31:48

31:48

Send us a text In this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, com…

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How to Build an In House SEO Team: (and Why You Should) 11:44

3M ago11:44

11:44

Send us a text In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He …

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Conversion Rate Optimisation Best Practices: How To Actually Get Results 22:22

3M ago22:22

22:22

Send us a text In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion cove…

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The Journey to Becoming a Marketing Consultant: My Path & Tips for Success! 23:57

3M ago23:57

23:57

Send us a text The Journey to Becoming a Marketing Consultant: My Path & Tips for Success! In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and a holistic approach to marketing. He discusses the significance of …

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Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits! 22:18

3M ago22:18

22:18

Send us a text Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits! In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding the luxury customer persona, the need for personalised experiences, and the integration of online and offlin…

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Ecommerce Website Conversion Killers and How to fix them! 38:30

3M ago38:30

38:30

Send us a text Ecommerce Website Conversion Killers and How to fix them! In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, and shopping cart, identifying common pitfalls and offering actionable solutions to improve conversion rat…

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Ecommerce For Beginners Podcasts

Podcasts Worth a Listen