Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eC ...
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Ecommbreakthrough Podcasts

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Throwback: Don’t Let Copycats Steal Your Thunder: The IP Protection You Need!
15:42
15:42
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15:42In this Throwback episode, host Josh interviews patent attorney Rich Goldstein about the importance of intellectual property (IP) protection for businesses, especially e-commerce sellers. Rich explains the differences between copyrights, design patents, utility patents, and trademarks, highlighting why registering trademarks in China is crucial for…
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The 3 Data Points That Predict Ecommerce Success (or Failure)
59:56
59:56
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59:56Andrew co-founded Reason Automation after years at Amazon, working on their retail and vendor businesses. There, he learned data wasn’t just a resource—it was the backbone of every decision being made. To be successful, you had to dive into the numbers yourself, without a team of analysts to rely on. That hands-on experience shaped his approach to …
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Throwback: The Best Advanced Content Strategies for Dominating Amazon Sales
15:48
15:48
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15:48In this Throwback episode, host Josh interviews Steven Pope from My Amazon Guy about advanced strategies for Amazon sellers, especially those with mature or seven-figure brands. Steven details the importance of focusing on SEO, PPC, merchandising, and design, and explains why SEO should be continuously optimized. He shares a case study on using Ama…
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The Ecom Survival Blueprint: Thriving Despite Tariffs, Competition & Rising Costs with Brandon Fuhrmann
53:15
53:15
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53:15Brandon is a seasoned Amazon entrepreneur. He is the co-founder of Innovate, and he is the driving force behind a successful Kitchenware Brand with years of experience building and scaling e-commerce businesses. Brandon brings a unique perspective, shaped by both his entrepreneurial journey and his background as an attorney. Today we're going to be…
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Throwback: Why Your Slow-Moving Stock is Like a Bad Ex
14:57
14:57
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14:57In this episode, host Josh interviews Steve Simonsen, CEO of SYMO Global, about strategies for private label sellers and brands facing economic challenges like inflation, rising Amazon fees, and shrinking margins. Steve shares actionable advice on SKU-level profitability analysis, disciplined inventory management, negotiating with suppliers, and li…
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The Real Strategies Top E-commerce Businesses Use To Scale Past 8 Figures
38:35
38:35
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38:35Athena is the mastermind behind the mastermind. Founder of China Magic - a 12-Day Sourcing Trip for Amazon Sellers, she helps Amazon Sellers scale to 7-8 figures through unique Events, Sourcing Trips and Masterminds to make life and business changing shifts towards more profit, prosperous relationships, and ultimate freedom. Highlight Bullets > Her…
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Throwback: Four Game-Changing Strategies You Need to Know
17:31
17:31
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17:31In this Throwback episode, Chad Franzen interviews business leader Josh, who shares his proven framework for rapidly enhancing business performance. Josh outlines four key drivers of growth: product innovation, hiring talented people, sales and marketing, and implementing effective operational systems. Drawing from his own entrepreneurial journey, …
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This One Strategy Frees Your Brand From Amazon’s Grip
55:33
55:33
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55:33Brian Williams, and he leads Primal Power, a new energy bar company, the first grass fed, pasture raised beef liver energy bar that tastes amazing. He is known for using a unique tripwire sales funnel to build DTC brands and large qualified lists of buyers. Prior to Primal Power, Brian ran then exited G-Sight a firearms accessories company and has …
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Throwback: Creative Marketing Hacks to Build Customer Loyalty
16:57
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16:57In this Throwback episode, Amazon brand-building expert Kevin shares advanced strategies for established sellers aiming to scale to eight figures and beyond. He emphasizes the shift from selling generic products to building authentic brands, leveraging Amazon as a distribution channel rather than the sole platform. Kevin discusses creative tactics …
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The Secret Playbook For Taking a Brand from $0 to $70 Million in 3 Years!
59:51
59:51
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59:51Ben Arneberg began his career as a US Air Force satellite engineer and member of the Air Force Parachute Team where he learned to take calculated risks that end in success. He’s a serial entrepreneur with three exits. Founder of PetHonesty, a consumer brand improving pet health. He’s an investor, passionate about disruptive technologies, education,…
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Throwback: Unlocking the Secrets to Hiring A-Players
15:54
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15:54In this Throwback episode, Chad Franzen interviews Josh, who shares his proven seven-step hiring process designed for business owners scaling to 8 figures and beyond. Josh details how to define roles, set KPIs, attract top talent, and rigorously assess candidates through assessments, test projects, and in-depth interviews. Listeners will learn acti…
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This One Trick Turns Your Ecom Biz Into a Money Machine
55:21
55:21
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55:21Aaron Young is a renowned entrepreneur with more than 40 years experience and several dozen multi-million dollar companies under his belt. Aaron has made it his life’s work to arm business owners with success formulas that immediately provide exponential growth and protection. Fully embodying his concept of the Unshackled Owner, he inspires others …
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Throwback: The Best Strategy for Boosting Amazon Sales with Google Ads!
15:26
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15:26In this Throwback episode, Josh interviews Tyler Greg, founder of Ampd, about the game-changing strategy of driving Google Ads traffic directly to Amazon listings. Tyler explains how leveraging Google Ads—rather than sending traffic to standalone e-commerce sites—enables sellers to capitalize on Amazon’s superior conversion rates and boost keyword …
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This One Simple Trick Will Turn Your Customers Into Obsessed Superfans with Kris Dehnert
1:06:44
1:06:44
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1:06:44Kris Dehnert, he is the owner of Dugout Mugs, Bigg Golf, and Dehnert Media, and has been a digital entrepreneur since 2006 where he leveraged the power of a "new site" called Facebook to revolutionize the gym industry. Since then, he boasts over $70M in online sales, is a 3 time Inc. 5000 finalist, made the cover of Tampa Bay Business and Wealth Ma…
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Throwback: Five Mistakes That Almost Cost Me My Business
15:45
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15:45In this Throwback episode, Josh, a seasoned entrepreneur, is interviewed by Chad Franzen of Rise 25. Josh shares five costly mistakes he made scaling his Amazon-based business, including over-diversifying sales channels, hiring without clear roles, delaying process documentation, underinvesting in talent, and launching unoriginal products. Their ca…
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The 5 Deadly Mistakes Killing Your Ecom Conversions (And How to Fix Them!) With Matt Stafford
53:31
53:31
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53:31Matt is a seasoned entrepreneur and powerhouse in the ecommerce world. Over the last 30 years, he’s launched and scaled businesses across industries, from concrete and brick-and-mortar ventures to thriving ecommerce brands. As the Managing partner at Build Grow Scale, Matt has personally helped hundreds of store owners reach and surpass the million…
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Throwback: The Secret Weapon of Business Acquisitions
15:33
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15:33In this Throwback episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews serial entrepreneur Roland Frasier on scaling ecommerce businesses from seven to eight figures and beyond. Roland shares actionable strategies around business acquisitions, including seven key categories: competitors, media, teams, products, affiliates, supply …
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Want to Scale to $100M? This Founder’s Strategy Will Blow You Away with Garland Sullivan
1:02:58
1:02:58
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1:02:58Garland and his business partners have been building the next generation of CPG brands with the company that he co-founded Atlas Brands. They have sold over $100 million in revenue with over 5 million units sold. It’s truly an amazing journey from reselling products to building 8 figure Brands. Highlight Bullets > Here’s a glimpse of what you would…
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Throwback: From Wedding Invitations to Eight-Figure Success: The Entrepreneurial Journey of Hadley Designs
15:33
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15:33In this Throwback episode, Chad Franzen interviews Josh, co-founder of Hadley Designs, about his journey from door-to-door sales and custom wedding invitations to building an eight-figure Amazon brand with over 1,300 SKUs. Josh shares how resilience, leveraging Facebook ads, and continuous learning fueled his growth. He discusses the transition fro…
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Avoid Common Pitfalls That Keep Brands Stuck in the $1-5 Million Range with Brandon Young
57:30
57:30
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57:30Brandon is the co-founder of the fastest growing AI powered Amazon research and marketing software, Data Dive. His strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and ability to create data-based processes which improve the success rates and profitability of FBA businesses. He also founded Seller Systems, a college level cours…
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9 Figure Seller Reveals 3 Revenue Hacks That No One Talks About with Drew Sanocki
53:30
53:30
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53:30Drew Sanocki, he is 25 year DTC veteran who pivoted from a turnaround CEO to a SAAS founder. Drew's known for turning around 3 x hundred million dollar brands that were bleeding cash and shepherding them to an exit. He now runs PostPilot, the top direct mail platform for Shopify. Highlight Bullets > Here’s a glimpse of what you would learn…. Strate…
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This AI Bot Can Run & Scale Your Ecom Brand Without You with Drew Hart
1:09:48
1:09:48
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1:09:48Drew Hart, your go-to guy for all things Amazon. Drew kicked off his entrepreneurial journey in 2018, launching two private label brands and now providing Full End to End Account Managment Services Agency that handles over 40 brands, Vinculum (VIN-CUE-LUM), which offers a full range of Amazon services, making him a one-stop-shop for Amazon success.…
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Amazon’s Algorithm Changed… Have You? SEO Hacks That Work with Steven Pope
1:03:24
1:03:24
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1:03:24Steven is the founder of My Amazon Guy, an agency that manages over $1.2 billion in annual sales across 400+ brands on Amazon. A best-selling author of "Amazon Selling Tips" and former TV reporter, Steven brings over a decade of eCommerce expertise. My Amazon Guy, with a team of 550+ employees, specializes in boosting traffic and sales for Amazon b…
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7 Metrics That Guarantee Growth on Amazon with Tyler Wallis
1:10:16
1:10:16
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1:10:16Tyler Wallis. Over the past 15 years, Tyler Wallis has led e-commerce and retail teams to remarkable success, including seven years at Amazon running multiple billion-dollar categories. In addition, he launched and grew the Amazon Renewed program from a modest $60K to over $100 million in sales, was responsible for launching Amazon’s Canada Grocery…
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The Hidden Formula Amazon Sellers Use to Crush It on Shopify with Andrew Maffettone
59:18
59:18
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59:18Andrew is a seasoned e-commerce marketing expert with over 15 years of experience and the Founder & CEO of BlueTuskr, a full-service agency dedicated to scaling e-commerce brands. As the host of The E-Comm Show podcast and a member of Amazon’s Buy with Prime Advisory Board, he stays at the forefront of omnichannel marketing innovation. Frustrated b…
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The Secret To Hiring Superstars For Your Business!
1:13:40
1:13:40
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1:13:40Josh emphasizes the importance of being a bar raiser during hiring, explaining that new hires should elevate the entire team. By raising the bar with each new team member, existing talent will also be inspired to improve. Tune in to the Ecomm Breakthrough Podcast for more talent acquisition tips! In this episode of the Ecomm Breakthrough Podcast, J…
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From Zero to $540 Million: The Amazon Playbook You’ve Never Heard with Yoon Kim
1:03:44
1:03:44
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1:03:44Yoon Kim, Yoon is an anti-social hermit that's been grinding away for the last 17 years working as the president of Nutricost. Yoon joined Nutricost during his 3rd year of law school, going to classes in the morning and working until 2 am at Nutricost. He joined the Nutricost team as the 4th employee and joined the founders. Nutricost has since gro…
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20 Years on Amazon: The Hard Truths Experienced Sellers Won’t Tell You with Fred Adler
58:28
58:28
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58:28Fred started Cosmetic Solutions.com online store in 1996 and was one of the first third party sellers in Beauty on Amazon starting in 2003. Cosmetic Solutions is on the gorilla list of Biggest All Time Amazon Sellers in the top 260. Cosmetic Solutions’ first 10 years were dedicated to selling everything at one time boasting over 100,000 sku's and o…
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The #1 Pricing Mistake That’s Killing Your Ecom Profits with Oz Merchant
1:00:12
1:00:12
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1:00:12Oz Merchant is a leader and coach in the fields of sales and customer success for B2B SaaS and ecommerce companies. Oz is passionate about helping businesses grow and thrive. He is the former VP of Sales, Success, and Support at Viably. Currently he is the founder and CEO of Ecom Sellers HQ, a platform that could help you to start or scale your eco…
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How to 10x Your Ecom Revenue Without Spending More on Ads with Sean Percy Travis
58:40
58:40
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58:40Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he’s operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands. Highlight Bullets > Here…
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Traditional Amazon Product Research Is Officially Dead (And Whats Working Now) with Michael Estey
1:02:34
1:02:34
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1:02:34Mike is the owner & founder of Bullseye Sellers. Founder of Impression Check at market research survey tool, and 5 new Amazon brands. He started off selling products at trade shows and eventually transitioned into selling on Amazon. In 2 months, he was able to grow to $30,000 per month in sales. In the first year, he made $80,000 per month. In his …
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1
Double Profits, Half the Team? The Power of AI for Business Revealed
1:02:01
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1:02:01Ben is one of the Co-Founders and CEO of Superfuel AI, he’s passionate about e-commerce entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible. Highlight Bullets > Here’s a glimpse of what you would learn…. The role of AI agents in scaling e-commerce bu…
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The Metrics That Separate 6-Figure Sellers from 8-Figure Giants with Ari Zecher
57:50
57:50
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57:50Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive. > Here’s a glimpse of what you would learn…. Simplifying complex variables in e-comme…
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Zero to $250M in 10 Years?! The Incredible Growth Strategy of Simple Modern
1:08:26
1:08:26
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1:08:26Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere. Highlight Bullet…
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How To Get Your Product In Front of 8 Million+ Viewers for FREE with Pat Yates
55:27
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55:27Pat Yates is a seasoned entrepreneur with a focus on e-commerce. In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”. Pat grew a single slipper kiosk business into a multimillion-dollar e-commerce focused business. During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney. In 2015 he s…
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Affiliate Marketing 101: Strategies for Brands to Boost Visibility and Sales with Jessica Seib
1:05:18
1:05:18
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1:05:18Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market. Highlight Bullets > Here’s a glimpse of what you would learn…. Future of affiliate ma…
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TikTok Hacks To Skyrocket Your Amazon & TikTok Sales Overnight
59:46
59:46
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59:46Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top bran…
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Innovate or Die: How Grant Martin Turned a Simple Idea into a Million-Dollar Brand
54:36
54:36
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54:36Grant Martin, TorkStrap's president, understands the importance of safe and reliable cargo transport. In fact, his motivation to create TorkStrap came after a minor incident involving a bungee cord that went through his father's hand. From that moment on, Martin made it his mission to develop a safer, faster, and more simplistic solution for cargo …
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The Ultimate Guide to Building a Profitable Shopify Store for Amazon Sellers with Kurt Elster
1:07:25
1:07:25
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1:07:25Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients a…
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Proven Strategies for Scaling Your Amazon FBA Business with an Incubator Model with Neil Twa
1:04:18
1:04:18
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1:04:18Neil Twa, Neil has 18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. He’s been operating as an entrepreneur and business owner since 2007. Today he has served over 1000+ people during his coaching and consulting career, and currently supports over 200 clients in their Voltage…
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Essential Branding and AI Strategies for Success with Mark De Grasse
59:32
59:32
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59:32Mark de Grasse is the former president of DigitalMarketer. He has over 20 years of experience in various marketing positions, ranging from content development and digital marketing to brand management and business strategy. Mark was the host and primary educator for DigitalMarketer's Content Marketing Master Certification and Social Media Mastery C…
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Fight Back Against Counterfeiters: Legal Secrets Every Seller Should Know with Stanley Ference
55:09
55:09
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55:09Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanley’s practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositi…
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The Best Hacks for Boosting Your Amazon Sales and Organic Ranking with Matt Kostan
58:54
58:54
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58:54Matt Kostan is the CEO of ProductPinion, and he revolutionizes brand growth through real consumer insights. His platform transforms shopper feedback into sales-driving strategies. A serial entrepreneur with over a decade of experience, Matt has scaled multiple seven-figure brands across Amazon, Kickstarter and retail. From product development to ma…
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The 40-20-40 Finance Rule: Blueprint for Profitability and Sustainable Growth with Christyne Gray
56:02
56:02
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56:02Christyne Gray is a distinguished accountant, inventory planning expert, cash flow efficiency coach, certified tax specialist, and the visionary founder of She Profits Now. With a career spanning over 25 years, she has been a serial entrepreneur focusing on the retail industry since her college days. She has dedicated her career to helping high-ach…
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Is Your Inventory Hiding Your Business's Biggest Problems? With Art Koch
59:07
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59:07Art Koch, Art is a globally recognized supply chain transformation expert and consultant with over three decades of transforming business performance at mid-market and Fortune 500 companies. He's increased corporate valuations by over a billion dollars, utilizing his proprietary methodologies to improve customer loyalty, reduce inventory by over $2…
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Expanding Beyond Amazon: How to Thrive in Both E-Commerce and Retail Markets with Alex Yale
56:01
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56:01Alex Yale, began his professional journey in M&A and strategy at Deloitte Consulting. Seeking new challenges, he moved into the tech sector, initially joining a small tech company that was later acquired by AT&T. He then transitioned to a partnerships role at META (formerly Facebook), where he spent six years in various partnerships and sales leade…
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How Brands Can Leverage TikTok Shop to Drive Ranking and Sales on Amazon with Andrew Morgans
1:00:50
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1:00:50Andrew Morgans is the founder of Marknology. A full service marketplace agency that since it was founded in 2014 has worked with over 400+ brands, and consists of 35 team members. He has scaled dozens of brands on Amazon to 7 and 8 figures, and has spoken as a thought leader in the ecommerce space all around the world. He currently has equity or ow…
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Stop Getting Loans IMMEDIATELY. The Secret to Financing Your Business yourself with Mark Willis
56:09
56:09
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56:09Mark Willis is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income …
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The Best PPC Strategies for Crushing Competition on Amazon with Aaron Biner
54:44
54:44
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54:44Aaron Biner, he originally started off selling footwear on Amazon in 2008. Eventually he pivoted to private label and is a current 7 figure seller on the platform. He currently runs his own agency Marketplace Nerd that is focused on helping sellers with consulting and managing PPC. Highlight Bullets > Here’s a glimpse of what you would learn…. PPC …
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Why Some Amazon Brands Are Failing and How You Can Steal Their Customers
51:58
51:58
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51:58Jesse James Wroblewski, he has been at the helm of a New York marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria as well as a plethora of other media outlets. He is ready to share his new vision for the world. He recently released a new book call…
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