Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eC ...
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Ecommbreakthrough Podcasts
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Throwback: Building a Winning Team: The Essential Metrics for Attracting E-Commerce Talent
15:55
15:55
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15:55In this episode, the host interviews Harry Joiner, a top executive recruiter in marketing and e-commerce. Harry shares his selective approach to working with clients, emphasizing the need for clear business strategies, strong financials, and a commitment to e-commerce. He compares recruiting top talent to casting star actors, noting that A-level ca…
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The Complete Shopify Playbook for Amazon Sellers with Joseph Hides
58:27
58:27
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58:27By Josh Hadley
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Throwback: Avoiding Cannibalization: The Smart Way to Expand Your Amazon Product Line
16:47
16:47
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16:47In this episode, host Josh interviews Matt Altman, marketplace lead at Right Side Up, about advanced strategies for launching and scaling brands on Amazon. Matt shares actionable insights on budgeting for product launches, optimizing PPC campaigns by focusing on conversion rates, and leveraging Amazon’s internal data tools. He emphasizes the import…
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TikTok Shop Is a Goldmine, Here’s the Exact Playbook to Go Viral with Fernando Campos
57:27
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57:27By Josh Hadley
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Throwback: From Zero to Six Brands - The E-Commerce Journey of Kelcey Lehrich
17:28
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17:28In this episode, the host interviews Kelcey Lehrich, founder of 365 Holdings and co-founder of the HoldCo Conference. Kelcey shares her journey from traditional business to e-commerce, the growth of 365 Holdings, and the challenges of acquiring and integrating multiple brands. He discusses the purpose of the Holdco Conference for multi-business ent…
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Amazon PPC Is Dead: The Untold Future of Amazon Advertising with Jason Boyce
1:07:08
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1:07:08By Josh Hadley
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Throwback: Unlocking the Secrets to Dominating Amazon Sales - A Live Strategy Audit!
15:55
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15:55In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emp…
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The Viral Loop: How to Make TikTok Work for Your E-Commerce Brand with Damon Sununtnasuk
1:09:49
1:09:49
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1:09:49By Josh Hadley
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Throwback: Build Your Brand and Boost Your Sales on Amazon
14:30
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14:30In this episode, host Josh interviews Rafael, founder of Share It Studio and a 3x Telly Award-winning Amazon marketing expert. Rafael shares strategies for building a successful brand on Amazon, emphasizing the importance of understanding your target audience, leveraging Amazon’s brand analytics, and creating high-quality, authentic content. The di…
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How AI Will Take Over Ecommerce in the Next 12 Months with Jo Lambadjieva
1:01:40
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1:01:40By Josh Hadley
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Throwback: From Chaos to Clarity - Mastering Operations for Business Growth
15:43
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15:43In this episode, host Josh interviews Aaron Hovivian, CEO of The Collab Team, about scaling operations for entrepreneurs and solopreneurs. Aaron shares his journey from retail and corporate project management to founding his own operations consultancy. The discussion covers the importance of identifying strengths, implementing operating systems lik…
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Amazon Listing Image Design Secrets That Triple Your Clicks
52:27
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52:27John is the Brand Evangelist at PickFu and Founder and CEO of Aspy, he helps businesses make data-driven decisions to optimize their product listings and marketing strategies on Amazon. Highlight Bullets > Here’s a glimpse of what you would learn…. Importance of optimizing main images for Amazon product listings Significance of click-through rates …
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Throwback: Love and Leadership: Insights from a Couple Who Works Together
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16:05In this episode, Chad Franzen interviews Josh and Becca Hadley about their journey working together as a married couple. They share insights into balancing business and family life, setting boundaries, and defining clear roles. The Hadleys discuss the joys and challenges of entrepreneurship as partners, offer advice for couples considering a joint …
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What Happens When You Test Applicants Like Navy SEALs?
30:30
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30:30By Josh Hadley
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Throwback: Don’t Let Copycats Steal Your Thunder: The IP Protection You Need!
15:42
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15:42In this Throwback episode, host Josh interviews patent attorney Rich Goldstein about the importance of intellectual property (IP) protection for businesses, especially e-commerce sellers. Rich explains the differences between copyrights, design patents, utility patents, and trademarks, highlighting why registering trademarks in China is crucial for…
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The 3 Data Points That Predict Ecommerce Success (or Failure)
59:56
59:56
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59:56Andrew co-founded Reason Automation after years at Amazon, working on their retail and vendor businesses. There, he learned data wasn’t just a resource—it was the backbone of every decision being made. To be successful, you had to dive into the numbers yourself, without a team of analysts to rely on. That hands-on experience shaped his approach to …
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Throwback: The Best Advanced Content Strategies for Dominating Amazon Sales
15:48
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15:48In this Throwback episode, host Josh interviews Steven Pope from My Amazon Guy about advanced strategies for Amazon sellers, especially those with mature or seven-figure brands. Steven details the importance of focusing on SEO, PPC, merchandising, and design, and explains why SEO should be continuously optimized. He shares a case study on using Ama…
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The Ecom Survival Blueprint: Thriving Despite Tariffs, Competition & Rising Costs with Brandon Fuhrmann
53:15
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53:15Brandon is a seasoned Amazon entrepreneur. He is the co-founder of Innovate, and he is the driving force behind a successful Kitchenware Brand with years of experience building and scaling e-commerce businesses. Brandon brings a unique perspective, shaped by both his entrepreneurial journey and his background as an attorney. Today we're going to be…
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Throwback: Why Your Slow-Moving Stock is Like a Bad Ex
14:57
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14:57In this episode, host Josh interviews Steve Simonsen, CEO of SYMO Global, about strategies for private label sellers and brands facing economic challenges like inflation, rising Amazon fees, and shrinking margins. Steve shares actionable advice on SKU-level profitability analysis, disciplined inventory management, negotiating with suppliers, and li…
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The Real Strategies Top E-commerce Businesses Use To Scale Past 8 Figures
38:35
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38:35Athena is the mastermind behind the mastermind. Founder of China Magic - a 12-Day Sourcing Trip for Amazon Sellers, she helps Amazon Sellers scale to 7-8 figures through unique Events, Sourcing Trips and Masterminds to make life and business changing shifts towards more profit, prosperous relationships, and ultimate freedom. Highlight Bullets > Her…
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Throwback: Four Game-Changing Strategies You Need to Know
17:31
17:31
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17:31In this Throwback episode, Chad Franzen interviews business leader Josh, who shares his proven framework for rapidly enhancing business performance. Josh outlines four key drivers of growth: product innovation, hiring talented people, sales and marketing, and implementing effective operational systems. Drawing from his own entrepreneurial journey, …
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This One Strategy Frees Your Brand From Amazon’s Grip
55:33
55:33
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55:33Brian Williams, and he leads Primal Power, a new energy bar company, the first grass fed, pasture raised beef liver energy bar that tastes amazing. He is known for using a unique tripwire sales funnel to build DTC brands and large qualified lists of buyers. Prior to Primal Power, Brian ran then exited G-Sight a firearms accessories company and has …
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Throwback: Creative Marketing Hacks to Build Customer Loyalty
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16:57In this Throwback episode, Amazon brand-building expert Kevin shares advanced strategies for established sellers aiming to scale to eight figures and beyond. He emphasizes the shift from selling generic products to building authentic brands, leveraging Amazon as a distribution channel rather than the sole platform. Kevin discusses creative tactics …
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The Secret Playbook For Taking a Brand from $0 to $70 Million in 3 Years!
59:51
59:51
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59:51Ben Arneberg began his career as a US Air Force satellite engineer and member of the Air Force Parachute Team where he learned to take calculated risks that end in success. He’s a serial entrepreneur with three exits. Founder of PetHonesty, a consumer brand improving pet health. He’s an investor, passionate about disruptive technologies, education,…
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Throwback: Unlocking the Secrets to Hiring A-Players
15:54
15:54
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15:54In this Throwback episode, Chad Franzen interviews Josh, who shares his proven seven-step hiring process designed for business owners scaling to 8 figures and beyond. Josh details how to define roles, set KPIs, attract top talent, and rigorously assess candidates through assessments, test projects, and in-depth interviews. Listeners will learn acti…
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This One Trick Turns Your Ecom Biz Into a Money Machine
55:21
55:21
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55:21Aaron Young is a renowned entrepreneur with more than 40 years experience and several dozen multi-million dollar companies under his belt. Aaron has made it his life’s work to arm business owners with success formulas that immediately provide exponential growth and protection. Fully embodying his concept of the Unshackled Owner, he inspires others …
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Throwback: The Best Strategy for Boosting Amazon Sales with Google Ads!
15:26
15:26
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15:26In this Throwback episode, Josh interviews Tyler Greg, founder of Ampd, about the game-changing strategy of driving Google Ads traffic directly to Amazon listings. Tyler explains how leveraging Google Ads—rather than sending traffic to standalone e-commerce sites—enables sellers to capitalize on Amazon’s superior conversion rates and boost keyword …
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This One Simple Trick Will Turn Your Customers Into Obsessed Superfans with Kris Dehnert
1:06:44
1:06:44
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1:06:44Kris Dehnert, he is the owner of Dugout Mugs, Bigg Golf, and Dehnert Media, and has been a digital entrepreneur since 2006 where he leveraged the power of a "new site" called Facebook to revolutionize the gym industry. Since then, he boasts over $70M in online sales, is a 3 time Inc. 5000 finalist, made the cover of Tampa Bay Business and Wealth Ma…
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Throwback: Five Mistakes That Almost Cost Me My Business
15:45
15:45
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15:45In this Throwback episode, Josh, a seasoned entrepreneur, is interviewed by Chad Franzen of Rise 25. Josh shares five costly mistakes he made scaling his Amazon-based business, including over-diversifying sales channels, hiring without clear roles, delaying process documentation, underinvesting in talent, and launching unoriginal products. Their ca…
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The 5 Deadly Mistakes Killing Your Ecom Conversions (And How to Fix Them!) With Matt Stafford
53:31
53:31
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53:31Matt is a seasoned entrepreneur and powerhouse in the ecommerce world. Over the last 30 years, he’s launched and scaled businesses across industries, from concrete and brick-and-mortar ventures to thriving ecommerce brands. As the Managing partner at Build Grow Scale, Matt has personally helped hundreds of store owners reach and surpass the million…
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Throwback: The Secret Weapon of Business Acquisitions
15:33
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15:33In this Throwback episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews serial entrepreneur Roland Frasier on scaling ecommerce businesses from seven to eight figures and beyond. Roland shares actionable strategies around business acquisitions, including seven key categories: competitors, media, teams, products, affiliates, supply …
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Want to Scale to $100M? This Founder’s Strategy Will Blow You Away with Garland Sullivan
1:02:58
1:02:58
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1:02:58Garland and his business partners have been building the next generation of CPG brands with the company that he co-founded Atlas Brands. They have sold over $100 million in revenue with over 5 million units sold. It’s truly an amazing journey from reselling products to building 8 figure Brands. Highlight Bullets > Here’s a glimpse of what you would…
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Throwback: From Wedding Invitations to Eight-Figure Success: The Entrepreneurial Journey of Hadley Designs
15:33
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15:33In this Throwback episode, Chad Franzen interviews Josh, co-founder of Hadley Designs, about his journey from door-to-door sales and custom wedding invitations to building an eight-figure Amazon brand with over 1,300 SKUs. Josh shares how resilience, leveraging Facebook ads, and continuous learning fueled his growth. He discusses the transition fro…
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Avoid Common Pitfalls That Keep Brands Stuck in the $1-5 Million Range with Brandon Young
57:30
57:30
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57:30Brandon is the co-founder of the fastest growing AI powered Amazon research and marketing software, Data Dive. His strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and ability to create data-based processes which improve the success rates and profitability of FBA businesses. He also founded Seller Systems, a college level cours…
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9 Figure Seller Reveals 3 Revenue Hacks That No One Talks About with Drew Sanocki
53:30
53:30
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53:30Drew Sanocki, he is 25 year DTC veteran who pivoted from a turnaround CEO to a SAAS founder. Drew's known for turning around 3 x hundred million dollar brands that were bleeding cash and shepherding them to an exit. He now runs PostPilot, the top direct mail platform for Shopify. Highlight Bullets > Here’s a glimpse of what you would learn…. Strate…
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This AI Bot Can Run & Scale Your Ecom Brand Without You with Drew Hart
1:09:48
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1:09:48Drew Hart, your go-to guy for all things Amazon. Drew kicked off his entrepreneurial journey in 2018, launching two private label brands and now providing Full End to End Account Managment Services Agency that handles over 40 brands, Vinculum (VIN-CUE-LUM), which offers a full range of Amazon services, making him a one-stop-shop for Amazon success.…
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Amazon’s Algorithm Changed… Have You? SEO Hacks That Work with Steven Pope
1:03:24
1:03:24
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1:03:24Steven is the founder of My Amazon Guy, an agency that manages over $1.2 billion in annual sales across 400+ brands on Amazon. A best-selling author of "Amazon Selling Tips" and former TV reporter, Steven brings over a decade of eCommerce expertise. My Amazon Guy, with a team of 550+ employees, specializes in boosting traffic and sales for Amazon b…
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7 Metrics That Guarantee Growth on Amazon with Tyler Wallis
1:10:16
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1:10:16Tyler Wallis. Over the past 15 years, Tyler Wallis has led e-commerce and retail teams to remarkable success, including seven years at Amazon running multiple billion-dollar categories. In addition, he launched and grew the Amazon Renewed program from a modest $60K to over $100 million in sales, was responsible for launching Amazon’s Canada Grocery…
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The Hidden Formula Amazon Sellers Use to Crush It on Shopify with Andrew Maffettone
59:18
59:18
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59:18Andrew is a seasoned e-commerce marketing expert with over 15 years of experience and the Founder & CEO of BlueTuskr, a full-service agency dedicated to scaling e-commerce brands. As the host of The E-Comm Show podcast and a member of Amazon’s Buy with Prime Advisory Board, he stays at the forefront of omnichannel marketing innovation. Frustrated b…
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The Secret To Hiring Superstars For Your Business!
1:13:40
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1:13:40Josh emphasizes the importance of being a bar raiser during hiring, explaining that new hires should elevate the entire team. By raising the bar with each new team member, existing talent will also be inspired to improve. Tune in to the Ecomm Breakthrough Podcast for more talent acquisition tips! In this episode of the Ecomm Breakthrough Podcast, J…
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From Zero to $540 Million: The Amazon Playbook You’ve Never Heard with Yoon Kim
1:03:44
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1:03:44Yoon Kim, Yoon is an anti-social hermit that's been grinding away for the last 17 years working as the president of Nutricost. Yoon joined Nutricost during his 3rd year of law school, going to classes in the morning and working until 2 am at Nutricost. He joined the Nutricost team as the 4th employee and joined the founders. Nutricost has since gro…
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20 Years on Amazon: The Hard Truths Experienced Sellers Won’t Tell You with Fred Adler
58:28
58:28
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58:28Fred started Cosmetic Solutions.com online store in 1996 and was one of the first third party sellers in Beauty on Amazon starting in 2003. Cosmetic Solutions is on the gorilla list of Biggest All Time Amazon Sellers in the top 260. Cosmetic Solutions’ first 10 years were dedicated to selling everything at one time boasting over 100,000 sku's and o…
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The #1 Pricing Mistake That’s Killing Your Ecom Profits with Oz Merchant
1:00:12
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1:00:12Oz Merchant is a leader and coach in the fields of sales and customer success for B2B SaaS and ecommerce companies. Oz is passionate about helping businesses grow and thrive. He is the former VP of Sales, Success, and Support at Viably. Currently he is the founder and CEO of Ecom Sellers HQ, a platform that could help you to start or scale your eco…
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How to 10x Your Ecom Revenue Without Spending More on Ads with Sean Percy Travis
58:40
58:40
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58:40Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he’s operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands. Highlight Bullets > Here…
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Traditional Amazon Product Research Is Officially Dead (And Whats Working Now) with Michael Estey
1:02:34
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1:02:34Mike is the owner & founder of Bullseye Sellers. Founder of Impression Check at market research survey tool, and 5 new Amazon brands. He started off selling products at trade shows and eventually transitioned into selling on Amazon. In 2 months, he was able to grow to $30,000 per month in sales. In the first year, he made $80,000 per month. In his …
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Double Profits, Half the Team? The Power of AI for Business Revealed
1:02:01
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1:02:01Ben is one of the Co-Founders and CEO of Superfuel AI, he’s passionate about e-commerce entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible. Highlight Bullets > Here’s a glimpse of what you would learn…. The role of AI agents in scaling e-commerce bu…
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The Metrics That Separate 6-Figure Sellers from 8-Figure Giants with Ari Zecher
57:50
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57:50Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive. > Here’s a glimpse of what you would learn…. Simplifying complex variables in e-comme…
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Zero to $250M in 10 Years?! The Incredible Growth Strategy of Simple Modern
1:08:26
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1:08:26Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere. Highlight Bullet…
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How To Get Your Product In Front of 8 Million+ Viewers for FREE with Pat Yates
55:27
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55:27Pat Yates is a seasoned entrepreneur with a focus on e-commerce. In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”. Pat grew a single slipper kiosk business into a multimillion-dollar e-commerce focused business. During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney. In 2015 he s…
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Affiliate Marketing 101: Strategies for Brands to Boost Visibility and Sales with Jessica Seib
1:05:18
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1:05:18Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market. Highlight Bullets > Here’s a glimpse of what you would learn…. Future of affiliate ma…
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