Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.
…
continue reading
ECommerce Mompreneurs Podcasts

1
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Jessica Howard: eCommerce Marketing Coach
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself: Why isn’t my eCommerce store earning more why your ad isn’t performing ...
…
continue reading
Learn how to create extra income by building an online business. Each week, on the How to Sell Online podcast, experienced business owner, eCommerce coach, and founder of the 0-100K System Alison J. Prince, helps teach you how you can start, launch and grow your own online business, overcome the excuses that get in your way and find the financial freedom you desire by adding value to other people's lives with the products you sell. This podcast features coaching sessions, her own experiences ...
…
continue reading
Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to handle all the new visitors and orders. But what exactly do you need to do? In this episode, Jessica dives into all the steps to ensuring your website is prepared for Black Friday. Resources: Download…
…
continue reading

1
205. 5 Etsy Evergreen Printable Ideas That Will Sell All Year in 2025
13:41
13:41
Play later
Play later
Lists
Like
Liked
13:41Summary Host Julie Berninger interviews Chelsea Shelton, a successful Etsy seller and coach, about the concept of evergreen printables. Sign up for the September 23rd Live Training with Chelsea here: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast Chelsea shares her journey from being an elementary school teacher to excelling i…
…
continue reading

1
204. Sell These Now Says Dori of Your Etsy Bestie (Digital + POD)
30:54
30:54
Play later
Play later
Lists
Like
Liked
30:54Julie sits down with Dori, an Etsy business veteran who’s been selling since 2007, to uncover the strategies behind long-term success. Dori reveals how persistence, smart SEO, and quality print-on-demand designs can turn simple ideas into consistent revenue. You’ll also hear surprising trends—like leopard print and puff embossed apparel—that are sh…
…
continue reading

1
41. Planning Your Black Friday Offer: Step One, Review Your Data
17:49
17:49
Play later
Play later
Lists
Like
Liked
17:49As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monday are the biggest shopping days of the year. You know you need to have an offer but you aren't sure where to start of what to do. This is the episode for you. Jessica dives into the first step when it…
…
continue reading

1
40. Re-energize Your Business Goals with these 5 Powerful Mindset Shifts [Interview with Paige Figueroa]
1:01:43
1:01:43
Play later
Play later
Lists
Like
Liked
1:01:43If you're a mom and a business owner struggling with feelings of getting all the things done, feeling lost in the mundane and like you can't get off the hamster wheel, then this episode is for you! Jessica interviews Paige Figueroa (@mombossfreedom), a business and mindset coach for moms. She shares her top 5 mindset shifts that will reframe how yo…
…
continue reading

1
203. 5 Etsy Trends to Jump On in 2025: Unlocking Hidden Gems with Profit Tree
16:27
16:27
Play later
Play later
Lists
Like
Liked
16:27Summary In this episode of the Crickets to Cha-ching's podcast, Julie Berninger and Hannah Gardner of ProfitTree discuss five emerging trends in the Etsy marketplace. They explore the new features of ProfitTree, a tool designed to help Etsy sellers track profits and optimize their listings. Takeaways ProfitTree helps sellers track profits and optim…
…
continue reading

1
202. From $50 to Full-Time: Jay’s Print-on-Demand Pivot to Creative Freedom
1:02:36
1:02:36
Play later
Play later
Lists
Like
Liked
1:02:36Summary In this episode, Julie Berninger interviews Jay De Souza, who shares his journey from a stressful corporate job to becoming a successful print-on-demand entrepreneur. Jay discusses the importance of understanding customer needs, the significance of niche marketing, and the emotional aspect of selling products. He emphasizes the use of techn…
…
continue reading

1
39. Why Every eCommerce Business Needs a Funnel: DotCom Secrets Book Review
19:55
19:55
Play later
Play later
Lists
Like
Liked
19:55Are you an online store owner who is wondering how to generate more leads, more customers and more revenue? Do you love to read, learn and grow with other likeminded business owners? Then this episode is for you as Jessica dives into her first Book Club book review - DotCom Secrets by Russel Brunson. In this episode, you will learn all about how to…
…
continue reading

1
201. These 5 Print-on-Demand Products Make Sales Every Day (Even in Off-Season)
27:59
27:59
Play later
Play later
Lists
Like
Liked
27:59Summary Emily's Free POD webinar: https://goldcityventures.com/gifting-gold-podcast In this episode, Julie Berninger and Emily discuss the latest trends in print-on-demand products, focusing on five unique items that are currently performing well on Etsy. Emily shares her insights on wedding vow journals, funny career candles, teacher tote bags, pe…
…
continue reading

1
200. 5 Expert Design Tips to Outsell AI Shirts on Etsy & Amazon w/ Kittl, Mystic POD & More
38:11
38:11
Play later
Play later
Lists
Like
Liked
38:11Summary In this episode, Julie Berninger interviews Juna from Detour Shirts about the world of print on demand, specifically focusing on selling apparel like t-shirts. Juna shares his extensive experience in the industry, discusses various AI tools for design, and provides valuable tips for creating standout designs. The conversation emphasizes the…
…
continue reading

1
38. Defining Success as a Mom & Business Owner
12:58
12:58
Play later
Play later
Lists
Like
Liked
12:58As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had kids, you don't have the same hours per day to devote to your business as a childless 24 year old and you feel overwhelmed by all the items on your to-do list. This episode is your reminder to sit down and…
…
continue reading

1
37. Overcoming a Business Identity Crisis & Building the Business of Your Dreams (with Tina from Listing Studios)
56:16
56:16
Play later
Play later
Lists
Like
Liked
56:16If you've ever thought about starting an Amazon store or felt unsure about who you are as a business owner, then this episode is for you. This week Jessica talks to Tina from Listing Studios all about her business journey, how to start an Amazon business and overcoming identity crisis. Listen to this inspiring episode if you're feeling: Overwhelmed…
…
continue reading

1
36. 3 Prime Day Takeaways Small Businesses Should Steal for Q4 Success
19:10
19:10
Play later
Play later
Lists
Like
Liked
19:10The biggest sales days are happening now and as a small business owner, it might feel like you can't compete. Instead of feeling "left behind," learn from what the big stores are doing to make the rest of 202, especially Q4, as successful as possible! If you're wondering what you can learn from Prime Day and implement for yourself, then this is the…
…
continue reading

1
35. 5 Marketing Strategies for Summer for Shopify Store Owners
11:41
11:41
Play later
Play later
Lists
Like
Liked
11:41It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still making sales for your online store, then today's episode is for you. Listen to this episode of Marketing for eCommerce Mompreneurs if you want to know: What marketing to keep doing this summer How to still make money…
…
continue reading

1
34. Staying Productive in Your eCommerce Business This Summer
17:18
17:18
Play later
Play later
Lists
Like
Liked
17:18As a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while running an online store. You have big dreams for your Shopify or Etsy store, have a marketing strategy and you have the drive to execute it but it's hard to find the time over the summer. You also know th…
…
continue reading

1
199. Your First $1K Month on Etsy (+ Our New ‘Hidden Gems’ Segment)
31:26
31:26
Play later
Play later
Lists
Like
Liked
31:26Summary In this episode of the Crickets to Cha-chings podcast, hosts Julie Berninger and Cody Berman discuss Cody's recent success with a new Etsy shop, sharing insights on strategies for achieving sales milestones, the importance of effective listing images, and the launch of a new eBook (grab it here - https://goldcityventures.com/1000-podcast). …
…
continue reading

1
33. The Book Club Every Mom in Business Needs
16:16
16:16
Play later
Play later
Lists
Like
Liked
16:16Today's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club! Jessica shares why she wanted to start a virtual book club, why she's focusing on a marketing book and a fiction book. It's the perfect book club for moms who are launching a business, looking to learn t…
…
continue reading

1
32. Get More Email Subscribers: 5 Steps to Updating Your Opt-In
10:20
10:20
Play later
Play later
Lists
Like
Liked
10:20Are you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale? When was the last time you refreshed your opt-in? If it's been months or years, it's time to give it a refresh. During this episode of Marketing for eCommerce Mompreneurs, Jessica shares 5 actionable steps t…
…
continue reading

1
31. 7 Steps to Actually Finding Your Ideal Customer Online
21:06
21:06
Play later
Play later
Lists
Like
Liked
21:06Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there! Then this is the episode for you! Jessica dives into the 7 steps you need to take to really find and connect to your i…
…
continue reading

1
30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales)
18:03
18:03
Play later
Play later
Lists
Like
Liked
18:03If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know subject lines that get opened, then this is the episode for you. Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the sub…
…
continue reading

1
29. Building an Instagram Strategy to Bring You Sales
29:44
29:44
Play later
Play later
Lists
Like
Liked
29:44Are you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out? Then today's episode of Marketing for eCommerce Mompreneurs is for you because we have Sydney O'Brien today who is an Instagram strategist who is sharing all the …
…
continue reading

1
28. Slow Down & Find Joy: How Moms Can Thrive in Life and Business
23:07
23:07
Play later
Play later
Lists
Like
Liked
23:07Are you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're on a hamster wheel with a never-ending to-do list. Listen to this episode of Marketing for eCommerce Mompreneurs to hear how Jessica is romanticizing h…
…
continue reading

1
27. Planning for the Slow Summer Sales Months: What to Do NOW for Your Online Store
18:37
18:37
Play later
Play later
Lists
Like
Liked
18:37Are you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest online sales month? What if you could go into the summer months feeling prepared, knowing how to cope without panicking and a clear understanding of what to focus on instead? You'll learn everything …
…
continue reading

1
26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms
23:03
23:03
Play later
Play later
Lists
Like
Liked
23:03Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when …
…
continue reading

1
25. Email Marketing for Beginners: Why You Need an Email List from the Beginning
21:28
21:28
Play later
Play later
Lists
Like
Liked
21:28If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start y…
…
continue reading

1
24. How to Launch an eCommerce Business as a Mom
22:38
22:38
Play later
Play later
Lists
Like
Liked
22:38Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start? If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for yo…
…
continue reading

1
23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business
45:35
45:35
Play later
Play later
Lists
Like
Liked
45:35If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible…
…
continue reading

1
22. How to Stay Consistent with Marketing When Life Gets Busy
25:39
25:39
Play later
Play later
Lists
Like
Liked
25:39Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family? Then this episode is for you! In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to m…
…
continue reading

1
21. 6 Marketing Metrics You Need to Track for Your eCommerce Business
22:02
22:02
Play later
Play later
Lists
Like
Liked
22:02Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? Then today's episode of Marketing for eCommerce Mompreneurs is for you! In this e…
…
continue reading

1
20. Why Your eCommerce Store Needs Mobile Optimization
18:48
18:48
Play later
Play later
Lists
Like
Liked
18:48As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device. But what exactly does mobile optimization mean? And why is it important? In this episode, Jessica takes a deep dive into why mobile optimization is important for eComme…
…
continue reading

1
19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store
16:52
16:52
Play later
Play later
Lists
Like
Liked
16:52If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening t…
…
continue reading

1
18. Which Email Platform is the Best for eCommerce Stores
20:47
20:47
Play later
Play later
Lists
Like
Liked
20:47Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs. In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while…
…
continue reading

1
17. How to Increase eCommerce Sales with Organic Traffic
22:55
22:55
Play later
Play later
Lists
Like
Liked
22:55Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly. If you're not sure where to start when it comes to search engine optimiza…
…
continue reading

1
16. How to Save 60 Hours Per Week on Your eCommerce Marketing
26:33
26:33
Play later
Play later
Lists
Like
Liked
26:33Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month! In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing. Listen to this episode if you've eve…
…
continue reading

1
15. How to Use Email Marketing to Drive Sales
20:20
20:20
Play later
Play later
Lists
Like
Liked
20:20Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales. If you…
…
continue reading

1
14. Start Your eCommerce Business Quickly & Easily on THIS Platform
23:27
23:27
Play later
Play later
Lists
Like
Liked
23:27Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless app…
…
continue reading

1
13. 5 Secrets to Do NOW to Build a Successful eCommerce Store
19:11
19:11
Play later
Play later
Lists
Like
Liked
19:11Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month t…
…
continue reading

1
12. How to Use Upselling to Increase Each Order Volume by Over 15%
24:05
24:05
Play later
Play later
Lists
Like
Liked
24:05Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sel…
…
continue reading

1
197. $70,000 in Mockup Sales with Cassiy Johnson
29:54
29:54
Play later
Play later
Lists
Like
Liked
29:54Free Trail of Simply Listed mockup software: https://go.goldcityventures.com/simply-listed In this episode, Julie interviews Cassiy Johnson, an established Etsy seller and software owner, who shares her journey from being laid off to finding success through print-on-demand and mock-ups. Takeaways: - Cassie's mock-up store has generated $70,000 in s…
…
continue reading

1
11. Why Every eCommerce Business Needs Marketing Funnels
20:04
20:04
Play later
Play later
Lists
Like
Liked
20:04Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel i…
…
continue reading

1
10. How to Plan Your 2025 eCommerce Marketing Strategy
24:43
24:43
Play later
Play later
Lists
Like
Liked
24:43Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year. After listening to this episode you'll feel: excited to reach your busine…
…
continue reading

1
9. 7 Marketing Metrics Every eCommerce Business Needs to Analyze
23:47
23:47
Play later
Play later
Lists
Like
Liked
23:47Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your…
…
continue reading

1
8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product Descriptions
18:19
18:19
Play later
Play later
Lists
Like
Liked
18:19According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you…
…
continue reading

1
7. What is Social Proof and Why Every eCommerce Store Needs It
18:17
18:17
Play later
Play later
Lists
Like
Liked
18:17Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business. In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, …
…
continue reading

1
6. 7 Must-Try Content Strategies for eCommerce Success in 2025
21:17
21:17
Play later
Play later
Lists
Like
Liked
21:17Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you. Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in …
…
continue reading

1
196. Blowing Money on Etsy Ads? Here's How to Profit with Hannah Gardner of Profit Tree
49:43
49:43
Play later
Play later
Lists
Like
Liked
49:43Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17 They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost o…
…
continue reading
The Gift Lab print-on-demand course ^ 50% off through Monday night at Midnight making it $147 Beyond ^ $397 package deal for annual membership plus The Gift Lab
…
continue reading

1
5. 5 Strategies to Building Customer Loyalty: The Power of Repeat Buyers
22:05
22:05
Play later
Play later
Lists
Like
Liked
22:05Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, r…
…
continue reading

1
194. Steal This Genius Local Business Collab Idea for Etsy from Deanna Seymour
37:33
37:33
Play later
Play later
Lists
Like
Liked
37:33Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utiliz…
…
continue reading

1
4. 9 Pitfalls to Avoid for Your Black Friday Cyber Monday Sale
18:42
18:42
Play later
Play later
Lists
Like
Liked
18:42Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year. In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whe…
…
continue reading