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The Do One Thing Well podcast is a monthly research project into brands and business that ‘Do One Thing Well’. We pick businesses, products, and individuals who got us to utter the words: ‘I wish I had done that.’ We try and unpack the key component parts of ‘Doing One Thing Well.’ It turns out the secret sauce is not one thing, but many, many things done well. Who knew? With each study, we learn the back story, the turning point, their strategies, what drives them and how they get the messa ...
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The Do One Thing Well podcast is a weekly project. The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’. My job is to try and unpack the secret sauce of these world-class performers. So, we can learn from them and apply some of that magic to our own businesses, br…
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How geeky mathematicians created a cult brand. The Do One Thing Well podcast is a weekly project. The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’. My job is to try and unpack the secret sauce of these world-class performers. So, we can learn from them and app…
  continue reading
 
Do One Thing Well Podcast. How to build an iconic brand. The Do One Thing Well podcast is a weekly project. The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’. My job is to try and unpack the secret sauce of these world-class performers. So, we can learn from th…
  continue reading
 
In this episode, I researched into Therabody, which was originally called Theragun. What is it? Well, it is a percussive massage tool that uses vibration therapy to give you the best massage in under 2 minutes. It is an incredible story; from years of struggle to finding a business partner that changed everything to becoming endorsed by some of the…
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The subject for this one is Sage - the appliance company. Who does a toaster with a button that says 'a little bit more?' Who makes a lemon press for someone with arthritis? This is about an Australian company that had sold its name, it's about two designers who collected patents like they were going out of fashion. Two best mates working together …
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