Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
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Dmos Podcasts
An original podcast from the American Society of Association Executives where we explore key topics relevant to association professionals, discuss the challenges and opportunities in the field today, and highlight the significant impact associations have on the economy, the U.S., and the world.
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This is a series for tourism business operators in Northern Ontario. Whether you're just starting your tourism business, or you've got years of experience under your belt, Season 2 will make sure you're well equipped for the journey. If you’re not an operator yet, but plan to buy a tourism business here in the future, then check out Season 1 for case studies and expert guidance. Learn more about tourism investment opportunities in Northern Ontario at invest.destination northernontario.ca. Fo ...
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The Unsung Heroes of Accounting. Who are the people who work behind the scenes in your accounting department? Who are the people who crunch numbers and ensure that everyone gets paid? The unsung heroes at most companies only sometimes get their time to shine. That’s why Behind the Ledger tells the stories of these people. Spotlighting CFOs, controllers, accountants, interns, and everyone in between, the show aims to highlight these unsung heroes and show the true power of the finance world. ...
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Leading Together: Strengthening the Board-CSO Partnership
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33:05In this episode of Associations NOW Presents, guest host Joanna Pineda speaks with governance experts Glenn Tecker, Mark Engle, DM FASAE, and Jon Hockman, CPF, FASAE about the essential partnership between the board and chief staff officers (CSOs). Together, they break down how these roles differ, why their relationship is inherently interdependent…
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457. Inside NTA Travel Exchange, with Nicole Mahoney
1:15:31
1:15:31
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1:15:31On this episode of Destination on the Left, I'm at the NTA Travel Exchange in Ottawa to speak with eight leading professionals shaping the future of group travel, tourism, and hospitality. You'll hear insights from leaders who share the latest market trends, traveler behaviors, innovative approaches, and what's ahead for 2026. The conversations exp…
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456. How Travel Priorities Have Evolved, with Erin Groh
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37:38
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37:38On this episode of Destination on the Left, I talk with Erin Groh, Head of Marketing at iSeatz, a leading but often behind-the-scenes travel tech company powering loyalty programs for brands like American Express, IHG Hotels & Resorts, and Qantas. Erin shares her fascinating career journey from traditional and digital media through to travel techno…
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455. Making Travel Accessible and Eco-Friendly Across Europe, with Oliver Winter
36:23
36:23
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36:23On this episode of Destination on the Left, I talk with Oliver Winter, CEO and Founder of a&o Hostels, for an inspiring conversation about his entrepreneurial journey, from traveling on a shoestring budget to building one of the largest hostel brands in the world. We talk about his focus on being a cost leader, not a price leader, and how that tran…
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Powering Advocacy: Why PACs Matter for Associations
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22:07In this episode of Associations NOW Presents, guest host Jarrod A. Clabaugh, CAE, president and CEO of the Ohio Society of Association Professionals, is joined by Mary Kate Cunningham, CAE, Chief Public and Governance Officer at ASAE; Dawn Mancuso, CEO of the Association of Schools and Colleges of Optometry; and Mark Falzone, President of Scenic Am…
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454. What Makes Atlantic Canada's Tourism Scene Unique, Atlantic Canada Roadshow 2025 Part 2
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58:12
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58:12We're taking you on a road trip through the future of tourism in Atlantic Canada. You'll hear firsthand from tourism leaders on how the region captivates new generations of travelers while staying true to its maritime roots. We also spotlight the rise of Indigenous-led travel experiences and the wave of creativity from local artisans. From group tr…
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453. News from the Atlantic Canada Roadshow 2025 Part 1
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54:30
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54:30This week on Destination on the Left, we bring you the first special roadshow installment from the Atlantic Canada Showcase 2025 in beautiful Saint John, New Brunswick. In this episode, we dive into the deep-rooted community spirit and storytelling tradition that make Atlantic Canada such a fantastic destination. You'll hear firsthand from passiona…
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452. How Dot Vegas Connects Travel, Technology, and Marketing, with Chris Mondini & Dusty Trevino
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39:20
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39:20On this episode of Destination on the Left, I talk with Chris Mondini, Vice President of Stakeholder Engagement and Managing Director of Europe for ICANN, and Dusty Trevino, CEO of Dot Vegas. We will learn how top-level domains are created and what domains like Dot Vegas can do to help a brand stand out. Our conversation is informative, educational…
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451. How Travel Alberta's Wild Side is Bringing International Visitors to Canada, with Tannis Gaffney
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44:12
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44:12On this episode of Destination on the Left, I talk with Tannis Gaffney, Chief Marketing Officer of Travel Alberta. Tannis walks us through the strategy behind Canada's wild side branding and the secret behind making their brand permeate everything they do. She shares more about Travel Alberta's collaboration with Indigenous Tourism Alberta and how …
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450. Community Conversations on Tourism Partnerships and Collaboration
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1:02:00On this episode of Destination on the Left, I bring together three trailblazers for a candid community conversation about the heart of collaboration in the travel and tourism industry. Joining are Dave Herrell, President and CEO of Visit Quad Cities; Rebecca Mackenzie, President and CEO of the Culinary Tourism Alliance; and Sage Hamilton-Hazarika, …
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449. Using LinkedIn for Authentic Engagement, with Greg Star
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33:34On this episode of Destination on the Left, I talk with Greg Star, Founder of Driven Authentic Branding Solutions, who shares how he helps destinations stand out using LinkedIn. He discusses why it is important to lean into thought leadership posts both for the company profile and the people who work there. Greg shares some real-life examples of re…
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Beyond the Buzz: How AI Can Empower Every Association
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27:46In celebration of National Hispanic Heritage Month, guest host Camille Sanders, CAE, director of chapter operations and programs at ISACA and host of LeadHERship Bytes, sits down with Carlos Cardenas, CAE, AAiP, senior strategic advisor at DelCor and co-founder of Association Latinos, for a forward-thinking discussion on the future of AI in associa…
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448. Key Insights for a Collaborative 2026, with Nicole Mahoney
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15:34On this episode of Destination on the Left, I'm taking you behind the scenes of my own year-end planning process. As we look ahead to 2026, I'll walk you through how I reflect on the past year, celebrating what worked, identifying lessons learned, and checking in on both team and personal well-being. I share everything from my practical planning fr…
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Digital Marketing 101 for Tourism Businesses
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38:42Are you resisting digital marketing for your tourism business? Maybe you think your business is doing just fine without it, or that new technology feels a little overwhelming, or that you've got a Facebook page and isn't that enough? Whatever the reason, this episode’s guest—Mike Jacobs of The New Business—might just convince you to spend more time…
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447. Redesigning Hospitality Through Local Partnerships in Holmes County, with Jason Nies & LaVern Hershberger
32:01
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32:01On this episode of Destination on the Left, I talk with Jason Nies, proprietor of the renowned Inn at Honey Run, and LaVern Hershberger, Vice President of Homestead Furniture. This week's show takes us to the heart of Ohio's Amish country, where we dive into a truly unique partnership: The Inn at Honey Run's iconic Club Level Honeycombs—rooms built…
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The Next Chapter: What's Ahead for Future-Ready Associations
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46:15In this episode of Associations NOW Presents, guest host Sharon Pare, director of partnerships at HighRoad Solutions and co-host of the Rethink Association Podcast, is joined by two dynamic leaders: Christina Lewellen, MBA, FASAE, CAE, CEO of the Association of Technology Leaders in Independent Schools, and Preet Bassi, CAE, CEO of the Center for P…
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446. How to Future-Proof Your Travel Business, with Andrea Ross
52:47
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52:47On this episode of Destination on the Left, I talk with Andrea Ross, Business Advisor & Executive Coach for Travel Entrepreneurs, all about what it takes to build a successful business in the travel, tourism, and hospitality industry. She explains why focusing on enterprise value and enterprise health is hugely important and why you should not only…
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445. Immersive Travel and Community Empowerment, with Florence Li
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28:04On this episode of Destination on the Left, Florence Li, Director of International Development for Songtsam Resorts, shares how her family-owned luxury boutique hotel collection has built its reputation by opening hidden doors to remote destinations in Tibet and Yunnan. She explains how Songtsam differentiates itself by offering immersive cultural …
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444. Reclaiming Imagination in Business, with Susan Robertson
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43:30On this episode of Destination on the Left, I talk with Susan Robertson, Possibility Architect at Sharpen Innovation and Harvard instructor. Susan shares why so many of us lose our sense of imagination as we grow up and how we can get it back by embracing curiosity and being open to mistakes. We also discuss how even the wildest brainstorming ideas…
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443. Helping Tourism Professionals Reach Gen Z Audiences, with Nathan Oyer
45:10
45:10
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45:10On this episode of Destination on the Left, I talk with our summer intern, Nathan Oyer, who's about to head back to Binghamton University. In this episode, you'll hear a candid introduction with Nathan about his experiences as a TAP intern, then we'll dive right into the training session Nathan led for our team. He shares his insights and research …
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Scaling with Purpose: Inclusion, Innovation, and Impact
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27:40Season 2 kicks off live from the ASAE Annual Meeting & Exposition in Los Angeles! Guest hosts Ben Muscolino, Gretchen Steenstra, and Jake Toohey of The Association Podcast sit down with Bobbie Racette, founder and president of Virtual Gurus. Bobbie shares her inspiring journey as an Indigenous queer woman in tech, from launching Virtual Gurus in 20…
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442. Sacramento's Farm to Fork and Festival Revolution, with Mike Testa
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34:27On this episode of Destination on the Left, Mike Testa, President & CEO of Visit Sacramento, describes how his destination has diversified their focus to include festivals and events, sports, leisure markets, and culinary. He explains how positioning themselves as America's Farm to Fork Capital has paid dividends, including booking a 10-year contra…
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441. The Story Behind Hands Up Holidays' Ethical Family Adventures, with Christopher Hill
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35:06On this episode of Destination on the Left, I talk with Christopher Hill, Founder of Hands Up Holidays. Christopher takes us inside his journey from a career in finance to launching a travel company focused on eco-luxury family volunteer vacations. In our conversation, Christopher shares the story behind Hands Up Holidays, and we discuss the compan…
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440. Boosting Tourism Marketing Success with Owned Media Tactics, with Camille Zess
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38:08
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38:08On this episode of Destination on the Left, I talk with Camille Zess, Vice President of Growth at TAP, who brings 14 years of wide-ranging expertise in digital strategy, website development, email marketing, and the ever-evolving world of AI. We discuss the "Owned" media segment of Gini Dietrich's PESO Model—your website, blog, email marketing, and…
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439. PESO Model in Action: Social Media and Shared Tactics, with Adrienne Currie and Brittany Lynn
38:29
38:29
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38:29On this episode of Destination on the Left, I talk with Adrienne Currie, Community & Marketing Manager at TAP, and Brittany Lynn, Senior Account Manager at TAP for the third installment of a special four-part series exploring the PESO Model—a framework designed by Gini Dietrich for creating integrated marketing plans that drive results in the trave…
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438. Earned Media Essentials for Tourism Marketers, with Colleen Onuffer
35:04
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35:04On this episode of Destination on the Left, I talk with Colleen Onuffer for the second installment of a four-part series exploring Gini Dietrich's PESO Model—Paid, Earned, Shared, and Owned media—in integrated marketing. Colleen shares more about earned media: what it is, why it's critical for building credibility, and how organizations in the trav…
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The Future Is Watching: Engaging the Next Generation of Members
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54:25In this episode of Associations NOW Presents, guest host Lori Zoss Kraska, founder and CEO of Growth Owl, sits down with Brian Miller, vice president of strategic partnership at Multiview, Kimberly Tuttle, executive director of the American Institute of Architecture Students, and Gilberto Lozada Baez, AIAS board vice president, to explore new resea…
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437. Paid Media Tactics That Work in Travel and Tourism, with Colleen Senglaub
35:07
35:07
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35:07On this episode of Destination on the Left, I talk with Colleen Senglaub, Digital Account Manager at TAP, for the first installment of a four-part series exploring the PESO Model—a foundational framework designed by Gini Dietrich for integrated marketing plans in travel, tourism, and hospitality. We dig into the "P" of PESO—Paid Media. Colleen shar…
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436. Inspiring Confident Communication, with Karen Laos
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39:19
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39:19On this episode of Destination on the Left, I talk with Karen Laos, a communication expert and confidence cultivator, about the most common mishaps that we make when communicating, and practical advice on how to avoid them. We discuss the importance of communication as a woman, the benefits of building strong relationships, and why being interested…
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435. Community Conversations on DEAI, with Karen Kuhl, Lauren Sackett, and Roni Weiss
50:56
50:56
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50:56On this special episode of Destination on the Left, I talk with Karen Kuhl (Executive Director, Tour Cayuga, NY), Lauren Sackett (CEO, Rhinelander Chamber of Commerce, WI), and Roni Weiss (Executive Director, Travel Unity) all about the nuances of inclusivity in the travel and tourism industry. We discuss how destinations can actively create enviro…
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Securing Identity: What Associations Need to Know About Verifiable Credentials
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42:10In this episode of Associations NOW Presents, guest host David Coriale, president of DelCor and host of the Reboot IT podcast, talks with Elena Dumitrascu, CTO of Credivera, and Tim McCreight, CEO of TaleCraft Security. Together, they explore how secure, verifiable credentials can reduce identity fraud, validate professional qualifications, and str…
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434. Leveraging Lifestyle Media to Boost Tourism, with Liza Graves
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48:32On this episode of Destination on the Left, Liza Graves shares her journey growing a 100% digital lifestyle publication that she started as a way to help small businesses through the recession. She talks about why it is important to find your North Star and how that can guide you through the ups and downs. We talk through some of the unique ways th…
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433. Authentic Encounters and Sustainable Growth in Luxury Travel, with John Nguyen
30:51
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30:51On this episode of Destination on the Left, I talk with John Nguyen, CEO of Heritage Line. In our conversation, John shares his passion for his home in Southeast Asia and describes his luxury cruise line, how he developed it, and how they deliver on unique experiences by going to places that most tour operators cannot access. John describes partner…
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432. Building a Magnetic Resort Culture, with Sean McCarron
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40:21On this episode of Destination on the Left, I talk with Sean McCarron, General Manager at the Conrad Orlando, about why the magic of any resort is in the people who give it soul. We talk about building a team and a culture that inspires. As Sean explains, there is one team, one mission and one goal. We also discuss external collaborations and partn…
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431. Rainbow Air's Approach to Coopetition in Niagara Falls Tourism, with Patrick Keyes
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37:39
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37:39On this episode of Destination on the Left, I talk with Patrick Keyes, Sales and Marketing Manager at Rainbow Air Helicopter Tours in Niagara Falls, about why he believes in coopetition and how collaborations with his competitors have helped him be successful. Patrick explains why being a first call partner to your local and regional DMO is so impo…
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Wellbeing at Work: Building a Culture of Care in Associations
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37:05In this episode of Associations NOW Presents, guest host Aaron Wolowiec, FASAE, CAE, CMP Fellow, founder and president of Event Garde and host of the Voices & Views podcast, chats with Tara Davis, senior director, internal communications and staff wellbeing at the American Psychological Association, about the growing importance of wellness in high-…
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430. Transforming Tours with Storytelling, with Mitch Bach
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46:30On this episode of Destination on the Left, I talk with Mitch Bach, partner at Tourpreneur and CEO of TripSchool, about the shift from information-driven tours to experience-driven journeys, where emotional connection, creative storytelling, and human interaction are now the most valuable takeaways for travelers. Mitch introduces listeners to the c…
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429. Revolutionizing the Home Exchange Market, with Emmanuel Arnaud
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39:00On this episode of Destination on the Left, I talk with Emmanuel Arnaud, CEO of HomeExchange. He shares the remarkable journey of how he went from being a frustrated user of traditional home exchange platforms to founding his own company. We dig into the heart of the sharing economy and how home exchanging not only makes travel more accessible and …
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428. From Attractions to Experiences, with Laurel Greatrix
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34:40On this episode of Destination on the Left, Laurel Greatrix and I explore why today's travelers are seeking out the experience first and planning trips around it. She shares the top types of experiences that travelers are searching for and explains why they allow visitors to explore a destination more deeply. What You Will Learn in This Episode: Wh…
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427. Sustainable Marketing Through Pinterest, with Meagan Williamson
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43:14On this episode of Destination on the Left, I talk with Meagan Williamson about Pinterest for travel brands. She shares actionable strategies for using this powerful, often overlooked platform to amplify discovery, boost SEO, and support long-term marketing success. In this episode, she breaks down how Pinterest differs from other social media, why…
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426. Novel Tourism and Place-Based Storytelling, with Marilyn Higgins
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30:13On this episode of Destination on the Left, I talk with novelist Marilyn Higgins and explore how fiction can make history more accessible and relevant, shedding light on how 19th-century issues echo in today's world. We also discuss the growing trend of novel tourism, where travelers experience destinations through the lens of stories and literatur…
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Bridging the Gaps: Career Development in Associations
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23:33In this episode of Associations NOW Presents, guest host Christine Shaw of The Association Adviser Podcast sits down with Mike Moss, CAE, president of the Society for College and University Planning, for an insightful conversation on the shifting dynamics of career development in the association space. They explore the growing demand for purpose-dr…
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425. Make Your Copywriting Magnetic, with Genevieve White
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39:42On this episode of Destination on the Left, I talk with Genevieve White, travel copywriting expert and Founder of Campion Comms & Coaching, about why there's so much important work that needs to happen before you ever put pen to paper when you're writing copy for your travel organization. Genevieve walks us through the customer journey, from the dr…
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424. Building Your Brand from the Inside Out, with Karley Cunningham
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51:12On this episode of Destination on the Left, I talk with Karley Cunningham, founder of Big Bold Brand and the Surefire Method, about how branding can help a destination, attraction, or business in the tourism industry stand out from the crowd. Karley breaks it down into three key themes: understanding our fundamental beliefs, knowing the markets we …
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423. Lessons from Minocqua's Tourism Transformation, with Krystal Westfahl
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36:18This episode of Destination on the Left is the last in the series of three episodes where we dig into tourism in the Northwoods of Wisconsin and the unique strengths and challenges of each of the three DMOs. This week, Krystal Westfahl, President and CEO of Let's Minocqua Visitors Bureau, shares the decade-long journey of her Chamber of Commerce as…
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Introducing: Let's Talk Northern Ontario Tourism
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0:46Introducing a whole new podcast from Destination Northern Ontario. Let's Talk Northern Ontario Tourism is for tourism operators and industry stakeholders featuring experts who understand what it means to run a tourism business or organization here in Northern Ontario. Through casual conversations, you’ll learn about cutting edge topics like AI mark…
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422. Making Rhinelander More Inclusive and Accessible, with Lauren Sackett
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30:23On this episode of Destination on the Left, I talk with Lauren Sackett, CEO at the Rhinelander Area Chamber of Commerce in Northern Wisconsin and Vice Chair of the Oneida County Tourism Council. We discuss her destination's commitment to becoming more inclusive and accessible and why this is a positive business decision. Lauren also digs into how h…
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Sustainable Events: How Associations and DMOs Are Leading the Charge
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29:06In this episode of Associations NOW Presents, guest host Teri Carden chats with Virginie De Visscher, executive director of business events for Destination Canada, and Amy Hissrich, MA, CAE, vice president of international affairs at ASAE, to explore the role of DMOs in driving sustainability efforts. They discuss the economic and reputational bene…
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421. Turning Tourism Challenges into Opportunities for Three Lakes, with Jacqui Sharpe
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38:03On this episode of Destination on the Left, Jacqui Sharpe, Executive Director at Three Lakes Area Chamber of Commerce shares a fascinating journey of transforming a small town's tourism landscape by tackling significant hurdles like the lodging shortage. She discusses the innovative steps they are taking to attract a hotel developer, address restri…
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420. 2025 News from the ABA Marketplace in Philadelphia, with Nicole Mahoney
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42:58
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42:58This is the second of a series recorded at the ABA Marketplace. In it, we discuss how the industry is evolving, the biggest opportunities ahead, and strategies shaping travel's future. Enjoy hearing from five inspirational tourism leaders about topics including the rise of slow tourism and experiential travel. In this episode, you'll hear from thes…
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