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Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
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Associations NOW Presents

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An original podcast from the American Society of Association Executives where we explore key topics relevant to association professionals, discuss the challenges and opportunities in the field today, and highlight the significant impact associations have on the economy, the U.S., and the world.
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Destination: Northern Ontario

Destination Northern Ontario

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This is a series for tourism business operators in Northern Ontario. Whether you're just starting your tourism business, or you've got years of experience under your belt, Season 2 will make sure you're well equipped for the journey. If you’re not an operator yet, but plan to buy a tourism business here in the future, then check out Season 1 for case studies and expert guidance. Learn more about tourism investment opportunities in Northern Ontario at invest.destination northernontario.ca. Fo ...
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The Unsung Heroes of Accounting. Who are the people who work behind the scenes in your accounting department? Who are the people who crunch numbers and ensure that everyone gets paid? The unsung heroes at most companies only sometimes get their time to shine. That’s why Behind the Ledger tells the stories of these people. Spotlighting CFOs, controllers, accountants, interns, and everyone in between, the show aims to highlight these unsung heroes and show the true power of the finance world. ...
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In this episode of Associations NOW Presents, guest host Joanna Pineda speaks with governance experts Glenn Tecker, Mark Engle, DM FASAE, and Jon Hockman, CPF, FASAE about the essential partnership between the board and chief staff officers (CSOs). Together, they break down how these roles differ, why their relationship is inherently interdependent…
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On this episode of Destination on the Left, I'm at the NTA Travel Exchange in Ottawa to speak with eight leading professionals shaping the future of group travel, tourism, and hospitality. You'll hear insights from leaders who share the latest market trends, traveler behaviors, innovative approaches, and what's ahead for 2026. The conversations exp…
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On this episode of Destination on the Left, I talk with Erin Groh, Head of Marketing at iSeatz, a leading but often behind-the-scenes travel tech company powering loyalty programs for brands like American Express, IHG Hotels & Resorts, and Qantas. Erin shares her fascinating career journey from traditional and digital media through to travel techno…
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On this episode of Destination on the Left, I talk with Oliver Winter, CEO and Founder of a&o Hostels, for an inspiring conversation about his entrepreneurial journey, from traveling on a shoestring budget to building one of the largest hostel brands in the world. We talk about his focus on being a cost leader, not a price leader, and how that tran…
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In this episode of Associations NOW Presents, guest host Jarrod A. Clabaugh, CAE, president and CEO of the Ohio Society of Association Professionals, is joined by Mary Kate Cunningham, CAE, Chief Public and Governance Officer at ASAE; Dawn Mancuso, CEO of the Association of Schools and Colleges of Optometry; and Mark Falzone, President of Scenic Am…
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We're taking you on a road trip through the future of tourism in Atlantic Canada. You'll hear firsthand from tourism leaders on how the region captivates new generations of travelers while staying true to its maritime roots. We also spotlight the rise of Indigenous-led travel experiences and the wave of creativity from local artisans. From group tr…
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This week on Destination on the Left, we bring you the first special roadshow installment from the Atlantic Canada Showcase 2025 in beautiful Saint John, New Brunswick. In this episode, we dive into the deep-rooted community spirit and storytelling tradition that make Atlantic Canada such a fantastic destination. You'll hear firsthand from passiona…
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On this episode of Destination on the Left, I talk with Chris Mondini, Vice President of Stakeholder Engagement and Managing Director of Europe for ICANN, and Dusty Trevino, CEO of Dot Vegas. We will learn how top-level domains are created and what domains like Dot Vegas can do to help a brand stand out. Our conversation is informative, educational…
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On this episode of Destination on the Left, I talk with Tannis Gaffney, Chief Marketing Officer of Travel Alberta. Tannis walks us through the strategy behind Canada's wild side branding and the secret behind making their brand permeate everything they do. She shares more about Travel Alberta's collaboration with Indigenous Tourism Alberta and how …
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On this episode of Destination on the Left, I bring together three trailblazers for a candid community conversation about the heart of collaboration in the travel and tourism industry. Joining are Dave Herrell, President and CEO of Visit Quad Cities; Rebecca Mackenzie, President and CEO of the Culinary Tourism Alliance; and Sage Hamilton-Hazarika, …
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On this episode of Destination on the Left, I talk with Greg Star, Founder of Driven Authentic Branding Solutions, who shares how he helps destinations stand out using LinkedIn. He discusses why it is important to lean into thought leadership posts both for the company profile and the people who work there. Greg shares some real-life examples of re…
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In celebration of National Hispanic Heritage Month, guest host Camille Sanders, CAE, director of chapter operations and programs at ISACA and host of LeadHERship Bytes, sits down with Carlos Cardenas, CAE, AAiP, senior strategic advisor at DelCor and co-founder of Association Latinos, for a forward-thinking discussion on the future of AI in associa…
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On this episode of Destination on the Left, I'm taking you behind the scenes of my own year-end planning process. As we look ahead to 2026, I'll walk you through how I reflect on the past year, celebrating what worked, identifying lessons learned, and checking in on both team and personal well-being. I share everything from my practical planning fr…
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Are you resisting digital marketing for your tourism business? Maybe you think your business is doing just fine without it, or that new technology feels a little overwhelming, or that you've got a Facebook page and isn't that enough? Whatever the reason, this episode’s guest—Mike Jacobs of The New Business—might just convince you to spend more time…
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On this episode of Destination on the Left, I talk with Jason Nies, proprietor of the renowned Inn at Honey Run, and LaVern Hershberger, Vice President of Homestead Furniture. This week's show takes us to the heart of Ohio's Amish country, where we dive into a truly unique partnership: The Inn at Honey Run's iconic Club Level Honeycombs—rooms built…
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In this episode of Associations NOW Presents, guest host Sharon Pare, director of partnerships at HighRoad Solutions and co-host of the Rethink Association Podcast, is joined by two dynamic leaders: Christina Lewellen, MBA, FASAE, CAE, CEO of the Association of Technology Leaders in Independent Schools, and Preet Bassi, CAE, CEO of the Center for P…
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On this episode of Destination on the Left, I talk with Andrea Ross, Business Advisor & Executive Coach for Travel Entrepreneurs, all about what it takes to build a successful business in the travel, tourism, and hospitality industry. She explains why focusing on enterprise value and enterprise health is hugely important and why you should not only…
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On this episode of Destination on the Left, Florence Li, Director of International Development for Songtsam Resorts, shares how her family-owned luxury boutique hotel collection has built its reputation by opening hidden doors to remote destinations in Tibet and Yunnan. She explains how Songtsam differentiates itself by offering immersive cultural …
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On this episode of Destination on the Left, I talk with Susan Robertson, Possibility Architect at Sharpen Innovation and Harvard instructor. Susan shares why so many of us lose our sense of imagination as we grow up and how we can get it back by embracing curiosity and being open to mistakes. We also discuss how even the wildest brainstorming ideas…
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On this episode of Destination on the Left, I talk with our summer intern, Nathan Oyer, who's about to head back to Binghamton University. In this episode, you'll hear a candid introduction with Nathan about his experiences as a TAP intern, then we'll dive right into the training session Nathan led for our team. He shares his insights and research …
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Season 2 kicks off live from the ASAE Annual Meeting & Exposition in Los Angeles! Guest hosts Ben Muscolino, Gretchen Steenstra, and Jake Toohey of The Association Podcast sit down with Bobbie Racette, founder and president of Virtual Gurus. Bobbie shares her inspiring journey as an Indigenous queer woman in tech, from launching Virtual Gurus in 20…
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On this episode of Destination on the Left, Mike Testa, President & CEO of Visit Sacramento, describes how his destination has diversified their focus to include festivals and events, sports, leisure markets, and culinary. He explains how positioning themselves as America's Farm to Fork Capital has paid dividends, including booking a 10-year contra…
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On this episode of Destination on the Left, I talk with Christopher Hill, Founder of Hands Up Holidays. Christopher takes us inside his journey from a career in finance to launching a travel company focused on eco-luxury family volunteer vacations. In our conversation, Christopher shares the story behind Hands Up Holidays, and we discuss the compan…
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On this episode of Destination on the Left, I talk with Camille Zess, Vice President of Growth at TAP, who brings 14 years of wide-ranging expertise in digital strategy, website development, email marketing, and the ever-evolving world of AI. We discuss the "Owned" media segment of Gini Dietrich's PESO Model—your website, blog, email marketing, and…
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On this episode of Destination on the Left, I talk with Adrienne Currie, Community & Marketing Manager at TAP, and Brittany Lynn, Senior Account Manager at TAP for the third installment of a special four-part series exploring the PESO Model—a framework designed by Gini Dietrich for creating integrated marketing plans that drive results in the trave…
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On this episode of Destination on the Left, I talk with Colleen Onuffer for the second installment of a four-part series exploring Gini Dietrich's PESO Model—Paid, Earned, Shared, and Owned media—in integrated marketing. Colleen shares more about earned media: what it is, why it's critical for building credibility, and how organizations in the trav…
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In this episode of Associations NOW Presents, guest host Lori Zoss Kraska, founder and CEO of Growth Owl, sits down with Brian Miller, vice president of strategic partnership at Multiview, Kimberly Tuttle, executive director of the American Institute of Architecture Students, and Gilberto Lozada Baez, AIAS board vice president, to explore new resea…
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On this episode of Destination on the Left, I talk with Colleen Senglaub, Digital Account Manager at TAP, for the first installment of a four-part series exploring the PESO Model—a foundational framework designed by Gini Dietrich for integrated marketing plans in travel, tourism, and hospitality. We dig into the "P" of PESO—Paid Media. Colleen shar…
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On this episode of Destination on the Left, I talk with Karen Laos, a communication expert and confidence cultivator, about the most common mishaps that we make when communicating, and practical advice on how to avoid them. We discuss the importance of communication as a woman, the benefits of building strong relationships, and why being interested…
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On this special episode of Destination on the Left, I talk with Karen Kuhl (Executive Director, Tour Cayuga, NY), Lauren Sackett (CEO, Rhinelander Chamber of Commerce, WI), and Roni Weiss (Executive Director, Travel Unity) all about the nuances of inclusivity in the travel and tourism industry. We discuss how destinations can actively create enviro…
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In this episode of Associations NOW Presents, guest host David Coriale, president of DelCor and host of the Reboot IT podcast, talks with Elena Dumitrascu, CTO of Credivera, and Tim McCreight, CEO of TaleCraft Security. Together, they explore how secure, verifiable credentials can reduce identity fraud, validate professional qualifications, and str…
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On this episode of Destination on the Left, Liza Graves shares her journey growing a 100% digital lifestyle publication that she started as a way to help small businesses through the recession. She talks about why it is important to find your North Star and how that can guide you through the ups and downs. We talk through some of the unique ways th…
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On this episode of Destination on the Left, I talk with John Nguyen, CEO of Heritage Line. In our conversation, John shares his passion for his home in Southeast Asia and describes his luxury cruise line, how he developed it, and how they deliver on unique experiences by going to places that most tour operators cannot access. John describes partner…
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On this episode of Destination on the Left, I talk with Sean McCarron, General Manager at the Conrad Orlando, about why the magic of any resort is in the people who give it soul. We talk about building a team and a culture that inspires. As Sean explains, there is one team, one mission and one goal. We also discuss external collaborations and partn…
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On this episode of Destination on the Left, I talk with Patrick Keyes, Sales and Marketing Manager at Rainbow Air Helicopter Tours in Niagara Falls, about why he believes in coopetition and how collaborations with his competitors have helped him be successful. Patrick explains why being a first call partner to your local and regional DMO is so impo…
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In this episode of Associations NOW Presents, guest host Aaron Wolowiec, FASAE, CAE, CMP Fellow, founder and president of Event Garde and host of the Voices & Views podcast, chats with Tara Davis, senior director, internal communications and staff wellbeing at the American Psychological Association, about the growing importance of wellness in high-…
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On this episode of Destination on the Left, I talk with Mitch Bach, partner at Tourpreneur and CEO of TripSchool, about the shift from information-driven tours to experience-driven journeys, where emotional connection, creative storytelling, and human interaction are now the most valuable takeaways for travelers. Mitch introduces listeners to the c…
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On this episode of Destination on the Left, I talk with Emmanuel Arnaud, CEO of HomeExchange. He shares the remarkable journey of how he went from being a frustrated user of traditional home exchange platforms to founding his own company. We dig into the heart of the sharing economy and how home exchanging not only makes travel more accessible and …
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On this episode of Destination on the Left, Laurel Greatrix and I explore why today's travelers are seeking out the experience first and planning trips around it. She shares the top types of experiences that travelers are searching for and explains why they allow visitors to explore a destination more deeply. What You Will Learn in This Episode: Wh…
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On this episode of Destination on the Left, I talk with Meagan Williamson about Pinterest for travel brands. She shares actionable strategies for using this powerful, often overlooked platform to amplify discovery, boost SEO, and support long-term marketing success. In this episode, she breaks down how Pinterest differs from other social media, why…
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On this episode of Destination on the Left, I talk with novelist Marilyn Higgins and explore how fiction can make history more accessible and relevant, shedding light on how 19th-century issues echo in today's world. We also discuss the growing trend of novel tourism, where travelers experience destinations through the lens of stories and literatur…
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In this episode of Associations NOW Presents, guest host Christine Shaw of The Association Adviser Podcast sits down with Mike Moss, CAE, president of the Society for College and University Planning, for an insightful conversation on the shifting dynamics of career development in the association space. They explore the growing demand for purpose-dr…
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On this episode of Destination on the Left, I talk with Genevieve White, travel copywriting expert and Founder of Campion Comms & Coaching, about why there's so much important work that needs to happen before you ever put pen to paper when you're writing copy for your travel organization. Genevieve walks us through the customer journey, from the dr…
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On this episode of Destination on the Left, I talk with Karley Cunningham, founder of Big Bold Brand and the Surefire Method, about how branding can help a destination, attraction, or business in the tourism industry stand out from the crowd. Karley breaks it down into three key themes: understanding our fundamental beliefs, knowing the markets we …
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This episode of Destination on the Left is the last in the series of three episodes where we dig into tourism in the Northwoods of Wisconsin and the unique strengths and challenges of each of the three DMOs. This week, Krystal Westfahl, President and CEO of Let's Minocqua Visitors Bureau, shares the decade-long journey of her Chamber of Commerce as…
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Introducing a whole new podcast from Destination Northern Ontario. Let's Talk Northern Ontario Tourism is for tourism operators and industry stakeholders featuring experts who understand what it means to run a tourism business or organization here in Northern Ontario. Through casual conversations, you’ll learn about cutting edge topics like AI mark…
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On this episode of Destination on the Left, I talk with Lauren Sackett, CEO at the Rhinelander Area Chamber of Commerce in Northern Wisconsin and Vice Chair of the Oneida County Tourism Council. We discuss her destination's commitment to becoming more inclusive and accessible and why this is a positive business decision. Lauren also digs into how h…
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In this episode of Associations NOW Presents, guest host Teri Carden chats with Virginie De Visscher, executive director of business events for Destination Canada, and Amy Hissrich, MA, CAE, vice president of international affairs at ASAE, to explore the role of DMOs in driving sustainability efforts. They discuss the economic and reputational bene…
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On this episode of Destination on the Left, Jacqui Sharpe, Executive Director at Three Lakes Area Chamber of Commerce shares a fascinating journey of transforming a small town's tourism landscape by tackling significant hurdles like the lodging shortage. She discusses the innovative steps they are taking to attract a hotel developer, address restri…
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This is the second of a series recorded at the ABA Marketplace. In it, we discuss how the industry is evolving, the biggest opportunities ahead, and strategies shaping travel's future. Enjoy hearing from five inspirational tourism leaders about topics including the rise of slow tourism and experiential travel. In this episode, you'll hear from thes…
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