Best Devon Hayes Podcasts (2025)

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AI Hallucinations - What They Are and How to Fix Them | Ep 66 | Trades Secrets: Contractor Marketing 16:23

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9d ago16:23

16:23

In this mind-bending episode, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artificial intelligence "hallucinates"? Why do these systems sometimes get facts completely wrong with absolute confidence? And what can you do to stop it? Check out the Truth Protocol below to help your AI…

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Imposter Syndrome is a Superpower | Ep 65 | Trades Secrets: Contractor Marketing 33:22

23d ago33:22

33:22

Everyone feels like a fraud sometimes. But what if that feeling isn’t a weakness, but a sign that you are growing into something bigger? In this episode of Trades Secrets, Devon and Amanda dive deep into imposter syndrome and reveal how it can actually become one of your greatest tools in business and marketing. Whether you’re a contractor building…

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3 Ways to Generate More Leads in 2026 | Ep 64 | Trades Secrets: Contractor Marketing 14:36

1M ago14:36

14:36

In this episode of Trades Secrets, we are finally together in person for a special retreat edition of Trades Secrets. We share three simple and effective ways for contractors to attract more leads in 2026. Whether you are just getting started or running a large, established company, these lead generation strategies will help you bring in more busin…

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Raise the Roofle: How Smart Contractors Are Selling Roofs in a Click | Ep 63 | Trades Secrets: Contractor Marketing 50:34

2M ago50:34

50:34

In this episode, we sit down with Roofle’s Matthew McDaniel and Chris Morris to uncover how instant roof quote technology is transforming the way contractors sell, market, and scale their businesses. From its early beginnings as a B2C experiment to its evolution into one of the most impactful SaaS platforms in home improvement, Roofle is helping co…

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Roofle-ution | Ep 62 | Trades Secrets: Contractor Marketing 10:50

2M ago10:50

10:50

In this episode of Trades Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break down how the tool has evolved over the last few years, what’s changed in buyer behavior, and why interactive quoting tools like Roofl…

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Why Paid Media Management Fees Exist | Ep 61 | Trades Secrets: Contractor Marketing 18:08

3M ago18:08

18:08

In this episode of Trades Secrets, we pull back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees. Whether you’ve wondered why agencies charge 15-25% of ad spend or questioned what exactly happens behind the scenes, this conversation breaks it down in plain English. From Google Ads optimization t…

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Shopping for a Marketing Agency in 2026 | Ep 60 | Trades Secrets: Contractor Marketing 43:16

3M ago43:16

43:16

In this episode of Trades Secrets, we look ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency. Choosing between productized services, full-service partnerships, or even AI-driven tools isn’t easy, and the wrong move can waste both time and money. We break down how to evaluate wheth…

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Goodbye Leads: What Kills Your LSA Ranking | Ep 59 | Trades Secrets: Contractor Marketing 32:37

6M ago32:37

32:37

In this episode of Trades Secrets, we tackle one of the most frustrating—and powerful—tools in contractor marketing: Google Local Service Ads (LSAs). What used to be a golden ticket for lead generation has become a minefield of missed calls, dropped rankings, and Google’s ever-changing rules. We break down how LSAs actually work in 2025, what’s cha…

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Content is Critical: Low Investment & High ROI | Ep 58 | Trades Secrets: Contractor Marketing 28:28

7M ago28:28

28:28

In this episode of Trades Secrets, we take a deep dive into the real engine behind high-performing SEO: content—not the generic, AI-scraped fluff, but the kind that moves the needle, drives leads, and builds long-term authority. We peel back the curtain on how truly impactful content is created, sharing insights from years of working with contracto…

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‘About Us’ Pages Are Really About Them | Ep 57 | Trades Secrets: Contractor Marketing 10:09

8M ago10:09

10:09

In this episode of Trades Secrets, we take a fresh look at one of the most overlooked—but most visited—pages on your website: the About Us page. Inspired by insights from Marcus Sheridan and supported by real data from their own client base, the hosts break down how to turn a stale About page into a powerful trust-building, conversion-driving asset…

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Why Website Maintenance is a MUST in 2025 | Ep 56 | Trades Secrets: Contractor Marketing 10:58

8M ago10:58

10:58

In this episode of Trades Secrets, we unpack the confusing world of website hosting and maintenance—what it really means, why it matters, and how skipping it can hurt your business more than you realize. Through easy-to-understand analogies (like bad neighbors and bandwidth hogs), you’ll walk away with a clear understanding of what’s going on behin…

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Remodeling Nightmare | Ep 55 | Trades Secrets: Contractor Marketing 37:56

8M ago37:56

37:56

In this episode of Trades Secrets, we dive into a raw, real-life remodeling nightmare—and the powerful lessons it holds for both contractors and homeowners. Hear a firsthand account of a 6-week project turned 20-week disaster, and what contractors can do differently to win customer trust, communicate better, and deliver an exceptional experience. W…

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AEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor Marketing 34:13

11M ago34:13

34:13

In this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help trade professionals optimize answers to customer questions and dominate local search rankings. We dive deep into actionable strategies to maximize local leads, leveraging AEO to position your business as…

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The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing 46:00

1y ago46:00

46:00

In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predictions, and the four videos you NEED to have for your contracting business come 2025. “People don’t realiz…

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Episode 52 - 10 Tips for Contractor Marketing 23:45

1+ y ago23:45

23:45

In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more …

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Episode 51 - Light Em' Up Website Roast 24:24

1+ y ago24:24

24:24

In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way. Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement point…

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Episode 50 - The Google Leak: Sandboxin' Son of a 41:32

1+ y ago41:32

41:32

Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is …

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Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon 30:37

1+ y ago30:37

30:37

Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights: Host - The server wher…

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Episode 48 - Top 5 Episodes of 2023 15:41

1+ y ago15:41

15:41

Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most…

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Episode 47 - Why Google Ads is Risky Business 29:21

1+ y ago29:21

29:21

Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights: Google Ads requi…

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Episode 46 - Why SEO Proposals Are Apples to Oranges 27:39

2y ago27:39

27:39

Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips: No two SEO packages are the same, so make sure you u…

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Episode 45 - The State of Search (2024) 32:47

2y ago32:47

32:47

Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable ins…

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Episode 44 - I Saw It On Social 26:38

2y ago26:38

26:38

Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and a…

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Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith 25:27

2y ago25:27

25:27

In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own …

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Episode 42 - 2024 Marketing Musts for Plumbers 14:03

2y ago14:03

14:03

Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Gua…

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Episode 41 - Building Blocks of Branding with Britt Sawyer 35:37

2y ago35:37

35:37

In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlo…

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Episode 40 - Should I Do SEO for my Plumbing Company? 14:40

2y ago14:40

14:40

In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-c…

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Episode 39 - There's No Easy Button for SEO - Not Even with AI 28:22

2y ago28:22

28:22

In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run? Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors a…

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Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry 28:02

2y ago28:02

28:02

In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success. Join us as we uncover the key strategies and insider tips that have made Randy a standout…

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Episode 37 - Interview with Matt Bertram 1:07:03

2y ago1:07:03

1:07:03

Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is i…

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Episode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3 14:30

2+ y ago14:30

14:30

Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life. Here's a breakdown of what you can expect: 1. Create a Marketing Calendar: Learn how to structure your marketing activities o…

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The Life Aquatic (with Nick Laskin) 1:07:49

2+ y ago1:07:49

1:07:49

There are only a handful of directors whose films feel like events. From the 90's class of directors, there's Quentin Tarantino, Paul Thomas Anderson and Wes Anderson. The latter Anderson's films have only grown in popularity and mainstream appeal. For better or worse, along with Tarantino, Wes Anderson has a built a brand around his name. In 2004,…

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The Beach (with Alex Kolpan) 55:43

2+ y ago55:43

55:43

Danny Boyle and Leonardo DiCaprio head to Thailand to drink snake blood and cuck French guys in "The Beach." In 1996, Danny Boyle was riding the success of "Trainspotting" and American studios were lining up to give him a shot at the big leagues. In 1999, Boyle teamed with Fox and Leonardo DiCaprio for his first big post "Titanic" role to bring Ale…

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Episode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2 18:28

2+ y ago18:28

18:28

Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget plannin…

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We Own the Night & Triple 9 (with William Breen & Nick Laskin) 1:42:47

2+ y ago1:42:47

1:42:47

James Gray has quietly made a name for himself as one of the most underrated modern filmmakers of the 21st century. From his 2000 breakout "The Yards" to last years "Armageddon Time," Gray's films have often been festival and critical darlings, but rarely had crossover appeal. After a 7 year hiatus, Gray reunited with Joaquin Phoenix and Mark Wahlb…

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Episode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1 17:09

2+ y ago17:09

17:09

🚀 It's that time again - time to start planning your marketing strategy! 🚀 Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover: 1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decis…

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Summer of Sam (with Ryan Oliver) 1:09:18

2+ y ago1:09:18

1:09:18

Spike Lee tackles disco and serial killers in his 1999 flop “Summer of Sam.” 1999 was a landmark year for cinema with directors like Paul Thomas Anderson, David Fincher, Spike Jonze, Stanley Kubrick, David Lynch, Michael Mann and Martin Scorsese releasing new films. Often forgotten is Spike Lee’s kaleidoscopic vision of the Son of Sam’s 1977 summer…

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Episode 33 - Behind the Blueprints: Getting to Know Amanda 30:18

2+ y ago30:18

30:18

Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game. Intrigued about how Amanda and our channel crossed paths? Hear the captivati…

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Mars Attacks & The Lost World: Jurassic Park (with Devon Hansen & Matthew Hayes) 1:47:30

2+ y ago1:47:30

1:47:30

In the mid-90s, Tim Burton and Steven Spielberg were two of the most beloved directors in Hollywood. Spielberg was coming off his first Oscar for "Schindler's List" while Burton was riding the hot streak of Batman movies, "Edward Scissorhands," "Beetlejuice" and the Oscar-winning "Ed Wood." Burton's luck ran out with his first critical and financia…

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Episode 32 - Behind the Blueprints: Getting to Know Devon 34:43

2+ y ago34:43

34:43

In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Con…

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Episode 31 - The Raw Truth: Agencies Aren't Perfect 25:53

2+ y ago25:53

25:53

In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics. Find out how we can help you grow yo…

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The Pelican Brief & Conspiracy Theory (with Morgan Phillips) 1:45:02

2+ y ago1:45:02

1:45:02

We're back in action with a pair of political thrillers starring heavyweight stars of the 90's! That's right, there was a time when Hollywood produced big budget thrillers for adults starring bonafide movie stars! First up, it's Alan J. Pakula's return to the paranoia thriller with 1993's "The Pelican Brief," starring Julia Roberts and Denzel Washi…

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Episode 30 - Google's Tool Shed: Free Tools & Why You Need Them 26:57

2+ y ago26:57

26:57

In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the…

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Clint Eastwood's "The Rookie" & John Woo's "Broken Arrow" (with Jake Ures) 1:36:41

2+ y ago1:36:41

1:36:41

Buckle your fucking seatbelts because it's time to go ballistic as Auteur Misfires enters the 90's. Kicking things off, it's Clint Eastwood's return to the podcast with one of his forgotten cop thrillers, "The Rookie" starring Eastwood, Charlie Sheen and Raul Julia. After that, we're headed into the Wooniverse with John Woo's second American featur…

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Episode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business with 44:13

2+ y ago44:13

44:13

Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry. 4 Level Coaching: https://4levelcoach.com/ Building Freedom Podcast: https://buildingfreedompo…

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Coke Noir: 8 Million Ways to Die & 52 Pick-Up 1:10:37

2+ y ago1:10:37

1:10:37

We're kicking off month 3 of Auteur Misfires with a pair of 1986 coke-noirs from two of the most iconic directors of the 20th century. First up, it's Hal Ashby's unlikely swan song, "8 Million Ways to Die" starring Jeff Bridges, Rosanna Arquette and a ponytailed Andy Garcia in Scarface mode. After that, it's John Frankenheimer's adaptation of Elmor…

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Episode 28 - From Funeral to Future: Understanding the New Google Analytics (GA4) 23:30

2+ y ago23:30

23:30

Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-dev…

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Alex Cox's Walker (with Olivia Willke) 51:06

2+ y ago51:06

51:06

Just in time for the 4th of July, it's Alex Cox's radical, career-killing satire, "Walker." It's hard to imagine a more radical film being made in the studio system than Alex Cox's "Walker." Shot on location in Nicaragua with a predominately Nicaraguan crew, "Walker" was Cox's scathing satire on William Walker, the man who colonized and attempted t…

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Episode 27 - Mastering the Home Show Circuit: A Guide to Success for Contractors 30:17

2+ y ago30:17

30:17

Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼 In this video, we dive into the world of home shows, exploring their purpose and the potential benefits they offer for contractors like you. From direct marketing to brand…

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Bad Timing & Eureka (with Alex Kolpan) 1:16:43

2+ y ago1:16:43

1:16:43

Ever listen to Simon & Garfunkel and wonder what Art Garfunkel's balls look like? Curious what an Austrian/Brooklyn accent would sound like? Then we have the perfect double feature for you. Like so many other directors in the first part of this series, Nicolas Roeg had an incredible run of films in the 1970's. From the critically acclaimed "Don't L…