The Datamam Podcast explores how public data is transforming modern industries. The show dives into real-world use cases of web scraping, data intelligence, and AI, from market analysis and competitive benchmarking to ethical debates and automation trends. Each episode breaks down complex data topics into engaging conversations for tech leaders, founders, and data professionals looking to stay ahead in a data-driven world.
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Data Crawling Podcasts
Crawling Mondays is the YouTube and Podcast from Aleyda Solis, International SEO Consultant and Founder of Orainti, where she shares SEO reviews, interviews and news covering the different activities of the SEO process. Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger, speaker, author, awarded as the European Search Personality of the Year in 2018. She's the wrapper of #SEOFOMO (a weekly free SEO Newsletter to ke ...
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A weekly reflection on a topical issue.
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The Knowlton Group's A:360 Podcast series is your top resource for short and concise analytics information. Each podcast will be less than the length of a song. Designed for the busy executive in mind, each podcast will provide you with valuable, immediately actionable information that takes only a few minutes out of your day.
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Google will Need to Share Data with Competitors - #SEOFOMO TL;DR September 8, 2025
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5:43Google won't need to sell Chrome but will need to Share Data with Competitors and more in today's #SEOFOMO TL;DR 👇* Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data - coverage by Barry Schwartz and deep analysis by Marie Haynes* Google’s Danny Sullivan: ‘Good SEO is good GEO’ - Coverage by Danny Goodwin* Does LLM Traffic…
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OpenAI announces Instant Checkout and the Agentic Commerce Protocol - #SEOFOMO TL;DR Oct 6, 2025
5:58
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5:58OpenAI announces Instant Checkout and the Agentic Commerce Protocol and other most popular SEO & AI Search News of the Week in today's #SEOFOMO TL; DR 👇 OpenAI announces Instant Checkout and the Agentic Commerce Protocol OpenAI Product Feeds: From Catalogs to Conversations by Andrea Volpini How to Audit Brand Mentions for Modern SEO by Despina Gav…
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Google's August 2025 Spam Update Finished Rolling Out - #SEOFOMO TL;DR September 29, 2025
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5:35More from this week's biggest search stories 👇 #SEOFOMO TL;DR: * Google August 2025 Spam Update roll out was completed on September 22nd, taking almost a month, since its initial release on August 26.* ChatGPT introduces ChatGPT Pulse * Cloudflare is launching The Content Signals Policy, a robots txt directive to establish your content access to …
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Google Released the August 2025 Spam Update - #SEOFOMO TL;DR September 1st, 2025
4:47
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4:47The Hottest SEO and AI search stories of the week with #SEOFOMO TL;DR: * Google August 2025 Spam Update Impact Felt Quickly by Barry Schwartz* The VP of Product at Google Search has shared in X that they will be featuring more links in AI Mode* New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn…
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Digital PR & Authority Building in the Age of AI Search
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26:04Learn the latest about growing your authority via digital PR in the age of AI Search with specialists Gareth Hoyle from Marketing Signals and Mark Rofe, Independent Digital PR specialist, going through: 00:34 - What has changed and what hasn't in Digital PR with AI search05:42 - What are the top do's and dont's when using Digital PR to build Author…
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🚀 Google AI Mode is (almost) going Global and more - #SEOFOMO TL;DR August 25
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6:37In today's #SEOFOMO TL;DR going through the top news from the latest edition of SEOFOMO* AI Mode in Search gets new agentic features and expands globally* OpenAI Is Challenging Google—While Using Its Search Data* AI vs Search Traffic Analysis Dashboard by Ahrefs* 5 ways to adapt your content strategy for LLMs by Kevin Indig* The Future of SEO for N…
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Google Launches Preferred Sources - #SEOFOMO TL;DR Aug 18, 2025
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4:57Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News of the week: * Google launches Preferred Sources in the U.S. and India* GPT-5 Made SEO Irreplaceable by Dan Petrovic* Google Introduces Flight Deals: an AI-powered flight search tool* How much content do top-ranking eCommerce category pages really have? [2025 study] by Jam…
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Google Is Sending Less Traffic, but SEO Is Not Dead - #SEOFOMO TL;DR Aug 11, 2025
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9:12Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO SEO and AI search News of the week on August 11, 2025: * AI in Search is driving more queries and higher quality clicks by Liz Reid* SEO Is Dead. Say Hello to GEO. by John Herrman* Google Pitching AI Mode Ads To Advertisers by Barry Schwartz* Introducing GPT-5 by OpenAI * GPT‑5’s …
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Google Tests Web Guide Their AI Organized Search Results - #SEOFOMO TL;DR July 29, 2025
25:48
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25:48Learn about the New Google's Web Guide Experiment, their AI Organized Search Results in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Cindy Krum from Mobile Moxie: Web Guide: An experimental AI-organized search results page Google releases Try on styles with AI, jump on great prices and mo…
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Scraping for Awareness: How Smart Companies Turn Public Data Into Strategic Advantage
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7:59
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7:59In this episode of the Datamam Podcast, we explore how companies use web scraping to move beyond dashboards and build real-time market awareness. From detecting competitor moves and monitoring inventory shifts to uncovering regulatory changes and unauthorized sellers, scraping has become a strategic sensor system. We dive into use cases across CPG,…
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Google's June 2025 core update Impact - #SEOFOMO TL;DR July 21st, 2025
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19:10Learn about the impact of Google's June 2025 Core Update in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Tory Gray: Analyzing pages that improved following the June 2025 core update by Marie Haynes A Few Key Shifts from the June Core Update in Ecommerce, SaaS, and Publications in SERPs: T…
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How to Successfully Pitch and Speak at SEO & Digital Marketing Events
33:26
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33:26Learn how to successfully pitch and speak at SEO and digital marketing conferences in this edition with event organizers Kelvin Newman from BrightonSEO & HeroConf and Kirstie Hoskin from International Search Summit and International Social Summit from Webcertain; going through: 01:11 - What are the top mistakes people make when pitching to confere…
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Is ChatGPT Relying on Google and Shopify for Answers? #SEOFOMO TL;DR July 14, 2025
23:39
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23:39Learn about the reliance of ChatGPT in Google and Shopify for Answers in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Lily Ray: Study: SearchGPT (Quietly) Abandons Bing and Moves to Google by Alexis Rylko Shopify is listed along with Bing as a ChatGPT third-party search provider Revealed:…
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The ChatGPT 4o System Prompt Leak - SEOFOMO TL; DR July 7, 2025
6:46
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6:46Learn about ChatGPT 4o System Prompt Leak in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News: * ChatGPT 4o System Prompt Leak: SEO Impact by Hanns Kronenberg* Google releasing the June 2025 core update* Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews by Barry Schwartz* Referral Patterns in Google AI Mod…
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Google AI Mode vs Traditional Search - #SEOFOMO TL;DR July 1st, 2025
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18:07Learn about the differences between Google's AI Mode vs traditional search results with Aleyda Solis and Roxana Stingu in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/#SEO #AIMODE #AISEARCH…
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The Great Organic Traffic Decoupling & What to do about it - #SEOFOMO TL;DR, June 23, 2025
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23:30Learn about the great organic search traffic decoupling with Aleyda Solis and Jono Alderson in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/
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Behind the Code: How Modern Web Scraping Really Works
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9:31What really powers the modern web scraping stack? In this episode, we break down the tools, techniques, and infrastructure behind large-scale data extraction from Selenium and Beautiful Soup to API scraping and proxy management. Whether you're just starting out or scaling operations across thousands of pages, this is your hands-on guide to turning …
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The AI Search’s Impact on Publishers - #SEOFOMO TL;DR June 16, 2025
20:09
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20:09Learn about the impact of AI search on publishing websites with Aleyda Solis and Barry Adams in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/
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Is Web Scraping Legal? Risks & Real-World Use Cases
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10:03This episode explores the legal gray zones and ethical boundaries of web scraping, highlighting landmark court cases, websites' defensive tactics, and real-world applications across industries like law, real estate, and e-commerce. It is a must-listen for anyone working with data at scale.By Datamam
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Traditional SEO vs AI Search Optimization (GEO, AEO) - #SEOFOMO TL;DR June 9, 2025
19:26
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19:26Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/…
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AI Mode & The Query Fan-Out Technique: How Google AI Search Works | The Latest in SEO [June 2, 2025]
23:32
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23:32Learn all what you need to know about Google's AI Mode & The Query Fan-Out Technique to understand How Google AI Search Works, and the implications toward SEO in the latest episode of the SEOFOMO TL;DR with SEO Consultant Aleyda Solis and guest Aleyda Volpini -founder of Wordlift- going thorough the latest news and insights in SEO and AI search. --…
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The Hidden World of Web Scraping: Ethics and Innovations
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7:08Web scraping powers everything from market intelligence to AI training, but most people have no idea how it really works. In this episode, we reveal the hidden world of web scraping. Explore how companies, from small retailers to major financial firms, use scraping to make smarter, faster decisions. You’ll hear real-world examples, learn how modern…
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Google AI Mode Announcement Analysis - The Hottest in SEO News with SEOFOMO TL;DR
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25:06Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, op…
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The Hottest in SEO This Week from #SEOFOMO - May 19, 2025
3:59
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3:59🚨 Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 19, 2025 👇* The ABCs of Google ranking signals: What top search engineers revealed by Danny Goodwin* Google Clarifies: AI Overview Links Share Single Position In Search Console by Matt G. Southern * How to Set Up Claude Desktop with Google …
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The Hottest in SEO This Week from #SEOFOMO - May 12, 2025
5:14
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5:14🚨 Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 12, 2025 👇* Google’s Updated Raters Guidelines Target Fake EEAT Content by Roger Montti* Google’s Walled Garden: Users Make 10 Clicks Before Leaving by Matt G. Southern / Tyler Einberger* How AI Overviews Shift Traffic From Publishers to Go…
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The Hottest in SEO This Week from #SEOFOMO - May 5, 2025
5:12
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5:12🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - May 5, 2025 👇* Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel - coverage by Barry Schwartz* ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations - coverage by Matt G. …
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The Hottest in SEO This Week from #SEOFOMO - April 28
3:27
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3:27🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 28, 2025 👇 Google Stops Supporting Special Announcement Structured Data On July 31 - coverage by Barry Schwartz Google: How To Remove Site From Search Without Verifying Ownership - coverage by Roger Montti Previsible’s New AI SE…
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The Hottest in SEO This Week from #SEOFOMO - April 21
15:06
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15:06🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 21, 2025 👇* Google Search to redirect its country level TLDs to Google dot com - Coverage by Barry Schwartz* Google Says LLMs(.)Txt Comparable To Keywords Meta Tag - by Roger Montti* AI Overviews Reduce Clicks by 34.5% by Ryan L…
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The Hottest in SEO This Week from #SEOFOMO - April 14, 2025
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7:05🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 14, 2025 👇 * Google quality raters now assess whether content is AI-generated by Danny Goodwin * The Best of Published Decks from the Latest BrightonSEO [April 2025] * What should content strategy be for LLM Optimization? A stud…
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The Hottest in SEO This Week from #SEOFOMO - April 7, 2025
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5:09Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From hashtag#SEOFOMO - April 7, 2025 👇* March 2025 Google Core Update (Winners & Losers) by Shane Dutka* Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes by Matt G. Southern / Martin Splitt* SEO VS GEO: Optimizing for Traditional vs AI …
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How to Measure The Impact of AI Overviews on Organic Search Traffic
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8:15The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while kee…
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Howard Jacobson reflects on the radio essay, after almost two decades of A Point of View. With nods to Clive James, body-pierced baritones and with a plentiful supply of svelte notebooks, Howard explains why he believes the radio essay is 'more than words on paper'...why it captures the 'frolicsome spirit of truth'. And, Howard writes, 'at a time w…
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The celebrated American theorist, Francis Fukuyama, in his book 'The End of History and the Last Man' argued that US-style liberalism was the ultimate destination for all mankind, 'the final form of human government'. John Gray explains why he believes his prophecy has been turned on its head. 'As in the past, many human beings will live under tyra…
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The Hottest in SEO This Week from #SEOFOMO - March 17, 2025
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3:34Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 17, 2025 * Google Released the March 2025 core update on March 13, 2025 * Google Responds To Publishers Concerns On AI Mode by Barry Schwartz * Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses) by Neri Bluman *…
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After Donald Trump proposed that Canada could be consumed as America's 51st State, Adam Gopnik reflects on his homeland's history with the United States and Canada's new-found patriotic toughness - and how it differs from nationalism. 'It’s is only a little startling, though very Canadian, to find the new motto 'elbows up' radiating everywhere in C…
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The Hottest in SEO This Week from #SEOFOMO - March 9, 2025
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6:23🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 9, 2025 👇* Expanding AI Overviews and introducing AI Mode by Google * 5 Early Observations about The New Google AI Mode in Test * Google CTR Stats – Changes Report for Q4 2024 by Dan Popa * SEO Forecasting - A Complete Guide to P…
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Zoe Strimpel explains why she's decided to lean in to social media, and not worry about how much time she spends scrolling. Despite ongoing concerns about its impact on our brains, Zoe says she's personally found the algorithm benign, offering her endless information about food and cooking. "I have come to the conclusion that for a grown woman with…
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The Hottest in SEO This Week from #SEOFOMO - March 3, 2025
7:22
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7:22🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - March 3rd, 2025 👇* How Google determines relevancy & helpfulness by Marie Haynes* SEO product manager role is a future of SEO by Ivan Palii* Controlling Your Brand Position Online With SEO by Dan Taylor ♒* 2025 SEO Benchmarks Report b…
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As farmers prepare for another march at Whitehall in protest at the government's inheritance tax plans, Michael Morpurgo discusses the growing divide between city and countryside. 'The family farm, still at the heart of rural England,' writes Michael, 'is under threat, more than ever'. Michael reflects on how, during World War Two, we needed to pro…
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The Hottest in SEO This Week from #SEOFOMO - Feb 24, 2025
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4:56Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 24, 2025 👇 * SEO A/B Testing Ideas to Improve Search Performance * The Free AI Rank Tracker * Google’s New “Diversity Update”: How to Fix Your Ruined Rankings * How to Analyze a Sudden Drop in Website Traffic [With Template] This i…
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Tom Shakespeare explores the pitfalls of dramatised history and its influence on real life - but confesses to his own minor role in rewriting the past. "We turn to stories when the reality we desire fails us," he writes, "but if the legend is not based in fact, then history is in deep trouble, and so are we all." Producer: Sheila CookSound: Peter B…
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The Hottest in SEO This Week from SEOFOMO - Feb 17, 2025
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5:19🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 17, 2025 👇* Google: How To Tell If Google Sees Tabbed Navigation* Google Reassures That hashtag#Anchor URLs In GSC Are Okay* How to get ROAS for Ecommerce SEO using Google Analytics* Does your ecommerce suffer from an excess of "…
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From sacks of correspondence belonging to a well known author to archives from the Battle of Waterloo (and the odd wooden leg), Sara Wheeler reflects on the joys of Britain's personal archives. 'I have loved almost every day I have ever spent in an archive,' Sara writes, 'and not just because dead people are so easy to get along with.' But she fear…
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The Hottest in SEO This Week from SEOFOMO - Feb 11, 2025
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5:53🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 11, 2025 👇 * Google: Don't Update Lastmod Date With Copyright Date Changes* Using Search Console and Google Analytics data for SEO* Google's Gary Illyes: Focus On Originality In 2025 * Generative AI Mentions In Google's Search Qua…
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Walking along the muddy tracks of the River Ouse near her home a few days ago, Rebecca Stott reflects on migration. She contemplates the lives of the Canada geese that frequently fly over her home, as well as Aristotle's own studies of bird migration - and his extraordinary life as a migrant - while considering the historic links between the migrat…
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The Hottest in SEO This Week from SEOFOMO - Feb 3rd, 2025
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6:15🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 3rd, 2025 👇* Google Says “Links Matter Less”—Ahrefs Looked at 1,000,000 SERPs to See if It’s True by Patrick Stox* Your guide to SEO forecasting with Google Sheets by Sara Taher* AI optimization: How to optimize your content for…
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The 'overwhelm' - noun, not verb - has been around 'since at least 1596', AL Kennedy discovers. She looks at the reasons why the word is making a comeback - and she has some advice for those who also feel lost in 'the overwhelm.' Producer: Adele Armstrong Sound: Peter BosherProduction coordinator: Gemma Ashman Editor: Richard Fenton-Smith…
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The Hottest in SEO This Week from SEOFOMO - Jan 27, 2025
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8:19It's time to go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - January 27, 2025 👇 Google Shares Insight On SEO For AI Overviews Measuring the Impact of Google AI Overviews on SEO Performance Hubspot’s Blog Organic Search Traffic Drop: What happened? Is it really that bad? What does it mean f…
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Remember the days, Howard Jacobson implores us, when we got on fine with 'very'? Today, Howard argues, 'very’ is not ‘very’ enough for the times we live in.' In its place, 'incredible' and other supersized words, spreading 'verbal chaos.' Howard reflects on the dangers of over-inflated language, 'where words prance about without their clothes, shou…
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As Donald Trump prepares to re-enter the White House, Mark Damazer reflects on America's leadership in the world. Eavesdropping on a focus group recently, Mark tells us that the country's leadership was seen as 'a burden and a luxury - and a luxury they wanted to do without.' 'There was a time when large chunks of the world were grateful for Americ…
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