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The Video Insiders

The Video Insiders

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Join The Video Insiders hosted by Mark Donnigan and Dror Gill as they wrestle with the hottest topics on the minds of streaming video professionals. Nothing is off limits - video compression, codecs, encoding, transcoding, workflows, technology trends and business models - The Video Insiders and their guests cover it all.
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CMO Pulse Series

Tania Yuki

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Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via [email protected]
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show series
 
Jeremy Toeman LinkedIn profile Aug X Labs website (After you sign-up for the Beta, when you are asked how you heard about Aug X Labs, enter "Heard about it on The Video Insiders Podcast") --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. E…
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Tsahi Levent-Levi LinkedIn profile BlogGeek.me website Tweaking WebRTC Video Quality Blog Post --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. Email [email protected] to be a guest on the show. Learn more about Beamr…
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Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world, including why talent acquisition is just as crucial to a company's bottom line as marketing strategies. In this episode, Jeaneen unpacks some of the latest trends impacting …
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nCino, Inc.’s CMO, Jaime Punishill believes the new remote-work reality requires a shift in how companies communicate with their employees and foster connectivity. In this episode with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Jaime shares his approach to navigating the new workplace norms and thr…
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FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive…
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Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse. In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with …
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Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Offi…
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While wellness is traditionally an in-person experience, the pandemic required Mindbody to hustle into other opportunities to assist companies and individuals live better and happier lives. Its CMO Josh Todd embraced hybrid options like online classes to foster connections. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Offi…
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Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer interest. He shares the process of unpacking who is really consuming the product and how people feel about the brand instead of using data in a confirmatory…
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Dana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences. In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths …
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Jim Jachetta LinkedIn profile VidOvation website --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. Email [email protected] to be a guest on the show. Learn more about BeamrBy Dror Gill, Mark Donnigan, Jim Jachetta
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When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing. In this Q&A with Tania Yuki, Founder of Shareablee and Chi…
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A self-confessed conceptual thinker, Mick Hollison, the President of enterprise data cloud, Cloudera, is a proponent of data-driven decision-making who believes even intuition is based on the brain’s data around experience. He believes one of the great benefits of the cloud-era data platform is enabling customers to work with massive data sets that…
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Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing a greater vision has informed his career and his leadership style. As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with spe…
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From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forb…
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Dom Robinson LinkedIn profile Greening Of Streaming website End-to-end live streaming workflow in the organization's 6 month update --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. Email [email protected] to be a guest on the sho…
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In this CMO Pulse episode, Chief Marketing Officer of SOM Sleep, Brad Marks, shares what he has learned about creating a new category and how SOM Sleep is bringing its mission to the world. Drawing on his background in sports marketing at SOM Sleep, Marks walks us through his marketing and leadership lessons as he raises awareness about the importa…
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Even the simple potato has a story that must be told to ensure that consumers have the latest information about ways to eat and nutrition all along the supply chain from food service through to retail. The CMO at the US Potato Board, John Toaspern, shares his lessons learned in B2B marketing, his approach to social media channels, influencers, and …
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Scott Finlow, Global CMO, Foodservice Pepsico, shares what "winning with purpose" means at Pepsico, and highlights it’s come to life with ‘Pepsi Dig In’ and key community events like Dig In Day that support Black-owned businesses in a real and long term way. As he shares in this episode, "During the pandemic we learned we could do things faster and…
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Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid, tells us why “data is only as valuable as your ability to do something with it,” and how this informs his team’s strategy. He talks us through a tactical example of taking research from insights to action and how he gets his whole team to work on both data and creative …
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Jonas Birmé LinkedIn profile Eyevinn website WHIP protocol WHPP protocol Streaming Media Sweden 2022 Presentation on WHIP and WHPP --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. Email [email protected] to be a guest on the show…
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Daniel Silhavy LinkedIn profile DASH Industry Forum website dash.js open source 5G-MAG reference tools and open source Fraunhofer FOKUS Media Web Symposium --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. Email [email protected]
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Nicolas Weil LinkedIn profile The eltrovemo Blog Nicolas' DJ sets DASH-IF watermarking spec --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. Email [email protected] to be a guest on the show. Learn more about Beamr…
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Yurong Jiang LinkedIn profile LinkedIn Engineering blog post about video conferencing --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. Email [email protected] to be a guest on the show. Learn more about Beamr…
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Jan Ozer LinkedIn profile Streaming Learning Center website Jan Ozer on Streaming Media Magazine Jan Ozer on OTTVerse --------------------------------------------------- Join our LinkedIn Group so that you can get the latest video insider news and participate in the discussion. Email [email protected] to be a guest on the show. Learn more …
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