321Go Podcast Powered by 321goProject is your source for what works in the gym business. From marketing to retention; SEO to building your brand - we cover it all. We’ve talked with over 600 gym owners and, every week, we bring you the best of the best. We talk with industry experts as well as deliver actionable advice you can use today in our "shorts". For more, visit 321goproject.com.
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Crossfit Website Design Podcasts
1. Double down on what works, ditch what doesn't. 2. Act how you want your members to act 3. Fail quickly, fail often Sign up for the 2018 Gathering in Park City before it sells out.By Matt Scanlon
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Ep 149 | Leadership, Autonomy, and Mastery - Matt and Josh review Drive by Daniel Pink
1:06:21
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1:06:21In today's episode we dive into a few of the ideas outlined in Daniel Pink's "Drive" - using the ideas to develop staff buy-in, referral programs, and mastery. Join the 321Go Hub to begin changing your business TODAY. Our new Accelerator Program for gym owners serious about execution. Sign up for the 2018 Gathering in Park City before it sells out.…
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In today's episode I chat with 321Go Business Coach and Gym Owner PJ Menagh to chat about rates - specifically, how to charge what you're worth. PJ is the owner of CrossFit Tigard in Tigard, Oregon and he is a retail ninja. Join the 321Go Hub to begin changing your business TODAY. Sign up for the 2018 Gathering in Park City before it sells out. In …
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Ep 147 | Wesley Hamilton - Disabled But Not Really
1:07:12
1:07:12
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1:07:12Wes was walking to his car to visit an old girlfriend one afternoon. He heard something behind him as he was approaching the vehicle and spun around to see a man he'd never seen before walking toward him. This stranger shot Wes in the abdomen multiple times. Several days later, Wes awoke to find out he'd likely never walk again. And he's grateful i…
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Ep 146 | Setting and Raising Rates, Charging What You're Worth, and the #airtax
1:07:45
1:07:45
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1:07:45In today's episode I chat with 321Go Business Coach and Gym Owner Jamie Gallagher to chat about rates - specifically, how to charge what you're worth. Jamie is the Founder and CEO of Origin Fitness outside D.C., where goods and services cost substantially more than most markets. Not only is Fairfax Co. notoriously expensive, but Jamie has taken the…
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Ep 145 | Avoiding and Fixing a Dysfunctional Team
51:42
51:42
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51:42In today's episode we dive into a few of the ideas outlined in Patrick Lencioni's "The Five Dysfunctions of a Team." We look at: 1. How to communicate that change is coming down the pike, 2. Building up your trust capital, and 3. Becoming (genuinely) vulnerable to increase leadership trust. Join the 321Go Hub to begin changing your business TODAY. …
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Ep 144 | FAQ Project PT 2 - Corporate Wellness, High School Programs, and Trying New Things
43:43
43:43
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43:43Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal Join us for the 2018 Hubster Gathering in Park City, UT for some fun, education, and business transformation. In today's episode of the FAQ project we tackle the topic of adding new …
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Ep 143 | Failing Forward, Building Staff Buy-In, and Avoiding Decision Paralysis
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57:43Today we're joined by our Director of Training, Josh Snyder. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's Episode: 1. Early lessons - what did the gym look like before? 2. Training new staff 3. Staff meetings - commu…
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Ep 142 | The FAQ Project PT 1: Marketing with Ben Bergeron, Jason Khalipa, Sara Nay, and Josh Sturgeon
36:43
36:43
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36:43The FAQ Project is a collection of unpublished interview questions that didn't make previous podcasts, from Facebook live events, and from Summit interviews. The goal is to connect the dots between thought leaders' answers to the most common questions related to running a business with actionable steps you can use to change your business this week.…
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Ep 141 | Turn the Mic Interview w/ GSD Entrepreneur Julie Weldon
1:12:19
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1:12:19Join the 321Go Hub to begin changing your business TODAY. In today's episode, we turn the mic and Matt is interviewed by the host of the GSD Entrepreneur Podcast, Julie Weldon. We chat about all things family, life, and business. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!…
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Ep 140 | James and Jim from OPEX on Individualized Service and Professional Coaches
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46:01
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46:01Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal Opex aims to provide is the education to upgrade the coach to client relationship at all levels within fitness facilities, and Individual Design accomplishes that. Join Jim and James…
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Ep 139 | Steve Sudell - Adversity for Innovation
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1:03:35
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1:03:35In today's episode, I chat with Steve Sudell, founder of Prehab to Perform and inventor of The Neck Hammock Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. Steve shares with us his journey of inventing a pro…
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Ep 138 | Dave Picardy and Chandler Walker on Re-Branding, Generating Leads, and "Sales"
1:06:48
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1:06:48In today's episode, I chat with Chandler & Dave, founders of Out of the Cave Media. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. The early days of the CrossFit Affiliate model 2. Knowing yourself and your…
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Ep 137 | Matt Walrath on Sustainable Growth, Nutrition Services, and Nomadic Living
1:06:53
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1:06:53In today's episode, I chat with Matt Walrath, founder of Beyond Macros. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. Matt shares with us his digital nomadic living experience and how he landed in Australi…
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Ep 136 | Eli Slossberg on Partnerships, Learning as you go, and Returning to your Roots
58:42
58:42
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58:42In today's episode, I chat with Eli Slossberg. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. Eli discusses his return to his family apparel business from an affiliate owner. 2. Striking the balance between…
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Ep 135 | Jason Rule, Founder of Driven Nutrition, on Scaling Companies, Finding Focus, and Getting the Right Customers
52:46
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52:46In today's episode, I chat with Jason Rule, Founder of Driven Nutrition. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. What is Jason's entrepreneurial story? 2. How did Jason find focus through adversity? …
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Ep 134 | Phil White - Co-Author of Unplugged, Game Changer, and Waterman 2.0
1:28:37
1:28:37
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1:28:37Phil White is an Emmy-nominated writer and the co-author of Game Changer with Fergus Connolly and Jim Harbaugh, Unplugged with Brian Mackenzie and Dr. Andy Galpin, and The 17 Hour Fast with Dr. Frank Merritt. PhilWhiteBooks.com Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA.…
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Ep 133 | Jason Khalipa talks AMRAP Mentality, Corporate Programs, and Multiple Locations
37:01
37:01
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37:01Clay Weldon and Matt Scanlon sit down for a chat with NC Fit Founder, Jason Khalipa Join the 21-Day 2018 Marketing Challenge starting DECEMBER 1ST. Go into the New Year with a clear marketing strategy. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal Jason Khalipa is the Founder of NC Fit…
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Ep 132 | Vaughn Vernon on AffiliateShare - a healthcare option for gym owners
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51:48
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51:48All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Join us in December for a 21 Day Marketing Challenge! Go into 2018 with a full year marketing pl…
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Ep 131 | Craig "Patty" Patterson on Sustainability for your Business, Clients, and Coaches
1:07:38
1:07:38
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1:07:38All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, …
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Ep 130 | Hoby Darling on Culture, Core Values, and Staff Development
50:46
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50:46All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, …
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Ep 129 | Julie Foucher - Clear Mission, Busy Seasons, and Decision Making
42:24
42:24
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42:24Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and…
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Ep 128 | Raph Freedman on Shark Tank, Crushing Your Clients' Training Goals, and Relentless Marketing
1:01:10
1:01:10
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1:01:10Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and…
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Ep 127 | What's Your Gym Worth? A Valuation Discussion with Clay Ferrer
55:58
55:58
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55:58Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and…
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Ep 126 | CJ Martin on Mistakes, Staffing, and Systems
43:50
43:50
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43:50Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and…
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Ep 125 | How Does Your Leadership Stack Up? With Chris Marhefka
51:02
51:02
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51:02Did you miss any of the Gym Owners Growth Summit Sessions? Grab your 30 Day Summit Pass Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for …
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Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. Growing up in wrestling and competing at the Division 1 level, being one of the few athletes to have attended 7 CrossFit Games as an individual, and a career in coaching…
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Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. Jason's Episode: 1. How to maintain a positive outlook and focus on what really matters. 2. Are you prepared when life throws you a curveball? 3. What are the major need…
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Ep 122 | Josh Sturgeon from EmberTribe on an Effective Facebook Marketing Strategy
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56:35Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. This week we're talking all about social media marketing. We answer the following: Should I begin to pay for Google Adwords? How much should I expect to pay per click? H…
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A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. [email protected] to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. …
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Ep 120 | Triib CEO Bubba Hagood on Creating Value Independent of You
55:09
55:09
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55:09A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. [email protected] to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. …
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Ep 119 | Fitbot CEO Casey Jenks on Marketing, Developing Your Team, and Lessons from Tech
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43:57A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. [email protected] to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. …
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Ep 118 | WAG CEO Adee Cazayoux on Leadership, Behavior Change, and Nutrition in Your Gym
1:05:14
1:05:14
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1:05:14A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. [email protected] to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. …
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Ep 117 | Know When to Quit, No Magic Bullets, and Control What You Can
1:10:59
1:10:59
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1:10:59A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. [email protected] to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. …
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Ep 116 | Family and Entrepreneurship, Coming out of the Struggle, and the Future of Marketing
58:12
58:12
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58:12A huge thank you to our sponsors, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. [email protected] to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. …
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Ep 115 | My Tipping Points, Predictions, and a HUGE Announcement
1:06:33
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1:06:33Today I deviate from the typical interview format of the show to revisit a theme we’ve explored in previous interviews with gym owners - Tipping Points. In this show I share the story of my career before owning a gym and the benchmarks that fundamentally shifted the way I approach business. Here are the tipping points in order on the show: 1. Findi…
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Ep 114 | It’s 2017 - These are Business Non-Negotiables
1:05:51
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1:05:51This week’s episode is brought to you by Icon Athlete Affiliate Programming by Chris Spealler. I’m joined this week by Jamie Gallagher of CrossFit Burke and leader of M3 Mastermind Groups to chat about what it means to be an affiliate in 2017. What are our non-negotiables as our brand matures? 00:00 - Pay your coaches! 8:30 - What can we outsource?…
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Ep 113 | Pat Burke - Finding Success with a Clear Focus
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56:21Pat Burke is a 6-time CrossFit Games Competitor as well as the Founder of MBS CrossFit in Colorado. In this episode, Pat shares with us the story of how he founded his Affiliate during a time in his life when he lost everything - including his house. In Pat's words - when you have nothing, all you can focus on is one thing. It's through this focus …
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Ep 112 | Heather and Carrie from Box Pro on how to Run Events and Best Business Practices
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1:01:11Heather is the editor of Box Pro Magazine and Carrie is the Director of Events for Peake Media - the parent company of Box Pro. In this episode we ask: - What are the conversations you're having with box owners in 2017 that you weren't in 2016? - What are the generally recognized best practices when professionalizing your gym? - How can you get spo…
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Ep 111 | Part 2 How to Start a Sports Program with Tex and Luke from Power Athlete
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53:46We're joined for part 2 of a 2 part series with Tex and Luke from Power Athlete. In this episode, we wrap up our discussion about starting a sports program in your gym. We dig into some of the principles of Power Athlete as it relates to athletic development. Specifically, we outline PA's athletic development pyramid: (from the bottom-up) 1. Nutrit…
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Ep 110 | Part 1 How to Start a Sports Program with Tex and Luke from Power Athlete
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51:48We're joined this week by Tex and Luke from Power Athlete to discuss ways to go about starting a sports-specific off season training program in your gym. In part 1, we identify some strategies to get your foot in the door with coaches as well as some ways that your coaches can begin to think about how they train and cue sports-specific athletes. Fi…
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Ep 109 | GSD Entrepreneurs - Outsourcing, Working Your Strengths, and a Growth Mindset
1:08:20
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1:08:20We’re joined this week by Steven Clarke and Julie Weldon of the GSD Entrepreneur podcast to chat about building business plans, outsourcing duties that don’t excite you, and scaling your business. Julie and Steven share each other’s entrepreneurial journey and the lessons they’ve learned along the way. We also deliver some practical advice for outs…
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Ep 108 | Kenny Kane Part 2 - A Lifelong Practice
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43:50In part 2 of our Kenny Kane series, Kenny begins to connect the dots between vision and practice. We take a look at coaching best practices and apply those at the affiliate level. Kenny shares several stories about his career as a coach, entrepreneur, and stand up comedian. Kenny relates to the fitness entrepreneur that may be struggling to enact t…
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Ep 107 | Kenny Kane Part 1 - When the Market and your Vision Diverge
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43:23We’re excited to be joined by Kenny Kane for a 2-part series. In part 1, Kenny lays the groundwork for a discussion around the fitness “Market.” Specifically, we chat about how the affiliate owner or coach can begin to rise above the “noise” of the industry and adopt best practices from multiple disciplines. We wrap up part 1 by introducing the the…
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Ep 106 | Carl Paoli - Engage With What You Have
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1:02:52Carl is back on the show for a second time to bring a healthy dose of honesty and inspiration. Carl opens the show sharing with us his history growing up in Spain, getting involved in gymnastics, and receiving a degree in Marine Biology. Upon returning to San Francisco, Carl made a shift to athletics and coaching. Carl also shares with us some toug…
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Ep 105 | Charging What You're Worth and the Case for Less Members
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1:15:31This week we’re joined by the guys from the Mind Muscle Project Podcast and owners of CrossFit Creature. We open the show discussion how Raph and Lachlan purchased three different gyms in Sydney, how the grow each new venture, and how they work as partners. In addition to a tactical discussion of the guys’ business development, we also chat about e…
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Ep 104 | Build Your Marketing Plan 1% at a Time
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53:00“The 1 Percent Rule states that over time the majority of the rewards in a given field will accumulate to the people, teams, and organizations that maintain a 1 percent advantage over the alternatives. You don't need to be twice as good to get twice the results. You just need to be slightly better.” - James Clear We’re joined this week by 321Go Own…
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Ep 103 | Chris and Wade from Attain Anything on Success, Books, and Influencers
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46:52We’re joined for part two with Chris Marhefka and Wade Swikle from the Attain Anything Podcast. Wade Swikle founded Smarter Moving Solutions, LLC, the parent company to 2 College Brothers, Inc. 2 College Brothers is a moving company with locations in Gainesville, FL, and Tampa, FL, and employs over 60 students and college graduates. Chris Marhefka …
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Ep 102 | Wade and Chris from Attain Anything ask "Is Entrepreneurship Genetic or Learned?"
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45:03Wade Swikle founded Smarter Moving Solutions, LLC, the parent company to 2 College Brothers, Inc. 2 College Brothers is a moving company with locations in Gainesville, FL, and Tampa, FL, and employs over 60 students and college graduates. Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal deliver…
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Ep 101 | Dave Whitson on Happy Productivity, Turning a Hobby into a Business, and Relentless Marketing
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57:20Dave Whitson is the Owner and Head Coach of CrossFit Soar in Hawthorn New Jersey. Dave shares the story of taking over an affiliate with 20 people attending and 12 people paying. From there, Dave took a look at membership and asked himself “who do I want to fill my gym with?” Dave also shares with us ways that he builds and sells his specialty cour…
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