With misinformation at an all time high, how do you know what to believe? How can you process the tsunami of information you’re hit by every day? Scott Colby, with a career in print journalism, and Craig Colby, with a career in broadcast television, pull back the curtain on how you get information. They’ll show you how you can make media make sense.
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Craig Colby And Scott Colby Podcasts
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate netwo ...
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Episode #55 with Craig Swerdloff, CEO of Wellput
30:24
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30:24Send us a text Welcome to another episode of Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO and CO, sits down with Craig Swerdloff, co-founder of Wellput, to discuss his impressive journey through the evolution of online advertising and email marketing. Craig Swerdloff shares how a chance internship a…
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Episode #54 wth Zach Scheimer from Criquet Shirts
22:56
22:56
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22:56Send us a text Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Cri…
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What Happens in a Blue Jays Broadcast? with Jays Statistician Scott Carson
36:16
36:16
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36:16It’s World Series time and people across North America, especially Canada, are glued to their screens watching the games. But they are watching more than just the two teams on the field show off their craft. Highly skilled broadcast teams are capturing the action and interpreting for the viewers. So what happens during a baseball broadcast. Blue Ja…
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Episode #53 with Tricia Mahoney, CMO of Twisted X Global Brands
15:49
15:49
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15:49Send us a text Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s part…
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When Do You Use Broadcasting vs Podcasting? With Erin Trafford
37:47
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37:47For decades, broadcasting was a primary source for news and opinions, but the rise of podcasting has given the newer format a much bigger role in shaping opinions. According to the Podcasting index there are four and a half million podcasts worldwide. More than 100 thousand are published every three days. 584 million people have listened to podcast…
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Episode #52 with Matthias Stadelmeyer, CEO of Tradedoubler
18:28
18:28
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18:28Send us a text Welcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Trade Doubler—a partner marketing technology company with deep European roots and a growing gl…
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Episode #51 with Colby Saenz from Lovevery
26:26
26:26
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26:26Send us a text Welcome to another episode of Performance Marketing Spotlight! In this conversation, host Marshall Nyman, founder and CEO of Nymo & Co sits down with Colby Saenz, who oversees affiliates and partnerships at Lovevery—a company known for its thoughtfully designed playthings to help children develop from ages 0 to 5. Colby shares his un…
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Businesses Don't Want to Be Covered By the Media with Dave Parkinson
35:23
35:23
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35:23You’d think every business could use a little free publicity, but according to businesses reporters, that’s not the case. So, what are businesses trying to hide from the public? In a time when two of the biggest stories in the world are the rising prosperity gap between the rich and poor, and the United States’s implementation of tariffs, business …
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Episode #50 with Scott Ginsberg from Penske Media
18:50
18:50
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18:50Send us a text Welcome back to the Performance Marketing Spotlight! In this special 50th episode, host Marshall Nyman sits down with Scott Ginsberg, a true veteran of affiliate and performance marketing with over 20 years in the industry. Scott shares his journey from traditional advertising into the world of digital and performance marketing, high…
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Episode #49 with Sean Ryan from Rotary Digital
22:06
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22:06Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelong ad salesman who got his start in print media to building Rotary, a company that’s carved …
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What will become of PBS? The Public Broadcasting Service is cultural fixture that has been operating in the United States for 55 years. It is a commercial free service with more than 300 member stations and is known for iconic programs like Sesame Street, NOVA, Frontline, the PBS News Hour, Washington Week, and Mr. Rogers Neighbourhood to name a fe…
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Are you getting the news you need to know or the news you'll watch or read? Is it really skewed to the negative? Who makes that decision anyway? On The Brothers In Media three former assignment editors explain how stories are picked for you to consume. Patrick Ho of the Toronto Star is our special guest.…
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Episode #48 with Chris (Ceej) Johnson, Chief Marketing Officer from intent.ly
21:24
21:24
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21:24Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO Co., sits down with Chris 'Ceej' Johnson, the CMO of intently, for an engaging conversation exploring the ins and outs of the performance marketing world. With over 20 years of experience in affiliate marketing, Ceej sha…
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Episode #47 with Elisabeth Chambry, Director of Commerce & Partnerships from InsideHook
13:37
13:37
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13:37Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Elizabeth shares her journey from her early days at Wirecutter—where she helped shape social str…
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Sports is one of the last places people with major disagreements can come together. But, is sports media really journalism? And if it isn't, what separates it from the thousand of podcasts and blogs on the internet. Multiple Emmy Award winner Trevor Thompson, a fixture in the Detroit sports market for 25 years, joins the Bros Who Know to give us th…
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How does a newsroom work? Do corporate overlords hand down stories to slavish employees? Is the influence more subtle than that? Laura Boast, associate editor at Wise Publishing, Inc. has worked in many newsrooms, both print and broadcast, and knows the real deal. She's a straight shooter who is never afraid to speak her mind. Laura will tell you w…
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People's distrust of both science and media came to the forefront during the pandemic. Why have people lost faith in science? How can scientists and media help their own cause? Order of Canada winner, host, and author Jay Ingram, one of the best science communicators in Canadian history, talks to Scott and Craig about these issues.…
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Episode #46 with Tom Saulsbury-Hunter, Managing Director from CJ
24:52
24:52
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24:52Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Tom Saulsbury-Hunter, Managing Director of Agency at CJ, one of the world’s leading affiliate networks. Tom shares his journey from automating his way out of cold calling in fintech, to unexpectedly discovering affiliate marketing…
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Episode #45 with Brook Schaaf, CEO from FMTC
26:02
26:02
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26:02Send us a text Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his early days at Zappos and the founding of one of the industry’s earliest OPM agencies, to the gr…
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Some of the most influential opinon shows are classified as comedies. Are they reliable news sources? Why are comedy and news such a good match. Steve Patterson, the host of CBC's The Debaters join the Brothers in Media to discuss comedy and news.By Craig Colby and Scott Colby
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Episode #44 with Garth Harris, COO from TUNE and CAKE
22:20
22:20
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22:20Send us a text Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Garth Harris, COO of TUNE and CAKE. Garth shares his unique journey into the affiliate marketing world—starting from an unexpected support role at CAKE 15 years ago, to now leading multiple teams across product, marketing, technical s…
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Molly Thomas of TVO's Big (If True) program joins Scott and Craig Colby to discuss misinformation. Even the best are being fooled? How do you know what's real anymore.By Craig Colby and Scott Colby
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People have strong feelings about the CBC, Canada's government funded broadcaster, but what's the real deal? The Bros Who Know talk to former CBC reporter Simon Dingley about his experience at the national broadcaster.By Craig Colby and Scott Colby
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Does the media lie to you? It depends on what you mean by the media. Scott Colby, a career print journalist, and Craig Colby, a career broadcast producer, discuss personal stories from their career, famous cases of lying, the implications of lying and what can be done to protect the public.By Craig Colby and Scott Colby
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We are overwhelmed with propaganda every day but what is it? Has it inflitrated the news? Who is most susceptible to it? The Bros Who Know show classic examples of propanda and examples of what it looks like today. They also tell you how to deal with it.By Craig Colby and Scott Colby
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Episode #43 with Michael Cole from Everflow
20:58
20:58
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20:58Send us a text In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the performance marketing industry. Discover how Michael's background in affiliate marketing and h…
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Episode #42 with Vanessa Lawrence from Linkby
19:42
19:42
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19:42Send us a text Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman, unpacks Vanessa's impressive journey from the magazine world in Australia to leading cont…
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Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Adam Ross, the CEO of AWIN, a leading affiliate marketing platform. Adam shares his unique journey from studying dentistry to leading a prominent tech company, highlighting his passion for technology and the strategic moves that have shaped AWIN's …
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Episode #40 with Tricia Meyer from PMA & Sunshine Rewards
18:12
18:12
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18:12Send us a text In today's episode, we have the pleasure of chatting with Tricia Meyer, the executive director of the Performance Marketing Association (PMA) and founder of Sunshine Rewards. Tricia opens up about her intriguing transition from the legal world to affiliate marketing, driven by her passion for online communities and helping others. Sh…
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Episode #39 with Harry Dixon from Checkmate
16:00
16:00
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16:00Send us a text Welcome back to the Performance Marketing Spotlight! In today's episode, we're thrilled to bring you an insightful conversation with Harry Dixon, co-founder and CEO of Checkmate. Harry shares the intriguing journey of how his shopping platform is revolutionizing the way brands connect with shoppers through their innovative app and ex…
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Episode #38 with Lindsey Grillot from Pie
20:21
20:21
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20:21Send us a text Welcome to the Performance Marketing Spotlight with your host, Marshall Nyman, founder and CEO of Nymo & Company. In today's episode, we shine the spotlight on Lindsey Grillot, Senior Director of Partnerships at Pie, a trailblazing new publisher in the affiliate space. Lindsey takes us through her captivating journey in performance m…
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Episode #37 with Noah Tucker from Social Snowball
17:24
17:24
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17:24Send us a text In today's episode, we have an exciting guest, Noah Tucker, the visionary founder and CEO of Social Snowball. Noah takes us through his inspiring journey from a high school graduate enthralled by dropshipping to establishing a groundbreaking affiliate platform for modern creators. We'll dive deep into the innovative solutions Social …
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Episode #36 with James Bannerman from The Reward Collection
28:38
28:38
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28:38Send us a text Welcome to the Performance Marketing Spotlight, with your host, Marshall Nyman, founder and CEO of NYMO&CO. Today, I'm thrilled to welcome James Bannerman, the head of global sales at The Reward Collection, a leading player in the world of card-linked and open banking cashback offers. In this episode, James delves into his fascinatin…
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Episode #35 with David Katz from Archer Affiliates
20:44
20:44
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20:44Send us a text Welcome back to another episode of Performance Marketing Spotlight, the show where we dive into the experiences and insights of industry leaders in the performance marketing space. In today's episode, we have the pleasure of speaking with David Katz, co-founder and CEO of Archer Affiliates. At just 23 years old, David has already mad…
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Episode #34 with Lynda Mann from Affilimate
13:20
13:20
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13:20Send us a text Today, we have Lynda Mann, co-founder and COO at Affilimate. With over 15 years in digital marketing, Lynda has navigated the industry from the publisher side to the advertiser side, contributing to significant transformations, including key roles at Wirecutter and Digital Trends. In this episode, Lynda shares her intriguing journey,…
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Episode #33 with Brandon Wenerd from BroBible
30:48
30:48
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30:48Send us a text On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible. In this episode, we'll explore Brandon's fascinating journey from a college intern at a travel magazine to leading one of the most popular men's lifestyle websites, Bro Bi…
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Episode #32 with Cooper Schwartz from Money Group
23:04
23:04
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23:04Send us a text In today's episode, we're thrilled to be joined by Cooper Schwartz, the dynamic Head of New Business and Growth at MoneyGroup. With a fascinating journey from aspiring sex and relationship therapist to a trailblazer in affiliate marketing, Cooper shares his rich experiences and insights into the evolving landscape of performance mark…
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Episode #31 with Maura Smith from Partnerize
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20:06Send us a text Today, we're thrilled to have Maura Smith, the Chief Marketing Officer at Partnerize, joining us. With a rich background that started at Pepper Jam and saw her navigating through various mergers and acquisitions, Maura brings a wealth of knowledge to the table. She’ll be sharing her journey from an affiliate manager to a global marke…
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Episode #30 with Andy Cloyd from Superfiliate
22:06
22:06
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22:06Send us a text Today's episode is particularly special as we dive into the innovative world of affiliate and influencer marketing with our esteemed guest, Andy Cloyd, co-founder and CEO of Superfiliate. Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented by iOS …
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Episode #29 with Kristine Ritchie from Dealmoon
23:19
23:19
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23:19Send us a text In today's episode, we're thrilled to have Kristine Ritchie, Senior Managing Director of Business Development and Partnerships for the US and Australia markets, join us. Kristine, also known as Chris, has been with Deal Moon for eight years and brings a wealth of knowledge from her extensive career in the performance marketing space.…
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Episode #28 with Cary Pierce from Rakuten
21:38
21:38
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21:38Send us a text Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the i…
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Episode #27 with Noelle Spagna from The Motley Fool
13:20
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13:20Send us a text Welcome to another engaging episode of the "Performance Marketing Spotlight," streaming live from the sunny shores of Miami at PI Live Miami. Today, we're thrilled to have Noelle Spagna, the seasoned Affiliate Program Manager at The Motley Fool, join us. Noelle brings over a decade of experience in the affiliate marketing space, offe…
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Episode #26 with Mike Martinez from Activejunky.com
28:56
28:56
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28:56Send us a text Welcome to a special live edition of "Performance Marketing Spotlight" coming to you from PI Live in sunny Miami! Today we're diving into the vibrant world of affiliate marketing with a special focus on the outdoor industry. Joining us is Mike Martinez, a seasoned senior account manager from Active Junky. Mike has navigated a fascina…
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Episode #25 with Jackie Goldstein from the New York Post
25:24
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25:24Send us a text On Episode #25 of the Performance Marketing Spotlight, host Marshall Nyman welcomes Jackie Goldstein, the VP of Commerce at the New York Post. Jackie brings over a decade of experience in the commerce space at publishers, and she's here to share her journey with us. From her early days interning and growing through the ranks at Curb …
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Episode #24 with Meg Kernahan from Condé Nast
14:52
14:52
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14:52Send us a text Joining Marshall this week is Meg Kernahan, Senior Manager of Commerce Partnerships at the esteemed Condé Nast. Meg brings nearly a decade of experience in performance marketing, and she's here to share her journey from a traditional sales role to becoming a pivotal figure at one of the world's leading media companies. From her early…
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Episode #23 with Jeremy Aaronson from Upsellit.com
13:13
13:13
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13:13Send us a text In this episode of The Performance Marketing Spotlight, Marshall sits down with Jeremy Aaronson, Chief Revenue Officer at Upsellit, for an insightful conversation about his extensive experience in the performance marketing industry. Jeremy shares his journey from internet marketing in the late '90s to the evolution of his career at U…
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Episode #22 with Jordan Carter from SharkNinja
19:06
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19:06Send us a text In this episode of The Performance Marketing Spotlight, Marshall sits down with Jordan Carter, affiliate marketing manager at Shark Ninja, to delve into his deep experience in the performance marketing space. Jordan takes the audience through his journey from lead generation and e-commerce to working with DTC brands and publishers. H…
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Episode #21 with Vikki Danielson from tvScientific
24:04
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24:04Send us a text In this episode of The Performance Marketing Spotlight, our host Marshall Nyman sits down with Vikki Danielson, the Director of Growth and Partnerships at TV Scientific. Vikki shares her journey from her start in e-learning software to her time at CJ and then her sabbatical around the world. She discusses her role at TV Scientific an…
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Episode #20 with Yonatan Dotan from Impact.com
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21:52
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21:52Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Yonatan Dotan, VP of Channel Partnerships at Impact. Yonatan shares his journey in the performance marketing space, from his music management days to the founding of Affluent, an analytics platform for affiliate marketing. The discussion delves int…
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Episode #19 with Leilani Han from New York Times Wirecutter
23:58
23:58
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23:58Send us a text In this episode, our host Marshall Nyman is joined by Leilani Hani, executive director of commerce at New York Times Wirecutter. Leilani shares her journey in the performance marketing space, starting from her early experiences with startups to her significant roles at CJ and eventually transitioning to the publisher side at Wirecutt…
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