Best Cpg Packaging Design Podcasts (2025)

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What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25 1:04:02

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2M ago1:04:02

1:04:02

What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the futur…

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Haylee Jordan & Anthony Bradley, Co-Founders at FABRIC 53:16

2M ago53:16

53:16

Send us a text In this episode, Kirk and Andy sit down with Haylee Jordan and Anthony Bradley, the creative co-founders behind Fabric, a new microdose THC beverage brand that’s part mellow, part mission-driven. Haylee and Anthony walk us through how Fabric went from concept to cans, the chaos of startup pivots, and why good design can’t be an after…

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“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24 1:04:24

3M ago1:04:24

1:04:24

GLP-1s. Miracle weight-loss drugs. They’re the single most disruptive force that CPG has faced in decades. They shrink appetites, and if you’re not paying attention, could shrink your category too… It's forecast to be a $150 billion industry by 2030, and by 2027 there’ll be GLP-1s available in pill format - food and drinks categories beware. This w…

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Alex Perry, CEO of Right Way Signs, LLC 54:02

3M ago54:02

54:02

By Kirk Visola & Andy Kurtts

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How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23 44:16

6M ago44:16

44:16

Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar. Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment. Ethics can be expensive, which is what makes…

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How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22 52:37

7M ago52:37

52:37

Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP… The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the podcast, so we just had to go beyond the label with its Founder & Co-CEO to find out why it doesn’t just work, but defies all str…

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James Barnard, Logo Designer, Design Educator 41:21

7M ago41:21

41:21

Send us a text James Barnard didn’t start out in design. He originally wanted to work in the music industry. But after a detour through web development and publishing design in London, he found his true calling: logo and identity design. In this episode, Kirk and Andy talk with James about his path from learning Photoshop at a data entry job to des…

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'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21 48:27

8M ago48:27

48:27

The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable. As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevate the brand to icon status, and it couldn’t be in better hands… Yves draws on his extensive experience as he shares how to find th…

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Anna Ison, CPG Packaging & Brand Designer, Founder at Auros Design Studio, Strategic FMCG Packaging & Branding Design Consultant 44:20

8M ago44:20

44:20

Send us a text Kirk and Andy sit down with Anna Sison — a Brooklyn-born creative force helping CPG brands grow through sharp, strategic packaging and brand design. With over 20 years in the industry, Anna brings big-agency experience with a nimble studio mindset, combining her deep cultural perspective with a sharp eye for design that works on shel…

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Selma Makui, Brand Designer & Creative Director Revisit 30:27

8M ago30:27

30:27

Send us a text Design isn’t just about how something looks — it’s about how it feels. In this second conversation with brand designer and icon genius Selma Qui, Kirk and Andy go deep on how her approach to branding has evolved from crafting precise, geometric visuals to building experiences that leave a lasting emotional mark. Selma opens up about …

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Mike Perry, Chief Creative Officer & Founder 🍻 Leading TAVERN 59:19

9M ago59:19

59:19

Send us a text Mike Perry has had a wild ride through the world of design. From cropping football players at NBC Sports to launching award-winning liquor brands with his agency, Tavern, Mike brings real craft, deep industry knowledge, and an obsession with the details that most people ignore. In this episode, Kirk and Andy dig into the intersection…

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Dan Forster, Lettering Artist and Type Designer 57:16

10M ago57:16

57:16

Send us a text In this episode, we sit down with Dan Forster, an award-winning lettering artist and designer with over 25 years of experience. Dan has crafted stunning custom lettering for brands, agencies, and clients worldwide, but his journey into the world of type wasn’t a straight path—it was shaped by frustration, perseverance, and an unexpec…

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Lindsey Meredith, Logo/visual Brand Identity Designer, Letterer, Illustrator 48:18

10M ago48:18

48:18

Send us a text In this episode, we sit down with Lindsay Meredith, a brand and visual designer specializing in custom-crafted design through lettering and illustration. Lindsay’s work has been featured in Logo Lounge and includes collaborations with major names like Hasbro, Nickelodeon, LeapFrog, Disney, and professional and collegiate sports organ…

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Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares 55:31

10M ago55:31

55:31

Send us a text The Rainmaker is back! In this powerhouse episode, Jake Karls, co-founder of Mid-Day Squares, joins Kirk and Andy for an unfiltered conversation about entrepreneurship, identity, burnout, and the journey back to balance. Jake’s infectious energy and passion have fueled Mid-Day Squares’ rise from a startup to a $47 million business. B…

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Emily Winston, Founder & CEO of Boichik Bagels, Engineer 57:36

11M ago57:36

57:36

Send us a text What makes a bagel legendary? Is it the texture, the crust, the chew, or the history behind it? In this episode, we’re diving deep into the story of Emily Winston, the founder of Boichik Bagels, a Bay Area sensation bringing old-school New York flavor to the West Coast. In this episode, you’ll hear: • How Emily went from being a mech…

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Joel Herrera, Artist, Illustrator, Poster Designer, UX Designer, Product Designer, Instructor, Teacher 49:04

11M ago49:04

49:04

Send us a text This week on the Kirk & Kurtts Design Podcast, we’re joined by Joel Herrera—visual communicator, illustrator, painter, storyteller, and former Duke art professor. Joel shares how his love for comic books and a family steeped in creativity shaped his journey as an artist. We dive into: •The accidental (and slightly annoying) way Joel …

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Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part Two 27:48

1y ago27:48

27:48

Send us a text In part 2, Kirk and Andy continue chatting with Alex Center, founder and creative force behind Center Design, to discuss the art and strategy of building iconic brands like Ayoh! mayonnaise and BERO beer. From the high stakes of crafting products for big-name personalities like Molly Baz to designing a "lived-in yet fresh" aesthetic,…

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Puns, Protein and Perseverance - How Surreal Won Breakfast #20 46:32

1y ago46:32

46:32

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold. The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure… Tongue-in-che…

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Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part One 38:00

1y ago38:00

38:00

Send us a text In this episode, Kirk and Andy sit down with the brilliant Alex Center—Brooklyn-based designer, founder of the branding studio Center, and creative visionary behind some of today’s most iconic brands. From his early days designing for Vitamin Water to a decade-long tenure at Coca-Cola, Alex shares his unique journey of building brand…

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Autumnal Beers & Jeers, Pumpkin Beer Review 40:23

1y ago40:23

40:23

Send us a text In this festive fall edition, hosts Kirk and Andy get together for their annual pumpkin-themed design review. With their signature wit and charm, the duo explores the bold, bizarre, and beautiful world of pumpkin-inspired product packaging and branding. From Andy’s critique of a pumpkin-spiced spiked latte with questionable flavors b…

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Lex Evan, Founder, CEO & Chef at LEXINGTON BAKES, Designer, Creative 48:32

1y ago48:32

48:32

Send us a text Join hosts Kirk and Andy in this deliciously inspiring episode! We welcome the audacious and innovative Lex Evan, founder, CEO, and chief of Lexington Bakes (LXB), an eco-conscious luxury dessert brand redefining nostalgic treats. With 15 years of experience leading design and strategy for global beauty and wellness giants, Lex has s…

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Samantha Fagan, Website Strategist and Developer, Web Design, UX/UI, and WordPress Expertise 54:40

1y ago54:40

54:40

Send us a text In this episode of the Kirk & Kurtts Design Podcast, Kirk and Andy chat with Sam Fagan, a "Swiss Army knife" of digital design and development. Sam’s skill set spans website design, HTML/CSS coding, WordPress development, project management, and copywriting. Beyond her technical expertise, she’s dedicated to helping small businesses …

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OLIPOP: Taking On The Giants #19 1:01:38

1y ago1:01:38

1:01:38

David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force. The prebiotic, RTD soda brand is a poster child for startup success, hot off the back of a decade in global experience, giving David an invaluable perspective like no other. Join us on You, Me & CPG as we dis…

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Fred Hart, Creative Consultant & Design Strategist at Hart Brands, Advisor, Mentor 51:40

1y ago51:40

51:40

Send us a text Kicking off Season 4 of the K+K show!!! In this episode we welcome Fred Hart, a dynamic designer, strategist, and sneaker aficionado who recently went on his own after nine years at the helm of Interact. Fresh off a major life transition and celebrating his child's first birthday, Fred sits down with Kirk and Andy K, to dive into a c…

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Amber Walls, Senior Director, Global Standards at GS1 US 41:44

1+ y ago41:44

41:44

Send us a text Join hosts Kirk Visola, founder of Mind the Font, and Andy Kurtts, founder of Buttermilk Creative, sit down with barcode enthusiast Amber Walls from GS1 US. Amber dives into the fascinating world of barcodes, discussing their vital role in retail, packaging, and supply chains. Amber shares her unique journey into the world of barcode…

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'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18 50:10

1+ y ago50:10

50:10

It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special. Moth Drinks boldly leads its category, flying the flag for the RTD market. At its helm, Co-Founder Rob Wallis has a laser focus on doing one thing well - and they do it so unbelieva…

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Integral CPG, Rifle Hughes, Co-founder, Glenn Pappalardo, Co-Founder, Strategy & Innovation for Food and Beverage Brands 40:44

1+ y ago40:44

40:44

Send us a text In this episode, hosts Kirk Visola and Andy Kurtts dive into the world of brand strategy and innovation with special guests Rifle Hughes and Glenn Pappalardo from Integral CPG, highlighting the importance of creativity, strategy, and collaboration in building successful brands. Rifle and Glenn share their journey from their days at J…

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Craig Steckbeck, Creative Director, Mentor, Chief Marketing Officer & Director of Innovation 42:52

1+ y ago42:52

42:52

Send us a text In this special episode of the Kirk and Kurtz Design Podcast, Kirk Visola and Andy Kurtts welcome the incredibly talented Craig Steckbeck, a creative powerhouse with nearly two decades of experience in the design industry. As the founder and creative director of Mind the Font, Kirk sets the stage with his signature enthusiasm, introd…

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Richard Moniz, Founder Rich Insights Research, Eye-Tracking & Neuro & Emotive Methodologies for Small and Mid-size CPGs 37:11

1+ y ago37:11

37:11

Send us a text Join Kirk Visola, founder and creative director of Mind the Font, and Andy Kurtts, founder and creative director of Buttermilk Creative, as they dive into the fascinating world of consumer research with their guest, Rich Moniz. Rich Moniz, founder of Rich Insights, brings over a decade of experience in the research industry. His comp…

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“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17 48:57

1+ y ago48:57

48:57

Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows. He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and has walked both sides of the client-agency line - so rare is it to hold so many insights within a single human brain… Paul joins …

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Manuel Martinez: Concept artist and illustrator at The Symbol Syndicate 41:47

1+ y ago41:47

41:47

Send us a text Join Kirk and Andy as they welcome the incredibly talented Manuel Martinez. Manuel, an extraordinary illustrator, artist, and concept developer, shares his journey from an academic path to becoming a renowned comic artist. Known for his intricate storytelling and dynamic artwork, Manuel talks about his inspirations, challenges, and t…

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Vic Lee, Artist. Muralist. Typographer. Mapmaker. Author. Speaker. Storyteller. 38:25

1+ y ago38:25

38:25

Send us a text In this episode, Kirk and Andy welcome the multi-talented Vic Lee. Vic shares his incredible journey from a successful graphic designer to a renowned mural artist and storyteller. Hear about his creative process, the impact of life experiences, including a close brush with death, and his innovative travel-inspired artworks. Vic’s hum…

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‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16 52:37

1+ y ago52:37

52:37

The more that creativity makes people feel, the more that they’ll buy, give, vote and do. That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend. He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow e…

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Laura Silverman, Connector of NA People, Places, & Products with Each Other Worldwide 43:14

1+ y ago43:14

43:14

Send us a text Join hosts Kirk and Andy as they chat with Laura Silverman, a mental health advocate and non-alcoholic beverage enthusiast. Laura shares her journey to sobriety at 24 and her passion for promoting sober living through her projects, Zero Proof Nation, Booze Free in DC, and the Sobriety Collective. In this episode, Laura discusses the …

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Amanda DeVries, RGD, Creative Director & Designer at Eye Candy Design, Instructor 47:24

1+ y ago47:24

47:24

Send us a text Join Kirk and Andy for an engaging conversation with Amanda DeVries. Amanda, a former electrical engineer turned designer, shares her unique journey from the world of engineering to the creative realm of design. Discover how Amanda's background in engineering influenced her design process and how her move to a farm sparked a passion …

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‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15 54:14

1+ y ago54:14

54:14

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much. Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon. Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of…

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‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14 35:30

1+ y ago35:30

35:30

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold. James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co. Joining Jamie Holtum this week on You…

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Daniel Quinones, Founder & Chief Execution Officer at Front Page Retail, Investor, Advisor 38:35

1+ y ago38:35

38:35

Send us a text Join us on a CPG rollercoaster through Florida with guest Daniel Quinones, founder of Front Page Retail. Daniel takes us on a journey from managing territories for brands like Nabisco and Coca-Cola's Topo Chico, to his company's success in helping brands dominate shelves with smart off-shelf placements and in-store demonstrations. We…

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Mike Rosado, Illustrator, Creative Director, Owner at MRC Brand Design. Host of The PENCIL PUSHERS Podcast. Founder of BURNY WILD'S 47:01

1+ y ago47:01

47:01

Send us a text In this episode, Kirk and Andy chat with Mike Rosado, the visionary behind MRC Studio and the innovative Burny Wild's brand. From crafting with pencils by day to rocking the drums by night, Mike shares his dynamic world of design and insights. Dive into a mix of wild tales, artistic insights, and entertainment. If you're all about pu…

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Becca Schepps, Creative Director & CPG Founder, Mortal Kombucha & Fortnight Collective 44:03

1+ y ago44:03

44:03

Send us a text Dive into the effervescent world of kombucha with Becca Schepps, Founder and Creative Director of Mortal Kombucha, on this episode of the Kirk and Kurtz Design Podcast. Discover how Becca's blend of bold creativity and entrepreneurial spirit transformed a playful idea into a thriving brand that challenges the norms of traditional bev…

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‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13 46:16

1+ y ago46:16

46:16

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space. It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila. The brand has sprung into life to a stale space - Jack joins us to share ju…

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‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12 44:24

2y ago44:24

44:24

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine. Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Fa…

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Michael Wilson: CPG Creative Director, Designer, Coppergate Design Company 36:31

2y ago36:31

36:31

Send us a text We're joined by Michael Wilson, the founder and CEO of Coppergate Design Company, who navigates the intersections of golf, design, and entrepreneurship with finesse. Dive into Michael's journey from high school art classes to leading his own design agency, exploring the roles of design in storytelling and consumer products, particula…

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Pete Brennan, Vice President Innovation, Mattson, Natural Products Executive, Brand Strategist & Commercialization, Board Member at Naturally Network 34:28

2y ago34:28

34:28

Send us a text Join Kirk & Andy as they welcome Pete Brennan, VP of Innovation at Mattson, for a deep dive into the art of marketing brilliance. With over 20 years of friendship fueling the conversation, Kirk and Pete explore Pete's transformative journey in the marketing world, from his early days as a curious student to becoming a key player in b…

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Specialty Foods Association Winter Fancy Foods Special Report: Part One 34:47

2y ago34:47

34:47

Send us a text Join Kirk Visola and Andy Kurtts as they dish out the highlights from Andy's recent trip to the Fancy Foods Show in Las Vegas. With a backpack full of stories and a palette for design, Andy takes us through the bustling aisles of the show, sharing his favorite finds and the cool, quirky, and outright delicious products that caught hi…

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Austin, TX Visit and Podfest Report Bonus Episode 19:53

2y ago19:53

19:53

Send us a text Kirk and Andy dive into the second leg of Andy's adventure, where he swaps the neon lights of Las Vegas for the warm embrace of Austin, TX. After exploring the Fancy Foods Show, Andy catches up with Jamie Panzarella, friend of the pod. From a heartfelt home visit to celebrating the launch of Blue Zones Kitchen, this episode is all ab…

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The Most Valuable Podcast Episode – The Top 10 Most Listened To Pieces of Advice #11 36:05

2y ago36:05

36:05

Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode… Episode 11 looks back on the masterful approaches to branding, leadership and career progression coming from the sector’s most prolific figures, from Dia…

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2023 Recap with Tommy Bosch, Senior Brand Designer at Bosch Studios and Michael Amaditz, Creative Director at Monterey Bay Aquarium 1:07:49

2y ago1:07:49

1:07:49

Send us a text Join Kirk and Andy as they take a deep dive into the world of design in 2023. This episode features an unfiltered analysis of the year's most talked-about rebrands, the impact of AI on design, and the quest for authenticity in branding. With special guests Tom Bosch and Mike Amaditz adding their expert insights, the crew explores eve…

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Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10 44:26

2y ago44:26

44:26

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA. At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to …

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Sadie Red Wing: Lakȟóta Graphic Designer, Professor and Advocate 38:12

2y ago38:12

38:12

Send us a text Discover a world where design intersects with indigenous heritage in our latest episode featuring Sadie Red Wing, an assistant professor at OCAD University and member of the Spirit Lake Dakota Nation. Sadie shares her inspiring journey, exploring the integration of her cultural roots with contemporary design practices. In this captiv…