Best Course Creation Frameworks Podcasts (2025)

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288: Create Your Online Course in Record Time With These 6 Incredible ChatGPT Prompts (Plus, Steal My Entire Course Creation Framework Too!) 27:54

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11d ago27:54

27:54

Have you been sitting on a brilliant course idea for months (maybe even years!) because you’re waiting to feel “ready”? In this practical episode, I’ll show you: How to clarify your course idea (even if you have 10 different ones) The power of starting before you feel “qualified” How to map out a course that delivers real results Why transformation…

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289: I Was Running a 7-Figure Business... and Falling Apart Behind the Scenes 29:53

4d ago29:53

29:53

On the outside, I had it all - a 7-figure business, a growing team, and a beautiful family. But behind the scenes? I was falling apart. You’ll hear: ✨ How burnout led me to hospital… twice ✨ The pressure to keep scaling (even when it didn’t feel right) ✨ The moment I realised I was lying to myself ✨ A powerful mindset shift that changed everything …

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#41 Building a Course That Works: Kelly Leardon’s Customer-Obsessed Approach 49:02

4d ago49:02

49:02

In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms. Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on …

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287: My Entire Framework For Hosting Workshops That Sell! Steal My 5 Steps + ChatGPT Cheat Sheet 35:53

18d ago35:53

35:53

If you've ever wondered how to actually make money in your business consistently, this episode is for you. In it I’m breaking down the exact strategy that I’ve used to generate millions in revenue for the Female Entrepreneur Association: live workshops. Inside this episode, you'll learn: ✨ Why live workshops are still one of the most powerful tools…

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#40 Why Some Online Courses Change Lives—and Others Don’t 18:02

18d ago18:02

18:02

"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about. We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life? In this episode, Shannon shares a story of working with …

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286: How I’m Using AI to Build, Create, and Parent in a Changing World 32:27

25d ago32:27

32:27

In this episode, I wanted to share my personal take on the rise of AI: the exciting opportunities, the deep concerns, and the very real ways I’m using it to create more ease, impact, and creativity in my life and business. You’ll hear: Why I believe AI is as big as the invention of the internet (if not bigger) The ways I’m using ChatGPT and other t…

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285: The 4 Energetic Truths That Took My Business from $0 to Millions 38:48

1M ago38:48

38:48

I’m sharing the 4 energetic truths that played a HUGE role in taking my business from zero to multi-millions. Inside this episode, you’ll discover: Why success is a frequency (and how to tune into it) The signs you’re out of alignment (and how to realign fast) What it really means to have energetic boundaries (and why they matter) Why your energy i…

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#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard 46:40

1M ago46:40

46:40

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment. Today…

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Why NOW is the time to join Fully Booked Feast 8:38

1M ago8:38

8:38

Fully Booked Feast is now open for enrolments. If you join by Saturday June 7 at 1pm BST you get the 90-Day Content Strategy Plan Bonus. Join by Thursday June 12 at 1pm to save £500. Join Fully Booked Feast!By Alex Okell RNutr | Registered Nutritionist & Business Sales Strategist

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[REPLAY] Find Your Content Sweet Spot Masterclass 36:21

1M ago36:21

36:21

How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat. You will learn: How to create content that brings in right-fit followers and content that turns them into dreamy clients — and why you need both to stay fully booked. How to craft strategic, high-converting messaging angles that…

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284: The ONE Belief That Made My Success Inevitable 25:41

1M ago25:41

25:41

If you’ve ever felt like you’re failing, falling behind, or questioning whether you’re really cut out to build a business… this episode is for you. In this episode, you’ll hear: My most vulnerable journal entries during the hardest moments in my business How rejection shaped some of my biggest breakthroughs Why failure isn’t a sign to stop (and wha…

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283: How to Show Up in Business When You Feel Shy or Introverted 21:58

2M ago21:58

21:58

If you’ve ever described yourself as “too shy”, felt painfully awkward about putting yourself out there, or wondered how introverts actually build visibility online… this episode is for you. In it I’m sharing: Why being “shy” is not your identity (and why you really think that) The truth about being an introvert, and how to stop letting it define w…

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#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Course Creation 21:47

2M ago21:47

21:47

Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unex…

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BONUS: My Rebrand, New Free Masterclass & the Future of Fully Booked Feast 16:26

2M ago16:26

16:26

In this episode I update you on my rebrand, invite you to my free new masterclass and discuss the future updates of Fully Booked Feast. >> NEXT STEPS 🍨 JOIN THE FREE LIVE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat 📱 Connect with…

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282: This Simple Freebie Strategy Grew My Email List to 100,000+ 26:37

2M ago26:37

26:37

Building your email list doesn’t have to be overwhelming, complicated, or time-consuming. In this special “do it with me” episode of the She Means Business Show, I’m walking you through the exact steps I took to grow my email list to over 100,000 subscribers - starting from 0. I'm sharing: Why your freebie doesn’t need to be perfect (or even big!) …

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162 | Big Announcements: Why “Write Copy that Connects” Is Pressing Pause. But Still Here to Serve You! 11:00

2M ago11:00

11:00

Curious about what’s happening with the Write Copy that Connects podcast? In this episode, I’m getting real with you about some big changes in my business—yep, I’m pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration. But don’t stress, all 160+ past episodes are s…

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#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell 33:28

2M ago33:28

33:28

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, co…

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How to Audit Your Social Media Profiles to Attract More 1:1 Clients as a Nutritionist, Dietitian or Health Coach 15:03

2M ago15:03

15:03

If your social media content is getting views but no one’s enquiring… your profile might be the problem. In this episode, I walk you through a quick social media audit to help you turn passive profile views into paying clients - with tweaks that take less than 30 minutes. We cover: 🙂‍↕️ What your pinned posts actually need to say 🙂‍↕️ How to write …

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281: 6 Practical Mindset Shifts to Break Free from Self-Doubt and Finally Take Action 30:16

2M ago30:16

30:16

Doors to the Create & Sell Accelerator are OPEN! Turn your ideas into a money-making machine > This week’s episode is dedicated to anyone who feels like they’re carrying the weight of their dreams but struggling to make them happen. If you’ve ever struggled with imposter syndrome, fear of judgment, or simply not believing in yourself enough to take…

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Crawfish, Cold Beer, and Converting Clients: A Southern Marketing Tale [LNIM277] 29:39

2M ago29:39

29:39

Send us a text Ever felt like you need to become a social media star to succeed in your business? During a recent crawfish boil in Texas, I met a debt coach we'll call "Jill" who perfectly embodied this common struggle. Despite having incredible expertise and genuine passion for helping people escape the devastating cycle of debt, Jill was hitting …

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Content That Attracts Clients vs Converts Clients — How to Make Your Social Strategy Work For You 13:54

2M ago13:54

13:54

If you've been struggling to understand why your social media content isn't bringing you new clients - whether you're stuck at 100 followers who are just other nutritionists, dietitians and health coaches or have 10K ideal clients in your audience but your calendar is still empty... you need to understand the difference between content that attract…

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280: Success Lessons From My Dad 36:18

2M ago36:18

36:18

This week’s episode is a very special one - a chat with one of my biggest mentors, my dad! In this episode we chatted about: The moment he realised he could dream bigger (and how he planted that belief in me) His powerful (and practical) perspective on burnout, consistency, and resilience The only goal-setting advice you’ll ever need How daily pers…

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161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience 12:24

2M ago12:24

12:24

Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came t…

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#36 What Makes a High-Quality Online Course? It's Not What You Think! 23:07

2M ago23:07

23:07

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler ale…

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The Fearless First Steps: Overcoming Launch Anxiety in Online Business [LNIM276] 25:45

3M ago25:45

25:45

Send us a text Launching an online business when you have zero followers can feel like shouting into the void. The anxiety, uncertainty, and fear of failure loom large—but these challenges are exactly what we tackle head-on in this practical, no-nonsense episode. We begin by dismantling the common misconception that successful businesses need a mas…

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How She Quit Her Job and Sold Out Her Programme: Hannah Whiteley’s Business Glow-Up 33:30

3M ago33:30

33:30

Today I’m joined by the brilliant Hannah Whiteley—a registered nutritionist who’s become the go-to expert in hypothalamic amenorrhea (HA) and RED-S. She’s built a thriving 1:1 practice, launched a sell-out digital offer, and gone fully self-employed in under a year… all while competing as an elite athlete. Hannah’s business journey wasn’t always sm…

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279: 5 Types of Rich Relationships That Fuel Your Success with Selena Soo 50:47

3M ago50:47

50:47

This week on the She Means Business Show, I’m joined by the incredible Selena Soo: publicist, entrepreneur, and author of the brilliant new book Rich Relationships. Selena has built a 7-figure business through the power of authentic, intentional relationships, and today, she’s breaking down exactly how you can too (even if you're an introvert, don'…

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278 - 4 Confidence Truths That Will Set You Free with Roxie Nafousi 46:50

3M ago46:50

46:50

In this episode I’m joined by the incredible Roxie Nafousi – bestselling author of Manifest and Confidence, and one of the most powerful voices in personal growth today. Roxie’s story is raw, real, and a must-listen for anyone who’s ever struggled with self-doubt or feeling not enough. In this episode, we dive into: How Roxie went from rock bottom,…

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#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White 38:17

3M ago38:17

38:17

In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't tell the full story—and what’s really going on inside our heads whe…

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The Silent Killer of Side Hustle Success: How Automation and AI Can Transform Your Business [LNIM275] 25:40

3M ago25:40

25:40

Send us a text Friction is the silent killer of momentum in side hustles, preventing entrepreneurs from building the consistency needed for success. By eliminating friction through automation and AI tools, we can transform our businesses into efficient systems that practically run themselves. • Identifying sources of friction in your business proce…

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The Expert Offer Framework: Why Generic Packages Keep You Stuck & How to Build an Offer That Sells 10:01

3M ago10:01

10:01

Are you a qualified nutritionist, dietitian, or health coach who's struggling to land consistent, aligned clients even though you’re doing all the things? In this episode, I’m pulling back the curtain on one of the biggest mistakes I see practitioners make: offering generic, one-size-fits-all packages that don’t actually help you stand out, convert…

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277: From $0 to $1.4M in One Year: Secrets of 8-Figure Memberships with Danielle Canty 53:37

3M ago53:37

53:37

This week on the She Means Business Show, I sat down with the incredible Danielle Canty - co-founder of BossBabe, serial entrepreneur, and absolute expert of scaling with smarts. In this episode, Danielle pulls back the curtain and shares: The exact launch strategy behind their $1.4M year with a membership Why recurring revenue changed everything f…

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160 | Permission to Pivot: Embrace Change in Your Course Platform & Business Strategy 12:57

3M ago12:57

12:57

Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in …

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Lessons from Social Media Marketing World 2025: AI, Tiny Offers, and Content Strategy [LNIM274] 27:21

3M ago27:21

27:21

Send us a text Fresh from my role as Emcee at Social Media Marketing World 2025, I've returned with game-changing insights that are already reshaping my approach to business. These aren't just theoretical concepts—they're practical strategies that can transform your entrepreneurial journey, especially if you're balancing a side hustle with other re…

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Fully Booked to Future Proofed: PT Hannah Jacobi on Nourished Funnels, TikTok, Referrals and Not Selling Out 29:13

3M ago29:13

29:13

Today I’m joined by the incredible Hannah Jacobi, a personal trainer with a difference - someone who’s redefining movement outside of diet culture and doing it all online. Hannah has built a business that’s both fully booked and deeply ethical. She works with people in diverse bodies and anyone who’s ready to get stronger without stepping into a gy…

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276: Unapologetically Owning Who You Really Are with Suzy Ashworth 37:19

3M ago37:19

37:19

Most of us get so used to playing a role, shaping ourselves into what’s “acceptable,” and silencing parts of who we are. But at some point, it catches up with us. We feel stuck, misaligned and disconnected from our own truth. My amazing friend Suzy Ashworth knows this feeling all too well. She’s a Quantum Transformation coach, international speaker…

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#34 How to Choose a Profitable Course Topic For YOU 16:20

3M ago16:20

16:20

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need…

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How to Get Your First 3 Clients as a Nutritionist, Dietitian or Health Coach 10:13

4M ago10:13

10:13

Are you a qualified nutritionist, dietitian, or health coach who's struggling to land your first clients? In this episode, I'm sharing my journey from staring at a blank website template during Covid to building a thriving nutrition practice and the simple, straightforward approach I wish I'd known when starting out. I reveal why most health profes…

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275: How to Stop Letting Fear Control Your Success 24:45

4M ago24:45

24:45

Have you ever felt like you're meant for more, but something keeps stopping you from going all in? In this episode, I’m sharing: The hidden ways you might be holding yourself back (without even realising it) Why waiting for confidence is a trap (and what to do instead) The exact mindset shift that helped me break free from self-doubt Simple but pow…

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159 | Build Your Email List with these Simple Strategies! [Exclusive Group Training] 27:04

4M ago27:04

27:04

Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead ma…

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274: What No One Tells You About Making Millions with Denise Duffield-Thomas 1:08:53

4M ago1:08:53

1:08:53

We all dream of hitting that next big income milestone, but what happens when you actually get there? I was so excited to sit down with Denise Duffield-Thomas, bestselling author and money mentor, to have a real conversation about what it actually looks like to build a multi-million dollar business (and how to do it in a way that feels good). Denis…

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158 | Master Your Brand Voice: 3 Key Elements for Engaging Copy (& Messaging) Everywhere 14:28

4M ago14:28

14:28

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. …

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#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith 44:40

4M ago44:40

44:40

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create s…

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5 Critical Side Hustle Lessons From Zig Ziglar [LNIM 273] 28:34

4M ago28:34

28:34

Send us a text Zig Ziglar changed my life when I was just 18 years old, and decades later, his wisdom continues to shape my approach to business and life. After borrowing a set of his cassette tapes from my girlfriend's entrepreneurial father, I became captivated by Zig's unique ability to distill complex success principles into actionable wisdom t…

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The 5 Mistakes I Made When Starting My Nutrition Business (& How to Avoid Them!) 11:39

4M ago11:39

11:39

Just starting your nutrition business or struggling to get traction after months of trying? In this episode, I'm pulling back the curtain on the five biggest mistakes that keep new nutritionists, dietitians, and health coaches stuck in "set-up mode" instead of actually signing clients and making money. I share my own cringe-worthy early business bl…

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273: The Secret to Predictable Profits with Stu McLaren 46:49

4M ago46:49

46:49

If you’ve ever felt trapped in a feast-or-famine cycle of income with your business, constantly chasing the next client or sale, this episode is for you. Stu McLaren is the most amazing expert when it comes to creating stability, scalability and freedom through memberships. He’s helped me so much over the years with growing my own membership, and h…

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157 | LIVE COACHING: How to Use AI to Write Authentic Copy & Sales Page Copy Strategies 36:10

4M ago36:10

36:10

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of u…

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Why Your Content isn't Converting, How to Price Your Package, How to Use Urgency Marketing (Without Feeling Icky) | Ask Alex Anything 16:25

4M ago16:25

16:25

In this special "Ask Alex Anything" episode, I’m answering YOUR biggest questions about growing a thriving, profitable nutrition business. Whether you’re struggling to attract clients, stand out in a crowded niche, price your offers with confidence, or sell without feeling salesy, I’ve got you covered. Here’s what we’re diving into: Why posting con…

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156 | 4 Ways to Win Your Audience Over with Powerful Copywriting Techniques 13:08

4M ago13:08

13:08

Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly reson…

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#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned 22:56

4M ago22:56

22:56

I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like …