Best Course Creation Frameworks Podcasts (2025)

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#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard 46:40

3d ago46:40

46:40

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment. Today…

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Why NOW is the time to join Fully Booked Feast 8:38

7d ago8:38

8:38

Fully Booked Feast is now open for enrolments. If you join by Saturday June 7 at 1pm BST you get the 90-Day Content Strategy Plan Bonus. Join by Thursday June 12 at 1pm to save £500. Join Fully Booked Feast!By Alex Okell RNutr | Registered Nutritionist & Business Sales Strategist

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[REPLAY] Find Your Content Sweet Spot Masterclass 36:21

8d ago36:21

36:21

How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat. You will learn: How to create content that brings in right-fit followers and content that turns them into dreamy clients — and why you need both to stay fully booked. How to craft strategic, high-converting messaging angles that…

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#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Course Creation 21:47

19d ago21:47

21:47

Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unex…

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BONUS: My Rebrand, New Free Masterclass & the Future of Fully Booked Feast 16:26

23d ago16:26

16:26

In this episode I update you on my rebrand, invite you to my free new masterclass and discuss the future updates of Fully Booked Feast. >> NEXT STEPS 🍨 JOIN THE FREE LIVE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat 📱 Connect with…

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162 | Big Announcements: Why “Write Copy that Connects” Is Pressing Pause. But Still Here to Serve You! 11:00

24d ago11:00

11:00

Curious about what’s happening with the Write Copy that Connects podcast? In this episode, I’m getting real with you about some big changes in my business—yep, I’m pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration. But don’t stress, all 160+ past episodes are s…

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#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell 33:28

1M ago33:28

33:28

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, co…

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How to Audit Your Social Media Profiles to Attract More 1:1 Clients as a Nutritionist, Dietitian or Health Coach 15:03

1M ago15:03

15:03

If your social media content is getting views but no one’s enquiring… your profile might be the problem. In this episode, I walk you through a quick social media audit to help you turn passive profile views into paying clients - with tweaks that take less than 30 minutes. We cover: 🙂‍↕️ What your pinned posts actually need to say 🙂‍↕️ How to write …

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Crawfish, Cold Beer, and Converting Clients: A Southern Marketing Tale [LNIM277] 29:39

1M ago29:39

29:39

Send us a text Ever felt like you need to become a social media star to succeed in your business? During a recent crawfish boil in Texas, I met a debt coach we'll call "Jill" who perfectly embodied this common struggle. Despite having incredible expertise and genuine passion for helping people escape the devastating cycle of debt, Jill was hitting …

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Content That Attracts Clients vs Converts Clients — How to Make Your Social Strategy Work For You 13:54

1M ago13:54

13:54

If you've been struggling to understand why your social media content isn't bringing you new clients - whether you're stuck at 100 followers who are just other nutritionists, dietitians and health coaches or have 10K ideal clients in your audience but your calendar is still empty... you need to understand the difference between content that attract…

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161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience 12:24

2M ago12:24

12:24

Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came t…

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#36 What Makes a High-Quality Online Course? It's Not What You Think! 23:07

2M ago23:07

23:07

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler ale…

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The Fearless First Steps: Overcoming Launch Anxiety in Online Business [LNIM276] 25:45

2M ago25:45

25:45

Send us a text Launching an online business when you have zero followers can feel like shouting into the void. The anxiety, uncertainty, and fear of failure loom large—but these challenges are exactly what we tackle head-on in this practical, no-nonsense episode. We begin by dismantling the common misconception that successful businesses need a mas…

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How She Quit Her Job and Sold Out Her Programme: Hannah Whiteley’s Business Glow-Up 33:30

2M ago33:30

33:30

Today I’m joined by the brilliant Hannah Whiteley—a registered nutritionist who’s become the go-to expert in hypothalamic amenorrhea (HA) and RED-S. She’s built a thriving 1:1 practice, launched a sell-out digital offer, and gone fully self-employed in under a year… all while competing as an elite athlete. Hannah’s business journey wasn’t always sm…

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#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White 38:17

2M ago38:17

38:17

In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't tell the full story—and what’s really going on inside our heads whe…

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The Silent Killer of Side Hustle Success: How Automation and AI Can Transform Your Business [LNIM275] 25:40

2M ago25:40

25:40

Send us a text Friction is the silent killer of momentum in side hustles, preventing entrepreneurs from building the consistency needed for success. By eliminating friction through automation and AI tools, we can transform our businesses into efficient systems that practically run themselves. • Identifying sources of friction in your business proce…

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The Expert Offer Framework: Why Generic Packages Keep You Stuck & How to Build an Offer That Sells 10:01

2M ago10:01

10:01

Are you a qualified nutritionist, dietitian, or health coach who's struggling to land consistent, aligned clients even though you’re doing all the things? In this episode, I’m pulling back the curtain on one of the biggest mistakes I see practitioners make: offering generic, one-size-fits-all packages that don’t actually help you stand out, convert…

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160 | Permission to Pivot: Embrace Change in Your Course Platform & Business Strategy 12:57

2M ago12:57

12:57

Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in …

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Lessons from Social Media Marketing World 2025: AI, Tiny Offers, and Content Strategy [LNIM274] 27:21

2M ago27:21

27:21

Send us a text Fresh from my role as Emcee at Social Media Marketing World 2025, I've returned with game-changing insights that are already reshaping my approach to business. These aren't just theoretical concepts—they're practical strategies that can transform your entrepreneurial journey, especially if you're balancing a side hustle with other re…

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Fully Booked to Future Proofed: PT Hannah Jacobi on Nourished Funnels, TikTok, Referrals and Not Selling Out 29:13

2M ago29:13

29:13

Today I’m joined by the incredible Hannah Jacobi, a personal trainer with a difference - someone who’s redefining movement outside of diet culture and doing it all online. Hannah has built a business that’s both fully booked and deeply ethical. She works with people in diverse bodies and anyone who’s ready to get stronger without stepping into a gy…

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#34 How to Choose a Profitable Course Topic For YOU 16:20

3M ago16:20

16:20

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need…

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How to Get Your First 3 Clients as a Nutritionist, Dietitian or Health Coach 10:13

3M ago10:13

10:13

Are you a qualified nutritionist, dietitian, or health coach who's struggling to land your first clients? In this episode, I'm sharing my journey from staring at a blank website template during Covid to building a thriving nutrition practice and the simple, straightforward approach I wish I'd known when starting out. I reveal why most health profes…

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159 | Build Your Email List with these Simple Strategies! [Exclusive Group Training] 27:04

3M ago27:04

27:04

Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead ma…

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158 | Master Your Brand Voice: 3 Key Elements for Engaging Copy (& Messaging) Everywhere 14:28

3M ago14:28

14:28

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. …

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#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith 44:40

3M ago44:40

44:40

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create s…

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5 Critical Side Hustle Lessons From Zig Ziglar [LNIM 273] 28:34

3M ago28:34

28:34

Send us a text Zig Ziglar changed my life when I was just 18 years old, and decades later, his wisdom continues to shape my approach to business and life. After borrowing a set of his cassette tapes from my girlfriend's entrepreneurial father, I became captivated by Zig's unique ability to distill complex success principles into actionable wisdom t…

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The 5 Mistakes I Made When Starting My Nutrition Business (& How to Avoid Them!) 11:39

3M ago11:39

11:39

Just starting your nutrition business or struggling to get traction after months of trying? In this episode, I'm pulling back the curtain on the five biggest mistakes that keep new nutritionists, dietitians, and health coaches stuck in "set-up mode" instead of actually signing clients and making money. I share my own cringe-worthy early business bl…

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157 | LIVE COACHING: How to Use AI to Write Authentic Copy & Sales Page Copy Strategies 36:10

3M ago36:10

36:10

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of u…

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Why Your Content isn't Converting, How to Price Your Package, How to Use Urgency Marketing (Without Feeling Icky) | Ask Alex Anything 16:25

3M ago16:25

16:25

In this special "Ask Alex Anything" episode, I’m answering YOUR biggest questions about growing a thriving, profitable nutrition business. Whether you’re struggling to attract clients, stand out in a crowded niche, price your offers with confidence, or sell without feeling salesy, I’ve got you covered. Here’s what we’re diving into: Why posting con…

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156 | 4 Ways to Win Your Audience Over with Powerful Copywriting Techniques 13:08

3M ago13:08

13:08

Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly reson…

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#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned 22:56

3M ago22:56

22:56

I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like …

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Why Fully Booked Feast is Now a Lifetime Access Programme [& Other Fully Booked Feast Updates] | Bonus 15:19

4M ago15:19

15:19

Big changes are happening inside Fully Booked Feast, and I’m breaking them all down in this episode! Your business should support your wellbeing - not the other way around. That’s why FBF now includes lifetime access so you can grow at your own pace, without timeline pressure. I’m also introducing 3 x 30-Day Tracks, a new 1:1 check-in call after yo…

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155 | Avoid these 5 Copy & Messaging Mistakes That Could Be Costing You Sales 15:46

4M ago15:46

15:46

Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 📌Are you ready to m…

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#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse 30:53

4M ago30:53

30:53

You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasiv…

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Aligning for Success: The Real-Life Application of the Align Framework [LNIM272] 24:57

4M ago24:57

24:57

Send us a text Are you constantly chasing goals but feeling like you're missing the mark? You're not alone. This episode takes a closer look at my personal journey of using the Align Framework to create a five-day mini course within a challenging 90-day timeline. The Align Framework offers a structured method for keeping your goals on track, allowi…

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How to Create Your Signature Framework so You Can Get Results for Your Clients Without 1:1 Calls | Ep 12 7:25

4M ago7:25

7:25

Stuck trying to figure out how to turn your successful 1:1 practice into a scalable program or course? Worried that your personalised approach won't translate to group or digital offerings? In this episode, I'm breaking down exactly how to create your Signature Framework - the essential foundation you need to scale beyond 1:1 work without compromis…

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154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience 39:41

4M ago39:41

39:41

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging…

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#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too! 56:32

4M ago56:32

56:32

Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅ The moment she realized her expertise was in demand—and how she tu…

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Signs It’s Time to Scale: How Fully Booked Nutritionists Can Diversify Their Income | Ep 11 10:05

4M ago10:05

10:05

Feeling trapped in the cycle of trading time for money in your nutrition or health coaching business? Dreaming of creating courses or group programs but can't find the time between client calls? In this episode, I'm breaking down exactly how to know when you're ready to scale beyond 1:1 work - and more importantly, how to do it successfully. We'll …

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153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience 18:13

4M ago18:13

18:13

Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support wit…

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#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches 50:18

4M ago50:18

50:18

Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online cou…

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#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them) 22:17

4M ago22:17

22:17

💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between courses that simply share information and those that change lives. If yo…

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152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience 14:58

4M ago14:58

14:58

Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key part…

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#27 Should You Create an Online Course? Here's What You Need to Know First 16:52

4M ago16:52

16:52

💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but …

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151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds! 16:46

5M ago16:46

16:46

Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precio…

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#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist 31:01

5M ago31:01

31:01

In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and …

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150 | Struggling with Engagement? 4 Simple Copywriting Hacks to Nail Your Copy & Increase Your Conversions 14:51

5M ago14:51

14:51

Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages! I also throw in some bonus tips on optimizing your content vi…

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#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available 21:52

5M ago21:52

21:52

Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specia…

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7 Deadly Goal Sins -- Why People Will Fail To Realize Their 2025 Goals [LNIM271] 25:27

5M ago25:27

25:27

Send us a text Unlock the secrets to achieving your goals with clarity and precision as I, Mark Mason, guide you through the common pitfalls of goal-setting and how to rise above them. Ever wondered why your goals feel out of reach? Discover how the Align framework can transform vague ambitions into clear, actionable plans. Broadcasting from a chil…

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Sell more on sales calls: how to navigate discovery calls | Ep 10 6:56

5M ago6:56

6:56

Tired of potential clients ghosting you after discovery calls? Struggling to convert sales conversations into paying clients? In this episode, I'll show you exactly what's going wrong on your discovery calls and how to fix it. We'll cover why most nutritionists, dietitians and health coaches fail to convert sales calls (hint: it starts before the c…

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Course Creation Frameworks Podcasts

Podcasts Worth a Listen