Copywriting lessons from David Garfinkel
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Copywriting Secrets Podcasts
You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won ...
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Welcome to Top Secret Reviews, the go-to YouTube channel for brutally honest reviews of today’s hottest trending products. Whether it's the latest tech gadget, must-have beauty product, or lifestyle gear everyone’s buzzing about, we cut through the hype with unfiltered, in-depth reviews you can trust. Our mission is to provide straightforward insights so you can make smarter buying decisions without falling for marketing tricks. Subscribe for weekly reviews, real opinions, and product breakd ...
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Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!
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Any Insights Yet? reveals the secrets, stories, and surprising discoveries that have led to fresh insights, resulting in the world’s most memorable campaigns and breakthrough business ideas.
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The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepren ...
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This is my podcast!
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Internet entrepreneurs unite! I spill all my secrets about digital marketing, copywriting, and online entrepreneurship.
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Welcome to Talk Like a Brand, where your branding isn't bland and your message packs a punch! If your business is blending in when it should be standing out, it's time to turn up the heat. Hosted by Peachi Williams - Brand Voice Builder®, Brand Chef, and the secret sauce behind unforgettable brands - this podcast is your go-to kitchen for bold, bankable branding. Each episode serves up the must-know ingredients of branding and business to help you create a brand that stands out, sticks, and ...
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We' ...
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Interested in copywriting, marketing and media related subjects? Join Eleanor Goold and Mat Hiscox of Kreativ Copywriting as they explore the world of advertising, marketing and copywriting and reveal the secrets, stories and successes that happen behind the scenes. The Kreativ Conversations podblast is a series of fun bitesize podcasts (averaging 5 minutes in length). They are raw, unscripted and totally unedited. No time-consuming outros and intros guaranteed. :-) Website: https://kreativc ...
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Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert fol ...
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Welcome to Winter Garden Collab + Coffee—the hub for local entrepreneurs, remote workers, freelancers, small-biz owners, and content creators who’d rather grow on Plant Street than fight I-4. If you geek out on marketing strategy, AI tools, social-media hacks, podcasting, copywriting, sales funnels, SEO, video creation, and creative collaboration, you’re in the right place. This channel is the home for the podcast and other videos, but the community is where it's at. You can join that (free, ...
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Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Faith Hanan Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer
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Hey there fellow entrepreneur! Welcome to Simple SEO & Marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization- and want to take advantage of it to get more traffic- more eyeballs- on your business? But when it comes down to it- does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic to that bad boy and more leads knocking on you ...
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A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy
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Listen to $100MM email marketer Troy Ericson chat with the industry's best email marketers, copywriters, and entrepreneurs. You'll learn all about Email Marketing, Copywriting, and scaling your business to new levels. Plus... hear zero-to-hero stories that you won't find anywhere else! (Podcast formerly known as 'Secrets of Scale').
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Copywriter, Content Marketing Expert, Social Media Marketer » Faith. Business. Fun. Podcast
Marlee Ward
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A Modern Day Renaissance Woman
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In this podcast, you will learn some secret social media marketing Tips. We will try to explain how you can ethically steal all customers in your industry
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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
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Just Add Hustle Podcast | Marketing, Mindset And Business Ideas For Writers
T Paul Buzan: Copywriter & Marketing Consultant
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Just Add Hustle is a podcast for wealth-minded writers who are looking for actionable advice, proven strategies, and real world examples on how to make money writing. Your host, Paul Buzan, brings you interviews with brilliant copywriters, authors, entrepreneurs, publishers and other experts who profit from the written word. These guests reveal their secrets for freelance writing success, Kindle publishing, little-known writing opportunities, email marketing and more. If you’re ready to enjo ...
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Are you a coach, consultant or info-marketer that’s looking to ramp up your sales & conversions with email marketing? If so, then you’re in the right place. This podcast is designed to help you with three core areas of your marketing. How to get more customers How to make MORE per customer How to keep them coming back And I’ll show you how to do this with the power of the pen…aka selling with your words. So who am I and why should you trust me? I’ve been in the trenches of freelance copywrit ...
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Off the Chain with Doberman Dan
The show for entrepreneurs who want to build a lifestyle business
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The Doberman Dan Show is where top performing entrepreneurs share their lessons and secrets for prosperity, financial independence, time freedom and building a lifestyle-driven business.
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Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
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The online marketing podcast hosted by Sara Vartanian for business owners to discover the starts, stops, and tools of transformation that go into launching their online offers. If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.
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Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
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The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm
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Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.
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Are you tired of crazy fill-in-the-blank forms and avatar worksheets that don’t get you any closer to connecting with your dream clients? Don’t worry. With my proven and repeatable methods, I help business owners create consistent messaging by using their most powerful but also most underestimated resources: their personal stories. My name is Kristin Spencer, and I’m the Lead Writer and Content Creator at Literary Symmetry, a copywriting and ghostwriting agency that I founded when I couldn’t ...
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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Business advice for creative professionals from someone who's been there and done it. The Solo Collective is a podcast for freelance designers, developers and copywriters to help them overcome common challenges such as: - Figuring out your niche - Developing your irresistible offer - Effective lead generation strategy - Selling and sales processes - Business owner mindset At its heart this is a personal development podcast and community for ambitious freelancers who know that their business ...
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Content Lounge is an online education space and high level copywriting agency to help female entrepreneurs communicate their value, sell their expertise, and create next level income, impact, and freedom in their life - without the hustle. Because we know that you can make massive amounts of money while living your best life. These short, 25 minute episodes are filled with actionable advice and real, vulnerable stories to help you answer questions like: * What should you really post to socia ...
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Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Ecommerce Revolution Podcast helps emerging ecommerce entrepreneurs launch and grow smarter using AI and proven strategies. Get actionable tips, expert insights, and inspiring stories to fuel your success—whether you're just starting or scaling up. Tune in and take your next step with confidence. www.ecomrevolution.co
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Hero Up: Everyone loves a great hero story, but only some know they have what it takes to be the hero in their own life. The Hero Up podcast is here to give you practical, actionable advice and insights into the stuff I'm known for (copywriting and marketing), but that's just a tiny piece of the show. I'm going to talk about mindset, lifestyle, impact…and being freaking human. We are going to talk very openly about things in your business or personal life that fall into any of these categori ...
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Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host @LaptopLaura, a tall Math and Psychology te ...
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The Traffic & Conversions show is all about organic and paid online marketing strategies so you can get more exposure, more leads and more sales with your online business. Join Michelle Fernandez and discover how you can create simple systems and strategies in your business that work for you so you can have the time and freedom to do what you love. You’ll learn about brand awareness, how to drive more traffic to your offer, facebook ads, instagram ads, funnel building, marketing tips, social ...
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Hi there! Have you heard about Amazon,eBay, Fiverr, Alibaba or names like Jeff Bezos or Jack Ma? Well,you probably have. BECAUSE - As of now, e-commerce is one of the fastest-growing industries in the global economy. As per one estimate, it grows nearly 23% every year and it is projected to be a $27 trillion industry by the end of this decade. Podcaster Evandas Laukys, an E-commerce lover, reveals all his secrets about hottest businesses in the world and shares tips and tricks on how you sta ...
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The Online Course Igniter Podcast is the premiere show for instructors, coaches, consultants, and business-people to accelerate their online course business. This podcast showcases entrepreneurs who have taken their passion and have turned it into a thriving business by teaching others what they know. They will share with you their stories, struggles, and secrets to creating a successful online business with education. Subscribe now to the podcast and tune in every week for new episodes. Als ...
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Join the 100K podcast to learn practical tools to start and grow a purpose-driven business, reaching $100K in profits as a solopreneur, without investment.
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Why the heck would you subscribe to Breakthrough Marketing Secrets? Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want. The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, adver ...
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Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and busin ...
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Amy Porterfield is a marketing strategist helping entrepreneurs build their business online.
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The podcast is all about online product launches for creators, small business owners, and entrepreneurs. On the show, we discuss and deconstruct online product launches with guests that are launching online courses, podcasts, masterminds, coaching, and all kinds of services from copywriting to fashion. The podcast comes out in seasons with each season focused on a specific topic. In Season 1 of the podcast we focus on online courses, diving into topics like cohort-based courses, email market ...
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Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy ...
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Instagram Isn't Hard, You Just Don't Get It (Yet) - 849
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In this episode, Brock Johnson breaks down why Instagram isn’t hard—it’s just that most people are approaching it the wrong way. He covers common mistakes that slow growth, including overthinking trends, relying on hacks, and focusing too much on the algorithm instead of your audience. Brock shares practical strategies to simplify Instagram growth,…
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328 Five Consumer Marketing Strategies Farmers Can Steal to Sell More
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Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the same playbook as big consumer brands? In today’s episode, I’…
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Business Fails - 7 Things to STOP Doing in Your Coaching Business
23:15
23:15
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If you think building a coaching business is all smooth sailing, think again. Even after 20+ years online and millions in sales, I still managed to screw things up in 2025. Big mistakes. Costly mistakes. The kind of mistakes that burn through millions. But instead of covering them up, I want to put them out in the open. Because I don’t want you to …
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Try This PR Strategy For More Brand Visibility with Nicole Pearl
23:22
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You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who am I to be featured?" In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why…
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470 - How Writing a Book Took a Hall of Fame Coach Beyond the Field with Dr. Barry Davis
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In this conversation, I sit down with Dr. Barry Davis, a collegiate Hall of Fame baseball coach and author of Old Dog, New Tricks: The Power of Leading with Emotional Intelligence. Barry shares how writing books has not only shaped his leadership but also expanded his platform as a consultant, speaker, and facilitator. You'll also get some golden i…
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Why Most Course Launches Fail (and How to Fix Yours)
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The Launch Strategies That Actually Work In Today’s Trust-Recession Market In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape. We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overl…
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How to Be in a Category of One with Ann Carden
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Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value. We unpack the difference between branding and positioning, and how showing up with clarity and authority hel…
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215. Sustainable Business Growth Secrets: Messaging, Community & AI with Jessie King
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Business growth is the ultimate goal for so many business owners. I mean you started your business for the amazing opportunities that are available to you right? But when you’re ready to step into that next level of business, so many people make the mistake of chasing the shiny external stuff – the viral post, the quick hack, the latest marketing t…
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In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Trust in New York.In his new book “How The Web Won,The Inside Story of How a Motley Crew of Outsiders Hijacked the Information Superhighway and Struck a…
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The Ultimate Standards Check Podcast
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In this episode of The Instructor Podcast, Terry is joined by Bob Morton and Chris Bensted for a full conversation about the Standards Check and Part 3. Together, they break down what the DVSA is really looking for, how the SC has developed from the old PST system, and why instructors often overcomplicate things. The discussion covers risk manageme…
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Cooked to a Crisp: The Truth About Brand Burnout
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Do you ever feel like you’re running on empty, even when everything looks good on the outside? This episode is your permission slip to pause. I'm getting real about entrepreneurial burnout: how it creeps in, what it looks like, and how to step away from the heat before your creativity dries up. From recognizing the crispy edges to redefining hustle…
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🎙️ Why Your Ecommerce Business Is Broke (Even With Sales!)
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🔥 Quote Worth Sharing: “Cash flow should be as natural as breathing. Inhale: money in. Exhale: money out. If you're not breathing, you're not in business.” — Cash Flow Mike 🧾 Episode Summary: Cash flow isn't just another accounting term—it's the oxygen of your business. In this high-energy episode of The Ecommerce Revolution Podcast, we sit down wi…
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How To Grow Your Instagram In Less Than 10 Minutes A Day - 848
33:54
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In this episode, Brock Johnson shares how to grow on Instagram in less than 10 minutes per day by focusing on strategies that actually move the needle. He will cover what not to do on Instagram, including unnecessary engagement and overthinking, and show how to save time while still boosting growth. Brock walks through time-saving strategies like c…
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Seeking Confessions, Not Just Observations with Mark Pollard, Author of Strategy Is Your Words
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What’s the difference between a good observation and a real insight? According to Mark Pollard, one of the most sought-after strategy consultants and trainers in the industry, it often comes down to whether someone’s willing to confess something they’ve never said out loud before. As an Australian strategist, Mark brings a different voice to the po…
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327 Turn “Sold Out” Into Your Best Marketing Tool
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What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left th…
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Chatbot Copywriting: Keeping It Human with Kelly Mirabella
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In this final episode of Season 8(!), we welcome back the incredible Kelly Noble Mirabella, a digital marketing expert renowned for her expertise in AI chat marketing. With over a decade of experience, Kelly shares her insights on the evolution of chatbots and the unique art of chatbot copywriting, emphasizing the importance of creating conversatio…
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Alex Hormozi didn’t just sell a book. He sold a movement. In just two days, his book launch smashed world records: 2.7 million copies sold, $100 million in revenue, and Guinness World Records to prove it. And guess what? He didn’t do it with TikTok dances. He didn’t do it with flashy Super Bowl ads. He did it with email. Yes, the same inbox that mo…
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Real User Honest ProDentim Review - ProDentim Oral Health Supplement (Why I Recommend ProDentim)
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👉 Get ProDentim at a Special Discount Here: https://swiy.co/prodentim-site Are you tired of dealing with bad breath, sore gums, or that constant dry mouth feeling every morning? In this ProDentim review, I’ll share my personal results, highlight what other people are saying, and explain why this probiotic supplement is one of the fastest-growing or…
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Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150)
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I love Delta Air Lines. It’s my favorite airline. Please understand that. Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’ I would see the tagline on TV ads. I would see it on giant posters in the airport. And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not …
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What a Sales Page Copy Audit Reveals—And How to Fix Yours
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What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet? In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials,…
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469 - A Behind-the-Scenes Look at the Process of Writing a Book with My Client, Marissa Nehlsen
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I sit down with author Marissa Nehlsen to share how we helped her bring her first book, Live Life Rich, to life. You'll learn how the book was conceived and structured, as well as some of the challenges we faced. You can also view this interview in studio on my YouTube channel here. If you've ever wanted to write a book or were curious about how th…
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My "Best and Worst" List of Current Digital Course Trends
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The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun! In this episode, I’m breakin…
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Copywriting That Connects with Emily Aborn
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Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection. Emily shares insights on how distraction, overwhelm, and vague messaging can push your au…
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214. Practical Ways I Put My Messaging Into Action Every Day
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14:43
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It should come as no surprise to you that messaging is my favourite business spell. It’s something I use on repeat in my business… It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING I do in my business. I know it can be a game-changer for any business – no matter what industry or stage of business… …
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$6.7 million. That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024.And now they’re making an offer so good we had to rush today’s special guest, top copywriter and best-selling author Glenn Fisher, on the show to tell you about it.The offer is simple, yet overwhelming: FREE training from Marketwise to 12 …
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The Miles To Go Story: 12,000 Bags of Hope with Danielle Newbold
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Ever wonder what happens when a kid with a big heart and a mom who actually says yes team up to serve their community? 🎥 Filmed at Canon Coffee in Apopka — huge thanks to this warm and welcoming local spot for hosting our coffee and conversation! Danielle Newbold is the Founder & CEO of Miles To Go, a nonprofit born in the front seat of a car when …
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Just like your kitchen pantry, your brand can get cluttered with expired offers, dusty ideas, and ingredients that no longer serve your flavor. In this episode, we're pulling everything off the shelves and checking the expiration dates to help you make room for what really nourishes your business. If your brand's feeling a little cluttered, this ep…
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238 // What No One Wants to Tell You About Getting High Quality Backlinks for Better SEO
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Here’s what no one wants to tell you about backlinks: they still matter… and they take real work. In this episode, I’m breaking down how backlinks build your site’s street cred with Google—and why spammy shortcuts won’t cut it anymore. You’ll learn what makes a backlink “high quality,” why domain authority matters, and how to build legit links with…
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Head of Instagram for Business Unlocks Secret to Growing in 2025 - 847
27:41
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In today’s episode, Brock Johnson sits down with the Head of Instagram for Business, Thomas Finetto, to unlock the secrets to growing on Instagram in 2025. They dive into key Instagram strategies for businesses and creators, focusing on how to leverage Reels for growth and the importance of balancing views and followers with engagement. Brock and T…
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326: Making the Most of a TV Media Opportunity for Your Farm Business
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August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that’s exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—a…
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468 - Rick Rubin, Johnny Cash, and the Secret Power of Taste in a Post-AI World
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As AI continues to change how we work, I’ve been paying close attention to the one thing it can’t replicate: taste. In this conversation, I share why I believe cultivating discernment is the real differentiator, how I’m personally practicing it, and what you can do to sharpen yours in business, branding, and creativity. Why I think AI can replicate…
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What if the latest AI model could write sales emails sharper, faster, and more persuasive than you ever imagined? What if the days of bland, robotic copy were over, and AI could finally deliver the kind of punchy, sales-driving messages you need to fill your courses and coaching programs? That’s the big question hanging over the launch of ChatGPT 5…
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Watch This Website Copy Audit — Then Apply It to Yours
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Second-guessing your website messaging? Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit. You're going to hear how we took her one page website, something she had been second guessing for months, made a few intentional tweaks, …
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[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.
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A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes. I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launchin…
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Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster
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This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashi…
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Why They See But Don't Buy: The Conversion Event Secret
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Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experiences bridge the gap between casual interest and a buying decision, creating the urgency and connection your…
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213. Launching Next Month? Here's What You Need to Focus on NOW for a Sold-Out Launch
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If you’ve got a launch next month, your pre-launch strategy will make or break your results. Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be. I’ve just wrapped up my most easeful and fun launch yet, and I’m here to make sure you avoid the common mistakes that slow sales,…
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Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re unpacking Sun Tzu’s The Art of War—a book written over 2,500 years ago, yet still shaping strategy for business titans like Elon Musk and Marc Benioff.…
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Short Lessons #34 - Copywriting and SEO Explained for Instructors
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In this short lesson, we're diving back to my 2022 conversation with the brilliant Nik Oakes to demystify two often misunderstood marketing terms: copywriting and SEO. Nik breaks down what they really mean, why they matter for driving instructors, and how to use them effectively without getting lost in jargon. From understanding the difference betw…
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Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149)
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I know the pinch when budgets tighten, customers shift, and deadlines close in. Yet, marketers have a superpower: like Superman’s X-ray vision, we see through constraints to the core idea. That is the essence of our craft – not waiting for perfect conditions but delivering breakthrough concepts right here, right now. So I loved this lesson in a rec…
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237 // If I Were Starting SEO From Scratch in 2025 This Is What I'd Do
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I didn’t figure out SEO the easy way—I fell on my face about 800,000 times first. But if I had to start over today? I know exactly what I’d do (and what I’d skip). In this episode, I’m walking you through the 5 things I’d focus on first to get found faster, generate leads sooner, and build real momentum without the overwhelm. This is the same roadm…
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NEW Instagram Update! 10 New Features You Haven't Seen Yet - 846
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In today’s episode, Brock Johnson breaks down the latest Instagram update for 2025, covering 10 new features you haven’t seen yet. From the new Instagram repost feature to the trial Reels limits and the Instagram Friends tab for Reels, he’ll explore how these updates can impact your content strategy and engagement. Brock will also dive into the Ins…
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Feral Intelligence in a Data-Driven World with Kate Rush Sheehy, Chief Strategy Officer at GSD&M
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Where do the best insights come from? For Kate Rush Sheehy, Chief Strategy Officer at GSD&M, it’s not always based on what people say or even what they do. Sometimes, it’s about what they don’t say or what they don’t do in certain situations. Sometimes, it’s about having a sixth sense or some feral intelligence. In this episode, Kate shares her uni…
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325 Twenty Ways to Use Farm Merch in Your Farm Marketing
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When most people think about farm merch—aka swag—they imagine T-shirts with your logo. Maybe a tote bag. Maybe a hat. But what if I told you that farm swag is one of the most underutilized marketing tools in your farm business? Swag isn’t just “extra.” It’s strategic. Done right, it becomes a walking billboard… a conversation starter… a loyalty bui…
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