In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.
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The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!
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Some people can see things that nobody else can. They seem to be able to peer around corners and into the future. These seemingly super powers come from being able to synthesize the data all around us. They approach problems with a curious and rational mind. They think differently and encourage others to embrace data culture. We call them “data radicals” because they transform themselves and the world around them In this podcast, we talk to these Data Radicals to understand what makes their ...
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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How to turn nothing into something. Two startup founders interview successful entrepreneurs from around the world to find out what it takes to start with nothing and build a fire 🔥 (Formerly called the WeStrive Podcast: Episodes #1-#70) Hosted by: Cory McKane | CEO - WeStriveApp.com Farhaj Mayan | CEO - HireKanna.com
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How Levels Grew an Audience of 300K YouTube Subscribers (Who See Them as THE Solution)
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45:12In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Tony Milio (Multimedia Lead at Levels) about how they've built one of the most successful content strategies in the health space by focusing on educating a market that barely existed when they started. Levels has grown to 300,000 YouTube subscribers and achieved 3x subscribe…
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Perfume, Power, Prediction: Inside a Luxury Giant's Data and AI Strategy with Julie De Moyer, Chief Data Officer of LVMH Beauty
34:37
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34:37In the luxury world where artistry is key, how is AI enabling personalization, optimization, and speed? In this episode of Data Radicals, host Satyen Sangani is joined by Julie De Moyer, Chief Data Officer of LVMH Beauty to break down the role of data and AI in business transformation. A seasoned strategist and leader of innovation across 15 beauty…
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Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy
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39:55Go behind the scenes of enterprise content marketing with Kay-Kay Clapp, Head of Content & Social at Typeform. In this episode, Kay-Kay reveals how leading B2B SaaS teams build content engines that fuel growth without sacrificing creativity or speed. She shares practical frameworks for managing content debt, running large-scale campaigns, and colla…
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Breaking Down the Walls of Enterprise Content Marketing (Season Intro)
13:59
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13:59“How do the largest, most complex B2B SaaS teams actually get content out the door?” Season 2 of the Animalz Podcast kicks off with hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) pulling back the curtain on the real world of enterprise content marketing. Ty shares firsthand lessons from leading content at UiPath during hy…
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The Rise of AI: Voices from the Frontlines
38:48
38:48
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38:48In this special compilation episode, we're bringing together the most insightful conversations from our latest season exploring the rise of AI. You'll hear from thought leaders like Fortune's AI editor Jeremy Kahn on rebuilding the middle class, marketing executive Michael Olaye on creative acceleration, and Tom Davenport on what real AI transforma…
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The monday.com Content Strategy That Builds Trust With Future Buyers
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42:55In this episode of 95% Content, Erik Jacobson talks with Yael Miller (Director of Content Marketing at monday.com) about how they've built a content strategy designed to build trust with the 95% of potential buyers who aren't actively looking for a solution yet. Yael joined monday.com when there was no content team and has since grown it to a team …
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Delegate to Innovate: How Letting Go Makes You a Better Leader with Todd James, Founder & CEO of Aurora Insights
49:34
49:34
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49:34What does it take to turn AI hype into operational value at enterprise scale? In this episode of Data Radicals, host Satyen Sangani sits down with Todd James, former Chief Data and Technology Officer at 84.51° and Kroger executive, to unpack the realities of leading AI transformation inside one of America’s largest grocery retailers. Drawing on a c…
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Data Products for Dummies with Sanjeev Mohan, Principal at SanjMo
49:04
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49:04What if the future of data management isn’t just about governance—but about growth, speed, and strategic advantage? From reshaping data operations to unlocking new levels of productivity, data products and AI agents are redefining what’s possible in the world of data. In this episode of Data Radicals, Satyen Sangani sits down with Sanjeev Mohan, Pr…
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GTM is a Data Management Problem — How AI (& Better Data) Can Fix It with Copy.ai’s CEO, Paul Yacoubian
47:03
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47:03Generative AI is reshaping the way go-to-market teams create content, optimize workflows, and drive velocity — but only when it’s powered by the right context and data. In this episode of Data Radicals, Alation CMO David Chao sits down with Paul Yacoubian, CEO and co-founder of Copy.ai, to explore how large language models (LLMs) are transforming c…
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10 Timeless Content Marketing Principles (with Dave Gerhardt)
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53:16In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends change. Here’s the topics and principles Erik and Dave discuss in this episode: Knowing your customer and audience better than anyone else Being able t…
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Yes, There Is Value in AI & Content: Season Wrap-up
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21:38In this season finale, hosts Ty Magnin and Tim Metz reflect on what they've learned from their conversations with seven AI content pioneers. They distill the key themes that emerged, from AI as a writing partner rather than a replacement to the rise of personality-driven marketing, and consider what the next 12 months might bring for content teams …
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Alex Halliday (AirOps) on Making AI Content That’s Impossible to Copy
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45:35Alex Halliday takes us from Silicon Valley's coffee shops to the cutting edge of AI content strategy. He reveals how his company AirOps helps brands build sophisticated 50-step AI workflows that transform basic prompts into high-performing content. As founder and CEO, Alex shares his "treasure hunt" approach to uncovering unique organizational data…
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Ines Lee on Using AI to Grow Ali Abdaal's 6M+ YouTube Empire
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38:45In this episode, Ines Lee shares her journey from teaching economics at Oxford to leading content for Ali Abdaal's 6-million-subscriber YouTube empire. She offers practical insights into how her team balances AI efficiency with human creativity across their content operations. While highlighting various AI-powered workflows — from video editing to …
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From Back Office to Boardroom: The CDO's AI Opportunity with Ryan den Rooijen & Wade Munsie
57:11
57:11
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57:11As technology rapidly evolves and businesses focus on getting real results, data jobs are shifting. Many data tasks now fall under the CIO or CTO, data leaders are moving into roles that affect bigger business plans, and more companies are using self-service data tools or seeking a path to AI—making CDO-led teams less necessary. How can data leader…
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Parthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99%
43:14
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43:14In this episode, Parthi Longanathan explains why his company pivoted from SEO content tools to LinkedIn-focused social selling and how this shift reflects broader changes in the content marketing landscape. After seeing declining demand for SEO services and changing search behaviors due to AI tools, Parthi recognized that AI-assisted, personality-d…
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Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams
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43:08In this episode, Stewart Hillhouse shares a refreshingly practical perspective on how content teams can thrive in an AI-accelerated environment. Fresh from a three-year run as Head of Content at Mutiny and now heading to StoryArb as VP of Content, Stewart offers concrete workflows, AI prompting techniques, and a clear vision for how content teams s…
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Thenuka Karunaratne (daydream) on Building SEO Moats with AI
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34:03In this episode, Thenuka Karunaratne shares how companies can create sustainable competitive advantages ("moats") in SEO as AI transforms search. With extensive experience in programmatic SEO, Thenuka explains why simply using AI to generate content isn't enough — the real advantage comes from proprietary data and strategic implementation. Despite …
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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content
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38:02In this episode, Kyle Coleman, CMO at copy.ai, brings clarity and practical wisdom to the AI content conversation. His perspective is positive, practical, and backed by remarkable results: over $50 million in pipeline generated for copy.ai with just $37,000 spent on demand generation. Kyle introduces the concept of "AI-synthesized content" as disti…
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Declarative Computing in an AI World with Jeff Chou, Co-founder & CEO at Sync Computing
44:16
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44:16Cloud costs are skyrocketing, and for data teams running AI inference, Spark jobs, and big data workloads, optimization is no easy task. Tuning these workloads for efficiency without disrupting production is a major challenge—but what if there was a better way? In this episode of Data Radicals, Satyen Sangani sits down with Jeff Chou, CEO and co-fo…
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AI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of Lex
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39:00In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we're still at "the very bottom of the S-curve of adoption" for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity. Instead of getting stuck in the ty…
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“Hello... is there anybody out there creating real value with AI?” Welcome to a new season of the Animalz Podcast, where hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) go on a quest to cut through the AI noise and find the real pioneers creating value with AI. In this season introduction, Ty and Tim explain why they've ch…
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Redesigning Processes for the Age of AI Agents with Tom Davenport
40:05
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40:05AI is here—but are businesses truly ready to harness its full potential? In this episode of Data Radicals, host Satyen Sangani sits down with Tom Davenport to explore what it takes for AI to create real business value. As one of the most respected voices in AI and analytics, Tom brings decades of expertise to the table. From agentic AI to AI-driven…
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Creating Differentiated Content That Builds Trust (with John Bonini, Founder of Content Brands)
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49:53In this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content Brands) about how B2B companies can create truly differentiated content that builds trust and affinity with their audience. Here’s what you’ll learn in this episode: The problem with undifferentiated content in B2B and why it's getting worse with AI How to crea…
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LLMs Decoded: A Starter's Guide to AI with Raza Habib, co-founder & CEO of Humanloop
48:14
48:14
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48:14As AI becomes integral to every aspect of business, ensuring its accessibility for everyone—not just specialists—is essential. Companies like Humanloop are leading the charge with innovative platforms that empower non-technical users to harness the power of advanced language models through intuitive tools and frameworks. Democratizing AI access pav…
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Empowering AI Practitioners with Wendy Turner-Williams, CEO of TheAssociation.AI
51:39
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51:39There’s a digital revolution happening – and it’s poised to impact data leaders across all industries. During this time of never-ending change, it’s crucial to have data practitioners at the center of holistic AI transformation as regulatory compliance and ethical standards come into the fold. Businesses of every size will encounter these complex r…
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Using Content To Build Trust At Scale (with Content Marketing Lead @ Clari)
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44:43
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44:43In this episode, Erik Jacobson talks with Nehal Tenany (Content Marketing Lead @ Clari) about her B2B content playbooks to grow an audience on social, create demand using content, align content with business goals, and activate employee-driven content. Here’s what you’ll learn in this episode: Clari’s content strategy: building trust at scale The 3…
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Using AI to Revolutionize CX with Michael Olaye, EVP & Managing Director at Hero Digital
39:18
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39:18Any digital marketing leader will tell you that data and marketing strategies go hand-in-hand. In this episode, Michael Olaye, EVP and Managing Director of Hero Digital, shares his journey and practical strategies for success, drawing from his career path that began with door-to-door job hunting and led to spearheading major digital initiatives. Mi…
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From Statecraft to Codebreaking: The Big Data Origin Story with Chris Wiggins, Chief Data Scientist at The New York Times
45:51
45:51
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45:51If you’re a history buff in the data world, you know that there’s a complex interplay between data, statecraft, and machine learning. The history of data visualization is entwined with societal governance and technological advancements, starting from the usage of statistics for statecraft in the 18th century to the transformative innovations during…
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Use This Content Team Playbook (with Head of Content @ Mutiny)
49:44
49:44
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49:44In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Stewart Hillhouse (Head of Content at Mutiny). Stewart shares strategies for using AI to make content creation faster and more efficient without sacrificing quality. He also shares the exact content playbook they are using at Mutiny that has helped build their brand into one…
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The Art of Data Leadership: Lessons from Taylor Culver
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47:07
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47:07What does it take for data leaders to deliver real business value? In this episode, Taylor Culver, founder of XenoDATA, shares practical strategies for success, including: Focus on the right problems: Taylor explains the importance of refining problem statements for actionable, data-driven solutions. Engage like a salesperson: Actively listening to…
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Mastering Print-on-Demand with Shimmy Morris: Tips for E-Commerce Success
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46:30Send us a text What happens when a former high school biology teacher-turned-digital marketing strategist sits down with a print-on-demand expert to uncover the secrets to e-commerce success? In this episode of The WE Pivot Podcast, I chat with Shimmy Morris, an entrepreneur who transformed his passion for design and business into a thriving career…
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A 10x Unlock: Messaging & POV’s (with Chris Walker)
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46:23On today's episode, Chris Walker joins Erik to share a recent update he's made to his narrative, POVs, and messaging at Passetto, which has resulted in generating more pipeline and revenue in the month of October alone than all of 2024 combined up to that point. Listen to this episode to learn how to turn what you say (your message) into 10x growth…
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Data Intelligence in Flux: The Impact of AI with Stewart Bond, VP at IDC
42:07
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42:07About 15 years ago, organizations knew they needed data governance but faced a branding problem. People hated the term. Stewart Bond coined “data intelligence” to describe intelligence about data and shift the governance conversation – and a category was born. Today, data intelligence represents a $9B+ market. This concept has given rise to the "da…
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AI and the Workforce: Copilots or Competitors? with Jeremy Kahn, AI Editor at Fortune
47:37
47:37
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47:37The transformative potential of AI is going to affect all of us, regardless of what industry you’re in. While AI has the capability to democratize high-demand professions through specialized copilots, it also presents potential positive and negative societal impacts, including misinformation and political discourse manipulation. Today, we’re taking…
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Print on Demand: Lessons, Wins, and Game-Changing Tips
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14:31Send us a text Ever wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the realities of pricing, product quality, and variety. Along the way, I’ll share stories about ou…
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Gen AI at Work: Inside the Digital Bank Revolution with Dr. Geraldine Wong, CDO at GXS Bank
41:50
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41:50Legacy systems in the financial services industry are notorious for being slower to adapt to big data. But for good reason. Because banks are complicated and intersect across networks, it’s difficult to implement new processes without disturbing the rest of the system. Yet, GXS Bank is proving it doesn’t have to be this way. The digital bank is lev…
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The Data Radicals podcast returns on October 23rd! This season, we're exploring how trusted data drives value, whether that’s building game-changing AI or transforming data into dollars – and business results. You’ll hear from data leaders, journalists, and AI trailblazers like Dr. Geraldine Wong, CDO of GXS Bank, New York Times Chief Data Scientis…
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Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs
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49:24Send us a text Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs Unlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert strategies to elevate your brand and grow your business: Transform your brand identity beyond logos and we…
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In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory). Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already o…
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How to use LinkedIn to drive revenue in 2024 (with Chris Walker)
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53:02Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) covering exactly how to grow a B2B company in 2024 using LinkedIn. Chris’s LinkedIn playbook has driven tens of millions of dollars in pipeline and revenue over the last 5 years, and he has been one of …
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The Power of Consistency: How Regular Engagement Keeps Your Brand Top of Mind and Trusted
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7:37
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7:37Send us a text Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona …
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Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO)
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49:28Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highl…
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Getting ClickUp to 200 million impressions per month (with Chris Cunningham, Head of Social)
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52:04As the Head of Social at ClickUp, Chris Cunningham set one goal for himself this year of getting ClickUp to 200 million impressions per month across all social platforms. So far, they are halfway there with 100 million impressions per month, and their success has come from doing the exact opposite of all the normal social marketing “best practices”…
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Driving 80% of leads using this content playbook - with Erin May
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46:45Over the last 7 years, Erin May has built a modern organic content engine at User Interviews that now accounts for 80% of all of their leads and pipeline. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Erin shares her content playbook that is primarily designed to build affinity and trust with future buyers before they ar…
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Kortney Harmon and Katie Jones are a perfect case study of how to design an effective B2B content team structure in 2024. Kortney is the Director of Industry Relations & Podcast Host at Crelate (an end-to-end staffing and recruiting software platform), and sits in the “Thought Leader” role. Katie is the Senior Content Marketing Manager, and sits in…
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How to use content to build brand - with Chris Walker
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51:32Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B. Here's what was covered: 00:00 - Intro 2:23 - Why content is not just a marketing responsibility any…
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Use this B2B thought leadership content strategy (with Manuela Bárcenas)
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45:30Fellow.app has grown entirely entirely from inbound content marketing (and a PLG motion) over the last 6 years to thousands of users and $24 million in funding, and their Head of Marketing Manuela Bárcenas has owned the content strategy powering that from day one. What started out as mostly an SEO-optimized article writing strategy to rank on Googl…
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The content powering a 40% increase in discovery calls - with Meredith Metsker
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48:50Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months. In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-…
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The B2B content flywheel playbook - with Dave Gerhardt
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57:08Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024. Here's what was covered: (4:08) - What is a content flywheel? (10:06) - How do you get started with a content flywheel? (19:27) - The content flywheel process (26:21) - The thought leader + content team structure (3…
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“Surround sound” your market using content - with Sam Kuehnle
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55:31Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes with hundreds of well funded competitors who are all spending millions of dollars bidding on Google search terms. Sam knew he could win with a different approach - by creating content that builds awareness, trust, and affinity with buyers before they ever went …
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