Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce bu ...
…
continue reading
Conversionrate Podcasts
Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
…
continue reading

1
282: Organic Sales: Don’t Miss These 2 Strategies
44:24
44:24
Play later
Play later
Lists
Like
Liked
44:24Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they’ve used to generate consistent organic growth for ecommerce brands—without spending a fortune. What you’ll learn: The simple, repeatable collaboration strategy one business owner used to grow her email li…
…
continue reading

1
281: The free strategy that got 1600 leads and 34 new customers
39:51
39:51
Play later
Play later
Lists
Like
Liked
39:51Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina…
…
continue reading
If you’re ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You’ll learn how to outsource without frustration, and how to build systems that make delegation (and growth) sustainable. You’ll learn: ✅ How to pre…
…
continue reading

1
279: How to Scale Without Borrowing (or Breaking Your Business)
38:56
38:56
Play later
Play later
Lists
Like
Liked
38:56Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale. If you’re not profitable now, scaling won’t fix it. It’ll just magnify the problem. Tune in to hear how to prepare your …
…
continue reading
We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she’s read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership. These aren’t long reads, but they pack a punch—and t…
…
continue reading

1
277: Should You Hire Someone to Make Your Reels?
43:05
43:05
Play later
Play later
Lists
Like
Liked
43:05Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is. You’ll hear simple, practical ways to start creating videos that connect with your audience, showcas…
…
continue reading

1
276: Create a Successful, Stress-Free Video Strategy
29:06
29:06
Play later
Play later
Lists
Like
Liked
29:06Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out. You’ll hear what each video should incl…
…
continue reading

1
275: Jen’s Framework for Hiring and Training the Right People
43:51
43:51
Play later
Play later
Lists
Like
Liked
43:51Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing. In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and bu…
…
continue reading

1
274: Find your future Buyers - using SEO for Ecommerce
25:21
25:21
Play later
Play later
Lists
Like
Liked
25:21Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales fu…
…
continue reading

1
273: Golden Advice from a Multi-6 Figure Maker
35:08
35:08
Play later
Play later
Lists
Like
Liked
35:08When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first emplo…
…
continue reading

1
272: How Natalie Built Her Multi-7 Figure Shop
32:51
32:51
Play later
Play later
Lists
Like
Liked
32:51Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a sys…
…
continue reading

1
271: How Raquel generated 900 leads a week (and what happened next)
45:29
45:29
Play later
Play later
Lists
Like
Liked
45:29Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she finally built a report to track where her new customers were coming from, what she found changed everything. In this episode, Raqu…
…
continue reading

1
270: Digital Product Sales of $5K in the Last 30 Days—Here’s How
24:54
24:54
Play later
Play later
Lists
Like
Liked
24:54If your customers are asking the same questions over and over—it might be time to start charging for the answers. That’s exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience needed help building confidence on the golf course. So she created a $39 digital bootcamp to guide them—and now that one simple produc…
…
continue reading
What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return promo using print-on-demand. She sold 367 blankets in just 10 days using clear messaging, waitlist strategy, and zero up-front inve…
…
continue reading

1
268: 2 Simple Steps to a Better Conversion Rate
21:23
21:23
Play later
Play later
Lists
Like
Liked
21:23If you’ve ever had a sneaky suspicion that your conversion rate could be better—you’re probably right. In this episode, we’re sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You’ll Learn in This Episode: ✔️ The …
…
continue reading

1
267: What Every Store Owner Needs to Know About Business Debt
29:17
29:17
Play later
Play later
Lists
Like
Liked
29:17Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break down the 5 types of debt, how to know if you actually need one, and how to avoid the biggest mistakes store owners make when borr…
…
continue reading

1
266: Advice from a Multi-Million Dollar Store Owner
45:25
45:25
Play later
Play later
Lists
Like
Liked
45:25Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she’d do differently if she were starting today—and the hard decisions she’s made to keep her business profitable. From building a team to shutting down a second brand, this episode is packe…
…
continue reading

1
265: How to Stay on Track in Uncertain Times
22:28
22:28
Play later
Play later
Lists
Like
Liked
22:28When things feel uncertain— tariffs, rising costs, economic shifts—it’s easy to spiral or freeze. But uncertainty doesn’t mean failure. In this episode, we’re sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn’t clear. Listen in and learn: ✔️ Why uncertainty leads t…
…
continue reading

1
264: Jen’s Coaching Call: The Plan for $20K Months
36:56
36:56
Play later
Play later
Lists
Like
Liked
36:56Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she’s using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model. What You’ll Learn in…
…
continue reading

1
263: What To Do When You Need New Customers
19:38
19:38
Play later
Play later
Lists
Like
Liked
19:38Getting new customers shouldn’t feel like throwing spaghetti at the wall. In this episode, we’re digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you’ve been relying on loyal customers for too long and you’re ready to grow, this one’s for y…
…
continue reading

1
262: Coaching Call: What to Do When You Have More Time Than Money
39:57
39:57
Play later
Play later
Lists
Like
Liked
39:57When you're wearing all the hats in your business, it’s easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself? That’s exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-…
…
continue reading

1
261: Growing your sales: what you must know first
21:44
21:44
Play later
Play later
Lists
Like
Liked
21:44I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it’s time to shift, your sales could stall. Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus ho…
…
continue reading

1
260: Do This If You Aren’t Reaching Your Goals
26:36
26:36
Play later
Play later
Lists
Like
Liked
26:36Episode 260: Do This If You Aren’t Reaching Your Goals If you’ve ever felt like everyone else is growing while you’re stuck, this episode is for you. You’re not failing—but the way you’re setting your goals might be. In this episode, I’m sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—witho…
…
continue reading

1
259: How Trisha Built a High-Converting List for Her Product Launch
31:10
31:10
Play later
Play later
Lists
Like
Liked
31:10What if you could grow your email list, create viral content, and sell more—without spending on ads? That’s exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236). In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-in…
…
continue reading

1
258: The piece of the puzzle you’ve been missing
19:24
19:24
Play later
Play later
Lists
Like
Liked
19:24I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted. I just wrapped up some live sessions with new students on zoom. And listening to them describe their situa…
…
continue reading