”MUSIC DEEP DIVES” is the First ever AI moderated Podcast educating listeners on Everything Music Business that connects the dots in Music Technology and Culture by discussing topics on Music Contracts, Digital Innovations, Marketing, Promotion,A&R etc.
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Welcome to Klopotek Publishing Radio! Here we talk about what is happening in the publishing market today, share stories from publishers, and discuss how we can shape the future of publishing. Brought to you by Klopotek.
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Making a living on music is a dream for many musicians. Leaving a stable job and sharing your art with the world is intimidating, but Jamvana gives you the resources to earn a living with your music. We will discuss topics on music distribution, marketing, publishing, royalties, copyrights, and more to share unprecedented information on the inner workings of the music industry so you can make the most educated decisions about your career. Hosted by Monika "Monique" Mason, Lennon Cihak, and R ...
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Building a Memorable Artist Brand in Africa and the Diaspora
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10:10This episode emphasizes several key concepts crucial for effective African Artist Branding. The most prominent of these is the identification of five critical elements that artists should focus on to build a memorable brand in the African music scene and diaspora.
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Musicians and the Necessity of Social Media Management
14:54
14:54
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14:54Chief Distro's Podcast Episode argues that social media managers are essential for musicians in today's digital age. they outline key reasons for this necessity, including their expertise in digital strategy, maintaining a consistent brand voice, and effective time management for artists. Furthermore, managers enhance audience engagement, create co…
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Paid Media and the Harsh Realities of Independent Artists.
21:23
21:23
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21:23In this Episode we focus on independent musicians and paid media presented as a crucial strategy to overcome the challenge of obscurity in a saturated digital landscape. The Episode argues that investing in paid promotion, such as social media ads or sponsored placements, is not "selling out" but a necessary step to gain visibility and compete with…
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Owning Your Masters: Music Rights and Royalties Guide.
10:34
10:34
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10:34This Episode from the Music Deep Dives Podcast explains the crucial importance of musicians owning their master recordings. Master recordings are defined as the original, definitive versions of songs, granting the owner control over distribution, licensing, and profits. The discussions differentiates between master rights (ownership of the recordin…
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Boosting your music's reach on Digital Streaming Platforms.
13:28
13:28
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13:28This particular episode discusses on strategies for musicians to increase their Spotify and other digital streaming platform streams. Profile optimization, including a strong bio and social media links, is crucial. Playlist inclusion, both self-curated and through collaborations and submissions, is emphasized. Data analysis via Spotify for Artists …
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Entertainment Lawyers: Navigating the Music Industry's Legal Maze
24:32
24:32
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24:32The Episode by Chief Distro Editorial and Tech Tycoone's Curation outlines the multifaceted role of entertainment lawyers within the music industry. These legal professionals safeguard the rights and interests of various stakeholders, including artists and labels. Their responsibilities encompass copyright protection, contract negotiation, and roya…
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Afrobeats Music Promotion: Top Instagram Pages for Artists.
15:02
15:02
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15:02These Episode discusses on Instagram pages that serve as key promotional tools for Nigerian and Afrobeats artists. These platforms offer various avenues for visibility, ranging from credible reviews and cultural commentary to viral dance videos and music updates. Each page caters to a specific audience, enabling artists to connect with both local a…
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This Episode on Music Deep Dives offers strategies for musicians to earn money in 2025. -Digital streaming, while not a primary income source, provides crucial exposure. Live performances offer direct revenue and fan engagement. The guide suggests using music as a marketing tool to build a fanbase, promoting merchandise sales, and exploring sync li…
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67th Grammy Awards: All Winners and Nominees
10:55
10:55
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10:55Discussing Beyoncé Big win on album of the year, Kendrick Lamar took home the trophies for record and song of the year, and Chappell Roan was named best new artist during Sunday's ceremony and Tems on Best African music performance.
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Music Release Strategies: Discussing Singles, EPs, Albums, Mixtapes
9:49
9:49
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9:49This Episode is very special as it clarifies the distinctions between musical release formats—singles, EPs, albums, and mixtapes—detailing their ideal applications for artists. It emphasizes strategic release planning to maximize impact, covering topics like building anticipation and audience engagement. The text also highlights the importance of u…
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Weighing your expectations when dating or being married to a musician.
21:03
21:03
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21:03In this Episode we discuss indepth as we explore the complexities of dating a musician or public figure. It examines the unique challenges and rewards of such relationships, including understanding a musician's creative mindset, managing busy schedules, navigating the emotional intensity of the profession, and handling the pressures of fame. The pi…
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This Episode offers advice for musicians on cultivating a loyal fanbase in the current music industry. Key strategies emphasized include building authenticity and trust by sharing personal experiences, engaging in two-way communication with fans through various platforms, leveraging email,SMS marketing etc. for personalized outreach, and collaborat…
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Discussing Record Labels and Record Deals.
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22:14
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22:14Finally, the Deep dive Podcast discusses offering comprehensive guides on securing a record deal in the modern music industry exploring alternative paths to success outside of traditional record deals, advising musicians to carefully consider their options and seek legal counsel.By Chief Distro™
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(Part 2) Artist Brands and Africa's Biggest Music Exports
17:31
17:31
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17:31The Second Discuss on branding strategies of prominent Nigerian and African artists. They highlight the crucial role of branding in establishing unique identities, connecting with audiences, and achieving global success within the competitive music industry.By Chief Distro™
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How to gain global attention with your music
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13:21
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13:21Discussing on Gaining global attention with your music and brand is one thing that every artist should study patterns and routes followed through by Major African music exports.By Chief Distro™
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(Part 1) Artist Brands and Africa's Biggest Music Exports.
22:32
22:32
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22:32Discuss on branding strategies of prominent Nigerian and African artists. They highlight the crucial role of branding in establishing unique identities, connecting with audiences, and achieving global success within the competitive music industry.By Chief Distro™
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Empowering Your Music Distribution Business
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18:40
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18:40This Episode discusses Empowering music distribution platforms as a business. It outlines the steps to start and manage a music distribution company, emphasising the platform’s features for independent operation: global reach, independent release management, and complete financial control. Finally, it addresses scaling the business through service …
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Proven Strategies in Music Marketing in the Digital Age
8:20
8:20
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8:20Discussing Proven Strategies in Music Marketing in the Digital Age in the ”MUSIC DEEP DIVES” Podcast episode 3.These sources, excerpts from ”Music Marketing 101” by Unchained Music and ”New Note,” provide valuable insights into the evolving landscape of music marketing for independent artists in the digital era.…
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The Music Business 101: Everything you need to know
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13:45
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13:45Discussing Everything Music Business and Educating the average musician while connecting the dots in Music, Technology and Culture across Contracts, Digital Innovations, Marketing, Promotion,A&R etc.Episode 2Chief Distro’s Music Deep Dive Podcast and Discussing the music business and everything an artist or label need to know about the business of …
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Music Marketing and the perfect Elevator Pitch
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25:21
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25:21Discussing Everything Music Business and Educating the average musician of it’s Entirety while connecting the dots in Music, Technology and Culture across Contracts, Digital Innovations, Marketing, Promotion,A&R etc. Episode 1Introduction of the first Episode to Chief Distro’s Music Deep Dive Podcast and Discussing every artist’s perfect Elevator P…
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Copyrights and Contracts for AI and Metaverse: Billboard Top Music Attorney Christianne Kinney
1:03:31
1:03:31
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1:03:31Christianne Kinney is a music attorney based in Los Angeles, CA. She represents artists, celebrities, intellectual property owners, and tech companies in the entertainment space. She is a Billboard Top Music Attorney and one of the Top Women Attorneys in Los Angeles by the Los Angeles Business Journal. In this conversation, Christianne, Monique, an…
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How AI Is About to Turn Book Publishing Upside-down and Why We Should Be Optimistic about It – With Thad McIlroy
29:17
29:17
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29:17**Who You Will Hear** Guest: Thad McIlroy (Principal of The Future of Publishing) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) In this episode, guest Thad McIlroy joins us from San Francisco and shares his research and insights on how AI is striking the revolution to book pub…
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How to Get an Advance Without Giving Up Ownership with Sound Royalties' President and CEO
47:15
47:15
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47:15Sound Royalties is a financial services company that works with creatives to fund their businesses and endeavors. For musicians, this means Sound Royalties can analyze your various revenue streams and determine how much money you "qualify" for as an advance. Sound Royalties keeps the process simple and highly transparent. Monique and Lennon speak w…
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Music Publishing Deal vs. Admin Deal: What's The Difference?
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39:11Davey Jay is an Orlando, Florida-based entertainment attorney. In this episode, which is part of our contract series, Davey, Monique, and Lennon discuss the inner workings of an admin publishing deal. Davey discusses the differences between and admin publishing deal versus a traditional publishing deal. Watch on YouTube: https://youtu.be/GPqQjvLzg3…
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The Old and the New Book Manufacturing: on the 90th Anniversary of BMI – with Matt Baehr
34:40
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34:40**Who You Will Hear** Guest: Matt Baehr (Executive Director of Book Manufacturers’ Institute) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) Since 1933, the Book Manufacturers’ Institute (BMI) has been the nationally recognized trade association representing the book manufactur…
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What Makes Award-winning Audiobooks and Podcasts? – with Michele Cobb
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26:54**Who You will Hear** Guest: Michele Cobb (Executive Director of Audio Publishers Association and The Podcast Academy) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) Like paper books, audiobooks and podcasts have respective awards to celebrate their excellence. In this episode,…
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Blockchain, Royalties and Music Rights With Revelator CEO Bruno Guez
49:50
49:50
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49:50Bruno Guez is the founder, CEO and futurist at Revelator, the leading tech company powering the music industry. He founded Revelator to provide the technology infrastructure to move & manage the digital distribution business. He is the former Director on the Board of Merlin Network, the leading music rights agency. Guez brings over 30 years of expe…
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RIAA-Certified PLATINUM Audio Engineer Chris Jay LOVES When Artists Bring This to Their Sessions
40:14
40:14
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40:14By Chris Jay
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The Home for International Literature: Words Without Borders on its 20th Anniversary – with Karen M. Phillips
32:56
32:56
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32:56**Who You will Hear** Guest: Karen M. Phillips (Executive Director and Publisher of Words Without Borders) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) Getting curious about prose composed by a writer from a distant land in an endangered language? With Words Without Borders, …
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Music Publishing Agreements Simplified With Orlando Music Attorney Davey Jay
34:49
34:49
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34:49Welcome to season two of The Vana Room podcast! Our first guest is Davey Jay, an intellectual property attorney and partner at Meehle & Jay in Orlando, Florida. Davey, Monique, and Lennon talk about publishing agreements in this episode. Davey highlights the red flags in contracts (you don't need to be an attorney to spot them), various clauses tha…
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Translation: The Pains and Gains of Communication – with Esther Allen
37:24
37:24
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37:24**Who You will Hear** Guest: Esther Allen (Writer, translator. Professor at City University of New York) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) Translation has long been an indispensable part of the world of publishing and literature. In this episode, we are joined by E…
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On Travel, Writing, and Publishing: The Journey of a Globetrotter – with Holger Ehling
31:07
31:07
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31:07**Who You will Hear** Guest: Holger Ehling (Director of Holger Ehling Media) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) The guest for this episode is Holger Ehling, a journalist, author, and active organizer of specialist conferences and cultural events. Holger shares with …
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International Literary Properties: More Options beyond Royalties – with Scott Hoffman
31:26
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31:26**Who You will Hear** Guest: Scott Hoffman (CEO of International Literary Properties) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) Purchasing rights of music works as a means of investment – as Michael Jackson did to the majority of the Beatles’ catalog, is not a novel concep…
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The Power of Having a Book: A Fresh Interpretation on Branding, Publishing, and Writing – with April O’Leary
26:41
26:41
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26:41**Who You will Hear** Guest: April O’Leary (Founder of O’Leary Publishing) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) One of the most common scenarios in traditional publishing is publishers do branding and marketing for authors and their upcoming works. But what if authors…
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Why Are So Many Musicians Selling Their Publishing Catalogs and Copyrights?
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39:38
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39:38Big name artists and musicians like Stevie Nicks and Bruce Springsteen are selling their music publishing catalogs to companies like Hipgnosis and Primary Wave, among others. Why are musicians selling their catalogs and rights? There are a variety of reasons why a musician may sell their catalog, and Lennon, Davey, and Monique go over them in this …
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Mental Health in Music: Why Music Professionals Need to Prioritize It
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31:05
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31:05Mental health in the music industry has quite often been pushed to the side. Musicians and various music professionals fail to recognize its importance. However, the stigma around mental health is beginning to dwindle which is huge because music professionals are in one of the most grueling industries out there. Since mental health is so important,…
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Metadata expert Keith Kirk explains the process for keeping detailed music metadata
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41:16Keith Kirk is a metadata specialist based in the UK. He has worked with a number of artists and major record labels, including Universal Music Group, Sony Music, BMG, Kobalt, and many more. In this episode, Monique and Lennon chat with Keith about UPCs, ISRCs, ISNIs, and more. Keith goes over the importance of metadata, how to accurately keep track…
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Reconsidering Your Book Publicity and Marketing Strategies: When to do What and How Much – with Sarah Russo
35:01
35:01
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35:01**Who You will Hear** Guest: Sarah Russo (Founder of Page One Media) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) For many authors and independent publishers, book publicity and marketing is always a huge arena hard to measure and predict: whether to hire a publicist for a fo…
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When to reach out to music professionals to build your team
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22:44
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22:44Building your team as a musician will be one of the best things you can do for your career. If you're not sure of how to approach or do something, there are music professionals out there who will help you. They include artist managers, publicists, sync agents, tour managers, and more. In this episode, Monique and Lennon discuss what this team looks…
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Why do so many artists release music on Friday? Should independent musicians release music on a Friday? There are a few reasons why you may want to consider releasing this day of the week and why you may not. Monique and Lennon briefly discuss why music is commonly released on Fridays, as well as how you can tie this into your music marketing plan.…
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How to sell your band/artist's merch with no money
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37:00
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37:00Did you know there are ways you can sell your band/artist merch for free? It doesn't cost you anything. The printing company will simply take a percentage of your sales. They'll even handle customer support and shipping! There is no excuse for not having merch for your music. Monique and Lennon dive into how you can start selling your merch for fre…
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Do you need a college degree to be in the music business?
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42:05Education in any professional workspace is critical in order to continue advancing in your career. There are a number of resources that are available for you to learn for free, at a really affordable price, or expensive, such as a higher education institution. But do you need to go to college to succeed in the music business? Monique and Lennon tac…
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MLC CEO Kris Ahrend on how they collect your mechanical royalties
53:09
53:09
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53:09The MLC, which stands for Mechanical Licensing Collective, was established in 2018 under the Music Modernization Act. The MLC's responsibility is to collect the blanket mechanical royalties that is paid by the digital service providers (Spotify, Apple Music, Amazon Music, etc). At the time of this episode's publishing, the MLC has paid out more tha…
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Finding the Right Home for Books: What to Expect from Literary Agents and What They Expect from Authors – with Kimberly Peticolas
38:55
38:55
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38:55**Who You will Hear** Guest: Kimberly Peticolas (Literary Agent at Rudy Agency; Independent Publishing Consultant) Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek) Co-host: Dwayne Parris (Senior Consultant at Klopotek) There is no doubt that literary agents have long played a vital role in the publishing world – they are the experts …
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What royalties do I earn when someone streams my music on Spotify or Apple Music?
28:22
28:22
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28:22What royalties are earned when someone streams your music on Spotify, Apple Music, or Amazon Music? Who collects those royalties? Where do you sign up? These are the most common questions for musicians looking to collect their royalties. Your music distributor does NOT collect all of them for you! In this episode, Monique and Lennon discuss the var…
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Best music organizations and networking events for musicians and music professionals
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42:59
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42:59The music industry can seem like a desolate void, but there are so many really strong organizations that offer a number of things to its members. For example, joining a PRO like ASCAP or BMI will not only get you on track to collect your performance royalties, but these organizations also offer various webinars, networking events, and even discount…
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How to digitally market your music to your fanbase without breaking the bank
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38:50
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38:50Music marketing has changed drastically over the past decade. The days of uploading your music to your distributor, like Jamvana, and hoping for the best are long gone. There is an extensive process that needs to take place after you upload your music to your aggregator and before the music is released publicly. It can be costly, but it doesn't hav…
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How to choose the best music distribution service for any genre
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45:04
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45:04A music distribution service, like Jamvana, is a company that will distribute your music to all of the major digital service providers, like Apple Music, Spotify, TIDAL, and more. Every music distribution company operates very differently, so you should always conduct in-depth research before making a decision. In this episode, Monique and Robert d…
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How to succeed at playlisting on Spotify, Apple Music, and other DSPs
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39:17
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39:17Playlisting is a fun way to curate music that you love and share with friends and family or maybe just yourself. However, since the boom of music streaming it has turned into a business as well. There are a number of ways creatives use playlists to "game" the algorithms. And not all of them are legitimate. In fact, if a curator says that they'll ad…
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Copyrights in music - discussion with Orlando music attorney Davey Jay
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51:36In this episode, hosts Monique and Lennon sit down with Orlando, Florida-based intellectual property and entertainment attorney Davey Jay to discuss copyright registrations, scammy third party copyright registration sites, and how to get proper permissions when using someone else's work. Davey Jay is an intellectual property and entertainment lawye…
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