The Capital Markets FinTech Forum by ipushpull provides regular industry news, interviews and discussion on hot topics impacting our sector. Being a fintech gives us a unique perspective on the market as well as access to the views of leading banks, brokers, traders, asset managers and data services businesses. Whether you're interested in APIs, data distribution, chatbots or workflow automation, we aim to bring you interesting perspectives and insight from across the financial services sect ...
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Welcome to Risk Management: Brick by Brick! Join Jason Reichl on his journey to discover the crucial role technology plays in risk management in the construction sector. Accompanied by industry-leading risk managers, this podcast will deep-dive into the people who are helping to build and maintain the physical world around us.
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A podcast about the world of Cybersecurity, Privacy, Compliance, and Regulatory issues that arise in today's workplace. Co-hosts Bryan Brake, Brian Boettcher, and Amanda Berlin teach concepts that aspiring Information Security professionals need to know, or refresh the memories of seasoned veterans.
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Care Decoded is the go-to podcast for clinicians, health plan leaders, and quality champions navigating the evolving world of risk adjustment, value-based care, and smarter documentation. Hosted by Inferscience, this show takes you inside the workflows, decisions, and technologies that turn clinical complexity into clarity. From demystifying HCCs and RAF scores to decoding CMS changes and exploring the impact of AI, we help you understand the data behind every diagnosis. This show isn't abou ...
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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI. Each week, Emerj AI Research CEO Daniel Faggella and team interview top AI executives from Fortune 2000 firms and unicorn startups - uncovering trends, use-cases, and best practices for practical AI adoption. Visit our advertising page to learn more about reaching our executive audience of Fortune 2000 AI adopters: https://emerj.com/advertise
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Dental Office Rescue is your go-to resource for transforming your dental practice into a thriving, patient-centric business. Hosted by Linda Kane, Amazon Best-Selling author of Dental Office Rescue and founder of Zeroed-In Dental Solutions, this show is your roadmap to a more profitable, stress-free practice. Every other Wednesday, Linda sits down with leading dental pros and practice growth strategists to share expert advice, smart tactics, battle-tested solutions, and practical tips design ...
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Redefining CyberSecurity Podcast Hosted by Sean Martin, CISSP Have you ever thought that we are selling cybersecurity insincerely, buying it indiscriminately, and deploying it ineffectively? For cybersecurity to be genuinely effective, we must make it consumable and usable. We must also bring transparency and honesty to the conversations surrounding the methods, services, and technologies upon which businesses rely. If we are going to protect what matters and bring value to our companies, ou ...
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Welcome to āAutomate & Elevateā ā a podcast brought to you by FlowForma. In every episode, we interview thought leaders or one of our own customers and ask them about their Digital Transformation journey to a paperless office. Tune in to learn best practices and recommendations directly from your peers!
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HIPAA compliance is complicated, confusing and easy to get wrong. Violations, data breaches and ransomware attacks are everywhere in healthcare. HIPAA Critical brings interviews with leaders in cybersecurity, InfoSec, healthcare, and compliance straight to you. Each 30-minute episode is designed to keep you informed and entertained. A new episode is released on the first three Wednesdays of every month.
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Welcome to Construction Disrupted, the ultimate podcast for the construction industry exploring the limitless possibilities at the dynamic intersection of construction and technology. Delve into the latest topics, news, events, expert insights and marketing that are shaping the industry right now and in the future and hopefully sprinkle a little humour in there. Iām your guide Peter Sumpton and I run a Marketing Consultancy, buildDifferent. If you're ready to embrace disruption and the unloc ...
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Taking the Business of Medicine to the next level
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Taxaroo is the cutting-edge tax practice management platform designed to revolutionize the way you run your tax business. Say goodbye to the hassle of managing client data, appointments, and documents manually. With Taxaroo, you can efficiently streamline your operations and focus on what matters most ā delivering exceptional tax services. Key Features: Client Management: Easily organize client information, track communications, and access historical data in one central hub. Appointment Sche ...
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EASY INSPECTIONS AND AUDITS IN REAL-TIME FROM MOBILE eAuditor is Quality Management Software (QMS) designed to enhance field audit productivity, consistency, visibility, & organizational efficiency. It streamlines quality processes for both employees & auditors. KEY ADVANTAGES OF OUR AUDIT & INSPECTION APP Real-time inspections & visibility, improved standards & compliance are the biggest benefits of eAuditor. 1. It all starts with a checklist templateš Digitize your existing checklists with ...
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Exploring the intersections of accounting, technology and modern practice methodologies. Hosted by Heather Smith, an award winning Chartered Accountant with a flair for storytelling. Heather is obsessed with how effective automation and integration can produce timely clean data, to surface information for brave, fast data-informed decision making. Better data, better decisions, better business. She explores this topic with her guests, uncovering insights that offer you a competitive edge. De ...
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Welcome to Blissfulbiz Ventures! šš Are you a private practice owner thinking about starting a group practice? Are you a beginner group practice owner who is struggling with systems, management, and growth as you get started? Are you an established group practice owner who wants accelerated growth, support, to save time, energy, and money? Are you ready to conquer your dreams without sacrificing your happiness? š Join our dynamic community of aspiring achievers who have cracked the code to a ...
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CAS Minute is your go-to podcast for actionable insights, strategies, and expert advice to elevate your Client Accounting Services (CAS) practice. Hosted by Roman Villard, CPA, each bite-sized episode dives into key topics like CAS sales, tech stack optimization, operational efficiency, and building a culture that retains top talent. Whether youāre looking to scale your firm, implement the latest accounting technologies, or master the art of advisory services, CAS Minute delivers the tools a ...
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Inside Tech Comm is a show for anyone interested in learning more about technical communication. It will also be of interest to those who are new to the field or career-switchers exploring creative ways to expand their horizon. You can write to me at [email protected]. I would love to hear from you.
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š From SMSF to AI Tax Workpapers: Automating Compliance & Workflows
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45:42Today Iām speaking with Cloudoffis co-founders Viral Kanabar and Manish Sheladia In this episode, we talk about . . . Cloudoffis' journey from SMSF audit automation to AI-first tax workpaper solution, TaxSorted. Their goal is to create a complete cloud-based operating system for accounting firms. The shift from manual processes (PDFs, Excel) to seaā¦
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Reducing Sanctions Compliance Pressure with Smarter Tools - with Kandie Ibaka of Citi
17:49
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17:49Todayās guest is Kandie Ibaka, Vice President and Sanctions Control Officer for International Investigations and Emerging Sanctions in Advisory Controls and Executions at Citi. Kanide joins Emerj Editorial Director Matthew DeMello to discuss how compliance leaders are navigating todayās rapidly shifting regulatory landscape. With global sanctions eā¦
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Driving AI Adoption in Wealth and Asset Management - with Deep Srivastav of Franklin Templeton
32:08
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32:08In this episode of the āAI in Businessā podcast, Deep Srivastav, Chief AI Officer at Franklin Templeton, shares a candid view into the evolving role of AI in wealth and asset management ā and how enterprises can move beyond isolated use cases to reshape core business capabilities. Deep unpacks the unique challenges financial firms face when implemeā¦
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Building Agile R&D Strategies Through Predictive Analytics - with Scott Bradley of Novartis
19:26
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19:26In this episode of the āAI in Businessā podcast, Scott Bradley, VP of AI and Innovation at Novartis, returns to discuss how AI is reshaping decision-making at the earliest stages of drug developmentāand what that means for the future of pharma investment strategy. Host Matthew DeMello and Scott explore how the pharmaceutical industry is transitioniā¦
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Coding, Compliance & CEO Thinking for Dentists ā with DeVon Banks
46:13
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46:13If you think coding is just about getting reimbursed, think again. In this episode of Dental Office Rescue, Linda Kane is joined by DeVon BanksāCEO of D-TECH Billing and Claims and one of the most respected voices in dental billing and compliance. With decades of hands-on experience and a specialty in Dentrix, DeVon breaks down what dentists reallyā¦
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How AI Is Transforming Clinical Trials and Data Access - with Mathew Paruthickal of Sanofi
20:25
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20:25In this episode, Mathew Paruthickal ā Global Head of Data Architecture, Utilization, and AI Engineering at Sanofi ā joins Emerj Editorial Director Matthew DeMello to explore how AI is reshaping clinical trial operations at scale. He shares how Sanofi is leveraging advanced data strategies to address longstanding bottlenecks in trial design, safety ā¦
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With all of the AI implementation into EHR and EMR systems, there is concern about how providers rely on these AI shortcuts more than ever. Without proper safeguards, accountability, and compliance perimeters, relying on AI could be problematic. Terry discusses the red flags to look for and how to proceed with caution in this new world of technologā¦
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Neurobiological and Cybernetic AI for Manufacturing, Part 2 - with Oleg Savin of Unilever
29:07
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29:07Todayās guest is Oleg Savin, Enterprise Architect and MES Expert at Unilever. Oleg is a frequent guest speaker at manufacturing conferences worldwide, including this yearās Smart Manufacturing Excellence Summit in Munich. He returns to the program today to discuss use cases in why neurobiological and cybernetic AI capabilities for manufacturers andā¦
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Inside Enterprise Messaging: Bloomberg IB, Agents, Bots & Beyond (w/ Damian Sasso)
54:49
54:49
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54:49What is your chat strategy report: https://ipushpull.com/report/what-is-your-chat-strategy-download In this episode of Capital Markets FinTech Forum, Matthew Chung (CEO of ipushpull) sits down with Damian Sasso (Group Product Manager at PolyAI) to explore the past, present, and future of chat platforms in financial markets. With over two decades ofā¦
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Scaling AI with Storage Efficiency - with Shawn Rosemarin of Pure Storage
33:44
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33:44Todayās guest is Shawn Rosemarin, Vice-President of R&D in Customer Engineering at Pure Storage, a leader in cloud-based infrastructure and storage-as-a-service solutions designed to enhance operational efficiency and sustainability. Shawn joins the podcast to explore the critical role of storage efficiency in scaling AI. As businesses accelerate Aā¦
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Where AI Can Reduce Risk and Cost in Audit Processes - with Nathaniel Bell of Wells Fargo
29:42
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29:42Todayās guest is Nathaniel Bell, Director of Data Management at Wells Fargo. Nate joins Emerj Managing Editor Matthew DeMello on the show today to discuss the practical application of AI within internal audit workflows, focusing on tools that are already delivering results. He explains how deterministic models are transforming information gatheringā¦
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The Future of IT Operations with Automation and Real-Time Insights - with Troy Felix of BigPanda
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22:55Todayās guest is Troy Felix, RVP of Sales Engineering at BigPanda. BigPanda is a leading AIOps platform that helps enterprises prevent and resolve IT incidents faster through automation and real-time insights. Troy joins us to explore how automation and real-time data are transforming IT operations. He explains how organizations are using AIOps to ā¦
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Fraud Prevention in the Digital Age from KYC to Chargebacks - with Matt DeLauro of SEON
24:59
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24:59Todayās guest is Matt DeLauro, President at SEON Technologies. SEON is a global provider of fraud prevention solutions, leveraging advanced AI and machine learning to help businesses identify and mitigate fraud throughout the customer journey. Matt joins us on todayās show to discuss how SEON is tackling the challenges of modern fraud prevention inā¦
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š Reinventing Float: AI, Consolidation and the New F Word | Colin Hewitt
48:11
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48:11Today Iām speaking with Colin Hewitt, Founder & CEO of Float In this episode, we talk about . . . Evolution of cash flow forecasting from spreadsheets to intelligent cash flow platforms. Differences between direct and indirect cash flow forecasting. Floatās shift to support fractional CFOs and the growing need for 13-week forecasts. New features inā¦
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Beyond Black Box AI: Building Trust While Driving Innovation by Puneet Matai of Rio Tinto
31:07
31:07
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31:07In this final episode of The Power of AI in Brick by Brick, host Jason Reichl speaks with Puneet Matai, Data and AI Governance Lead at Rio Tinto Commercial, to explore the critical intersection of AI governance, risk management, and innovation in highly regulated industries, particularly focusing on financial services. What You'll Learn: How to impā¦
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Comprehensive Hotel Inspection Checklist eAuditor Audits & Inspections Guide
9:06
9:06
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9:06Steps for Conducting a Hotel Inspection Using eAuditor: 1. Create or Customize a Hotel Inspection Template Customizable pre-built templates Specific areas to inspect (guest rooms, lobby, kitchen, etc.) Compliance requirements (fire safety, health regulations) Operational standards (cleanliness, maintenance) Guest experience factors (service qualityā¦
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Can you get credit for ordering and interpretation of a test?
13:11
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13:11The 2023 CPTĀ® Errata and Technical Corrections added a one-liner on Independent Interpretations that responds to the question, āCan a practitioner get credit for both ordering and interpretation of a test, if documented?ā In this episode of the CodeCast podcast, Terry answers this question referencing the March 2023 CPTĀ® Errata and Technical Correcā¦
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Leveraging AI for Better Outcomes Across Drug Development - with Patricio La Rosa of Bayer
33:16
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33:16Todayās guest is Patricio La Rosa, Head of End-to-End Decision Science at Seed Production Innovation in Bayer Crop Science. With over 20 years of experience developing AI and data science solutions across healthcare and agriculture, Patricio joins Emerj Managing Editor Matthew DeMello to explore how machine learning can drive better outcomes acrossā¦
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Digital Construction Week 25 - Episode 68 | Karolina Orecchini
36:13
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36:13Digital transformation in the built environment is no longer a future ambition, itās a present-day reality reshaping how we design, deliver, and manage our physical world. From automation and data-driven decision making to the pursuit of more sustainable, efficient and connected projects, itās here, itās now. But how do we know what the right here ā¦
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APQP Planning Checklist with eAuditor Audits & Inspections
15:59
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15:59https://eauditor.app/2024/04/30/apqp-planning-checklist/ eAuditor Audits & Inspections for Advanced Product Quality Planning APQP Planning Checklist management can streamline the process and enhance efficiency. Hereās a breakdown of features: User Registration/Login eAuditor Audits & Inspections allows users to create accounts or log in to the app ā¦
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Plumbing Preventive Maintenance Checklist with eAuditor Audits & Inspections
15:19
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15:19eAuditor Audits & Inspections for plumbing preventive maintenance inspections can streamline the process and ensure thoroughness. Hereās a basic outline of features of eAuditor Audits & Inspections: User Registration/Login: Allow users (homeowners, property managers, etc.) to create accounts to access the eAuditor Audits & Inspections. Dashboard: eā¦
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Best practices for 5S audit with eAuditor Audits & Inspections
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12:06Using eAuditor Audits & Inspections to perform 5S audits can streamline the process, enhance efficiency, and facilitate real-time data collection and analysis. Hereās how you can perform a 5S audit: Download: Choose eAuditor Audits & Inspections specifically designed for conducting 5S audits. It has features such as customizable checklists, photo cā¦
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How Financial Services Are Building Safer Customer-Facing AI - with Akhil Khunger of Barclays
19:35
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19:35Todayās guest is Akhil Khunger, VP in Quantitative Analytics at Barclays. Akhil returns to the program to discuss the evolving role of customer-facing AI in financial services and how financial institutions are embedding safety and security measures directly into client-facing systems. He delves into the risks financial services face, such as prompā¦
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The Future of Life Sciences AI with Full Integration and Human-Focused Collaboration - with Brice Challamel of Moderna
48:41
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48:41Todayās guest is Brice Challamel, Head of AI products and Innovation at Moderna. With experience working across five continents, he brings a global perspective to driving AI adoption, innovation management, and measurable results in life sciences. Brice joins Emerj Managing Editor Matthew DeMello to explore how Moderna is embedding AI into both itsā¦
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Socvel intel threat quiz, Pearson Breached, nintendo bricking stuff, and kevintel.com
1:24:40
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1:24:40socvel.com/quiz if you want to play along! Check out the BrakeSecEd Twitch at https://twitch.tv/brakesec join the Discord: https://bit.ly/brakesecDiscord Music: Music provided by Chillhop Music: https://chillhop.ffm.to/creatorcred "Flex" by Jeremy Blake Courtesy of Youtube media libraryBy Bryan Brake
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Navigating Challenges and Solutions in Data Security with AI - with Dimitri Sirota of BigID
29:28
29:28
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29:28As enterprises double down on generative AI initiatives, the intersection of data security, privacy, and unstructured data is quickly becoming mission-critical. In this episode, Dimitri Sirota, Co-founder and CEO of BigID, joins the podcast to explore how AI transformation is reshaping enterprise data governance, security, and complianceāand why unā¦
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Care Decoded is the go-to podcast for clinicians, health plan leaders, and quality champions navigating the evolving world of risk adjustment, value-based care, and smarter documentation. Hosted by Inferscience, this show takes you inside the workflows, decisions, and technologies that turn clinical complexity into clarity. From demystifying HCCs aā¦
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Responsible AI Isn't Optional: New Strategies for Risk Management Success with Rohan Sen
25:06
25:06
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25:06Responsible AI implementation requires a balanced approach between innovation and risk management in today's rapidly evolving business landscape. In this episode of Risk Management Brick by Brick, The Power of AI in Risk - Episode 7, host Jason Reichl sits down with Rohan Sen, Principal in Data Risk and Privacy Practice at PwC, to explore the critiā¦
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My Story of Loss, Leadership, and GritāAnd Why Iām Fighting for Private Practice
39:20
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39:20In this deeply personal solo episode, Linda Kane shares the real story behind her mission to protect private dental practicesāand the hard-earned lessons that shaped it. From early days at the front desk to consulting multi-location offices, managing startups, and walking through serious mental wellness challenges within her practice, Linda opens uā¦
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Scaling AI for Clinical Trials - with Damion Nero of Takeda
26:31
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26:31Todayās guest is Damion Nero, Head of Data Science at Takeda Pharmaceuticals. With over 15 years of experience applying AI, machine learning, and real-world data to drug development and precision medicine, Damion joins Emerj Managing Editor Matthew DeMello to explore the evolving role of AI in drug development and supply chain management. He breaksā¦
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The 2021/2023 E/M guideline revisions read: āThe evaluation and/or treatment should be consistent with the likely nature of the condition.ā Before this, the CPTĀ® guidelines did not discuss medical necessity. Guidance was left to the payers, particularly Medicare, via the Social Security Act. CMSās guidance doesnāt necessarily hold regulatory authorā¦
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The Future of Adverse Event Detection in Healthcare and Life Sciences - with Marie Flanagan of IQVIA
21:37
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21:37Todayās guest is Marie Flanagan, Director of Product Management in Digital Projects and Solutions at IQVIA, who joins us to explore the overlooked intersection of AI and safety workflows in life sciences. As the industry experiences an explosion in the volume and diversity of dataāfrom social media and call centers to audio and video filesāMarie ouā¦
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How Financial Services Are Balancing Automation and Flexibility - with Akhil Khunger of Barclays
20:58
20:58
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20:58Todayās guest is Akhil Khunger, VP of Quantitative Analytics at Barclays. Akhil joins us to explore how financial institutions are modernizing stress testing, risk modeling, and strategic planning through AI. Throughout the episode, Akhil discusses the evolving architecture of financial models ā specifically how modular, decoupled processes can speā¦
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Building Readiness for AI Agents in Healthcare Systems - with Raheel Retiwalla of Productive Edge
33:22
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33:22Todayās guest is Raheel Retiwalla, Chief Strategy Officer at Productive Edge ā a digital transformation consultancy focused on healthcare. Productive Edge works with payers, providers, and health tech firms to leverage AI, data, and modern platforms to streamline operations, cut costs, and improve outcomes. With two decades of experience in digitalā¦
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The Power of AI in Risk - Healthcare Cybersecurity: From Digital Risk to AI Governance with Ed Gaudet
27:54
27:54
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27:54In Episode 6 of The Power of AI in Risk, host Jason Reichl welcomes Ed Gaudet, CEO and founder of Censinet, to explore how AI is transforming healthcare cybersecurityāboth as a powerful tool and a dangerous threat. With more than 50% of data breaches coming from third parties, Ed breaks down how automation, network effects, and smart governance areā¦
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Top 10 Tuesday Q&A ā Coding, Billing, and Compliance Questions
20:27
20:27
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20:27Itās time for another round of frequently asked questions as Terryās expertise covers orthopedic surgery, imaging, data points for E/M, and administrative charges for practices. She also answers questions relating to multiple E/Ms on the same date by the same and different physicians from the same group practice. Tune in for a lot of good informatiā¦
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How Responsible AI is Shaping the Future of Banking and Finance - with Shub Agarwal of U.S. Bank and USC
21:28
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21:28On todayās episode, weāre joined by Shub Agarwal, author of Successful AI Product Creation: A 9-Step Framework available from Wiley and a professor of the University of Southern California teaching AI and Generative AI product management to graduate students. He is also Senior Vice President of Product Management for AI and Generative AI at U.S. Baā¦
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Inside the DARPA AI Cyber Challenge: Securing Tomorrowās Critical Infrastructure Through AI and Healthy Competition | An RSAC Conference 2025 Conversation with Andrew Carney | On Location Coverage with ...
27:35
27:35
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27:35During RSAC Conference 2025, Andrew Carney, Program Manager at DARPA, and (remotely via video) Dr. Kathleen Fisher, Professor at Tufts University and Program Manager for the AI Cyber Challenge (AIxCC), guide attendees through an immersive experience called Northbridgeāa fictional city designed to showcase the critical role of AI in securing infrastā¦
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How to Use Social Media to Attract Patients & Increase Case Acceptance with Rita Zamora
33:59
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33:59Is your social media presence helping your practiceāor holding it back? In this episode, Linda sits down with dental marketing expert Rita Zamora, founder of Connect90, to talk about how dental teams can use social media to attract the right patients, increase treatment acceptance, and build trust before a patient even walks through the door. Rita ā¦
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Giving Tests Results to Patients⦠Whereās the Payment?
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15:02We all know the age-old question, āWhere does it say that?ā In this episode, Terry brings receipts, explaining itās been this way since 2003: āReviewing results of laboratory tests, phoning results to patients, filing such results, etc., are Medicare-covered services. Payment is included in the physician fee schedule payment for the evaluation and ā¦
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Bronwen Aker - harnessing AI for improving your workflows
1:37:26
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1:37:26Guest Info: Name: Bronwen Aker Contact Information (N/A): https://br0nw3n.com/ Time Zone(s): Pacific, Central, Eastern āCopy beginsā Disclaimer: The views, information, or opinions expressed on this program are solely the views of the individuals involved and by no means represent absolute facts. Opinions expressed by the host and guests can changeā¦
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Driving Multi-Modal Retail and Healthcare CX - with Brett Kiley of CVS Health
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18:38In this episode of the AI in Business Podcast, Brett Kiley, Executive Director of Customer Experience and Client Solutions at CVS Health, joins us for a compelling discussion on the evolving landscape of customer interactions. With over two decades of experience, Brett shares how CVS navigates the challenges of personalization, efficiency, and seamā¦
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Vibe Coding: Creativity Meets Risk in the Age of AI-Driven Development | A Conversation with Izar Tarandach | Redefining CyberSecurity with Sean Martin
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35:52⬄GUEST⬄ Izar Tarandach, Sr. Principal Security Architect for a large media company | On LinkedIn: https://www.linkedin.com/in/izartarandach/ ⬄HOST⬄ Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On LinkedIn: https://www.linkedin.com/in/imsmartin/ | Website: https://www.seanmartin.com ⬄EPISODE NOTES⬄ In ā¦
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How to End the Wild West of Cloud Integrators āļø | Ryan Pearcy
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37:03Today Iām speaking with Ryan Pearcy, founder of Digital Transformers and co-host of the Digi-Tools in ACCruel World podcast. Background: From theoretical physicist to chartered accountant with a passion for cloud technology From Theory to Tech: Ryan shares his journey from theoretical physics to founding Digital Transformers, helping accounting firā¦
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How AI is Shaping the Future of Insurance with Marty Smuin, CEO of Arturo
25:00
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25:00On the latest Greatest Hits episode of Risk Management: Brick by Brick, Jason Reichl is joined by Marty Smuin, CEO of Arturo, an AI-based platform on a mission to empower people by providing clarity around the past, present, and future of property. This episode is one of our highest-performing AI-related conversationsāoffering valuable insight intoā¦
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Global AI Regulations and Their Impact on Industry Leaders - with Micheal Berger of Munich Re
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21:01Todayās guest is Michael Berger, Head of Insure AI at Munich Re. Michael returns to the Emerj podcast platform to discuss the impact of legislation such as the EU AI Act on the insurance industry and broader AI adoption. Our conversation covers how regulatory approaches differ between the United States and the European Union, highlighting the risk-ā¦
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An ADR (Additional Documentation Request) is a request from CMS or another insurance payer for additional documentation to review a claim. Most of these requests come from payer investigative units looking for medical necessity support. Terry discusses how to handle these requests, as well as how to ensure they are addressed promptly to meet the deā¦
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Adobe Express: How to Bring Creativity into Construction - Episode 67 | Peter Sumpton
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16:06Anyone can be creative, and anything can be creative. But what transforms something creative into something useful in a business-to-business environment is how it engages an audience. Does it resonate? Is it memorable, functional, and appropriate for the intended channel? And that's just for starters. Using the right creative technology is crucial ā¦
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