Best Communitysupportedagriculture Podcasts (2025)

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327 Turn “Sold Out” Into Your Best Marketing Tool 39:20

Play Pause

6d ago39:20

39:20

What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left th…

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326: Making the Most of a TV Media Opportunity for Your Farm Business 1:01:35

13d ago1:01:35

1:01:35

August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that’s exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—a…

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325 Twenty Ways to Use Farm Merch in Your Farm Marketing 41:10

21d ago41:10

41:10

When most people think about farm merch—aka swag—they imagine T-shirts with your logo. Maybe a tote bag. Maybe a hat. But what if I told you that farm swag is one of the most underutilized marketing tools in your farm business? Swag isn’t just “extra.” It’s strategic. Done right, it becomes a walking billboard… a conversation starter… a loyalty bui…

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324 8 Instagram Story Ideas You Can Use for your Farm Every Week 40:24

28d ago40:24

40:24

Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They’re fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 sp…

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323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident 28:31

1M ago28:31

28:31

What if your next high-converting Facebook ad wasn’t something you had to invent from scratch—but was already hiding in plain sight on your farm’s social feed? In this episode, I share how I stumbled onto a wildly successful Facebook ad that grew my email list by over 500 people in just a few weeks—at an incredible cost of 60 cents per lead! You’ll…

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322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference 1:17:04

1M ago1:17:04

1:17:04

What if there was a way to instantly get in front of new customers who are already primed to trust you? In today’s episode, we’re digging into the power of collaborations—one of the smartest and most underused marketing strategies for farmers. You’ll hear real-life examples of creative partnerships that drive sales, grow your audience, and build de…

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321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience 53:05

2M ago53:05

53:05

If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing b…

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320 How to Create a VIP Customer Strategy for Your Farm Part 2 45:22

2M ago45:22

45:22

Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gi…

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319 How to Create a VIP Customer Strategy for Your Farm Part 1 31:44

2M ago31:44

31:44

Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and …

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318 How Farmers Can Use July 14 to Create Buzz and Sales 22:11

2M ago22:11

22:11

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to …

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317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week 1:13:33

3M ago1:13:33

1:13:33

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets …

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316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained 29:23

3M ago29:23

29:23

Have you ever noticed how your mid-tier product seems to sell the best? That’s not an accident. This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific "tier" of membership from all the choices. And although it wasn't cheap, I still felt good about spending that much. There’s a fasc…

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315 What's a Thank You Page in Farm Marketing? 54:00

3M ago54:00

54:00

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..."…

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314 The Power of a Beta Test in Marketing 41:09

3M ago41:09

41:09

Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept …

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313 Building Systems and Automations into Your Farm Business Using Zapier 1:13:31

3M ago1:13:31

1:13:31

What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from…

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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business 1:12:20

4M ago1:12:20

1:12:20

What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? In this episode, I sit down with Beth DeClerq, a self-taught homesteader who started out just wanting to be self-sufficient—and ended up creating a profitable farm business that’s now helping her family bu…

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311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!) 1:21:34

4M ago1:21:34

1:21:34

May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset …

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310 Selling Flowers to Florists with Abundant Blooms Flower Farm 1:11:16

4M ago1:11:16

1:11:16

When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consi…

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309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks 1:03:31

4M ago1:03:31

1:03:31

Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had…

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308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days 51:27

5M ago51:27

51:27

It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went fr…

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307 Five Signs It's Time to Raise Your Farm Prices 42:54

5M ago42:54

42:54

Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because…

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306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!) 55:40

5M ago55:40

55:40

Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting fir…

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305 Top 5 Places to Advertise Your Farm’s Lead Magnet 33:39

5M ago33:39

33:39

March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?" Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest …

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304 How to Document Your Farm Promotions So You Can Recycle Them Easily 36:37

6M ago36:37

36:37

Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. I…

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303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate 57:46

6M ago57:46

57:46

Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without …

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302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets 48:47

6M ago48:47

48:47

Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing y…

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301 Creating Marketing Peaks – The Secret to More Predictable Sales 53:56

6M ago53:56

53:56

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer actio…

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300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business 46:11

7M ago46:11

46:11

It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview …

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299 Unlock the Power of Product Collections in Your Farm Business 45:16

7M ago45:16

45:16

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm …

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298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom) 1:24:41

7M ago1:24:41

1:24:41

Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about…

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297 How to Be the Guide Your Customers Need 36:43

7M ago36:43

36:43

Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt reli…

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296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long 1:01:44

7M ago1:01:44

1:01:44

Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you cre…

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295 How to Use Weekly or Daily Specials to Increase Farm Sales 44:21

8M ago44:21

44:21

Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive f…

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294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty 53:13

8M ago53:13

53:13

January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitme…

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293 From Strawberries to Sales: Building Your U-Pick Farm Strategy 50:28

8M ago50:28

50:28

Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to …

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292 My End of Year Housekeeping Tasks for Farm Marketing 42:05

9M ago42:05

42:05

As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and …

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291 Debrief: My CSA Early Renewal Campaign Results! 59:30

9M ago59:30

59:30

What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well? Tune in as I reveal the st…

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290 I Threw Together This Farm Marketing Promo in ONE HOUR 50:37

9M ago50:37

50:37

Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday. In this episode, I’m sharing how I turned a simple promo post for my Fish Holiday Sampler Boxes into a full-blown 7-da…

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289 How to Quickly Qualify a Farm Lead or Prospect 52:13

9M ago52:13

52:13

Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy? In this episode, we’re diving into the B.A.N.T. formula—Budget, Authority, Nee…

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288 How Much Longer?... The Value and Purpose of Waiting in Business 53:20

10M ago53:20

53:20

Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of "waiting" in business and why those seemingly stagnant moments are vital for growth. Drawing from my own journey through a long waiting period, I unpack the hidden benefits that emerge when we embrace the "in-between…

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287 The Corporate Transparency Act Deadline: What Every Farmer Should Know 34:17

10M ago34:17

34:17

Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly "new" (and unknown) legal requirement and I'm discovering that a lot of farm business owners have no idea about it. As a business, you may have to file a report, and you have until December 31, 2024, to do so (or face some big fines). In this episode, I break d…

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286 What's Your Farm Lead Worth? Farm Metrics: Understanding your EPL (Earnings Per Lead) 54:40

10M ago54:40

54:40

November 6, 2024 by Corinna Do you know how much each lead is worth to your farm business? In this episode, we dive deep into the concept of Earnings Per Lead (EPL) and how it can transform the way you approach marketing for your farm. I’ll explain exactly what EPL is, how to calculate it for both paid and organic campaigns, and why this metric is …

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285 Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine 1:02:21

10M ago1:02:21

1:02:21

Are you creating value-added products and selling them in your farm business? After hearing this episode, you may decide to get started! "Value-added" refers to any agricultural products that have been processed or enhanced in a way that increases their market value. This could involve transforming raw farm products into something more convenient, …

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284 Holiday Promotions: How to Prep Your Farm's Online Store for the Holidays 1:21:46

10M ago1:21:46

1:21:46

With the holidays coming, are you preparing any farm promotions to finish Q4 strong? If not, this episode is for you. I've invited my friend Christina Marbury (the marketing director of Taste the Local Difference -- a marketing agency for farmers) to share her expertise in building holiday promotions that sell. Christina has the advantage of workin…

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283 CSA Early Renewal Promotions: My Process 56:15

11M ago56:15

56:15

Are you a CSA farmer that has to get their members to "renew" every year and it always feels like a STRUGGLE? I've got you, my friend, because in this episode, I share my process for setting up my CSA early sign "renewal" promotion every fall in the final week of my CSA. I give them only 7 days to make up their minds. I've used the same sales syste…

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282 The Secret to Turning Small Actions into Big Commitments: How to Make Customers Stick 50:13

11M ago50:13

50:13

In this episode, we dive into the powerful psychology of consistency and how small commitments can lead to bigger, lasting customer actions. Inspired by Robert Cialdini’s principle of consistency from his book Influence, we explore how getting your customers to take small, meaningful steps—like participating in social media posts or attending a far…

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281 When to use Fixed Price v. Percentage Discounts 23:55

11M ago23:55

23:55

Fixed Price discounts. You've seen them. "Save $5 when you spend $25!!" Percentage off discounts. You've seen those too: "Get 20% off when you spend $25 or more!" But which one is more effective? If you were going to build a coupon code in your online store, or offer a promotion at your farm store -- which one will lead to more sales? Well... it de…

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280 Marketing Raw Milk Herd Shares with Katie Miller 1:17:13

11M ago1:17:13

1:17:13

When it comes to selling raw milk to the public, farmers face legal and health challenges that make it really hard to provide this product. Luckily there is a work-around. It's called the "herdshare." The problem is, it's awfully hard to explain. In today's episode, I'm interviewing a second generation dairy farmer, who is moving her product line t…

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279 Inside a Farm Marketing School Coaching Call with Alan Laird 1:20:50

12M ago1:20:50

1:20:50

September 18, 2024 What if you could brainstorm your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? Well, that's exactly what happens in today's podcast. You get to be a fly on the wall, listening in on my monthly Farm Marketing School Zoom call, that turned into a 1:1 coaching call with one of the members. This…

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278 What to Post on Social Media (and Why)! Ideas for Small Farms 58:51

12M ago58:51

58:51

What do I post on social media? If you're a small farm in your first 3 years, you're likely spending a fair percentage of your "marketing time" doing social media. But are you using that time wisely? Social media has its place in the marketing funnel, but only if it's strategic. In this episode, I share with you the 5 "goals" for social media, and …