In this episode, we dive into a rapid-fire Q&A on cold outreach strategies, covering everything from leveraging AI for personalization to optimizing LinkedIn profiles for better response rates. The discussion explores how sales professionals can balance automation and human connection while improving deliverability, personalization, and follow-up s…

In this episode, we dive into effective sales outreach strategies, particularly when working with a limited number of new prospects. The discussion focuses on prioritizing leads, leveraging high-touch channels, and using engagement signals to maximize impact. Key Notes: Why "response lists" are more effective than demographic-based lists for prospe…

In this episode, we conduct a deep dive into an SEO-focused cold email sequence, breaking down its structure, effectiveness, and areas for improvement. From subject lines to follow-ups, we analyze what works, what falls flat, and how strategic personalization could make all the difference. If you're looking to refine your outreach strategy, this te…

In this episode, Jeremy and Jack discuss the evolving landscape of email deliverability and why it's no longer a major concern for most sales teams. They explore how a shift in focus is needed toward refining your list and message rather than obsessing over deliverability, as the technology has already solved many of those issues. Key Notes Why del…

In this episode, Jeremy and Jack explore how traditional sales methods can be adapted to today’s business world. They dive into strategies that can enhance your outreach, from in-person interactions to innovative downsells and refining your pitch. Key Notes How Lunch and Learn sessions can be a fresh take on traditional sales tactics. Using alterna…

In this episode, Jeremy and Jack dive into the evolving world of sales outreach, discussing how the traditional approach of cold emailing and templates may be shifting toward more organic, conversational strategies. They explore the concept of using a two-part campaign to warm up prospects and how starting with a casual conversation can lead to mea…

In this episode, Jeremy and Jack dive into the details of a multichannel lead generation campaign they've been working on for 2025. They walk through the campaign's strategy, including LinkedIn and email outreach, while sharing valuable insights on optimizing connection requests and cold outreach. Key Points: Combining LinkedIn and email strategies…

In this episode, Jack and Jeremy dive into the art of prospecting for outbound sales - exploring strategies that prioritize efficiency and results. The hosts break down a unique visualization of the prospecting process to help sales professionals refine their approach. Key Points Understanding prospect proximity to your offer Introducing a unique v…

This episode discusses strategies for conducting cold outreach during the holiday season, such as the best days to send emails, whether to pause campaigns during holidays, and opportunities to connect with prospects in a more personal way. Key topics discussed: Data on email performance based on send days The pros and cons of maintaining cold outre…

This episode discusses 6 key pieces of advice from Jack and Jeremy from their decade of experience with cold outreach. The hosts share actionable tips and strategies for generating sales through effective cold outreach. Key topics discussed: - Effective list building for improved reply rates - Focused messaging - How to prioritize and personalize o…

This "water cooler" episode features a fun, free-flowing discussion between Jeremy and Jack on the current state of personalization at scale in the B2B lead generation space. They explore the use of AI, effective profile/messaging strategies, and how the landscape may evolve in the future. Key topics discussed: Experimenting with personalized Loom …

In today’s episode, Jack and Jeremy tackle the top 10 sales questions generated by AI. They explore transitioning between outbound channels, optimizing touchpoints, and referencing shared interests. Key Points: Identifying LinkedIn Engagement Triggers Effective Personalization Techniques Optimizing Subject Lines Balancing Content and Direct Outreac…

In this teardown, Jeremy and Jack break down a cold email targeting employee churn reduction for tech scale-ups. Their analysis emphasizes the importance of establishing authority and aligning the message with the recipient’s expertise to create a more compelling outreach. By using pattern-interrupt subject lines and carefully crafted content, they…

In this episode, Jeremy and Jack do a deep dive into recent Microsoft email deliverability issues, which have been affecting cold emailers and leading many to struggle with their email campaigns. Microsoft's recent changes to combat spam may have unintended consequences for legitimate senders. Understanding these challenges is vital for successful …

In this episode, Jack and Jeremy dissect a standout cold outreach email that Jack recently received, praising it as one of the best they’ve encountered. They explore what made this email so effective, including its personalization and strategic content, and share insights on how to elevate cold outreach practices. Key Topics Discussed: Email Conten…

In this episode, Jack and Jeremy dive into strategies for becoming a LinkedIn super connector, exploring how to effectively grow a strong network. They break down key insights from analyzing profiles with 30,000 connections, offering tips on crafting compelling headlines and connection requests to boost your LinkedIn presence. Key Topics Discussed:…

In this episode, Jack and Jeremy take a casual approach to discussing cold outreach, sharing insights from personal experiments and the occasional surprise outcome. You’ll hear about unconventional strategies, from mass LinkedIn invites to subtle personalization, all while reflecting on how these tactics can lead to unexpected opportunities. Key To…

In this episode, Jack and Jeremy dive into the world of data benchmarks for cold email campaigns. They explore various metrics like open rates, click rates, and reply rates, revealing surprising insights and practical tips to help you gauge your campaign's performance against industry standards. Get ready for a deep dive into the numbers that matte…

In this episode, Jack and Jeremy dive into a live teardown of a cold email, dissecting each element from subject lines to call-to-action strategies. They explore the best practices for crafting personalized outreach messages, offer practical tips to improve engagement, and share insights on avoiding common pitfalls in cold email marketing. Key Topi…

In this episode, Jack and Jeremy dive into Google’s recent experiment that flags the use of hidden tracking pixels in emails, sparking concern among cold email marketers. They discuss how this change might affect open tracking and explore potential workarounds to adapt to the new Gmail warning system. Key Topics Discussed: Google’s New Tracking Pix…

In this episode, Jack and Jeremy delve into the challenges of cold outreach in markets where only a small percentage of potential customers are actively buying. They explore effective strategies for overcoming this hurdle and building lasting relationships with potential clients. Key Topics Discussed: Approaches for Different Market Sizes Identifyi…

In this episode, Jack and Jeremy delve into the art of sales outreach, specifically focusing on the optimal timing and structure of offers. They discuss the merits of different approaches, aiming to provide actionable strategies for sales professionals to improve their outreach campaigns. Key Topics Discussed: Door-in-the-face vs. foot-in-the-door …

In this episode, Jack and Jeremy dive into a detailed teardown of a cold outreach Inmail aimed at real estate investing. They examine the message’s effectiveness, discussing aspects like personalization, list targeting, and engagement strategy. Key Topics Discussed: Analysis List Building and Targeting Critiquing the Generic Introduction Call to Ac…

In this episode, Jack and Jeremy dive into the emerging trend of AI-driven video personalization for sales outreach. They explore its potential benefits, practical applications, and ethical considerations, providing insights on how this innovative tactic can significantly boost reply rates. Key Topics Discussed: Introduction to Video Personalizatio…

In this episode, Jack and Jeremy dive into a cold outreach email, providing a detailed critique and actionable improvements. They discuss key elements of effective email marketing and share tips to make cold emails more engaging and successful. Key Topics Discussed: Email Content Critique Subject Line Call to Action (CTA) Development Social Proof a…