Best Cognisms Podcasts (2025)

1
Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins 32:04

16d ago32:04

32:04

In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine. From refining their ICP and working hand-in-hand with sales to building an account prioritisation engine and embracing out-of-the-box 1:1 tactics, this conversation is packed …

1
Data Decay, Compliance, and the Future of Sales Intelligence with Adam Thompson, CPO at Cognism 26:28

27d ago26:28

26:28

In this episode, Jeff sits down with Adam Thompson, Chief Product Officer at Cognism, to explore the evolving landscape of sales intelligence. They dive into the challenges of building high-quality B2B data, the impact of web scraping, and whether data is truly becoming a commodity. Adam shares insights on the hidden pitfalls of CRM hygiene, the co…

1
Rethinking Sales Strategy: Smarter Outreach, Dynamic Territories and AI in RevOps with Bill Kantor 30:04

6d ago30:04

30:04

This week Bill Kantor challenges traditional sales tactics, explaining why perfect forecasting doesn’t maximise sales. He explores AI’s role in outreach, the shift towards hyper-personalisation, and why static territory planning is outdated. Bill also shares insights on pipeline management and how RevOps can drive smarter, data-driven decisions. Yo…

1
The Art & Science of Go-To-Market Strategy with Kyle Lacy, CMO at Jellyfish 34:35

13d ago34:35

34:35

In this episode, we sit down with Kyle Lacy, CMO of Jellyfish, to explore the intersection of marketing, revenue operations, and go-to-market strategy. We discuss the challenges of cross-functional alignment, the ongoing debate between brand vs. demand, and how marketing leaders can earn a seat at the revenue table. Plus, Kyle shares his insights o…

1
Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans 29:12

15d ago29:12

29:12

This week we’re flipping the script and looking at outbound through a post-sale lens. Evan Nelson, VP of Customer Experience at Cognism, sits down with Natasha Evans, VP of Customer Growth at Hook, to explore how Customer Success can become a true driver of revenue. They dive into how principles from traditional outbound sales are deeply relevant i…

1
Planning for Success: RevOps Strategies for Sustainable Growth with Joe Ort, Founder of RevOps Inflection 11:46

20d ago11:46

11:46

This week Jeff Ignacio sits down with Joe Ort, founder of RevOps Inflection, to explore the critical differences between revenue operations in private equity versus venture capital backed companies. With 15 years of experience in RevOps and analytics, Joe shares insights on growth strategies, planning cycles, and how AI is reshaping sales efficienc…

1
Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA 25:48

30d ago25:48

25:48

Cognism’s VP of Sales Development, Catherine Olivier, sits down with David Wilkins to unpack what it really takes to be an impactful SDR leader in today’s sales landscape. They dive into the difference between good and great SDR teams, how to build high-performing teams from the ground up, and why strong leadership is about more than just tracking …

1
How Cognism is scaling upmarket with Cognism’s VP of Paid Acquisition, Liam Collins 31:04

1M ago31:04

31:04

In this episode of The Loop, Joe McLaughlin sits down with Liam Collins, VP of Paid Acquisition at Cognism, for an inside look at how the marketing team is driving Cognism’s shift into the mid-market and enterprise space. From laying strong strategic foundations to aligning sales and marketing around a single North Star, Joe and Liam unpack the pla…

1
From Sales Rep to Consultant with Lewis Chawko, Founder of RevOps Consulting 22:39

1M ago22:39

22:39

In this episode of RevOps Review, host Jeff Ignacio chats with Lewis Chawko, founder of RevOpsConsulting.io, about his journey from sales to revenue operations and how he turned a side hustle into a full-fledged consulting business. Lewis shares his insights on scaling go-to-market teams, optimizing RevOps tech stacks, and the challenges of moving …

1
Defining Outbound: Scaling Sales as a Founder with Ilia Papas 19:55

1M ago19:55

19:55

This week on Redefining Outbound, Nat Ferrante talks with Ilia Papas, CEO and co-founder of Band, about building and scaling sales as a founder, especially when coming from an engineering background. Ilia shares how he built a B2B outbound motion from scratch, the lessons he carried over from scaling Blue Apron, and the creative strategies he’s usi…

1
A leadership playbook with Sandy Robinson, VP of Revenue Operations & Client Growth at Quavo Fraud & Disputes 36:44

2M ago36:44

36:44

In this episode of RevOps Review, host Jeff Ignacio sits down with Sandy Robinson, VP of Revenue Operations and Client Growth at Quavo and host of RevOps Unboxed. Sandy shares her insights on stepping into a new RevOps leadership role, navigating the first 30, 60, and 90 days, and the challenges of building and rebuilding revenue operations from th…

1
Why big brands win, and how you can compete, with Dale Harrison 57:40

2M ago57:40

57:40

Cognism’s Senior Demand Generation Manager, Joe Mclaughlin speaks to Dale Harrison, brand marketing and commercial strategy expert about the slow movement of market share, the importance of brand awareness, and why companies must balance brand and performance marketing for long-term success.By Cognism

1
Balancing Growth, Data, and Regulation with Matthieu Garlock, Senior Director of RevOps at Equitybee 32:54

2M ago32:54

32:54

In this episode, Matthieu Garlock, Senior Director of RevOps at Equitybee, dives into the complexities of revenue operations in a marketplace model. He shares insights on balancing supply and demand, leveraging data to optimize investment flows, and navigating regulatory challenges in the financial sector. Matthieu also discusses his journey from R…

1
Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens 33:10

2M ago33:10

33:10

In this episode of Redefining Outbound, Cognism’s Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Adyen, to discuss the evolving role of outbound in account management. They explore what it takes to drive long-term success, balancing revenue growth with retention, building meaningful customer relation…

1
From Salesforce Admin to RevOps Leader with Tori Moss, Global Head of Revenue Operations 34:26

2M ago34:26

34:26

Our host, Jeff Ignacio sits down with Tori Moss, Head of Revenue Operations at Pigment, who shares her journey from Salesforce admin to RevOps leader, reflecting on lessons learned during hypergrowth at Greenhouse. She dives into the evolution of RevOps, the challenges of scaling teams, the role of AI in business planning, and the importance of str…

1
Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints 42:19

2M ago42:19

42:19

In this episode of The Loop, host Joe Mclaughlin sits down with Brendan Hufford, Founder of Growth Sprints, to discuss his unique approach to content strategy, naming problems instead of categories, and why "checkbox marketing" is holding companies back. Brendan shares insights on content IP, channel-agnostic marketing, and innovative tactics like …

1
Fixing Sales Pipeline Problems: Outbound, AI, and Territory Strategy with Hayes Davis 31:16

2M ago31:16

31:16

This week Jeff Ignacio sits down with Hayes Davis, CEO of Gradient Works, to tackle the pipeline coverage problem facing revenue leaders today. Hayes shares his insights on why traditional outbound strategies are failing, how AI is being misused in sales, and why static territory models are leaving money on the table. He also dives into the importa…

1
Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam 25:57

2M ago25:57

25:57

This week on Redefining Outbound, Catherine Olivier and Matthew Putnam dive into the evolving world of outbound sales. They discuss why the fundamentals of selling are more important than ever and what it takes to succeed as an SDR, from cold calling to social selling. Tune in to learn how to cut through the noise, leverage multi-channel outreach, …

1
Does AI fit into GTM with Taft Love, Founder of Iceberg RevOps 31:54

3M ago31:54

31:54

Our host, Jeff Ignacio, sat down with Taft Love, Founder of Iceberg RevOps, to explore the evolving landscape of revenue operations and global sales. Taft shares his journey from sales leadership to building a specialised RevOps consultancy, offering insights into scaling organisations, fostering cross-functional alignment, and navigating the uniqu…

1
Optimising websites and implementing systematic website testing with Estelle Marasigan 38:47

3M ago38:47

38:47

In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.…

1
Leveraging AI in Go-to-Market Strategies: Practical Insights and the Path to ROI with Joel Arnold 26:55

3M ago26:55

26:55

In this episode, Joel Arnold, founder of Arnold GTM Advisors and former VP of Revenue Operations, explores the transformative role of AI in go-to-market strategies. From leveraging large language models for prospecting and note-taking, to analising call data for predictive insights, Joel shares practical use cases driving real ROI. He also dives in…

1
Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws 28:08

3M ago28:08

28:08

In this episode of Redefining Outbound, Cognism’s VP of Sales Development, Catherine Olivier, sits down with Andy Laws, Director of Business Development at Talon.One and Founder of RevRocket, to explore what it takes to build high-performing SDR teams in enterprise sales. They discuss the key differences between selling to SMBs versus large enterpr…

1
How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience 46:04

3M ago46:04

46:04

Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact are…

1
From Marketing Ops to RevOps: Building a Unified Revenue Strategy with Jessi Eagan 27:43

3M ago27:43

27:43

In this episode, we’re joined by Jessi Eagan, Senior Manager of GTM Revenue Operations at Macabacus, to discuss her journey from marketing operations to leading RevOps as a team of one. Jessi shares how her diverse experience has equipped her to oversee the entire revenue lifecycle, from marketing automation to sales reporting. She also dispels com…

1
Unlocking the Power of Connected GTM Strategies: Insights from Stuart Balcombe on the HubSpot Ecosystem 27:58

3M ago27:58

27:58

In this episode, we’re joined by Stuart Balcombe, author and workflow creator at Connected GTM. Stuart shares surprising insights about the underutilisation of HubSpot’s app marketplace and discusses opportunities for businesses to better integrate and leverage the platform. We also explore HubSpot’s strengths in the SMB and mid-market spaces, its …

1
Bridging Strategy and Success with Benjamin Zeitz, Head of Revenue Operations at Sweep.io 21:34

4M ago21:34

21:34

Our host, Jeff Ignacio, sits down with Benjamin Zeitz, Head of Revenue Operations at Sweep.io to discuss Benjamin’s experience in a hybrid role, the importance of expertise in operational tools like Salesforce, and the integration of RevOps into customer success.By Cognism

1
When to localise or translate content in international organisations with Cognism’s Content Managers 32:24

4M ago32:24

32:24

Cognism’s Demand Gen Content Manager, Amy Collins chats to SEO and Content Manager (France), Charlotte de Beaumont about Cognism’s demand generation content strategy across regions. When do you translate, localise or create net new?By Cognism

1
AI in RevOps: Boosting Efficiency and Redefining Marketing Ops with Sara McNamara 27:16

4M ago27:16

27:16

This week Jeff sits down with Sara McNamara to explore how artificial intelligence is reshaping the way revenue operations teams work. They dive into how AI tools can enable sales teams to focus on high-impact activities and why cutting-edge tools alone won't drive results. Packed with actionable insights, this episode is a must-listen for leaders …

1
Revenue operations in a mission-driven organisation with Jonathan Unger, Senior Manager of Demand Generation and RevOps at Regrow 23:15

4M ago23:15

23:15

Our host, Jeff Ignacio, sits down with Jonathan Unger, Senior Manager of Demand Generation and RevOps at Regrow to chat about sustainability, climate tech and what it’s like doing RevOps in a mission-driven organisation.By Cognism

1
Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson 43:35

4M ago43:35

43:35

In this episode of Redefining Outbound, Cognism’s VP of US Sales, Frida Ottosson, sits down with Brent Adamson to explore the surprising insights behind buyer confidence and its impact on sales success. Brent unpacks why traditional sales tactics often miss the mark and reveals the critical role of helping buyers feel confident in themselves—not ju…

1
Marketing signals that drive results with Trinity Nguyen, CMO at Usergems 35:22

4M ago35:22

35:22

Cognism’s VP of Marketing, Liam Bartholomew speaks to CMO at Usergems, Trinity Nguyen about the power of authenticity in brand storytelling, how data-driven creativity is the future of marketing and how community is the new currency for brands.By Cognism

1
Building a world class RevOps department with Hassan Irshad, Director of Revenue Operations at FEV Tutor 25:42

5M ago25:42

25:42

Our host, Jeff Ignacio, sits down with Hassan Irshad, Director of Revenue Operations at FEV Tutor to discuss where RevOps should report to, incentives and commission alignment and how to build a world class RevOps department.By Cognism

1
How RevOps Leaders Can Step Up as AI Innovators with Jeff Ignacio and Rob Levey 27:27

5M ago27:27

27:27

In this episode of The RevOps Review, Jeff Ignacio sits down with Rob Levey to dive into the future of RevOps in an AI-driven world. Rob offers insights on RevOps best practices and how RevOps leaders can embrace the selective power of AI to lead growth and increase efficiency.By Cognism

1
The CRO turnover dilemma: What's causing short average tenure with Cliff Simon, CRO at Carabiner Group 25:04

5M ago25:04

25:04

In this episode, host Jeff Ignacio dives into one of the hottest topics in revenue leadership: the surprisingly short tenure of Chief Revenue Officers. Why do so many CROs face high expectations yet find themselves in short-lived roles? Jeff is joined by Cliff Simon, an experienced revenue leader and industry expert, to unpack the forces driving th…

1
How to scale content creation with AI (without forfeiting quality) with Vincent Plassard, Growth Lead at Userled 35:02

5M ago35:02

35:02

Cognism’s Manager, SEO Daisy Shevlin speaks to Growth Marketing Lead at Userled, Vincent Plassard about how both Cognism and Userled are implementing AI internally. And how to scale content creation using AI without losing the human element.By Cognism

1
Mastering Go-To-Market Enablement with Sam Lau, Senior Director, Global GTM Enablement at Anomali 22:37

5M ago22:37

22:37

Our host, Jeff Ignacio, sits down with Sam Lau, Senior Director, Global GTM Enablement at Anomali. They discuss maximising training impact, crucial Sales Operations and Enablement partnership tips and the differences between technical and business wins.By Cognism

1
Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching 41:06

5M ago41:06

41:06

Our host, Frida Ottosson, speaks to Mark Cox, Founder of In the Funnel Sales Coaching, about keeping up with the best sales practices, exploring actionable insights, strategies, and the latest trends in the world of sales coaching. Mark shares his expertise on how sales professionals can stay ahead in a competitive landscape by mastering effective …

1
The last word 0:35

5M ago0:35

0:35

You’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.By Cognism

1
Final entry: My big bets 3:21

5M ago3:21

3:21

As the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.By Cognism

1
Bonus entry 12: Distributing our content 2:36

5M ago2:36

2:36

After sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.By Cognism

1
Entry 38: Our updated content strategy 4:27

5M ago4:27

4:27

Our content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.By Cognism

1
Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew 4:15

5M ago4:15

4:15

One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.By Cognism

1
Bonus entry 11: Finding and working with subject matter experts in new regions 2:49

5M ago2:49

2:49

Working with SMEs is a huge part of the Cognism marketing strategy, and therefore we need to be able to identify and reach out to relevant SMEs in new regions when we have plans to expand there. This entry delves into how we manage this process.By Cognism

1
Bonus entry 10: How we nailed expanding into France 4:36

5M ago4:36

4:36

This entry follows on from entry 37, discussing how Alice and the Cognism team applied the lessons learned from their DACH expansion, to their French expansion.By Cognism

1
Entry 37: Mistakes we made expanding into DACH 5:48

5M ago5:48

5:48

Not every venture is immediately successful. However, the lessons we learn from doing things the wrong way, teach us a lot about how to do things next time. This entry goes into details on what went wrong in our DACH expansion, and how we used this to launch effectively into France.By Cognism

1
Entry 36: Implementing AI in marketing 9:06

5M ago9:06

9:06

Alice and Cognism’s CEO are keen to be one of the first adopters of new AI tech that can help the company become more efficient in its processes. This entry delves into a few of the ways in which we are already utilising AI tools.By Cognism

1
Bonus entry 9: How we use the Cognism product for marketing internally 2:42

5M ago2:42

2:42

Most people know Cognism for its sales use case, but internally, we drink our own champagne and utilise the Cognism product for our own marketing. This entry shares how.By Cognism

1
Entry 35: Kaspr’s growth journey 4:30

5M ago4:30

4:30

How do you apply the Cognism demand generation approach in a smaller company? This entry deep dives how Alice adjusted the Kaspr set up to incorporate demand generation.By Cognism

1
Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay 4:28

5M ago4:28

4:28

Cognism and Kaspr are two very similar products, but two very different audiences. When bringing Kaspr into the Cognism family, we had to think carefully about how we position each in a way that helps both companies to thrive next to one another. This entry explains that positioning.By Cognism

1
Entry 34: Valued I hire for 3:22

5M ago3:22

3:22

One of the biggest investments you make as a marketing leader is who you hire. How do you make sure each hire is just as strong as the last? This entry dives into the key values Alice looks for when hiring for the marketing team at Cognism.By Cognism

Podcasts Worth a Listen

Cognisms Podcasts

Podcasts Worth a Listen