Best Cognisms Podcasts (2025)

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Data Infrastructure Is the New GTM Strategy, with Brian Aggerbeck, VP of Professional Services at Cognism 34:24

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13d ago34:24

34:24

Enterprises are rethinking go-to-market from the ground up. And the foundation is clean, unified, orchestrated data. In this episode, Brian Aggerbeck shares how leading companies are using Data-as-a-Service (DaaS) to build centralised architectures that fuel GTM at scale, without adding more tools or noise. From composable systems to AI-readiness, …

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Go-to-Market Engineering: Beyond RevOps with Patrick Spychalski, Co-Founder of The Kiln 21:13

8h ago21:13

21:13

Patrick Spychalski, co-founder of The Kiln, joins to unpack the growing role of go-to-market engineering. From his early work creating content for Clay to founding one of the first GTM engineering agencies, Patrick explains how GTM engineering differs from RevOps, the core tools and workflows driving efficiency today, and why companies should focus…

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The Comfort Trap Dilemma with Michael Maximoff 49:10

2d ago49:10

49:10

Too many marketing teams fall into the comfort trap - sticking with what’s “always worked” and avoiding change until results dip. In this episode, Michael challenges that mindset head-on. He shares why waiting for a downturn before testing new channels or formats is a risky move, how to run small experiments alongside BAU, and the mindset shift nee…

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B2B Creators & Revenue Generation with David Walsh 57:52

6d ago57:52

57:52

Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue. LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to! During this conversation, we will meet with David Walsh, co-founder of Limel…

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Scaling Smarter: Cold Email, GTM Engineering & Operational Rigour with Noah Adelstein of Rippling 24:24

6d ago24:24

24:24

In this episode, Jeff sits down with Noah Adelstein, who leads international growth at Rippling and hosts The GTM Engineer podcast. They unpack how Noah helped scale Rippling’s Australia team from 10 to 80+, the evolving state of cold email, and how GTM engineers are reshaping the way we think about growth. Noah shares why marketers must obsess ove…

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From The Sales Floor To BBC Traitors Final Four |EP23| Andrew Jenkins 1:28:01

12d ago1:28:01

1:28:01

What happens when a seasoned sales leader enters one of the most intense BBC reality shows on TV? Andrew Jenkins spent over 20 years in Sales — building trust, leading teams, and coaching people through high-pressure sales at Lloyds Bank. Then he brought those same skills — listening, emotional intelligence, and calm under pressure — into the castl…

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Getting Past Missing Quota for the First Time with Johnny Stiffell 17:48

8d ago17:48

17:48

In this episode, Shivan chats with Johnny Stiffell, Commercial AE at Cognism, to talk about his first real dip in performance, and the lessons it left behind. From moving up into a new role without a ramp period to juggling longer sales cycles, self-generated pipeline, and the return of daily cold calling, Johnny shares what it’s like to navigate t…

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What B2B Brand Awareness Is & Isn't (and Can & Can't) with Liam Moroney 53:48

13d ago53:48

53:48

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing. If you're tired of the confusion, this one's for you. Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more…

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The zero-click search dilemma, with Tom Mansell, VP of Organic Performance at Croud 49:25

16d ago49:25

49:25

What happens when your SEO strategy stops delivering clicks? Tom Mansell, VP of Organic Performance at Croud, joins Marketing Dilemmas to unpack the radical shift in search behavior. From AI-powered search engines to plummeting click-through rates, Tom explains why traditional SEO metrics no longer tell the full story - and what forward-thinking ma…

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Mastering B2B Positioning: Get It Right at Each Stage with Robert Kaminski 54:56

20d ago54:56

54:56

How do you get positioning right for the stage your startup is at? Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and m…

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The RevOps Nerve Center: Data, Cadence, and the AI-Ready Stack with John Queally 27:17

21d ago27:17

27:17

Jeff Ignacio sits down with John Queally, Senior Director of RevOps at Clari, to explore how modern RevOps can go from support function to strategic command center. John shares how his team leverages product telemetry, AI-powered account health scores, and a unified cadence to drive real outcomes across the GTM funnel. They also dig into why RevOps…

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What Sales Leaders Miss: Strategy, Scale and Internal Buy-In With Joe Stubbs 20:53

23d ago20:53

20:53

In this episode of Why Did It Fail?, Shivan is joined by Joe Stubbs, VP of UK Sales at Cognism, for a brutally honest look at what happens when a new process sounds smart, but doesn’t entirely stick. They dig into the early months of Joe’s leadership, where the pressure was high and the ambition was huge. But a well-intentioned rollout exposed some…

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Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework 46:32

27d ago46:32

46:32

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market. Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy. You’ll learn: - Why tradi…

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Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode) 42:24

1M ago42:24

42:24

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. …

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The new market penetration dilemma with Adina Apachitei, Global Director of Best Practices Programme 53:06

1M ago53:06

53:06

Adina, Global Director of Best Practice Programs at AVEVA, joins Marketing Dilemmas to unpack one of the hardest challenges in enterprise marketing: how do you effectively penetrate new markets when you’re juggling long sales cycles, complex portfolios, and competing internal priorities? From thought leadership to funnel strategy and outbound align…

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The 5 things you need to amplify your Content Distribution - Ross Simmonds (Reposted Episode) 36:42

1M ago36:42

36:42

While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as ou…

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RevOps mistakes that kill pipeline with Brett Hovanec, Founder of On The Fly Ops 30:08

1M ago30:08

30:08

In this episode, Brett Hovanec, founder of On the Fly Ops, breaks down the most overlooked (and dangerous) flaws in go-to-market operations - from fuzzy MQL definitions to broken lead handoffs and churn-blind CS processes.By Cognism

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Bill Macaitis: Mastering Metrics for Marketing Team Success (Reposted Episode) 45:06

1M ago45:06

45:06

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…

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The Marketing vs Sales Blame Game Is Costing You Millions |EP22| Mark Walker 1:03:27

1M ago1:03:27

1:03:27

If you’ve ever felt the tension between sales and marketing… you’re not alone. In this episode, Mark Walker (who's lived both lives) joins our host Mark Ackers to explore one of the most persistent pain points in B2B: sales and marketing alignment. From junk MQLs to misattributed pipeline, they pull no punches in exposing the outdated structures, b…

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Why Leaving Was the Only Way Up: The Hidden Cost of Being Overlooked 43:17

1M ago43:17

43:17

In this episode, Shivan is joined by Lauren Reeves, Senior BDR Manager at Swap, who shares the emotional weight of building a sales career without ever being internally promoted. From imposter syndrome to self-belief, Lauren opens up about the frustration of being overlooked and the resilience it took to succeed anyway. They dive into the myths aro…

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Prof Byron Sharp: Scientific Laws of Marketing (Reposted Episode) 51:54

1M ago51:54

51:54

Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…

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Why scaling fast means rebuilding constantly with Alexander Lucey, Head of Finance and Operations at Unify 19:58

1M ago19:58

19:58

Alexander Lucey, Head of Finance and Ops at Unify GTM, joins to unpack how RevOps complexity evolves as a business scales - especially post-product market fit. He shares how Unify is building a "system of action" (not just a system of record), what it really takes to operationalise outbound with intent data, and why RevOps is a game of constant rec…

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Richard van der Blom: What you need to know about the LinkedIn Algorithm (Reposted Episode) 50:30

2M ago50:30

50:30

A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…

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The innovator’s dilemma: Risking a successful product to chase new heights with Maura Rivera, CMO at Qualified 48:45

2M ago48:45

48:45

What do you do when AI creates both your biggest opportunity and your biggest risk? In this episode, Maura Rivera, CMO at Qualified, shares how her team made the bold decision to pivot away from their successful flagship product and reposition entirely around an AI-powered SDR agent. It’s a story of product bets, internal resistance, and how to go …

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The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game) 51:25

2M ago51:25

51:25

Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendo…

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Should Ops Say Yes More Often? With Tom VanLangen, VP of Revenue Operations at Quickbase 28:11

2M ago28:11

28:11

In this episode, Tom VanLangen, VP of RevOps at Quickbase, challenges the traditional idea of ops as gatekeepers. He shares why now is the time for ops leaders to embrace risk, carve out space for innovation, and say yes to calculated bets - especially when it comes to AI and evolving GTM playbooks.By Cognism

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How to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen Hedebrandt 45:48

2M ago45:48

45:48

Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata. Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impression…

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Hiring, Pressure, and Finding Your Voice in Sales Leadership with Brontë Mulvany 30:39

2M ago30:39

30:39

In this episode, Shivan is joined by Brontë Mulvany, Head of Business Development at ComplyAdvantage, who opens up about the high-pressure reality of hiring her first team. From navigating imposter syndrome to learning how to trust her gut, Brontë shares the hard-earned lessons that shaped her leadership style. They talk about clue gathering, coura…

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The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata 50:35

2M ago50:35

50:35

On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk a…

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Building from a team of one to a trusted org with stakeholder buy-in with Nicole Looker, Director of Revenue Operations at Rebuy 25:58

2M ago25:58

25:58

Nicole Looker, Director of RevOps at Rebuy, shares how she scaled from solo operator to strategic leader - with a focus on stakeholder trust, soft skills, and team development. She breaks down why RevOps success isn’t just about tooling, but about communication, prioritisation, and relationships. Expect insights on: Hiring for trust over technical …

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Marketing the marketing team with Florian Frese, Marketing Director at Wire 42:16

2M ago42:16

42:16

In this episode of Marketing Dilemmas, Liam is joined by Florian Frese, Marketing Director at Wire. Together, they unpack a challenge every marketer faces but few talk about: internal marketing. From building trust across teams to avoiding the dreaded “marketing in a silo” trap, Florian shares candid insights into what it really takes to get intern…

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B2B Gifting Tactics to Unlock & Accelerate Opportunities w/ Kacie Jenkins 42:40

2M ago42:40

42:40

Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful? Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso. With her expertise in driving growth and building customer-centric strategies, Kacie …

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The Overwhelm of Possibility: AI, Tech Consolidation & the RevOps Balancing Act with Gabe Rothman, VP of Operations at Rescale 30:49

2M ago30:49

30:49

In this episode, Gabe Rothman (VP of Operations at Rescale) joins to unpack one of the biggest challenges facing RevOps leaders today: navigating the explosion of AI tools, deciding where to consolidate tech stacks, and figuring out how to truly drive efficiency - without simply chasing shiny objects. From AI’s evolving role in account planning to …

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The Cost of Selling to Someone Who Was Never Going to Say Yes 22:23

2M ago22:23

22:23

This week on Why Did It Fail?, sales coach Shivan Pillay sits down with Isa Sher, Sales Manager at Cognism, to unpack one of the most pivotal failures of his early sales career. Isa shares how losing a major deal reshaped his approach to qualification, champion building, and managing a high-performing sales team.…

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Canberk Beker on LinkedIn Ads: Powering B2B Sales Growth & Pipeline 49:41

2M ago49:41

49:41

Join us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline? Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales…

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What to do when the ops that got you here won’t get you there, with Jeff Ignacio 19:25

2M ago19:25

19:25

In this special solo episode, Jeff dives deep into what happens when rapid growth hits a wall - and how RevOps leaders can untangle the complexity. From system sprawl to siloed teams and redundant tech, this is a practical guide to retooling your operating model, rebuilding governance, and making RevOps a strategic growth engine again.…

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Why 94% of Salespeople Never Become Elite, And How To Fix |EP21| Will Aitken 1:08:49

2M ago1:08:49

1:08:49

🎤 In this must-listen episode of The "I Used to Be Crap at Sales" Podcast, host Mark Ackers interviews Will Aitken, one of the most recognised voices in sales content today. Will is a former SaaS AE turned sales coach, keynote speaker, and viral content creator with over 140,000 LinkedIn followers and millions of views across TikTok and YouTube. He…

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Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk 48:38

2M ago48:38

48:38

In this episode of Marketing Dilemmas, Liam sits down with Ben Smith, Marketing Director at Reachdesk to tackle a growth challenge many scale-ups face: what to do when you’ve nailed your ICP but are starting to hit a ceiling. They unpack how Reachdesk refined their targeting, improved win rates, and now face the next big question - how to expand wi…

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Making Interactive Demos Work in B2B – Live with Natalie Marcotullio 48:11

3M ago48:11

48:11

Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product. Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B. Drawing on key data and insights from the State of the Interactive P…

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Should Startups Hire RevOps Early? With Justin Humphreys, Head of Revenue Operations at Bright Network 22:12

3M ago22:12

22:12

In this episode, Justin Humphreys, Head of RevOps at Bright Network, explains why foundational RevOps decisions - like which CRM to use - can make or break a startup’s growth. He shares insights from his telco roots, his move into marketing and CS ops, and why he’s now offering early-stage companies free advice through RevOps Hub.…

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The Failure That Shaped a Brand New Approach to Sales 33:56

3M ago33:56

33:56

What happens when you don’t pass your sales probation? In this episode, Shivan sits down with Harry Monkhouse to hear the story of how he failed his first SDR probation and turned it into the catalyst for a career in sales leadership. They dig into the mindset shift Harry had to make, the tactical changes that got him back on track, and the three t…

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What Makes Dreamdata's IP-to-Company Resolution Unique? 18:01

3M ago18:01

18:01

In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine. Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies tha…

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Bandwidth, Buy-In, and Big Swings with Rich Bishop, Founder of Midgame Consulting 19:23

3M ago19:23

19:23

Our host, Jeff Ignacio, sits down with Rich Bishop, founder of Midgame Consulting, to talk all things RevOps. From his unexpected leap into consulting to transforming go-to-market strategies at PE-backed and traditional companies. Rich shares what makes change management stick, how to win over skeptical sales teams, and why CRM adoption is about mo…

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The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab 57:47

3M ago57:47

57:47

B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM. In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minu…

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ABM 2025 - Live panel - This is what works (and what doesn't) 55:45

3M ago55:45

55:45

The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025. Join this timely panel conversation diving into the state of ABM right now. Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly …

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The Ego Trap: How Getting Fired Made Chris Ritson a Better Leader 43:06

3M ago43:06

43:06

In this episode of Why Did It Fail?, sales coach Shivan Pillay sits down with Chris Ritson, founder, advisor, and sales trainer, for a raw and revealing conversation about the leadership failure that reshaped his life. Chris opens up about the moment he was let go from his first AE leadership role, how unchecked ambition and ego clouded his judgmen…

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B2B Content Distribution Masterclass: Live with Ross Simmonds 52:37

3M ago52:37

52:37

"If a tree falls in the woods but no one sees it. Did the tree even fall?" This infamous quote has never been more true for B2B Content. It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value. That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is …

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Fixing Cold Email: AI Guardrails and Deliverability Wars with Mustafa Saeed 27:25

3M ago27:25

27:25

This week on The RevOps Review, Jeff Ignacio is joined by Mustafa Saeed, cofounder and CEO of Luella.ai, to unpack the chaotic new normal in outbound email. Mustafa explains why cold email as we know it is broken, how AI-fueled automation is killing deliverability, and what organisations can do to protect their sender reputation. They dive into dom…

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Turning Data into Direction with Olga Traskova, VP of Revenue Operations at Birdeye 28:47

3M ago28:47

28:47

In this episode, we chat with Olga Traskova, VP of Revenue Operations at Birdeye, about transforming go-to-market processes to support scale. Olga shares how her team spans marketing, sales, and customer success ops, the balance between quick wins and long-term transformation, and her vision for blending human insight with AI-driven tools. From opt…

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The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata 50:35

3M ago50:35

50:35

In this episode, Liam is joined by Steffen, CMO and co-founder of DreamData, to unpack one of B2B marketing’s trickiest challenges: how to bridge the gap between awareness and sales readiness without jumping the gun. They dive into the dilemma of where marketing should focus its energy in the funnel - top, middle, or bottom - and explore what it re…