Best Class 453 Podcasts (2025)

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Redefining Entry-Level Sales ft Gabe Lullo | Hard Corps Marketing Show | Ep 456 40:10

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12h ago40:10

40:10

What if cold calling isn’t dead and SDRs are not just seen as “entry-level”? In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection sti…

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CTM Takeover Episode - Paul Jones: Scaling Client Relationships Through Community 41:30

7d ago41:30

41:30

What does it take to build authentic communities that truly connect with your market? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul…

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Set Your Idea Experimentations into Motion ft Brandon Redlinger | Hard Corps Marketing Show | Ep 455 47:09

8d ago47:09

47:09

How can structured brainstorming and rapid testing transform your team’s creativity and innovation? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling…

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CTM Takeover Episode: Generative Engine Optimization Master Class ft Al Sargent 46:29

14d ago46:29

46:29

How can marketers stay discoverable as AI reshapes the search landscape? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evo…

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Avoid Distraction, Drive Real Growth ft Brendan Leonard | Hard Corps Marketing Show | Ep 454 48:00

15d ago48:00

48:00

How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today’s tech-saturated world? In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep…

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CTM Takeover Episode: Why B2B Go-To-Market Is A Team Sport! ft Cole Field 38:30

21d ago38:30

38:30

What does it take to master B2B marketing with empathy and precision? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown o…

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Unlocking AI’s Real Impact in Marketing ft Craig Rosenberg | Hard Corps Marketing Show | Ep 453 54:20

22d ago54:20

54:20

How can AI drive real impact in your marketing and sales teams beyond just ROI? In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies…

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CTM Takeover Episode: The Power of Observation in the Era of AI ft Megan Ward 48:44

28d ago48:44

48:44

What does it take for marketers to truly connect with their audience and harness AI for impactful strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan Ward, SVP of Marketing and Product Management at 360F…

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Ditch Empty Metrics for Growth ft Jennifer Mancusi | Hard Corps Marketing Show | Ep 452 43:23

29d ago43:23

43:23

How can aligning your marketing strategy with business goals transform your impact and career trajectory? In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real wor…

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CTM Takeover Episode: Mind-Saving Hacks to Align Marketing and Sales ft Bronson Cordle 48:35

1M ago48:35

48:35

How can simplifying your goals and aligning with sales transform your marketing success? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thought…

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Marketing Is Hard Work, Not Magic ft Laura Luckman-Kelber | Hard Corps Marketing Show | Ep 451 35:28

1M ago35:28

35:28

Is Your Marketing Strategy Built on Magic or Business Fundamentals? In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment …

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CTM Takeover Episode: Crossing The Digital Divide ft Josh Cherfoli 46:57

1M ago46:57

46:57

How can understanding your audience and building purpose-driven brands elevate your marketing results? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation G…

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Create Content that Counts ft Jessica Nickerson & Andy Pondillo | Hard Corps Marketing Show | Ep 450 46:14

1M ago46:14

46:14

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection? In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to m…

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CTM Takeover Episode: The 3 Pillars of Degenerative AI ft Ron Close 46:24

2M ago46:24

46:24

How can both empathy and distilled communication reshape your marketing strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manuf…

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Old-School Tactics Drive Modern Marketing Wins ft. Aaron Welch | Hard Corps Marketing Show | Ep 449 48:11

2M ago48:11

48:11

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success? In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insight…

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CTM Takeover Episode: Speak Your Customer’s Language With These 2 Steps ft KB Burdette 42:56

2M ago42:56

42:56

How can deep audience research transform your marketing effectiveness? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target C…

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Rethinking Marketing for Real Revenue ft. Karthiga Ratnam | Hard Corps Marketing Show | Ep 448 44:29

2M ago44:29

44:29

Is your marketing driving real revenue or just making noise? In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking arou…

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CTM Takeover Episode: Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton 34:17

2M ago34:17

34:17

How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique jou…

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Don’t Be the Podcast Everyone SKIPS ft Ollie Whitfield | Hard Corps Marketing Show | Ep 447 48:06

2M ago48:06

48:06

Can your podcast stand out in a sea of sameness? In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podca…

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CTM Takeover Episode: Building Relationships at Scale ft James Furbush 50:47

2M ago50:47

50:47

How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his in…

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MEANINGFUL Qualified Leads ft Melissa McCready | Hard Corps Marketing Show | Ep 446 47:09

2M ago47:09

47:09

Are MQLs really dead, or just evolving? In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field. Melissa u…

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You’re Getting Marketing Ops ALL WRONG ft Mike Rizzo | Hard Corps Marketing Show | Ep 445 55:02

3M ago55:02

55:02

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers? In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mik…

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Curiosity Eats Hustle for Breakfast ft Dave Rubinstein | Hard Corps Marketing Show | Ep 444 48:04

3M ago48:04

48:04

How can founders avoid sabotaging their own sales pipeline? In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing …

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Can Community SAVE the Connection CRISIS ft Dolores Hirschmann | Hard Corps Marketing Show | Ep 443 51:23

3M ago51:23

51:23

How can trust-first marketing and clarity-driven communication lead to stronger business growth? In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-b…

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Level Up Your Ops or GET LEFT BEHIND ft Danielle Balestra | Hard Corps Marketing Show | Ep 442 41:04

3M ago41:04

41:04

How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape? In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares …

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GAME-CHANGING Strategies for the New SEO ft Kerry Pearce | Hard Corps Marketing Show | Ep 441 32:44

4M ago32:44

32:44

How can marketers thrive in the age of AI and zero-click search? In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt t…

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The Dark Side of Dark Patterns ft Jeff White | Hard Corps Marketing Show | Ep 440 39:51

4M ago39:51

39:51

What if your website could build trust instead of just chasing conversions? In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s m…

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AI Can’t Save Your Strategy but YOU Still Can ft Ardath Albee | Hard Corps Marketing Show | Ep 439 46:16

4M ago46:16

46:16

Is AI ruining your content strategy or enhancing it? In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation o…

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The Art of Asking ft Kit Lisle | Hard Corps Marketing Show | Ep 438 42:59

4M ago42:59

42:59

How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses? In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leader…

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Start Building Connections, NOT Just Campaigns ft Karen Sung | Hard Corps Marketing Show | Ep 437 43:21

4M ago43:21

43:21

What does it take to create a marketing strategy that drives demand and empowers your channel partners? In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, sh…

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How Boring Brands are WINNING the Internet ft Dan Salkey | Hard Corps Marketing Show | Ep 436 34:32

4M ago34:32

34:32

Can “boring” brands unlock growth through entertainment-first marketing? In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are…

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Why the Best Copy is NEVER About the Words ft Eden Bidani | Hard Corps Marketing Show | Ep 435 50:55

4M ago50:55

50:55

How can authentic customer understanding transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results. Eden breaks down why…

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Smart Content Starts with Grice’s Maxims ft Marli Mesibov | Hard Corps Marketing Show | Ep 434 50:41

4M ago50:41

50:41

How can Grice’s Maxims strengthen your content strategy? In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. Marli breaks do…

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Your Brand Message Has an EXPIRATION Date ft Abdul Rastagar | Hard Corps Marketing Show | Ep 433 31:26

4M ago31:26

31:26

How often should you be updating your messaging to stay ahead? In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation i…

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BREAKING UP with Transactional Marketing ft Michelle Hsiao | Hard Corps Marketing Show | Ep 432 33:09

5M ago33:09

33:09

How can relationship-based marketing drive deeper customer engagement and long-term growth? In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over trans…

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From COLD Emails to HOT Results ft Brandon Amoroso | Hard Corps Marketing Show | Ep 431 34:33

5M ago34:33

34:33

How can AI support outbound sales without losing the human touch? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity. Bra…

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Humans Remember Stories, NOT Spreadsheets ft Daniel Incandela | Hard Corps Marketing Show | Ep 430 48:11

5M ago48:11

48:11

Are We Forgetting the Humans in B2B Marketing? In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, c…

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Let Curiosity Lead Your Growth ft Chris Austin | Hard Corps Marketing Show | Ep 429 44:00

5M ago44:00

44:00

How Can a Growth Mindset Fuel Your Marketing Success? In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how cur…

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Say GOODBYE to Data Silos For Good! ft Nicole Burns | Hard Corps Marketing Show | Ep 428 48:09

5M ago48:09

48:09

How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth? In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people,…

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Do You Even Strategy, Bro? ft Mark Osborne Hard Corps Marketing Show | Ep 427 26:19

5M ago26:19

26:19

Are You Building Your Strategy or Just Chasing Tactics? In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic. Mark breaks d…

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Marketing is Not a Line it’s a Loop! ft Sophie Buonassisi | Hard Corps Marketing Show | Ep 426 47:39

5M ago47:39

47:39

How can feedback loops become your most powerful marketing advantage? In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynam…

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UNLOCK Your Team’s True Potential ft Jasmine Martirossian | Hard Corps Marketing Show | Ep 425 43:36

5M ago43:36

43:36

How can human-centered marketing and smarter tech choices future-proof your team? In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams …

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Don’t Just Rank, RESONATE ft Christine Royston | Hard Corps Marketing Show | Ep 424 45:07

5M ago45:07

45:07

How can you balance brand awareness with measurable results in your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance betwe…

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Do You Have This Sales SUPERPOWER? ft John Barrows | Hard Corps Marketing Show | Ep 423 55:54

6M ago55:54

55:54

How can empathy, curiosity, and belief transform your sales strategy in the age of AI? In this episode of The Hard Corps Marketing Show, I sat down with John Barrows, CEO of JB Sales. John shares his powerful perspective on what today’s sales professionals need most, and why genuine belief in your product is the most underrated sales superpower. Jo…

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Are You Ignoring This Funnel Stage? ft Scott Vaughan | Hard Corps Marketing Show | Ep 422 43:36

6M ago43:36

43:36

How can a buyer-centric approach transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they ar…

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Is AI a Tool or a TAKEOVER? ft Chad Sanderson | Hard Corps Marketing Show | Ep 421 49:07

6M ago49:07

49:07

Why do so many businesses fear AI, and how can they use it to enhance critical thinking? In this episode of The Hard Corps Marketing Show, I sat down with Chad Sanderson, Co-Founder and Minister of Mavericks at DeepHumanX. Chad shares his expertise on how Marketing leaders can implement AI and leverage it to improve decision-making and critical thi…

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Demystifying Marketing Strategy ft Susan Tyson | Hard Corps Marketing Show | Ep 420 44:42

6M ago44:42

44:42

What if you could strip away the nonsense and create a marketing strategy that’s clear, simple, and effective? In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of SGTyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies …

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Stop Chasing Leads, Start Driving Revenue ft Britta Agel | Hard Corps Marketing Show | Ep 419 38:36

6M ago38:36

38:36

What does it really take to turn marketing into a powerful revenue engine? In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales,…

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5 Power Moves to Fuse Marketing and Sales ft Steve Hardy | Hard Corps Marketing Show | Ep 418 48:07

6M ago48:07

48:07

How can uniting sales and marketing unlock explosive growth? In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization. Steve dives into why alig…

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Playing It Safe Is the BIGGEST Marketing Risk ft Udi Ledergor | Hard Corps Marketing Show | Ep 417 49:42

6M ago49:42

49:42

How can bold B2B marketing drive better sales alignment? In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive rea…