Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free Open The Mic Newsletter at https:// ...
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Circle270Media Network Podcasts

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The HIGH ROI of Email Newsletters for Podcasters
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3:03Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor. Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners 2) Convert Sub…
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Revised Best Times To Send Your Emails in 2023
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3:53The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: …
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Grow Your Business Podcast Session Announcement
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3:47Has your business considered podcasting? Or is your current business podcast not growing your brand? Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast! You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters. + Why are po…
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As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement. Well, of course, these Notes To Future Me are just my way of talking to …
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Google is finally cleaning up its product portfolio and merging services that just make sense to merge. YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page. The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" f…
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Why Podcasting Is The Future For Your Business
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2:51Podcasting Is The Future For Your Business Podcasts can be used for many different areas of business. In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business. Traffic Generation Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Thi…
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To Charge or Not To Charge Your Podcast Guests
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9:37It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening. The concern many podcasters are…
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Here as some tips for you to implement to get your podcast listened to by more people. Invest in the best quality audio You’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podc…
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Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months…
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Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S. Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of ligh…
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How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business? In just 9 minutes you'll find out. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C o…
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Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strateg…
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This is not one of those episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast. A few episodes ago I put together some ideas on how to avoid podfad…
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What Are Five Essential Things That Make A Good Podcast?
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4:33As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast. Is “it” your voice? Is it entertaining? Is it informative? Is it edited? Is it good? Podcasting …
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Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March? This is when podfading starts. Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or al…
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Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. With the reasons wide-ranging, they usually fall into one of the following categories. Lack of any planning Topics that are focusing on the wrong areas Expectations that are unrealistic Over-complicating the process How To Avoid Podfading It's all abo…
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There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements: Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it. Check for a "guest submission" process be…
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How To Monetize Your Podcast with Local Businesses
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13:04A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to do this, more so than radio account executives. I hope my insights from 35+ years in radio show you the opportunities you have right…
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Basics To Build Momentum And Interest In Your Podcast
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8:48So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want "instant gratification," and get frustrated and lose interest when their show isn't an immediate success. Let’s review 7 basic ways to build momentum and continued int…
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Go Beyond Being a "Podcaster" with Matty Staudt
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15:53What does it mean to go beyond being a "podcaster?" My guest on this episode is Matty Staudt. He's been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently Amaze Media Labs. According to Eric Nuzum, podcasters are audio …
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What can you do to promote your podcast? We have done some research with our clients, and fellow podcasters, and put together 13 different buckets of ideas on how to do it. The best tip - Don’t get overwhelmed by marketing tips. Every tip you read has worked for that particular person. Do what’s comfortable, do what you will do consistently. Let's …
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Key Strategies To Build A Strong Podcast Brand
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6:08Developing a podcast brand may be the last thing you think about when putting together your podcast. And this may be why most podcasters fail. The term “brand” refers to a business and marketing concept that helps people (your listeners) identify a particular company, product, or individual. Brands are intangible, which means you can't actually tou…
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We as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. A majority of our time is spent on the other big three - Facebook, Twitter and Instagram. So what are we missing? Why are we NOT living on LinkedIn like we do these other social media platforms? Could it be we just don't know about some best practices and new …
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Laura Oldham from Starburst Media and Your Podcast Website
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22:18This Facebook, Instagram, and WhatsApp incident on October 4, 2021 was more than a mild inconvenience. Or as Facebook internally called it "a snow day." As a podcaster, we hope you now see the urgency in creating a standalone website entirely separate from social media. If this downtime were to happen to Spotify or Apple, far too many podcasters wo…
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5 Simple Ways to Ask Your Listeners for Support of Your Podcast
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4:52Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week. You're doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, an…
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Circle270Media Celebrates 5 Years (and What I've Learned Along The Way)
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8:00September 2021 marks 5 years for Circle270Media Podcast Consultants. And what a 5 years it's been. I wanted to put together a quick "look back" for me, and for anyone else looking for advice, incentive, or insight, on how to march forward from working for someone else to working for yourself. What have I learned? Trust your gut instincts on when to…
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Launch a Podcast to Successfully Differentiate Your Law Firm
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4:12Success stories are always fun to talk about. My client, Yavitch & Palmer, Attorneys at Law, produces a weekly podcast, Lawyer Talk: Off The Record. In September 2021, Steve Palmer, the host, will be recording and publishing the podcast’s 200th episode. What keeps this podcast going? Well, I can tell you, it has seen it’s ups and downs since the fi…
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A 5-Step "Podcast Guest Pitch" Process There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements: 1) Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.…
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I occasionally like to go through podcast Facebook groups and save posts that have interesting questions. And then go back over time, say two, three, four weeks later, to see all the comments. And this post from a few months ago was asking the question, what was the worst advice given to you as a podcaster? The answers were really insightful and co…
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Increase Your Audience Size with a Better Social Media Strategy
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6:00One of your top priorities for your podcast is to increase your audience size. So at first glance, you may think that running Facebook Ads or organic posts would be a good marketing option to help increase your listening numbers and followers. After all, Facebook ads allow you to finely target your audience. And you can do it in a very cost-effecti…
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Podcast Marketing Ideas That Will Impact Your Success
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4:31Let’s cover 3 different podcast marketing ideas that will work for you. Whether you’re just launching your podcast or simply want to increase your podcast followers and subscribers. 3 Podcast Marketing Ideas When you produce a podcast, focusing on specific marketing channels can significantly impact your podcast’s success. Here are 3 online marketi…
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Search In Podcast Apps with Mark Steadman
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41:20For years, the prevailing wisdom has been that your podcast name and episode titles are the biggest factors in helping listeners find your podcast. But, a good, detailed but not over-long description can help capture some of those relevant search terms? Well, maybe, kind-of, not always, but sometimes, but rarely, probably not. The truth is that’s p…
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Apple doesn't publicly disclose a lot of information about how their podcast rankings work. And if you think about it, that makes sense. If they did, many podcasters (and marketers who sell to podcasters) would try to “game” the system, which would devalue the entire thing. Here’s what we instill in our podcast clients from the very start. Forget a…
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Make Money From Your Podcast Without Downloads
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6:44If selling podcast sponsorships is not your thing, the power to make money from your podcast is in your control with these options. Affiliate Advertising This is where you direct your listeners to a company that you love using, by offering a link or special discount code. You earn a percentage of the sale for every sale the company gets from those …
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Podcasting may be the next step in brand building your personal brand beyond your blog. Some days, it can seem impossible to reach your target market with just content, social media marketing, and advertising. You have a message that needs to get out there. And audio can help you do this faster. Establishing yourself as a leading authority in your …
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Turn Your Blog Posts into Podcasts (Why You Should)
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4:30How to Turn Your Blog Posts into Audio Podcasts (And Why You Should) You might be thinking that starting a podcast isn’t right for your business. But that’s not the case. You can turn your own blog content into podcast episodes that your audience can listen to while they drive to work, while they’re walking, while they’re working out — pretty much …
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We’ve put these five strategies together to take your business podcast to the next level. Podcasts are as important to content marketing and branding as a blog was a few years ago! So, if you thought podcasts were just a fun way to create content for your prospective customers….think again! It’s now become a vital way to do so. Podcasting for Busin…
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Circle270Media's Brett Johnson on The Podcast On Podcasting
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34:07"Today, Brett Johnson helps us understand that making mistakes on your podcast is totally fine. You just have to learn from it and use the right tools and equipment to elevate your show." This episode was originally published on June 17, 2021. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what …
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While eMarketer forecasts time spent with radio to stay steady over the next several years, its projection for digital audio shows an increase of 20 minutes per day from 2019 to 2023, according to the research company's May 2021 report “US Time Spent with Media 2021.” The report also sees average time spent daily with podcasts more than doubling fr…
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The Benefits of Starting Multiple Podcasts
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58:43Starting multiple podcasts can be a great way for you to expand your podcast horizon. It gives you the freedom to explore new topics with new listeners. Audio has limitless possibilities. There are no gatekeepers to tell you what you can and can't put out there. This absolutely can be done. For the purposes of this episode, when I talk about multip…
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How To Get Traction For Your Guest Focused Podcast
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2:59The biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who you personally look up to. You should always be bringing on guests your listeners will benefit from. From there, make sure they have a story to tell or something to teach that your audience will benefit from are someone that you pers…
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There was a recent story published by Timber.fm’s Amanda Cupido about podcasting. Near the end of that piece, she interviews Gabe Bender, who is Google Podcast’s product lead. Bender hints to some big changes coming to Google Podcasts involving search and discovery. He didn’t specifically say what is coming up, let’s take a look between the lines o…
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How Do You Make a Business Podcast That Stands Out? Podcasting continues to be a growing medium. Every day, new shows are launched. And as of this recording, there are now well over 2,000,000 podcasts available in Apple Podcasts. The motivations and ambitions of those who get into podcasting vary from person to person. But for those who put the tim…
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Make Sure Your Listeners Understand What You’re Saying
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3:47Chances are, more of your podcast listeners than you even realize care a great deal about proper grammar. Your podcast represents you, and how you speak. You want your podcast listeners to understand what you’re saying, to think you’re bright and competent. But your weak word choice might be raising eyebrows and red flags. With the incorrect word c…
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We are always looking for opportunities to increase our listenership for our podcasts, aren't we? And I think we tend to forget to encourage our current listener base to be our advocates, to get other listeners, to get more listeners to your podcast. We've come up with eight small steps to help you support your podcast without spending a dime. Let’…
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Beyond optimizing your podcast episode title and description, consider creating a show summary on a blog or website and embedding the audio file within the page. Google appreciates the added context and will rank websites and blogs that incorporate multimedia higher than those that don’t. Transcribe episodes for the blog or to create additional con…
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Small Change = Big Impact. Changes Coming To Apple Podcasts.
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2:46A small change with a big impact: no more “subscribe” as podcasting moves to “follow.” Apple Podcasts will no longer be using the word “subscribe” in a few weeks. The new wording will be in iOS 14.5, which should be released later this March. Listeners will be encouraged to “follow” their favorite podcasts instead. Apple, as usual with any changes …
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How To Be A Better Podcast Interviewer - For Your Guest And Listeners
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26:17Respect Your Guest’s Knowledge And Time So, let’s hit some basics first, to set the groundwork for being a great podcast interviewer. There are basically two reasons to have guests on your podcast for you - to network, to meet new people for your listeners - with three objectives for your listeners - you need to educate, or entertain, or energize -…
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If 2020 was nothing else, it was a whole lot more, it was a year of growth in podcasting. The podcast industry’s efforts to reach a wider spectrum of listeners are paying off. An analysis of the podcast audience by Nielsen Podcast Buying Power Service finds the medium’s listeners are now more diverse than the population overall, despite a growing r…
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As we all know, podcast networks are helpful for both listeners and content creators alike. I got to talk to Press Play Podcast Network's owner Chase Smith back in 2013, actually, specifically the end of May of 2019. He was nice enough to carve out a little bit of his holiday time to talk to me in this episode about the growth that they've seen in …
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