Best Cib Podcasts (2025)

1
Client Centricity in B2B: Moving beyond data and understanding signals with Nicole German, Global CMO HSBC, CIB 30:33

Play Pause

7h ago30:33

30:33

In this episode of B2B Marketing: The Provocative Truth, Benedict explores a striking paradox with Nicole German, Global Chief Marketing Officer for Corporate and Institutional Banking at HSBC. His challenge is that despite having unprecedented amounts of customer data, many B2B organisations seem further away from truly understanding their clients…

1
CQ 280 - Video Games Fell Off 2:40:16

3d ago2:40:16

2:40:16

We're talking about franchises and genres that fell off, or whether they fell off. Contra is a classic that really isn't in the public consciousness anymore. Baldur's Gate was 90s nostalgia until it came back in a big way. 2D shooters used to be one of the most collectible video game genres until... they weren't.…

1
CQ 279 - We Regret Everything 2:21:59

12d ago2:21:59

2:21:59

We're talking everything we regret from starting this insane rabbit hole of a hobby instead of doing something productive with our lives to collecting Xbox. Because you know, I should've collected PS2 instead of Xbox.By Johnny & Tyler

1
CQ 278 - Top 10 Collectible Games of 2045 2:45:43

26d ago2:45:43

2:45:43

We're talking what the 10 most expensive games will be two decades from now. 20 years ago people threw out games like Air Raid and Elemental Gearbolt Assassin's Case, which ended up being very wrong. So we're responding to Cheat Code Weekly and making our own predictions.By Johnny & Tyler

1
How agentic AI will radically transform B2B marketing with Elsevier’s Craig Welsh 29:52

1M ago29:52

29:52

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Craig Welsh, Head of Research Marketing at Elsevier, about why most B2B teams are still stuck using AI as a content tool, and what they’re missing. Craig argues that the bigger opportunity lies in data, analytics and lead scoring, where AI can solve real marketing problems …

1
CQ 277 - Video Games From Another Angle 2:28:05

2M ago2:28:05

2:28:05

We're talking about video games... with lenticular covers and inserts. Johnny likes this stuff. Maybe you'll learn about an affordable N64 variant though!By Johnny & Tyler

1
How emotion makes brands memorable (and why B2B marketers keep forgetting) with Beazley CMO Georgina Peters Venzano 29:52

2M ago29:52

29:52

In this episode of B2B Marketing: The Provocative Truth, Benedict asks a leading insurance CMO what it takes to build a meaningful brand in a category known for conservatism. In this episode, Georgina Peters Venzano, CMO at Beazley, joins us to challenge the long-held assumption that B2B must be strictly rational. She shares how authenticity, emoti…

1
CQ 276 - Someone Has to Collect the PC Games 3:52:12

2M ago3:52:12

3:52:12

So you want to collect PC? Well, not really. We're giving our thoughts and overview of different eras of PC collecting from 1970s Japanese computers to the underrated early 2000s small box era.By Johnny & Tyler

1
CQ 275 - Preorder This Episode 2:51:28

3M ago2:51:28

2:51:28

Talking about some random cheap tat that comes with games. Mostly pre-order bonuses, but also some Atari stuff to maintain Tyler's interest in cheap tat.By Johnny & Tyler

1
CQ 274 - Nintendo Launched Another Console? (NOT CLICKBAIT) 2:27:23

3M ago2:27:23

2:27:23

We're talking about Nintendo's console launches and the collectible future of different types of Switch 2 games.By Johnny & Tyler

1
CQ 273 - Everything's Going to Zero 2:28:42

4M ago2:28:42

2:28:42

We play devil's advocate and make the bear case for physical video games as a collectible category. Also a lot of discussion about whether Spider-man will be relevant in 500 years.By Johnny & Tyler

1
CQ 272 - iam8bit situation is crazy 2:00:29

4M ago2:00:29

2:00:29

So you want to collect iam8bit. Wait, what? Yes.By Johnny & Tyler

1
From the Pitch to the Funnel: Intuit’s West Ham sponsorship playbook with Martin Dyhouse 31:01

4M ago31:01

31:01

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Martin Dyhouse, Head of Sponsorship at Intuit, to challenge the notion that B2B sponsorship is little more than overpriced hospitality. Martin shares his framework for building effective sponsorship strategies—from audience and brand alignment to commercial value and long…

1
CQ 271 - Is your "CIB" good enough? 2:04:16

5M ago2:04:16

2:04:16

CQ 271 - Is your "CIB" good enough? by Johnny & TylerBy Johnny & Tyler

1
CQ 270 - It's time to fix your collection: Spring Cleaning 2:59:44

5M ago2:59:44

2:59:44

CQ 270 - It's time to fix your collection: Spring Cleaning by Johnny & TylerBy Johnny & Tyler

1
Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services 28:27

5M ago28:27

28:27

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Nick Rose, Head of Brand Marketing and Digital Communications at Linklaters, to unpack the complex (and often misunderstood) relationship between personal and corporate branding in professional services. From law firm conservatism to the growing influence of digital-nativ…

1
CQ 269 - Ten Turbografx/PC-Engine Games We'd Start Collecting 2:43:54

6M ago2:43:54

2:43:54

Finally, an episode where we can talk about Beyond Shadowgate, the second best Bomberman game, and $700 Neutopia games no one really cares about.By Johnny & Tyler

1
CQ 268 - 20 Reasons Modern Collecting Sucks (and like 2 it's the best) 3:06:25

6M ago3:06:25

3:06:25

Two old men enumerate why collecting modern games is generally less interesting and see if it's just a nostalgia thing or the olden days really were the golden days.By Johnny & Tyler

1
CQ 267 - Does Xbox 360 Have Anything Collectible? 3:26:02

7M ago3:26:02

3:26:02

We're looking at the most expensive, rarest collectible Xbox 360 games and determining if any of this stuff is worth our time in a sea of junky collectors editions.By Johnny & Tyler

1
Is the marketing persona dead? With Wipro's CMO, David Keene 34:32

7M ago34:32

34:32

Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with David about what brand building should really look like for B2B marketers in 2025, from establishing a focused…

1
CQ 266 - IMPOSSIBLE Collector Dilemmas 2:56:44

7M ago2:56:44

2:56:44

We're talking about the best versions of games and other collecting dilemmas. Do you get the rare variant or the early variant? American or Japanese? Busted original version vs. remake with all the DLC? Nicer condition or better variant?By Johnny & Tyler

1
CQ 265 - The $200 modern game situation is crazy 2:58:41

8M ago2:58:41

2:58:41

We're talking about every single modern game that costs $200+ (that isn't some weird release or special edition) and coming to the conclusion that not only is collecting modern games affordable, but you don't even want the games that cost this much.By Johnny & Tyler

1
CQ 264 - Collecting the 1980s (as old Nintendo tapes) 3:00:28

8M ago3:00:28

3:00:28

Johnny takes us on a journey of collecting the "most 1980s" games, meaning games that embody pop culture of the decade like Knight Rider, Tron, and Smurfs.By Johnny & Tyler

1
CQ 263 - A 2024 Market Recap for your Holiday Car Trip 3:41:42

9M ago3:41:42

3:41:42

We're recapping the price trends, interest trends, big sales, and how we collected in 2024. Grab the aux cable because this is 3 hours of pure, unfiltered hobby entertainment you can subject your family to while you're driving up to grandma's for Christmas in DelawareThis is a complete re-upload to fix a Spotify issue. If your episode shows as 3:41…

1
CQ 263 - 2024 recap (Old upload, broke on Spotify) 3:41:42

9M ago3:41:42

3:41:42

This podcast should be 3:41:42. If it’s 3:42:01, the last hour is out of sync and your app has an out of date file. As far as I know, only Spotify was affected.I’m keeping this file up in case you have the correct file and you’re mid episode.By Johnny & Tyler

1
Why playing it safe is the riskiest move with Dan Roche, CMO of Workbooks 30:58

9M ago30:58

30:58

In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with Dan Roche, CMO of Workbooks CRM, to uncover the uncomfortable truth about conservative B2B marketing. Dan shares candid insights from running bold campaigns, including a Minions partnership at SCORO and the provocative "No Bullsh*t CRM" campaign at Workbooks…

1
CQ 262 - What are "Indie" games and are they worth collecting? 3:04:09

10M ago3:04:09

3:04:09

We're looking a physical indie releases from 2004-2019 to find obscure, underappreciated, and usually very cheap releases of some of the most popular games.By Johnny & Tyler

1
CQ 261 - The Worst Gift Ideas 2024 2:20:36

10M ago2:20:36

2:20:36

We enter the world of gifts for gamer blog posts to discuss how terrible the affiliate link spam has become. It is maybe impossible to find genuine recommendations for gifts anymore.By Johnny & Tyler

1
CQ 260 - CQ Before Dark 3:08:09

10M ago3:08:09

3:08:09

An episode where we discuss common game collecting topics in general without much focus similar to CQ After Dark. Johnny wanted to call this "Tyler Talk" but I think everyone would skip an episode named Tyler Talk.By Johnny & Tyler

1
CQ 259 - Historic Halloween Firsts 2:20:21

11M ago2:20:21

2:20:21

We're talking the KEY horror and Halloween games from the early days, from interesting survival horror games, to stupid the stupid obscure first appearances of Frankenstein...'s monster.By Johnny & Tyler

1
Redefining growth marketing with Joel Harrison, Editor-in-Chief at B2B Marketing 22:51

11M ago22:51

22:51

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Joel Harrison, Editor-in-Chief and co-founder of B2BMarketing.net, the leading community for B2B marketers, to explore the shift from lead generation to growth marketing, drawing insights from B2B Ignite, their flagship event. He challenges the ambiguity of "growth marke…

1
CQ 258 - The Official Set of NES Halloween Games 2:23:59

11M ago2:23:59

2:23:59

We are discussing Johnny's objective* system for separating Halloween games from horror from dark fantasy to determine the official subset of NES Halloween games.By Johnny & Tyler

1
CQ 257 - Stephen King's Games (of the books you didn't read) 2:19:29

12M ago2:19:29

2:19:29

There are a handful of Stephen King games from proto-ebooks to the official Worst Adventure Game Ever Made. They're probably from his books you haven't read for some reason.By Johnny & Tyler

1
CQ 256 - Are games without skill ceilings eternally collectible? 3:25:24

12M ago3:25:24

3:25:24

We're talking about games you can devote years to without ever becoming the best, which is largely esports games but also chess and mahjong?By Johnny & Tyler

1
CQ 255 - Reacting to Recent Ridiculous Sales 3:18:41

1y ago3:18:41

3:18:41

We are clicking the drop down menu and selecting Sort By Highest Price and looking at recent sealed market and Ebay sales and discussing what's on top right now.By Johnny & Tyler

1
CQ 254 - The Greatest Greatest Hits 3:16:59

1y ago3:16:59

3:16:59

(Reupload to fix the last 4 minutes). We're talking about budget labels like Players Choice, Greatest Hits, and Platinum Hits, which ones we find interesting, which ones are expensive, and whether any of this junk is really worth collecting.By Johnny & Tyler

1
Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics 32:53

1y ago32:53

32:53

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy. Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversifi…

1
CQ 253 - So You Want to Collect Nintendo 64 4:05:15

1y ago4:05:15

4:05:15

A long episode about collecting a beloved, okay video game console.By Johnny & Tyler

1
CQ 252 - sharks 1:53:30

1y ago1:53:30

1:53:30

It's CQ Shark Week. That time of year we talk about the electromechanical gun game from Jaws that once sold for $15,000 and Shark! Shark! on Intellivision which once sold for as high as $15.By Johnny & Tyler

1
Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group 29:01

1y ago29:01

29:01

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Katrina Nichols to interrogate Linkedin as a platform. Katrina eviscerates much of the received wisdom about what works on Linkedin and advocates for a rebalance from influencers to evangelists. Tune in to hear a progressive perspective on how marketers can get value thr…

1
CQ 251 - Video Games NOBODY Collects 1:59:22

1y ago1:59:22

1:59:22

It's one of those episodes where we're going to talk about the merits of the View-Master Interactive Vision, HTC Dream cell phone, and that Oregon Trail handheld thing, if those have any merits at all.By Johnny & Tyler

1
Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank 30:24

1y ago30:24

30:24

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B leaders don't think D&I is an important part of brand's narrative, making the case for a more nuanced and progressive approach. Listen…

1
CQ 250 - The most CONTROVERSIAL cartridge tier list 3:40:05

1y ago3:40:05

3:40:05

cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridges cartridgesBy Johnny & Tyler

1
Reworking the B2B sales model with Kate Cox, CMO at BrightBid 32:07

1+ y ago32:07

32:07

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves. Kate provides a detailed analysis of the changing buying dynamics and convincingly makes the case for marketing to have jurisdiction over critical early sales activities. Lis…

1
CQ 249 - Every Pokemon Game. 3:25:31

1+ y ago3:25:31

3:25:31

EVERY Pokemon game. The Windows computer games, the Sega Pico Beena games, the Pokemon Mini games. But yeah, mostly the mainline handheld games that people actually care about.By Johnny & Tyler

1
CQ 248 - Easy Inserts You're Missing 1:29:23

1+ y ago1:29:23

1:29:23

We're talking some specific inserts preventing your games from being 100% complete, from Zelda games to the highly collectible EA Sports Genesis games.By Johnny & Tyler

1
CQ 247 - Collecting Boxes Tier List 4:03:40

1+ y ago4:03:40

4:03:40

This is a 4 hour show where we talk about how much we like every console's boxes. That's the show. Odyssey 2's cardboard gatefold boxes up through modern trashy eco-cases. It's four hours of that. Four hours talking about whether we like boxes. Four hours.By Johnny & Tyler

1
CQ 246 - The Worst Insert: Temporary Tattoos 2:27:25

1+ y ago2:27:25

2:27:25

Hey there. You're about to take a long drive. Maybe you're about to catalog some games. You need to kill the time so we're here with a long episode about a topic you didn't know you didn't want: games that came with temporary tattoo inserts.By Johnny & Tyler

1
CQ 245 - Games Are Affordable When You Don't Buy Nonsense 1:58:23

1+ y ago1:58:23

1:58:23

If you've ever said "Games are getting too expensive" are you talking about games you care about that matter, random hyped expensive trash, or the cost of trying to own literally every video game? The best games to collect are more affordable than virtually any other hobby, especially if your goal isn't to buy EVERYTHING. You'll never own a Babe Ru…

1
CQ 244 - Are Game Conventions Even Worth It? 2:05:01

1+ y ago2:05:01

2:05:01

We're talking about game conventions and our thoughts on attending them for both commerce and sociability in preparation for the upcoming Midwest Gaming Classic. Sorry for the late post, I've been very sick this past week!By Johnny & Tyler