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Chrismalta Podcasts

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Picture this: a shopper is seconds away from bailing. The mouse slides toward the top corner, the phone thumb heads for the close button, and your sale is about to disappear. Then - bam - you show a slick little message that says, “Want a deal before you go?” That’s exit-intent email capture. No smoke and mirrors, just a polite move that can turn a…
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Online shoppers hate surprises. A tiny label that says “navy” or “oak finish” tells them almost nothing. Is that navy closer to midnight blue or cheap ballpoint ink? Is the oak a warm honey tone or the color of an old picnic table? Real visual swatches - clear, clickable images of every option - show customers the truth so they buy with confidence …
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Few things tank a sale faster than a mystery shipping fee that pops up at the very end of checkout. Customers sail through your product pages ready to buy, then a surprise charge smacks them in the face and they slam that tab shut like a cat bolting from a vacuum.By Chris Malta | 30+ Years In Online Business
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Ever land on a product page and feel like you’re solving a crossword puzzle just to figure out what you’re buying? Your customers feel the same pain. If they can’t get answers about size, fit, compatibility, or shipping right on the spot, they’re gone. Not in a minute. Not in thirty seconds. Gone instantly. And when they vanish, they usually pop up…
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You run a real store in a real neighborhood. People can walk in, smell the coffee, or kick the tires. But guess what? Nobody shows up cold anymore. They grab their phone, type “best [your product] near me,” and read what the locals say. If you’re rocking three stale reviews from 2019, you might as well hang a sign that says “Don’t bother.”…
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Ever watch a shopper open twenty tabs like a caffeinated squirrel? They’re trying to compare specs, prices, and features while you sit there watching a sale slip away. If your store makes people hop all over the internet just to figure out which widget is better, you’re basically telling them to buy somewhere else. A built-in comparison tool keeps …
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Most products don’t need a demo video. A coffee mug? Nope. A lamp? Please. Even a fancy desk chair doesn’t need a Hollywood production to show somebody how to sit down. If a product ships with a decent instruction sheet or is obvious the second you see it, shoppers already know what to do. Only a tiny handful of “what the heck is this thing” gadget…
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Most new ecommerce sellers treat wholesalers like customer service reps. They send sloppy emails, ask a dozen rookie questions, and then wonder why suppliers don’t take them seriously. The truth is, the way you communicate with suppliers can make or break your business. You can have the right paperwork and the right products, but if you sound like …
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There’s nothing like the 3 a.m. panic when you realize your best seller just sold out and you didn’t even see it coming. That’s ecommerce whiplash. Customers are clicking “buy,” you’re half asleep, and suddenly the product that pays the bills is gone. Want to avoid that gut punch? Get smart low-inventory alerts working for you.…
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Minimum Advertised Price sounds like something cooked up by a committee of lawyers to keep you awake at night. And honestly, it kind of is. MAP, Minimum Advertised Price, is the lowest price a brand lets you advertise their product for. Not sell it for. Advertise it for. That tiny difference is where new sellers get flattened like a squirrel in rus…
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Wholesalers aren’t running adoption agencies for dreamers. They don’t want to take a chance on you because you’re passionate and you’ve got a killer idea. They move truckloads of product every day and they’re allergic to risk. If you roll up with nothing but a Gmail address and a long story about your vision board, they’ll shut the door faster than…
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Most ecommerce sellers lose sleep over finding customers. Cute. The real gatekeeper is your payment processor. That’s the company that lets you take credit cards, and they judge harder than a reality show host on a bad day. To them, you’re not a bold entrepreneur chasing glory. You’re a risk profile. They don’t care about your shiny logo or your dr…
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Most new sellers think shipping is a cakewalk. Slap on a label, toss the box at UPS, and boom, it’s magically in Paris by breakfast. Sure. And unicorns handle customs paperwork. The moment you try international shipping, you find out fast that carriers aren’t your fairy godmothers. They keep long “nope” lists, and every country adds their own pile …
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Every seller wants better pricing. That’s obvious. The problem is that too many rookies treat negotiation like they’re hustling at a garage sale. They think if they argue hard enough or push long enough, suppliers will cave. That’s not how wholesale works. Try that, and you’ll just end up on the “do not answer” list.…
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Selling overseas feels like you just leveled up. Bigger reach, bigger orders, bigger bragging rights. But the honeymoon ends fast when you realize international shipping isn’t just domestic shipping with a longer drive. Borders slow everything down, customs plays by rules you’ll never see, and local carriers sometimes move like they’re stuck in mol…
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Humans have been following each other’s eyes longer than we’ve been making fire. If somebody in the tribe suddenly snapped their gaze toward the bushes, you didn’t stop to think, you looked too. That instinct kept us alive, and it’s still baked into the wiring. Today the saber-toothed tiger is gone, but the reflex lives on every time you land on a …
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There’s a certain kind of hope that shows up when you install a new productivity app. For five glorious minutes, you believe this is the one. This is the app that will organize your chaos, fix your schedule, and turn you into the kind of person who color-codes success. Then, three days later, it’s quietly abandoned, buried somewhere between an old …
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You think you’re tired because you didn’t sleep enough. Or because business has been a little slow. Or maybe Mercury is in retrograde again. But what if the real villain is hiding under your butt? That’s right. The chair. The thing you sit on for hours while trying to run your business. It’s not just uncomfortable. It’s slowly draining your brainpo…
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Working from home sounds like freedom, right? Pajamas, coffee refills on demand, and zero commute. But somewhere between "I’m my own boss" and "Sure, I can take that call at 9 PM," your entire work-life boundary disintegrated. Suddenly, you’re not working from home anymore. You’re just always working.…
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If you’re dragging yourself to your laptop every morning, clutching your coffee like it’s the only thing tethering you to this dimension, you might think you’re burned out. But there’s a good chance what you’re really feeling isn’t burnout. It’s chaos fatigue. And the only thing making you tired is the never-ending circus of decisions, distractions…
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Working from home sounds like the dream, right? Pajamas all day, no commute, snacks within reach, and the ability to pretend you're being productive while watching a YouTube video about the history of doorknobs. But eventually, something weird happens. You stop going outside. Not for lack of interest, but because every part of your business is just…
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There’s a moment, usually around 2:37 PM, when you start eyeing the coffee pot like it’s going to save your entire career. You’ve hit the wall. Your focus has gone out for a smoke break. Your to-do list still looks like it wants to fight you. So you shuffle over to the kitchen and pour another cup of hope, thinking maybe, just maybe, this second ro…
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Once upon a time, your inbox was exciting. New messages meant new sales, new leads, maybe even someone who finally appreciated your business name pun. You checked it with the eagerness of someone opening a birthday card with money inside. Fast forward to now, and you’re hovering over the tab like it might explode. You click, brace yourself, then im…
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Working from home sounds like a dream until you realize the dream involves forgetting what day it is and arguing with yourself about whether socks count as “dressed.” Somewhere between “I’m technically working” and “this chair has molded to my body,” your brain has decided to go on vacation. And guess what? Productivity didn’t follow it.…
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Let’s start with a confession: your hard drive is not a library. It’s not an archive. It’s a digital landfill with good intentions and terrible organization. Somewhere in that mess, you probably have 13 nearly identical PDFs titled “Winning Product Strategies,” four half-watched webinars with pixelated gurus waving their arms, and an entire folder …
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Here we are again. Somewhere between the 10th and the 25th, where ambition goes to take a nap and your to-do list starts to look more like a personal insult than a plan. The beginning of the month? You were a productivity superhero. Everything was color-coded, energy was high, and you swore this was the month you'd get it all together. Now you're w…
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Stuffing your website with keywords like it’s a Thanksgiving turkey doesn’t help your rankings. It never really did, and it definitely doesn’t now. Still, this myth just won’t die. You’ve got gurus telling people to repeat keywords ten times per paragraph. You’ve got cheap SEO “experts” handing you 500-word blog posts with your keyword in every oth…
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There’s a weird myth floating around that silence equals productivity. As if the absence of noise somehow guarantees the presence of focus. So you clear the house, turn off your phone, kick the dog out of the room, and sit in pure, golden silence... only to discover you’ve spent the last 42 minutes staring at a spreadsheet you haven’t touched. Sile…
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Let’s talk about the silent sabotage happening right under your nose. No, not the algorithm. Not your “low engagement.” Not some cosmic punishment for missing an Instagram post. I’m talking about the moment your own brain decides your business is just a hobby with a website.By Chris Malta | 30+ Years In Online Business
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You think you’re being efficient. Bouncing between supplier sites, customer emails, research tools, and some half-loaded blog you forgot to finish yesterday. You’ve got fifteen tabs open, maybe twenty, and somehow you’re still opening more. It feels like progress. It looks like work. But your brain is quietly waving a white flag.…
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There’s a weird panic going around like somebody yelled “Shark!” at a backyard pool party. SEO optimizers are out here freaking out, claiming that AI is about to make Google search results disappear and leave small businesses in the dust. Spoiler alert: that’s not happening.By Chris Malta | 30+ Years In Online Business
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Let’s set the scene. You’ve brushed your teeth, turned off the lights, and you're about to crawl into bed like a responsible adult who has their life somewhat together. But then your brain whispers, “Hey, what if we just checked the site stats real quick?” Five clicks and forty-two minutes later, you’re hunched over your keyboard, reading an email …
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Nobody’s peeking through your window to judge your cluttered desk. There’s no secret office-cleanliness audit from the Internet Police. And that’s exactly why most home-based sellers let their workspace quietly rot into a nest of half-drunk coffee cups, random USB cables, and that one Post-it note that probably held vital information three weeks ag…
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Let’s get one thing out of the way right now: search engines aren’t neutral. They’re not the friendly neighborhood librarian quietly handing you the “best” answer just because you asked. They’re billion-dollar corporations with products to sell, data to harvest, and algorithms they guard like nuclear launch codes.…
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Be honest. You didn’t “just check one thing.” You opened your browser to grab a link, saw a notification, clicked it, remembered something you meant to Google, fell into an article about the lifespan of sea turtles, and now you’re watching a guy in Norway rebuild antique toasters. Forty-two minutes gone, and your tab bar looks like it’s competing i…
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If your shipping info is buried in fine print or scattered across three different pages, shoppers are gone before you even know they showed up. For a home-based ecommerce business, clear shipping isn’t optional. It’s the difference between a loyal customer and a refund request.By Chris Malta | 30+ Years In Online Business
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Working from home comes with a lot of perks. You can wear your slippers to work, eat lunch whenever you want, and technically, no one can stop you from alphabetizing your spice rack in the middle of a Monday. But here’s the ugly side no one talks about: without a real schedule, your day turns into a foggy mess of procrastination dressed up as produ…
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Somewhere between clicking through dropdown menus like it’s 1997 and dragging files with the grace of a confused toddler, you’ve convinced yourself that this is just how work gets done. You’ve built a business on a computer but still act like the keyboard is a typewriter with Netflix access.By Chris Malta | 30+ Years In Online Business
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You’re losing money. Not because of a bad product. Not because your prices are too low. You’re losing it quietly, one little transaction at a time. It’s not obvious. It’s not loud. It just slips out of your pocket while you’re busy trying to grow. That slow, constant leak? That’s convenience. And it’s killing your margins.…
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If you’ve been dragging your feet on starting or building your home-based business because of all the “tariff panic” in the headlines, let’s have a serious talk. The media’s latest favorite topic is making it sound like ecommerce is circling the drain. Trade wars. Soaring costs. Global chaos. It’s exhausting. And like most media narratives, it’s ju…
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Ah yes, the loyalty program. Nothing says “I’m a serious business now” like rewarding customers with points, discounts, and VIP tiers. You set it up. You slap a widget on your site. You even give it a name like “Shopper Stars” or “Reward Rocket.” And then it does absolutely nothing.By Chris Malta | 30+ Years In Online Business
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