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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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The Old Fashioned Car Audio Podcast

Matt Schaeffer and Gary Bell

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Car audio veterans Matt Schaeffer and Gary Bell talk shop as they guide consumers through the process of designing, fabricating, wiring, and tuning great car audio systems. Get the inside scoop from a range of industry guests. Instagram: https://www.instagram.com/oldfashionedcaraudiopod/ Facebook: https://www.facebook.com/OldFashionedCarAudio For Car Audiophile system inquiries: To reach Matt check out Musaic Audiophile Design ( Delaware) https://www.instagram.com/therealmatty_s To reach Gar ...
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Crimes of the Times

L.A. Times Studios

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L.A. Times reporter Christopher Goffard of “Dirty John” is back with another riveting podcast from L.A. Times Studios. In “Crimes of the Times,” Goffard goes deep behind the scenes of a new story each week, cutting through common myths and misconceptions to uncover what really happened in the most compelling cases from L.A. and beyond.
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The Sales Podcast

Wes Schaeffer

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Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
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The Empire Film Podcast is the official podcast of Empire, the world's biggest and best movie magazine. We bring you all the latest movie news and nonsense, as well as reviews of the week's new films, an assortment of irreverent, film-related chat and interviews with some of Hollywood's best and brightest. New episodes every Friday. For our famous deep dives into specific movies, subscribe to the Empire Spoiler Special Podcast at https://empire.supportingcast.fm/ Love TV? Subscribe to our si ...
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This week's episode of the Empire Podcast sees Chris Hewitt mark the release of Mission: Impossible — The Final Reckoning by doing a non-spoiler, non-epic (less than 20 minutes!) chat with that film's director, the legendarily loquacious Christopher McQuarrie, [26:00 - 43:06 approx] and have a lovely natter with the stars of the new Wes Anderson fi…
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The Shameless Plug — the show in which Chris Hewitt and Empire editor, Nick de Semlyen, sit down and talk you through the latest issue of Empire — is back for its third episode, folks. This one is dedicated to issue 441 of Empire (on sale now at all good, evil, and virtual newsagents), which features Jurassic World Rebirth on the cover, and Nick ta…
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#12WeeksToPeak #negotiation #SelfImprovement #LifeLessons In this conversation, I sit down with Andres Lares, a negotiation expert, to discuss the intricacies of negotiation, leadership, and sales training.Believe it or not, we get into the importance of goodwill in business relationships. (I always leave a little meat on the bone so my prospects a…
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Please enjoy a featured clip of L.A. Times Studio's latest production, L.A. Crimes. On this episode, Madison McGhee is joined by legendary Dateline host Josh Mankiewicz and esteemed L.A. Times Reporter Richard Winton as the three of them dive into all-things Menendez Brothers, the good, the bad, and the still unknown. New episodes drop every Wednes…
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Please enjoy a special feature of the first episode of L.A. Times Studios production, Man in the Window. In this episode, Phantom in the Fog, investigative reporter Paige St. John discusses how a series of brutal dog killings in a small town in California acted as the prelude for the coming danger and violence committed by one of California's deadl…
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Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice. Try Opteo for free for 28 days - https://o…
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#12WeeksToPeak #nytimes #bestseller Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes th…
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Iain Forsyth and Jane Pollard's The Extraordinary Miss Flower is part-concert film, part-performance art piece inspired by the life of its subject, a woman called Geraldine Flower. When she passed away a few years ago, her daughter Zoe discovered a number of letters, written over the years by suitors of Geraldine's, which painted a picture of a wil…
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This week's episode of the BSME Awards-nominated Empire Podcast had better not be the episode that the BSME Awards judging panel listens to ahead of voting, or our nomination might be rescinded. Which is to say, chaos reigns as Chris Hewitt returns — eventually, after being waylaid by a McQ&A — to the hosting chair, and is joined by Helen O'Hara, J…
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Please enjoy a special feature of my show, Detective Trapp’s first episode, All the Missing. In this episode, Detective Julissa Trapp fights her way onto the homicide unit in her hometown of Anaheim, California — and strives amid personal struggles to understand God’s plan for her. At the same time in a nearby city, women begin vanishing.…
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This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear. Try Opteo for free for 28 days - https://…
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#12WeeksToPeak #marketingautomation #growthmindset Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.00:00 The Evolution of Sales Message02:49 Unders…
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It's another cracking episode of the (freshly award-nominated) Empire Podcast this week, folks, as Helen O'Hara slips into the hosting chair and tries to wrestle James Dyer and Alex Godfrey into shape as they talk about changeable movie titles, great actor/director pairings, Alex's favourite teen movies, the week's movie news including Donald Trump…
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Please enjoy a special featured episode of my show Dirty John. In this episode, Debra Newell, an interior designer in Southern California, meets John Meehan on an over-50 dating site. His profile looks exciting: Anesthesiologist, divorced, Christian. She falls in love fast. But her children dislike him and warn her that his stories don’t add up. A …
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Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. I…
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#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!! Site: https://tracefuse.ai/ LinkedIn: https://www.linkedin.com/in/shanebarke…
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It had to happen: the Empire podcast has finally gone to hell — quite literally in this case, as this particular show is episode 666. Perhaps appropriately, James is in the driving seat for this one, embracing this demonically anointed episode to bring you such thematically-relevant discussions as a Mount Rushmore of movie Satans and an off-topic d…
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John Orr was a renowned fire investigator who was also a prolific arsonist, and whose thinly veiled novel helped to convict him. In this episode we hear from the fire captain who first suspected him—and from Orr himself. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be avail…
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An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…
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It was foretold by the Ancient Ones: The Convergence (or Gunvergence, if you will), the day on which three absolutely slamming action movies will be released at the same time in the UK (albeit on different formats), ushering in a new era of sweaty dad bods, car chases, and many scenes where people die in a hail of bullets. And that day is today, fo…
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The Shameless Plug returns, folks, for a second glorious episode in which Chris Hewitt and Empire editor, Nick de Semlyen, sit down in the podbooth and tell you how (and why) the sausage is made. That sausage being the new issue of Empire, which is on sale now in all good, evil, and virtual newsagents. Our dynamic duo talk through the month's big c…
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This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…
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SMS is not dead; it's evolving and still effective. Text messaging remains a personal connection tool. The industry has shifted towards messaging as a primary communication method. AI is being leveraged to enhance business operations and customer engagement. Simplicity in marketing automation can lead to better results. Legacy businesses present op…
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This week's Empire Podcast (episode 664 if you're keeping score!) is more packed with goodness than your average Easter egg. Not only do Chris Hewitt, Helen O'Hara, and Alex Godfrey get into a discussion about what exactly makes a musical a musical (along with an impromptu visit to a certain mountain), but they tackle the week's movie news, includi…
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The boys are back from another unforgettable trip to MasterTech Expo—and trust us, it did not disappoint. In this episode, we’re giving you a full behind-the-scenes look at everything you didn’t see: the standout builds, the coolest new gear, the late-night shop talk, and the moments that made us laugh (and maybe even rethink everything). Whether y…
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The case of Barbara Graham, known in the 1950s as “Bloody Babs” after the murder of a Burbank widow. Former prosecutor Marcia Clark joins us to reexamine the questionable tactics that sent Graham to death row. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spo…
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Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…
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Kevin Macdonald's latest documentary, One To One: John & Yoko, is out now in cinemas around the UK, folks, and it's well worth your time for anyone with even a passing interest in John Lennon and his wife, Yoko Ono, and their lives after The Beatles split up. But if you're a Beatlemaniac, this is manna from heaven as it not only brings you remaster…
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This week's episode of the Empire Podcast is jam-packed etc. etc. Bumper-sized, and so on and so forth. But it's true, perhaps this week more than ever as Chris Hewitt sits down for chats with two pairs — first, there's Ralph Fiennes and Juliette Binoche, who reunite almost 30 years after The English Patient for this week's Odyssey-sampling drama, …
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Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry. We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today. Gene highlights the need for proper education in the HV…
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Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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This week's Empire Podcast sees the long-awaited return of one of our favourite guests, the wonderful British actor Will Poulter, who talks to Chris Hewitt about his role in the new movie, Death Of A Unicorn, playing a prize A-hole, and impromptu tongue-twisters. [20:38 - 33:28 approx]Another returning guest joins us this week, as the delightful Am…
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"Buckle up, audio aficionados! The Old Fashioned Car Audio Podcast's 'Trip Around the World' continues, and this week, we're crossing the pond to the United Kingdom! Matt and Gary are thrilled to welcome the Peter Steinbacher. Join us as Peter shares his unique perspective on high-end car audio, straight from the heart of the UK scene. We delve int…
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The story of Synanon, the drug rehabilitation group once known as “the miracle on the beach,” and the rattlesnake attack on the crusading Los Angeles lawyer who made an enemy of the group’s leader. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and You…
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How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer -…
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We start on a director's chair. We pull back to reveal its back. On it is emblazoned a name. That name? George MacKay, the wonderful star of this week's thought-provoking original movie musical, Joshua Oppenheimer's The End, who pops into the podbooth to have a good old natter [from 30:49 - 48:20 approx] with... We pull back. It's another director'…
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Welcome to The Shameless Plug, a brand new Empire Podcast regular show, folks. As the title suggests, every month Chris Hewitt will sit down with Empire editor, Nick de Semlyen, for a deep dive into the latest issue of Empire, bringing you the stories behind the stories and covering everything including the cover. This month's cover feature is Thun…
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#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment 00:00 Introduction and Background02:15 The Role of Leadership in Sales Management05:15 Accountability and Ownership in Management10:55 Communication and Team Dynamics15:13 Identifying Underperformance Causes20:12 The Importance of Emotional Stability in Sales22:58 Developing Leadership Skil…
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Former Manson prosecutor Stephen Kay recounts the strange story of Ronald Hughes, the “hippie lawyer” who enraged the cult leader and vanished mysteriously in the middle of trial. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube…
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This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns. Try Opteo for free for 28 days - ht…
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It's another bumper-sized edition of the Empire Podcast this week, folks, in which Chris Hewitt sits down on Zoom with the legendary director, Barry Levinson, on the eve of the release of his new gangster movie, The Alto Knights, starring Robert De Niro, Robert De Niro and Robert De Niro's dogs. [23:31 - 40:13 approx] Then, we also hear from Gints …
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#12WeeksToPeak #ecommerce #onlinebusiness David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.) We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful onli…
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