Best Certifiedguide Podcasts (2025)

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StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast 1:12:02

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1h ago1:12:02

1:12:02

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we’re doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don’t “get it.” That’s why we’re hitting reset on this podcast an…

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Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE) 38:40

7d ago38:40

38:40

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

1
Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE) 31:36

16d ago31:36

31:36

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

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Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE) 42:41

23d ago42:41

42:41

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

1
Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) 24:35

30d ago24:35

24:35

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

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Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE) 26:53

1M ago26:53

26:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

1
Why That Worked #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE) 39:10

1M ago39:10

39:10

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

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Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE) 41:34

2M ago41:34

41:34

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

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Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch 35:14

2M ago35:14

35:14

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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Why That Worked #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 30:33

2M ago30:33

30:33

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 45:08

2M ago45:08

45:08

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 22:53

3M ago22:53

22:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 31:59

3M ago31:59

31:59

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 42:41

3M ago42:41

42:41

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding 29:14

3M ago29:14

29:14

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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Why That Worked #23: Dadville—The New Rules of Being a Great Dad 47:56

4M ago47:56

47:56

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 26:01

4M ago26:01

26:01

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention 38:40

4M ago38:40

38:40

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers 26:53

4M ago26:53

26:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 24:35

4M ago24:35

24:35

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 39:10

5M ago39:10

39:10

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 31:36

5M ago31:36

31:36

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 41:34

5M ago41:34

41:34

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 35:26

5M ago35:26

35:26

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 35:28

6M ago35:28

35:28

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 24:52

6M ago24:52

24:52

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 41:23

6M ago41:23

41:23

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…

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Why That Worked #11: Starbucks—The Brand that Changed How the World Drinks Coffee 35:27

6M ago35:27

35:27

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!) 30:20

7M ago30:20

30:20

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food 39:53

7M ago39:53

39:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever 42:12

7M ago42:12

42:12

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #7: Comedians—The Science and Strategy Behind the Funniest People on Earth 39:17

7M ago39:17

39:17

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day 34:42

8M ago34:42

34:42

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human 40:01

8M ago40:01

40:01

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #4: Football—Why It Became America’s Favorite Ritual 35:26

8M ago35:26

35:26

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture 25:39

8M ago25:39

25:39

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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Why That Worked #2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success 31:34

8M ago31:34

31:34

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

1
Why That Worked #1: Frameworks—The Invisible Structure Behind Every Great Idea 26:01

9M ago26:01

26:01

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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Why That Worked PREVIEW—A New Podcast You Can’t Miss 6:09

9M ago6:09

6:09

BIG NEWS! Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s …

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#188: Our Final Episode of Marketing Made Simple—A Celebration of Gratitude and Growth 33:56

9M ago33:56

33:56

All good stories must come to an end. After 3 incredible years of helping you create clear marketing that works, this is the final episode of the Marketing Made Simple Podcast. But instead of a somber goodbye, we’re closing this chapter with full hearts and deep gratitude — for you, our Hero Makers. To help us close this last episode with wisdom an…

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#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need 17:42

9M ago17:42

17:42

Marketing that truly connects starts with understanding your customer’s journey—and knowing how to show up as their guide. As part of our replay of last year’s 5 Minute Marketing Challenge, we’re revisiting one of the most powerful concepts in the StoryBrand framework to help you bring clarity and confidence to your messaging. In this replay of epi…

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#186: 5 Minute Marketing Challenge—Solve Your Customer’s Problems 17:48

10M ago17:48

17:48

As the holidays bring a whirlwind of demands, it’s easy to lose sight of what your customers really need. That’s why we’re replaying one of our most popular episodes from last year’s 5 Minute Marketing Challenge! This series is all about quick, actionable strategies to simplify your marketing and stay impactful—even when life feels chaotic. In toda…

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#185: 5 Minute Marketing Challenge—What Do My Customers Want? 19:14

10M ago19:14

19:14

As the holiday season ramps up, maintaining clear and impactful marketing becomes more important than ever. That’s why we’re bringing back one of our most powerful series: the 5 Minute Marketing Challenge! Originally released last year, this series is designed to help you cut through the noise with simple, actionable tips you can implement in just …

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#184: Talkin’ Shop—How Clear Messaging Unlocks Growth for Complex Tech Brands 35:41

10M ago35:41

35:41

Tech companies often struggle with the same challenge—making their complex solutions simple to understand. When customers can’t grasp how a product solves their problem, even the most innovative ideas can fall flat. How do you balance clarity and sophistication to attract buyers without sacrificing the technical depth that sets you apart? In this e…

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#183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries 34:10

10M ago34:10

34:10

In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific pr…

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#182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It) 45:09

11M ago45:09

45:09

Nonprofit leaders work hard and care deeply, but sometimes their message isn’t clear enough to get people excited and involved. The stories are powerful, and the mission is strong, but the message can get lost. It’s a frustrating reality for nearly every marketer involved in the nonprofit sector. So how do you communicate your vision in a way that …

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#181: Talkin' Shop—The Power of Being Your Authentic Self in Coaching (And Why Buzzwords Just Get in the Way) 33:18

11M ago33:18

33:18

The coaching world is booming, but with thousands of new coaches and consultants entering the industry, it’s becoming a more crowded space. If you're looking to make an impact, the question quickly becomes: How do I get noticed? Many coaches get caught in a cycle of trying to copy what others are doing, hoping it will work for them, but it usually …

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#180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results 32:45

11M ago32:45

32:45

If customers in your town are searching online for what you offer but can’t find you, you’re missing a huge opportunity. It’s like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can sound like rocket science—complex, overwhelming, and honestly, not what you signed up for. But what if t…

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#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers 26:49

11M ago26:49

26:49

Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If…

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#178: How to Work with Your ADHD to Boost Focus and Productivity 36:05

11M ago36:05

36:05

Traditional productivity advice often assumes a “one-size-fits-all” solution, but for many people —especially those of us with ADHD or other neurodivergent traits—that approach can actually slow you down. You may even feel ashamed of your inability to focus or stay organized, but the real problem might be that the traditional methods weren’t design…