Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients.
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Cataract Marketing Podcasts
The European Society of Cataract & Refractive Surgeons (ESCRS) is pleased to release a number of webinars and interviews recorded with key opinion leaders on the topic of cataract and refractive surgery, research, controversies, and current events.
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On the ROI podcast, we discuss some of the most important questions facing investment professionals today, ranging from macroeconomic views, to perspectives on the equity and fixed income markets, to insights on practice management. We aim to cut through the noise, examine the data, and provide fresh insights to investment professionals as they help their clients find better ways to invest…seeking to generate attractive returns on their investments.
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Ep 55 | Dave McGarel | Reassessing the Reality of a Re-Rating Rally. | ROI Podcast
34:58
34:58
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34:58Dave McGarel discusses potential winners and losers in the equity market as the Federal Reserve embarks on a new interest rate cutting cycle. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market News Website: First Trust Portfolios Connect with us…
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Leadership, Business & Innovation Podcast: When To Quit
53:33
53:33
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53:33Most surgeons obsess over when to start something new - but the harder question is knowing when to stop. In this episode, recorded with Paul Rosen (Chair of the ESCRS Leadership and Business Innovation Committee) and Rod Solar (LiveseySolar), we tackle the unspoken topic: when to quit. From scaling refractive practices to shifting strategy, Rod sha…
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Ep 54 | Brian Wesbury | It’s a Topsy-Turvy World | ROI Podcast
49:40
49:40
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49:40Brian Wesbury discusses Fed independence, inflationary fears, the growth of government, and whether the broader economic benefits of AI adoption will materialize. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market News Website: First Trust Portf…
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Leadership, Business & Innovation Podcast: Learning the Hard Way
23:55
23:55
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23:55This podcast, Learning the Hard Way, explores how new products in ophthalmology make it or don’t when brought to market. It’s framed through two distinct lenses, no pun intended: Jim Mazzo, offering the perspective of the investor and businessman Michael Mrochen, sharing insights as the inventor and innovator…
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ESCRS Eye Journal Club Episode 38 - Refractive, Visual, and Safety Outcomes of Three Surgical Techniques for Aphakia Correction
40:01
40:01
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40:01Episode 38 of the ESCRS Eye Journal Club with Artemis Matsou, Alfredo Borgia and Victoria Till was held on August 12th 2025 The guest experts are Michael Amon and Jascha Wendelstein who discuss the following paper: Refractive, Visual, and Safety Outcomes of Three Surgical Techniques for Aphakia Correction…
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Ep 53 | Brian Comiskey | How are Technologies Evolving into Digital Utilities?| ROI Podcast
38:59
38:59
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38:59Brian Comiskey, Senior Director of Innovation and Trends at the Consumer Technology Association (CTA), explores how emerging technologies—including cybersecurity, AI, robotics, and cloud computing—are evolving into digital utilities, with important implications for investors. -------------------------------------------------------------------------…
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Ep 52 | Bob Stein | Midterms to Tariffs: Economic Trends and Election Predictions | ROI Podcast
41:38
41:38
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41:38Bob Stein breaks down 2028 presidential contenders, 2026 midterm odds, Trump’s fiscal agenda, tariffs’ impact, and the economic forces shaping America’s political and financial future. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market News Webs…
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Ep 51 | Jeff Chang | Addressing Bitcoin and Volatility | ROI Podcast
24:49
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24:49In this episode Jeff Chang breaks down the virtues and risks of Bitcoin, highlighting Bitcoin-linked tools and strategies that aim to generate income and mitigate downside risk. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market News Website: Fi…
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ESCRS Copenhagen 2025: " Why you shouldn’t miss it!" - A Sneak Preview
58:09
58:09
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58:09Join us for the ESCRS eConnect Webinar on 9 July 2025 — a live online event that offers an exciting preview of the main symposia planned for the ESCRS Copenhagen Meeting. The Main Symposia sessions for the upcoming annual ESCRS meeting will highlight key updates in refractive surgery, IOL innovations, endothelial management, clinical guidelines, an…
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Ep 50 | Jim Murchie | New Developments in the Race for More Electricity | ROI Podcast
54:48
54:48
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54:48Jim Murchie explains recent developments in the energy sector, including growing, bipartisan demand for nuclear power and why the non-cyclical energy industry is “an island in a sea of chaos”. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market N…
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Leadership, Business & Innovation Podcast: Marketing Your Services
36:39
36:39
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36:39This is a debate concerning the need to market medical services in the field of ophthalmology and how to select the best tools for your needs. Europe has different regulations regarding medical marketing, but proactivity, especially in social media, without doubths provides more informed and interested patients. Cataract and refractive surgery most…
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Ep 49 | Brian Wesbury | Unconventional Wisdom on Tariffs, Taxes, and the Fed | ROI Podcast
41:45
41:45
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41:45Brian Wesbury discusses why the conventional wisdom about tariffs and inflation is wrong, how the Fed can save taxpayers $2 trillion over the next decade, and the positives and negatives of the Big, Beautiful Bill. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & othe…
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ESCRS eConnect Webinar - Tackling postoperative complications in corneal refractive surgery
58:05
58:05
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58:05Chairs: Sheraz Daya and Anat Loewenstein Speakers: Vladimir Suvajac, Sara Sella, Kristina Mikak and Tiago Monteiro Join us for the upcoming ESCRS eConnect webinar as we explore some of the key challenges faced after corneal refractive procedures. This session will highlight common postoperative issues such as visual quality concerns, stability of r…
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Ep 48 | Richard Bernstein | Where to Invest When Certainty is Scarce | ROI Podcast
33:00
33:00
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33:00Richard Bernstein draws on over four decades of investment experience to offer insights on how to navigate risks and opportunities amid soaring economic uncertainty and market volatility. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market News W…
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Ep 47 | Bob Carey | Cataracts and Cadillacs…Unpacking Equity Market Trends | ROI Podcast
37:27
37:27
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37:27Bob Carey discusses his long-term outlook for equity markets as the baby boom generation ages. He also weighs in on potential near-term drivers of equity market performance, including tariffs, regulations, and the “one big, beautiful bill”. ---------------------------------------------------------------------------------------------- Subscribe Here…
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BoSS Podcast Episode 6 - Meritocracy Unmasked: Is Success Really About Skill?
1:07:25
1:07:25
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1:07:25Is success in ophthalmology and beyond, truly based on merit? Or are there hidden forces shaping who rises and who’s left behind? In this thought-provoking episode of the ESCRS BoSS Podcast, we peel back the layers of meritocracy with a powerhouse panel of leaders who bring diverse perspectives from across the world of ophthalmology: Clare Timbo – …
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Ep 46 | Ron Pernick | Power and Infrastructure: Beyond the Political Narratives | ROI Podcast
38:32
38:32
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38:32Ron Pernick is the founder of Clean Edge, a firm specializing in thematic research surrounding clean energy, transportation, water, and the power grid. In this episode, we discuss the evolution of these themes and how a new administration may impact their continued growth. ----------------------------------------------------------------------------…
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Leadership, Business and Innovation Podcast: Funding Start Ups
33:03
33:03
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33:03Ophthalmologists and others within the eye care space come up with interesting ideas to innovate. That's 1%—the inspiration. The rest, 99%, is the perspiration. A big part of the perspiration is the funding aspect. How do they fund these ideas, that turn into start-ups, to try and make them a reality?…
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Ep 45 | Brian Wesbury | Trading Quarter-Zips for Farmland | ROI Podcast
59:00
59:00
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59:00Brian Wesbury shares his views on why the Trump Administration is upending global trade, why tariffs may be an insufficient cure for problems created by big government, and where the US economy is headed for the rest of 2025. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Pod…
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ESCRS Eye JC Ep. 37 - Podcast - Dissatisfaction after implantation of extended depth-of-focus intraocular lenses
39:55
39:55
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39:55Episode 37 of the ESCRS Eye Journal Club with Artemis Matsou, Alfredo Borgia and Victoria Till was held on May 1st 2025 The guest experts are Professor Rudy Nuijts and Professor Andreia Rosa who discuss the following paper: Dissatisfaction after implantation of extended depth-of-focus intraocular lenses…
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Ep 44 | Bob Stein | Tariffs, Taxes, and Trade: Decoding the New Administration | ROI Podcast
45:55
45:55
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45:55Bob Stein provides perspective on likely economic outcomes that may result from the evolving policy mix of the new Trump Administration. Plus…Bob shares an early peak at potential contenders for the 2028 US Presidential election. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI…
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IME Expert Podcast Series: Key Preoperative Considerations to Prevent Refractive Surprises
7:04
7:04
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7:04In this episode of the ESCRS IME podcast series on refractive IOLs, Drs. Nic Reus and Ramza Diamanti explore the critical steps of the preoperative workup for cataract patients aiming for spectacle independence. They emphasize the importance of thorough preparation to achieve optimal outcomes and explain how residual refractive error can impact bot…
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IME Expert Podcast Series: Achieving Accurate IOL Power
7:26
7:26
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7:26In this episode of the ESCRS IME podcast series on refractive IOLs, Drs. Nic Reus and Ramza Diamanti delve into the crucial role of modern diagnostic tools in achieving precise IOL calculations and selecting the appropriate lens power. They highlight key innovations that improve accuracy and emphasize the importance of axial length measurements and…
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IME Expert Podcast Series: EDF in Focus: Patient Education and Effective Communication
10:19
10:19
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10:19In this episode of the ESCRS IME podcast series on refractive IOLs, Drs. Ramza Diamanti and Nic Reus share expert insights on guiding cataract patients through presbyopia correction and the lens selection journey. They discuss when to initiate the conversation, how and when to recommend EDF IOLs, and effective ways to explain associated costs, risk…
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ESCRS eConnect Webinar - Cataract Surgery in Patients with Compromised Cornea
1:00:55
1:00:55
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1:00:55Chairs: Iva Dekaris and Massimo Busin Speakers: Elisabeth Patsoura, Joaquin Fernandez, Björn Bachmann and Alfonso Vasquez Perez We are excited to invite you to the upcoming ESCRS eConnect Webinar dedicated to the complexities of Cataract Surgery in Patients with Compromised Cornea. This event will delve into the challenges and innovative solutions …
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Ep 43 | Bill Housey | Separating the Signal from the Noise in the Bond Market | ROI Podcast
34:43
34:43
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34:43Bill Housey explores how fixed income investors can navigate rising uncertainty—from trade policies to inflation and beyond—in this deep dive into the bond market’s shifting dynamics. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market News Websi…
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Ep 42 | Dave McGarel | Down but Not Out: New Opportunities Emerge as Equity Markets Broaden | ROI Podcast
33:04
33:04
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33:04Amid a sharp drawdown in US equities, Dave McGarel highlights the risks and opportunities that may lie on the horizon. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market News Website: First Trust Portfolios Connect with us on LinkedIn: First Tru…
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Ep 41 | Gibson Smith | Actively Managing Through Uncertain Times | ROI Podcast
35:01
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35:01Gibson Smith, founder and CEO of Smith Capital, discusses some of the unique challenges—and opportunities—facing fixed income investors today. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Trust Market News Website: First Trust Portfolios Connect with u…
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lME DOR Leadership Opinion Series: The Future of the Digital Operating Room
6:48
6:48
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6:48Blurb: In this episode of the ESCRS IME Leadership Opinion Series on the Digital Operating Room (DOR), Dr. Karen Glandorf discusses the challenges of traditional workflows, shares insights into her DOR setup, and explains how it has improved her daily practice. She also explores the future of the DOR and the transformative role of AI in surgical in…
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lME DOR Leadership Opinion Series: Digital OR Setup and Transition Strategies
7:24
7:24
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7:24Blurb: In this episode of the ESCRS IME Leadership Opinion Series on the Digital Operating Room (DOR), Dr. Norbert Pesztenlehrer shares his journey to adopting a DOR, offering a detailed look at his clinic’s setup, the challenges he faced, the roadblocks he overcame, and the benefits he has gained. He also provides valuable advice for surgeons cons…
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Ep 40 | Jim Murchie | Who Benefits from the Growing Power Demands of AI, Reshoring, and EVs? | ROI Podcast
1:01:21
1:01:21
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1:01:21Electricity demand is poised to soar after decades of slow growth, driven by AI, reshoring, and EVs. Jim Murchie, CEO and portfolio manager at Energy Income Partners, unpacks how natural gas, nuclear power, and renewables will fuel this surge, as utilities scramble to keep up. ------------------------------------------------------------------------…
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ESCRS eConnect Webinar - Non-infectious inflammation in cataract surgery
1:04:00
1:04:00
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1:04:00Chairs: Christina Grupcheva and Dominque Monnet Speakers: Marlies Gijs, Francesc March de Ribot, Nick Mamalis and Naren Shetty We are pleased to invite you to our upcoming eConnect webinar focused on the critical role of managing non-infectious inflammation in cataract surgery, a common yet often overlooked challenge that can significantly impact s…
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BoSS Podcast Episode 5 - Leaders in Healthcare
53:14
53:14
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53:14Another captivating podcast in the BoSS Podcast series, Inclusivity in Focus. This episode focuses on Leadership. Join Artemis Matsou and Diana Silva as they host an in depth discussion on Leaders in Healthcare. Artemis and Diana are joined by Jeanette Bankes, Ana Neves, Magda Michna and Kris Morrill.…
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Ep 39 | Brian Wesbury | Why Government Spending Cuts May Cause Short-Term Pain, But Long-Term Prosperity | ROI Podcast
47:52
47:52
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47:52Brian Wesbury explains why cutting government spending could be painful in the near-term but boost longer-term economic growth, similarities and difference between Trump and Reagan, and how he thinks about investing in an overvalued market. ---------------------------------------------------------------------------------------------- Subscribe Here…
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Ep 38 | Mandeep Singh | What’s Next for Artificial Intelligence? | ROI Podcast
39:34
39:34
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39:34Mandeep Singh, Global Head of Technology Research at Bloomberg Intelligence, joins the podcast to explore how massive investments in artificial intelligence made over the past few years could drive future innovations and profits. From humanoid robots to self-driving vehicles, Mandeep shares his expert analysis on the potential impact of these techn…
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Ep 37 | Ryan Issakainen | Ripple Effects & Second Order Investment Opportunities Arising from AI | ROI Podcast
24:37
24:37
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24:37Companies are investing billions to build out artificial intelligence capabilities. Ryan shares First Trust’s perspective on various investment themes that may benefit—either directly or indirectly—in the years ahead. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & o…
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Ep 36 | Paul Black and Mike Trigg | Why Culture Matters When Seeking to “Defy the Fade” for International Equities | ROI Podcast
57:35
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57:35Paul Black and Mike Trigg are portfolio managers and co-CEOs at WCM Investment Management. They join the podcast to discuss WCM’s unique path to becoming a leading global equity manager, highlighting WCM’s unconventional approach for identifying investment opportunities, including why a company’s culture matters and the important of economic moat t…
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IME Expert Podcast Series: Precise Alignment, Managing Residual Astigmatism, and Toric IOLs
11:00
11:00
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11:00In this episode of the ESCRS IME podcast series on toric IOLs, Drs. Andrzej Dmitriew and Marjan Farid delve into intraoperative alignment techniques and effective strategies for managing residual astigmatism post-operatively. They highlight the advantages of digital vs manual marking systems, provide practical solutions for addressing refractive su…
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IME Expert Podcast Series: Optimizing Preoperative Assessment and IOL Selection
10:29
10:29
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10:29In this episode of the ESCRS IME podcast series on toric IOLs, Drs. Marjan Farid and Andrzej Dmitriew explore the prevalence of astigmatism in cataract surgery patients and its significant impact on visual quality. They emphasize the importance of comprehensive preoperative assessments, provide key considerations for the decision-making process, an…
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Ep 35 | Richard Bernstein—What Surprises Await Investors for 2025? | ROI Podcast
31:36
31:36
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31:36Richard Bernstein provides his perspective on key investment themes to watch in the year ahead, including overlooked opportunities, potential pitfalls, and the value of seeking “maximum diversification”. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI Podcast & other First Tru…
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ESCRS Eye JC Ep. 36 - Podcast - Evidence-based functional classification of simultaneous vision intraocular lenses: seeking a global consensus by the ESCRS Functional Vision Working Group
54:57
54:57
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54:57Episode 36 of the ESCRS Eye Journal Club with Artemis Matsou and Alfredo Borgia was held on December 4th 2024. The guest experts are Dr. Joaquín Fernández, Prof. Dr. Burkhard Dick, Dr Daniel Change and Prof. Dr. Douglas Koch who discuss the following paper: Evidence-based functional classification of simultaneous vision intraocular lenses: seeking …
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IME Expert Podcast Series: Navigating Treatment Options
8:28
8:28
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8:28In this episode of the ESCRS IME podcast series on refractive surgery, Drs. Pavol Vesely and Robert Ang delve into the advantages and potential risks of modern refractive surgery techniques. Their discussion highlights LASIK, the growing popularity of lenticular extraction, and phakic IOLs. Additionally, they provide valuable insights into the deci…
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IME Expert Podcast Series: Optimizing Refractive Outcomes
7:41
7:41
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7:41In this episode of the ESCRS IME podcast series on refractive surgery, Drs. Robert Ang and Pavol Vesely discuss the critical importance of thorough preoperative measurements to ensure accurate assessments and minimize risks. They explore the use of nomograms and decision trees in treatment planning, stressing the need for clear communication of ris…
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IME Expert Podcast Series: Understanding Patient Perspectives
7:20
7:20
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7:20In this episode of the ESCRS IME podcast series on refractive surgery, Drs. Robert Ang and Pavol Vesely discuss the vital role of understanding patient expectations, building trust, and personalizing education on treatment options for each patient. They emphasize the importance of clear, proactive communication about potential risks and the need to…
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Ep 34 | Dave Rutherford | Lessons in Leadership, Fear, and Success | ROI Podcast
46:14
46:14
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46:14Dave Rutherford has been a Navy SEAL, a contractor for Blackwater and the CIA, and performance coach. In this episode, he shares insights and strategies for pursuing excellence and overcoming fear in high-pressure environments. ---------------------------------------------------------------------------------------------- Subscribe Here to the ROI P…
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IME Expert Podcast Series: Avoiding Postoperative Refractive Surprise in Presbyopia Correction
7:47
7:47
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7:47In this episode of the ESCRS IME podcast series on refractive IOLs, Prof. Thomas Kohnen and Dr. Basak Bostanci discuss the critical role of precise preoperative measurements in cataract surgery with presbyopia-correcting lenses to prevent postoperative refractive surprises. They explain how residual refractive errors can have a significant impact o…
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IME Expert Podcast Series: Strategies for Presbyopia Patient Education
6:03
6:03
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6:03In this episode of the ESCRS IME podcast series on refractive IOLs, Drs. Gerd Auffarth and Joaquín Fernández discuss effective strategies for educating cataract patients about presbyopia-correcting lenses. They emphasize the importance of evidence-based communication and shared decision-making. Drs. Auffarth and Fernández also offer valuable insigh…
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IME Expert Podcast Series: Emerging Presbyopia-Correcting Lens Technologies
5:37
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5:37In this episode of the ESCRS IME podcast series on refractive IOLs, Drs. Joaquín Fernández and Gerd Auffarth discuss the growing use of presbyopia-correcting IOLs, highlighting the benefits of emerging lens options. They emphasize the importance of proper lens selection, patient education, and managing expectations for spectacle independence. Addit…
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BoSS Podcast Episode 4 - Breaking Barriers; Women Conquering a Traditionally Male Workplace
1:05:58
1:05:58
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1:05:58Welcome to our fourth BOSS podcast in our series ‘Inclusivity in Focus’ In this episode, Dr Artemis Matsou and Dr Diana Silva host an in-depth discussion with Dr Cathy McCabe, Dr Ruth Lapid Gortzak, Dr Soosan Jacob, author Bobbi Bodochka, and Kris Morrill, Medevise President and ESCRS Consultant. The focus of this episode is Breaking Barriers; Wome…
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Ep 33 | Brian Wesbury | Post-Election Economic Insights | ROI Podcast
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32:53In this episode, Brian Wesbury discusses the implications of Trump's recent election victory. Recorded the day after Election Day, Brian explores potential changes in economic and tax policies, providing insights into the future economic landscape. ---------------------------------------------------------------------------------------------- Subscr…
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