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Cassandra Collins Podcasts

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You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Fi ...
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At 56 years old, Aimee Slater decided she was done working 16 to 20 hour days in a business she had outgrown. She sold her bar and restaurant, left a long-term relationship, converted her entire client base from massage to Myofascial Release, and went all in on building the practice she actually wanted. In this episode of The MFR Coach Podcast, Aim…
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In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, ra…
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I am collecting 2–3 minute audio recordings of your favorite memory with John, or a “Johnism” that stayed with you. These recordings will be edited together into a single podcast episode dedicated to John, so his impact can be remembered, honored, and shared in the voices of the people he influenced most. This is open to any therapist who wishes to…
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In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable. Key Takeaways Biggest week t…
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In this episode, Heather sits down with Kathryn Adams, a member of the Foundations Coaching Program, to discuss her incredible journey from chaotic business practices to a thriving MFR-only practice and how she made back her coaching investment in just eight weeks! Listen in as Katherine shares her experience of navigating the challenges of transit…
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In this episode, Heather is joined by Anna Martinez, owner of Subtle Body Wellness in Northwest Indiana. Join the conversation as Anna shares her inspiring journey from brewing kombucha and running a café to embracing Myofascial Release (MFR) therapy after a profound personal loss and how this experience reshaped her approach to life and business. …
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In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and …
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In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a ne…
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In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is…
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If you're feeling stuck in your myofascial release practice, this episode is a must listen. Join in as Heather welcomes Jessica Kaloutas, a myofascial release therapist from Marblehead, Massachusetts, who has experienced a remarkable transformation in her business from feeling stuck to becoming fully booked and thriving. Throughout the conversation…
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Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online. As an SEO strategist for female service …
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In this episode, Heather welcomes Molly Cahill, a top Instagram and email marketing strategist, to discuss the nuances of building a following for an MFR practice. Molly shares her unique journey from the world of advertising to specializing in helping therapists grow their businesses through effective marketing strategies. Throughout the conversat…
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Are you an MFR therapist dreaming of launching a second offer? Many therapists daydream about launching group sessions or selling physical products to inject excitement into their practice, however, Heather emphasizes that before branching out, it's crucial to establish a solid foundation in your primary business. She outlines three essential bench…
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Life is always in flux, and waiting for the perfect moment to dive into your business may lead to perpetual postponement. In this heartfelt episode, Heather reflects on the emotional journey of navigating life transitions, such as sending a child off to college or walking through a divorce and dealing with the changes that come with it. She shares …
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Are you letting perfectionism hold you back in your MFR practice? In the world of myofascial release therapy, perfectionism is a common hurdle that many therapists face. It can manifest in various ways, from hesitation and endless waiting to the fear of starting something new. When therapists are caught in the web of perfectionism, they may find th…
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Are you struggling with the belief that you might be a burden to your clients? Here is a classic example of how limiting beliefs can keep you from taking action. A client is on your table, and you know that a single session won't cut it. You have a plan for six sessions to help them restore their shoulder and improve their sleep. But instead of con…
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Ever felt super confident when starting something new, only to hit a wall? That’s the Dunning Kruger Effect! Understanding this psychological phenomenon can provide clarity on why you might feel confused or frustrated while running your MFR business and selling your services. Tune in as Heather breaks down the four stages of the Dunning Kruger curv…
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Are you treating your clients like friends? In this episode, Heather challenges this common misconception that many therapists fall into. While it's natural to develop rapport with clients, Heather argues that this mindset can hinder your business growth and success. She emphasizes the importance of maintaining professional boundaries to ensure tha…
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Starting your Myofascial Release (MFR) practice can feel daunting, especially when contemplating the right moment to launch. Fear often holds therapists back from setting a start date. What if I’m not ready? What if no one books? In this episode, Heather reassures you that readiness comes from taking action. You’ll learn and grow more in the first …
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In this episode, Heather shares the four key numbers every MFR therapist must know to break free from hustle mode, prevent burnout, and build a business that supports your life year-round. Through a real coaching conversation, Heather reveals how focusing on these numbers can break the cycle of under-earning, without relying on referrals or collabo…
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Join Heather for an inspiring episode featuring Julie McCammon, a myofascial release therapist and author. Julie shares her inspiring journey from struggling with chronic health issues to becoming a passionate advocate for healing through myofascial release and body-mind coaching. And she discusses her first book, "Finding Mystery Within," which ch…
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In this episode, Heather sits down with Stephanie Wilson, the owner of Trusting Touch Myofascial Release Therapy in Trinidad, Colorado. Join the conversation as Stephanie shares her inspiring journey from being a burnt-out physical therapist to becoming a thriving MFR practitioner. She opens up about her motivations for joining the Foundations Coac…
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Are you relying too much on word-of-mouth for your business growth? This week, Heather discusses why relying on word-of-mouth isn't enough! Join in as Heather explores the crucial difference between relying on word-of-mouth and embracing visibility for your Myofascial Release (MFR) business. After a two-year hiatus from seminars, Heather shares her…
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As therapists, we often feel the pressure to impress our clients with all the knowledge and skills we possess right from the start. However, this approach can lead to information overload and may even discourage clients from returning. In this episode, Heather emphasizes the importance of a streamlined sales process that allows clients to feel comf…
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This week, Heather is diving into the radical idea of letting clients be clients because when you drop the expectation that people need to earn your effort by behaving in a certain way, you become a safer, more effective provider. If you’re a therapist looking to improve your client interactions and create a more welcoming atmosphere, this episode …
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Join Heather in our latest episode where she chats with Tracy Hoth, a professional organizer and life coach. Tracy is on a mission to empower coaches and entrepreneurs to reclaim their time, boost their confidence, and maximize profitability through effective organization. Listen in as they discuss the common misconceptions surrounding organization…
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Are you feeling financial stress in your Myofascial Release practice? In this episode, Heather dives into the common anxieties therapists face regarding their numbers and finances. She outlines actionable steps to take control of your finances, including: Calculating the exact number of clients or packages you need to reach your financial goals. Tr…
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In this final episode of the Tech that Heals series, Heather and Angie explore how technology can empower your practice without the overwhelm. Angie shares her insights on common tech mistakes that MFR therapists make and offers practical solutions to avoid them. From securing a professional domain and business email to organizing your client data,…
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Welcome back! This week Heather continues the three-part series, "Tech that Heals," with Angie deBorja, an MFR therapist and tech systems expert. Together, they discuss the power of intentional technology in building a supportive MFR practice that avoids burnout. In this episode, Angie shares her insights on how to choose the right tools that simpl…
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In this episode, Heather kicks off a special series focused on the intersection of technology and healing, emphasizing how effective systems can enhance your Myofascial Release (MFR) practice. She is joined by Angie deBorja, a seasoned MFR therapist and founder of Cultivate, Engage, Monetize, a platform designed to streamline business operations fo…
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In the world of business, decision-making can often feel like navigating a minefield. Every choice carries weight, and the fear of making the wrong decision can lead to paralysis. In this week’s podcast episode, Heather tackles a crucial concept that every business owner should have in their toolkit: decision flexibility. This is the ability to mak…
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In this episode, Heather welcomes back Mairin Van Shura from Solivagant Legal for an insightful discussion about the essentials of legal compliance for Myofascial Release (MFR) practitioners. Together, they discuss the importance of having comprehensive website policies, including terms and conditions, privacy policies, and disclaimers, emphasizing…
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In this week's episode, Heather explores the often frustrating experience of client cancellations and how they can disrupt your business. Dealing with last-minute cancellations can lead to emotional stress and financial loss. However, with the right strategies in place, you can turn this challenge into an opportunity for growth. Tune in for actiona…
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Are you a Myofascial therapist feeling overwhelmed despite your success? You’re not alone. Despite having a booked calendar and satisfied clients, many therapists find themselves feeling burnt out, with thin profit margins and the inability to take a real vacation. Listen, you are not behind. You're just one solid decision away from a more stable, …
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Are you letting the fear of uncertainty hold you back from making significant moves in your business? Tune in to discover the hidden costs of waiting and how taking decisive action can lead to remarkable growth. With inspiring success stories and practical insights, this episode will empower you to break free from hesitation and start building the …
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