Best Caroline Schaeffer Podcasts (2025)

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Breaking News - The Progeny of Samantha Parkington? 10:25

Play Pause

3d ago10:25

10:25

You heard it here last, folks! American Girl just released their new Girl of the Year, and she comes equipped with clothes, accessories, and...Samantha lore? Tune in for a quick lil' snack of an episode where we discuss this breaking news! This podcast is for entertainment purposes only. Characters mentioned from the American Girl Doll books are th…

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Two Hens Cluckin' - Recapping What We've Recapped! 58:00

4d ago58:00

58:00

It's time for another yap! We're taking a week off from reading about American Girls and we're simply talking about American Girls - Kirsten, Samanth, Molly, Felictiy, Addy, and Josefina! Join us as we rank, rant, rave and review what we've noticed and who's won our hearts. PLUS: Celia does some snooping and gets to the bottom of our frenemy, Valer…

1
Strategic Partnerships and Success in the Third Sector with Jenny Kitchen 25:58

2d ago25:58

25:58

How can agencies build trust and articulate value to excel in complex third-sector negotiations? Jenny Kitchen, the CEO of Yoyo Design, is with us today to explore the transformative journey of a digital agency evolving into a leader in the third sector. She explains how Yoyo Design strategically partnered with technology like Umbraco and collabora…

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Changes for Josefina! 1:14:52

8d ago1:14:52

1:14:52

WE WERE SO RIGHT. Love is IN THE AIR in the land of enchantment, but yearning is also at full throttle - and Papa and Tia Dolores do not know what to do with themselves! When Tia Dolores announces she's going to leave the rancho and move to Santa Fe, Josefina full-on crashes out because she KNOWS Tia Dolores is meant to be with Papa. Can Josefina m…

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Thriving in the B2B World Through Powerful Referral Expertise with Tom Poynter 31:27

9d ago31:27

31:27

What strategies can agencies implement to harness the power of referrals and retention for sustainable growth? Tom Poynter is a seasoned industry expert who has honed his skills at prestigious companies and is currently Managing Director at Keel. In this discussion, we get into the importance of niche specialization in the competitive landscape of …

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Josefina Saves the Day! 49:24

15d ago49:24

49:24

We can't even focus on this book because of the sheer amount of tension between Papa and Tía Dolores, but... Josefina and her family are in Santa Fe to trade goods and save the ranch! When Josefina encounters the Rizzmaster Señor O'Toole, he says that he can help her family earn the money they need AND throw in something a lil extra to make Josefin…

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Charting a Purposeful Path in Business Development with Becky Hipkiss 31:25

16d ago31:25

31:25

Are you ready to discover how aligning purpose-driven initiatives with business goals can elevate your marketing campaigns? Becky Hipkiss, the New Business Director at We Are Futures, joins us today as she shares her journey from client services to becoming a standout figure in business development. She opens up about her unique experiences, includ…

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Happy Birthday, Josefina! 1:00:26

23d ago1:00:26

1:00:26

Josefina's name day fast approaches, and she's LOCKED IN on becoming a healer. She's fostering goats, sniffing herbs, and cleaning pots off tall shelves - but will it be enough? Only time and bizarre circumstances will tell, so join us as we hyperfixate on what papa and Tia Dolores are doing, speculate on the logistics of snake attacks, and wonder …

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Elevate Your Negotiation Game Using These 6 Principles with Saad a Saad 24:29

23d ago24:29

24:29

How can embracing friction in sales negotiations unlock more creative and effective deal-making strategies? Saad a Saad is a negotiation consultant with Corporate Visions and the author of In the Lead: Mastering Your Sales Negotiation. We explore the art of negotiation beyond mere price discussions in this episode, focusing on the nuances that diff…

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Josefina's Surprise! 1:13:55

1M ago1:13:55

1:13:55

Feliz Navidad! It's Christmastime for Josefina and her family, and everyone is wondering - for the first time since Mama's death - do they dare to be happy? The jury's out because Clara doesn't think so! She's hiding dolls, crashing out over altarpieces, and in general feeling glum about the holiday season. Can Josefina and Tia Dolores lift her spi…

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What Clients Actually Want: Shocking Insights From the Agency-Client Benchmark Report 2025 with Remeny Armitage 25:12

1M ago25:12

25:12

What are the surprising findings about client awareness of agency services, and how can agencies bridge this gap? In this episode, I sit down with Remeny Armitage once again, Founder of Brilliant and Human, to discuss the intricacies of client-agency relationships. Remeny's extensive research reveals a surprising gap: 40% of agencies acknowledge th…

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Josefina Learns a Lesson! 1:04:42

1M ago1:04:42

1:04:42

*AUDIO DISCLAIMER* The ghost of Mama cursed this episode, so the audio in the first part is...bad! Stick with it though! When a torrential flood kills a shocking number of sheep on the rancho, Tia Dolores swoops in to save the day! Josefina and her sisters must weave like their lives depend on it to save their family's fortunes, but could weaving l…

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Unlocking Growth Through Innovative Business Models with Caroline Johnson 33:25

1M ago33:25

33:25

What are the critical steps for aligning leadership and embracing change to drive business transformation in the marketing industry? This week I sit down with Caroline Johnson, Co-Founder of The Business Model Company, to get an inside look at her groundbreaking approach to transforming business models in the global marketing services industry. Car…

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Meet Josefina! 1:26:49

2M ago1:26:49

1:26:49

Hola! Bienvenido a un nuevo episodio de American Girl Talk! We're down in the land of enchantment with Josefina, our newest gal! She's shy, she hates goats, and she's not even technically American at this point! It's been a year since Mama died, and the Montoya's are barely scraping by (emotionally)! When Mama's sister, Tia Dolores, comes to visit …

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The Secrets of Success in Niche Marketing Revealed with Rob Dando 33:18

1M ago33:18

33:18

How did this marketing agency transform its approach to become a leading expert in the engineering and manufacturing sector during the pandemic? In this episode we’re welcoming Rob Dando, MD & Co-Founder of FINALLY Agency, to get insights from his fascinating journey that took him from web development to becoming a leading figure in niche marketing…

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Two Hens Cluckin' - Another Look at the Girls So Far! 38:46

2M ago38:46

38:46

This podcast is for entertainment purposes only. Characters mentionedfrom the American Girl Doll books are the property of the PleasanceCompany.By Caroline Schaeffer

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How an Influencer Marketing Agency Can Guarantee Results with Jennifer Quigley-Jones, Part 1 27:12

2M ago27:12

27:12

How did a mere £500 and a unique perspective lead to a groundbreaking influencer marketing agency? In this first of two parts, we’re welcoming Jennifer Quigley-Jones, the founder and CEO of Digital Voices. She takes us through her incredible journey from working on refugee economic integration to establishing a thriving agency with just £500. We ex…

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Changes for Addy! 52:34

2M ago52:34

52:34

It’s full-on weep city at AGTHQ as we close the final chapter of Addy’s journey — the bravest girl in the American Girl universe. In the winter of 1865 Philadelphia, Addy clings to hope: hope for her family to be whole again, and for the freedom she’s fought so hard to claim. But freedom doesn’t come without cost, and we’re reminded that not every …

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How Salesforge used AI to Grow to $3 Million ARR in Under a Year with Frank Sondors 28:54

2M ago28:54

28:54

What if you could scale your sales pipeline with minimal staff and maximum efficiency using AI? I sit down with tech sales expert Frank Sondors this week to explore how AI and lean teams are reshaping the B2B sales landscape. Frank, with his extensive background at Google and various B2B SaaS companies, shares his journey of building efficient sale…

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Addy Saves the Day!(?) 1:00:23

2M ago1:00:23

1:00:23

It's summertime in the city! War is over, the church is planning a fair, and Addy is in a full-out brawl with mean girl Harriet over puppets and magic. But puppets and magic are no match for thieves and amputees...and you'll have to listen to find out what that means. Join us as we hee-hee haw-haw and sometimes sob our way through yet another Addy …

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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 2 24:23

2M ago24:23

24:23

Could the evolving landscape of marketing procurement be the key to mastering the new frontier in sales? We’re welcoming back Jon Peppiatt today, former Chairman at BBH London, for the second of a two-part episode. We explore the intricacies of AI-enabled service delivery, plus innovative pricing models that align with both agency and client goals.…

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Happy Birthday, Addy! 1:03:27

2M ago1:03:27

1:03:27

Nothing says birthday quite like meeting a mystical blind woman, experiencing severe discrimination, and co-opting the end of the deadliest war on American Soil for your own birthday! Addy manages to do all these things and more. Celia is now a doll (Dollia), and Caroline is crashing out about Addy's tragic journey and her latest foster dog. Chapte…

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The 5 Steps to Immediately Increase Your Win Rates with Harry Kendlbacher 30:23

2M ago30:23

30:23

Get ready to learn the 5 transformative principles that can elevate your B2B sales performance to new heights! Harry Kendlbacher, CEO & Managing Partner of Global Performance Group, has a wealth of experience and innovative strategies to enhance B2B sales, especially in unpredictable economic climates. Together in this episode, we explore the nuanc…

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Addy's Surprise! 1:09:35

3M ago1:09:35

1:09:35

Merry Christmas in July! Addy's celebrating her first Christmas as a free girl, and she's locked in on getting Momma the best gift she can find. Life is complicated, though, and freedom isn't all it's cracked up to be when you're freezing in a garret with a barely functioning window. We delve into Addy and Momma's living situation, their generous s…

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Harnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy Francis 34:47

3M ago34:47

34:47

What strategies can still lead to fruitful in-person event outcomes in challenging economic times? I’m thrilled to have both Jade Howgrave-Graham and Lucy Francis from Lemon Lane join me to explore their impactful business in the B2B events industry. They tell us all about how their personal passions have uniquely shaped their professional journey,…

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Addy Learns a Lesson! 1:03:50

3M ago1:03:50

1:03:50

Addy's back and she's learning all kinds of lessons in this week's episode! From proper spelling to the inner machinations of dealing with mean girls, our little lady is learning that wars don't just happen on the battlefield; they happen in the classroom as well! Where will her allegiances lie? Is Harriet the worst? Should Sarah have gotten her ow…

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Unlocking the Mysteries of Public Sector Procurement with Dan Cook 33:59

3M ago33:59

33:59

What powerful strategies can help suppliers break into the lucrative public sector market? Dan Cook, Director of Public Sector for digital product consultancy Red Badger, is here to give deep insights into public sector procurement. He provides a very unique perspective, showcased by his journey from being a buyer in the public sector to navigating…

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Meet Addy! 1:23:27

3M ago1:23:27

1:23:27

New Girl Alert! This week, we're covering Addy's harrowing journey to escape slavery and find freedom! It's full of horror, heartbreak, and unimaginable trauma - you know, kid stuff! Will she be successful? Will we, two white women, be able to cover this topic with the tact and delicacy it deserves? Tune in to find out! Chapters 0:00 - New Girl Ale…

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Mastering Supplier Relations Through Strategic Dialogue with Kelly Barner 30:57

3M ago30:57

30:57

How can procurement professionals transition from mere cost-cutting to becoming strategic partners that drive amazing business outcomes? Kelly Barner, Co-Founder and Head of Content and Operations at Art of Procurement, is here to talk all about strategic procurement as shown through her journey from traditional purchasing roles to building strateg…

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Two Hens Clucking: Talking About the American Girl Dolls! 1:05:16

3M ago1:05:16

1:05:16

We're back for another yap in between our coverage of the American Girl Doll books! Join us as we recap our thoughts on Kirsten, Samantha, Molly, and Felicity - who we liked, who we hated, who we LOVED, and who still might need to brush up on her ESL classes! We're going through funny hypotheticals, astrological charts, and fan fiction for your fav…

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Typical Agency Dysfunctions and How to Avoid Them with Leah Power 30:47

3M ago30:47

30:47

Is your agency prepared to counteract typical dysfunctions and build value-driven client partnerships? Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies, joins us for a second appearance to discuss the relationship between cost efficiency and creativity in agency-client relationships. Leah examines the role of p…

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Changes for Felicity! 1:34:53

4M ago1:34:53

1:34:53

Goodbye, Felicity—and hello darkness, my old friend. Revolution is brewing in Colonial Williamsburg, but that’s not the only upheaval in store for our favorite horse girl. Winter is a tough season for the Merriman family, and 1776 is no exception. In this final Felicity book, we dive into themes of friendship, rebellion, and whether we should be sh…

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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 1 24:31

4M ago24:31

24:31

Ready to find out how agencies can strike the perfect balance between upselling and nurturing lasting client relationships? Jon Peppiatt, who has amassed over 35 years of marketing experience including his time as Chairman at BBH London, joins us today. In this first of two parts, the conversation focuses on upselling as well as the balance between…

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Felicity Saves the Day! 1:34:50

4M ago1:34:50

1:34:50

It's summertime in Colonial Virginia and we feel weird about where Felicity's family decides to spend their idle time! But those feelings have NO time to manifest into a longer political rant because BEN IS MIA and it's up to his best girl to find him and save the day. Tune in for semi-problematic character shipping, an absolutely problematic inabi…

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Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer 18:03

4M ago18:03

18:03

What unique sales insights can be gained from someone who traded military discipline for the dynamic challenges of B2B? Wes Schaeffer, AKA The Sales Whisperer, is a former Air Force member who has successfully transitioned into the world of B2B sales. Today’s conversation has Wes sharing his unique journey from the structured environment of the mil…

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Happy Birthday, Felicity! 1:25:28

4M ago1:25:28

1:25:28

Justice for Felicity! On the eve of her birthday, Felicity is confronted with an age-old question: Do adults overreact to things? Like a lot? Luckily for us, our girl can't be stopped, and she turns another ambiguous "birthday" book into something more akin to a Saves the Day adventure. And Ben is there! And, more complicated racial dynamics! Chapt…

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Mastering Negotiation Through Compassionate Curiosity with Kwame Christian 35:14

4M ago35:14

35:14

Is embracing emotional intelligence while understanding the amygdala hijack the secret to mastering negotiations under pressure? Kwame Christian, a globally recognized negotiation expert and CEO of the American Negotiation Institute, joins us today. He shares his inspiring journey from a novice negotiator to a LinkedIn Top Voice with over 119,000 f…

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American Girls Gone Wild(ly) More Accurate! 15:21

4M ago15:21

15:21

Hey cuties! Short bonus episode for ya about some news we heard on le Reddit. Kirsten Learns a Lesson has gotten a facelift, and the inclusion of the Dakota tribe is less egregious! Yippee! We discuss that and more in a sweet Thursday special, and we would love to hear your thoughts! Kisses! This podcast is for entertainment purposes only. Characte…

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Felicity's Surprise! 1:17:00

4M ago1:17:00

1:17:00

Ye Olde Merry Christmas Season hath abounded, and Felicity has been invited to the governor's ball! It's delicious, she's excited, we're excited, and Mama's so excited she nearly works herself to death trying to ensure that Felicity has everything she needs to have the most fabulous Christmas of all time. But will Christmas even be fun if your mom …

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Avoiding Complacency Through Agency and Consultancy Dynamics with Dino Myers-Lamptey 37:12

4M ago37:12

37:12

Ready to learn the strategic shifts that can help organizations avoid the pitfalls of complacency? This week we’re welcoming Dino Myers-Lamptey, who founded The Barber Shop, which is a strategy-led media, creative, and tech company. We look at the complex world of agency and consultancy dynamics, revealing how complacency can derail organizations. …

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Felicity Learns a Lesson! 1:36:07

5M ago1:36:07

1:36:07

We're back with another school story, ladies! Join Celia, Caroline, and a special guest as we SPILL THE TEA—ever so politely, of course. Felicity is off to finishing school, where lessons for girls include snacking, gossiping, and perfecting the art of becoming a well-mannered woman of leisure. But when politics creeps into the parlor, our favorite…

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Why Independent Agencies Are Making Waves in the Advertising World with Nigel Roberts 33:48

5M ago33:48

33:48

Can the rise of independent creative agencies signal a revival in the craft of advertising? Nigel Roberts, Creative Partner at Orange Panther Collective, shares the secrets behind making ads that resonate with audiences for years to come in this episode. We explore the balance between creativity and sales, and Nigel reveals how engaging and persuad…

1
Meet Felicity! 1:22:11

5M ago1:22:11

1:22:11

We’re so back, babes—back in time, that is! The year is 1774, and all of Celia’s horse-girl, fan-shipping fantasies are about to come true with Meet Felicity. Our heroine is a spunky nine-year-old living in colonial Williamsburg, and her heart is set on yearning. She yearns for everything—horses, britches, apprentices...independence? And she’ll sto…

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Mastering Connections from LinkedIn to Real Life with Steve Fair and Matt Broughton 38:52

5M ago38:52

38:52

Ready to make your agency stand out in a saturated market by focusing on verifiable facts rather than self-description? Steve Fair and Matt Broughton, both from Sponge NB, are here today to discuss how to build authentic business relationships, including how to form genuine connections on LinkedIn without the pressure of immediate sales pitches. We…

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Two Hens Clucking - Recapping Kirsten, Samantha, and Molly 53:45

5M ago53:45

53:45

This week, we're taking a break from reading and getting straight to yapping as we compare and contrast the OG 3 Girls - Kirsten, Samantha, and Molly. Join us for historical ponderings, undeserved superlatives, and some potential fan fiction about the series so far, and stay tuned next week for our next girl, Felicity! This podcast is for entertain…

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Aligning Teams for Long-Term B2B Sales Excellence with Adam Miller 28:06

5M ago28:06

28:06

Could the art of collaboration transform your sales and marketing strategies for C-suite success? This time we sit down with Adam Miller, CEO of Elevate, to explore the art of aligning sales and marketing for B2B success. He explains the nuances of targeting C-suite decision makers in complex sales cycles, and shares his expertise on defining clear…

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Changes For Molly! 43:04

5M ago43:04

43:04

The end of the war is near as Molly experiences the universal girl-sperience of feeling ugly! With Dad coming home and the position of Miss Victory all but hers, Molly goes on a hair-raising mission to be a new Molly. But! Will she lose herself along the way? We wrap up the Molly books with some of the bleak realities of war, girlhood, and facing o…

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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

5M ago36:25

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from tradition…

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Molly Saves the Day(?) 52:03

6M ago52:03

52:03

Molly's on a warpath and taking no prisoners as she and her two best friends (citation needed) go to Camp Gowanagin for their very first summer camp extravaganza. When a Color War splits the dynamic trio up, Molly must decide if she chooses friendship or betrayal. You will be shocked by her choice. We can't emphasize enough how much of a monster Mo…

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Secrets of Fueling Growth Through Non-Traditional Collaborations with Iain Scott 32:13

5M ago32:13

32:13

What secrets do successful businesses use to convert initial collaborations into long-term, profitable partnerships? Iain Scott, the CEO and Founder of Base Creative, joins today’s conversation as we get into the transformative power of strategic partnerships for business growth. He shares his journey of leveraging his digital marketing agency's su…