The GDPR Guy - the podcast dedicated to all things privacy, hosted by Carl Gottlieb - the trusted privacy advisor to leading tech companies, helping them gain maximum advantage through the right privacy strategy. Each episode Carl will be providing information, insights and inspiration to help you on your privacy journey. You’ll find show notes and useful resources on the website, https://CarlGottlieb.com, as well as details for getting in touch with Carl directly.
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Carl Gottlieb Podcasts
Welcome to Menachem Gottlieb, where amazing things happen. Cover art photo provided by Carl Raw on Unsplash: https://unsplash.com/@carltraw
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Welcome to The NTM Growth Marketing Podcast where each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization. Whether it's Facebook advertising, email marketing or launch strategies, we're here to bring you actionable insights so your company can continue to advance the human-centered economy with your mission-driven company. We're going to have executives, authors and experts share content rich ...
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#163 "Build Trust, Break Through Noise, and Lead with Integrity with David Margolin and John De Goey"
30:01
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30:01"No matter what your walk of life is, you will be able to impart a lesson that is relatively universal, that people who do something totally different will likely be able to take away and apply to their day to day life." -John De Goey David Margolin is a global marketing leader, strategist, and growth accelerator. He is currently the Chief Marketin…
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#162 "Why Human Creativity Still Wins in an AI-Driven World with Catherine Holt and Dr. Michael Orkin"
36:55
36:55
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36:55"AI can help us get to a destination faster... but it's not without some kind of oversight." - Catherine Holt Cat Holt is a marketing strategist, entrepreneur, and brand builder who has shaped some of the most iconic campaigns in modern advertising, including Progressive Insurance's Dr. Rick campaign. She is the Founder and Chief Brand Officer of C…
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#161 "How AI and Automation Are Redefining SEO with Carl Holden and Scott Desgrosseilliers"
34:12
34:12
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34:12"AI was not going to take my job. People who use AI are going to take my job." -Carl Holden Carl Holden is a marketing innovator, AI strategist, and author with over 15 years of experience helping businesses grow through creativity, strategy, and technology. As the CMO of Zellus Marketing, Carl leads a team specializing in SEO, web design, automati…
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#160 "How AI is Revolutionizing Digital Marketing with Jeffrey Wiener and Stewart Cohen"
28:42
28:42
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28:42"I decided early on, before I was 20, that this was all about reinvention. Technology is coming. I didn't have time to get used to that first thought before the Apple showed up." -Jeffrey Wiener Jeffrey Wiener is an artist, creative director, and entrepreneur with over 30 years of experience at the intersection of art, design, and digital media. As…
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#159 "Human-Centered Growth Marketing with Sherry Grote and Mariam Nusrat"
30:52
30:52
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30:52"When you bring the human approach… people bring business to you." -Sherry Grote Sherry Grote is an international marketing executive, speaker, and fractional CMO known for driving revenue growth and organizational alignment across global B2B SaaS companies. With over two decades of experience, she's led transformative marketing initiatives at ever…
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#158 "How Startups Are Rewriting the Marketing Playbook with Gianluca Ferremi & Madhav Bhandari"
28:07
28:07
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28:07"I wouldn't be able to be the Chief Marketing Officer of the company without AI. … It's like having a person expert in marketing that explains things exactly the way I want to understand them." -Gianluca Ferremi Gianluca is a technology expert with over 25 years of experience in innovation and digital transformation. He's launched two AR/VR educati…
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#157 "The Human Advantage: What AI Can't Replace in Sales and Marketing with Brigham Dickinson & Sivan Caspi Herner"
29:40
29:40
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29:40"It's all about human to human." -Sivan Caspi Herner Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling…
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#156 "Inside Modern Marketing with Chaz Ross-Munro & Austan Preuett"
33:06
33:06
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33:06"It's my job as a marketer to be an expert in what's good… use whatever tools I can, and as quickly as I can." -Chaz Ross-Munro Chaz Ross-Munro is a B2B marketing executive with a background in CRM, customer success, and operational transformation, she specializes in aligning marketing, sales, and delivery teams around unified data and strategic ou…
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#155 "When Innovation Markets Itself with Almog Aley-Raz & Hila Peleg"
34:04
34:04
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34:04"We can do so much more with much less people and working hours and it actually touches every aspect of our work." -Almog Aley-Raz Almog Aley-Raz is a seasoned CEO and entrepreneur with a rare combination of technical expertise and business acumen. With a career spanning startups and global corporations, Almog has led teams, products, and companies…
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#154 "How AI is Changing the Marketing Game with David Lahmi & Bret Rachlin"
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29:30
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29:30"The thread through my entire career is resonating with target audiences." -Bret Rachlin David Lahmi is a seasoned business development executive and wealth management specialist with over 20 years of experience in international finance. Currently the Co-Founder of Finberry and Head of Business Development at Shine Global Family Office, David has s…
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#153 "Building Ethical AI and Inclusive Brands with Kanene Holder"
25:04
25:04
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25:04"Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously." -Kanene Holder Kanene Holder is an inclusive marketing strategist, AI ethics expert, and diversity consultant dedicated to reshaping how organizations communicate and innovate. …
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#152 "The Future of Marketing Ops with Mike Rizzo"
19:44
19:44
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19:44"Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology." -Mike Rizzo Mike Rizzo is the Founder a…
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#151 "Redefining Marketing Leadership with Lindsey Scheftic"
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19:18
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19:18"A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done." -Lindsey Scheftic What does it mean to be a "CMO Sidekick"? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navig…
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#150 "Marketing for Impact: UNICEF's Blueprint for Change with Shelley Diamond"
24:49
24:49
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24:49"Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children." -Shelley Diamond Shelley Diamond is a passionate builder of global brands and businesses, with expertise across a wide range of communications disciplines. As one of the highest-ranking femal…
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#149 "Cooking for Change with Beth Moncel"
28:53
28:53
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28:53"I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good." - Beth Moncel B…
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#148 "Muscle, Mindset, and Marketing with Angela Gargano"
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45:32"Documenting, not creating… A lot of the content just comes from living what you're doing." - Angela Gargano Angela Gargano is a former biochemist at Brown University turned fierce athlete, coach, international fitness model, speaker, and entrepreneur. In 2013, she left the lab to open her own gym in Cranston, Rhode Island—a pivotal step in forging…
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#147 "Goal-Oriented Marketing with Pittsburgh Riverhounds, Lindsay Baase and Nicole Bauer"
43:47
43:47
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43:47"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer Lindsay Baase joined the Pittsburgh Riverhounds in October 2021 as the club's Social Media & Content Manager—a role inspired by her previous stint as Technical Director with h…
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#146 "Building Bigger Pockets with Scott Trench"
40:51
40:51
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40:51"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench Scott Trench is the driving force behind BiggerPockets, where he serves as CEO and President. He began as an active member of the B…
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#145 "From Flow to Followers: FrancheskaFit's Content Strategy"
35:23
35:23
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35:23"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as w…
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#144 "Building a Brand with Bite: Marketing the SDFoodies Way with Chris Stone"
42:17
42:17
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42:17"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone Chris Stone is the marketing force behind SDFoodies and CAFoodies—a fast-growing digital brand he co-founded with his…
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#143 "Marketing Like a Titan: Inside the NFL with Nate Bain and Jenny DeLoach"
42:20
42:20
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42:20"I think what's amazing about music and sports and the throughline with that and marketing and live events is that you're just continuing to create experiences for people and open up opportunities for people within those experiences." - Jenny DeLoach Nate Bain is now in his 12th season in the NFL and eighth with the Tennessee Titans. He originally …
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#142 "Driving Growth and Connection in B2B Marketing with Tagg Hurtubise and Camela Thompson"
28:06
28:06
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28:06Tagg Hurtubise is the Director of Marketing at Benchmarkit, where he specializes in B2B SaaS growth strategy, product marketing, and user experience. He has a strong track record of driving innovation through strategic initiatives, including leading SaaS Metrics Palooza and organizing executive events that bring together top industry leaders. With …
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#141 "Building Visibility with Dan Gower and Alison Ver Halen"
26:19
26:19
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26:19Dan Gower is a seasoned marketing professional with over a decade of experience in digital marketing, content strategy, and SEO. He has worked with a diverse range of clients, from startups to established enterprises, helping them enhance their online presence and drive growth. Dan's expertise lies in crafting compelling content and implementing da…
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#140 "Finding Your Voice and Scaling Growth with Tim Seavey and Spencer Traver"
31:12
31:12
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31:12Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and…
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#139 "Sales, Software, and Storytelling in the AI Era with Edward MacMillan and Pamela Sichel"
39:00
39:00
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39:00Edward MacMillan is a seasoned IT and sales leader with over 25 years of experience in operations, support, and strategic technology solutions. As Director of Sales & Marketing at IMS Solutions Group, he drives customer acquisition, revenue growth, and team development across the Southeast and Midwest regions. His expertise includes cloud services,…
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#138 "The Art and Edge of Modern Marketing with Molly Sperlich & Bryan Nowlan"
34:34
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34:34Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship wi…
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#137 "Exploring Innovative Tools with Shawn Reddy & Katie Tremulis"
31:24
31:24
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31:24Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like …
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#136 "AI, Identity, and Impact with Mary Koburi & Kim Tran"
32:01
32:01
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32:01Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns th…
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#135 "Scaling Smarter with Inga Broerman & Arielle Miller"
33:02
33:02
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33:02Inga Broerman is a seasoned growth marketing leader with over 20 years of experience driving strategy and execution for startups and early-stage companies. As Vice President of Marketing at BluLogix, she leads innovative initiatives for the only intelligent subscription billing provider transforming data into revenue. Her expertise spans SaaS, IoT,…
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#134 "From Ideas to Impact: Crafting Engaging Marketing Strategies with Aimee Savran and Cameron Berry"
27:55
27:55
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27:55Aimee Savran is a cybersecurity marketer specializing in social media, content marketing, and demand generation. She is passionate about transforming ideas and products into thought leadership and educational content for target audiences, with the goal of driving the cybersecurity industry forward. Having managed B2B social media accounts for sever…
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#133 "From Startups to Scale: Driving Growth and Innovation with Michal Wachstock and Shai Alani"
33:46
33:46
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33:46Michal Wachstock is a results-driven marketing leader with a proven track record of building and scaling B2B SaaS companies. From sparking ideas to driving execution, she thrives on developing go-to-market strategies, creating impactful brands and driving customer acquisition and growth. Michal's journey has included spearheading the launch of mult…
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#132 "From Strategy to Scale: Navigating Growth in Tech and Startups with Lizzi Goldmeier and Andra Rubinstein"
33:01
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33:01Lizzi Goldmeier is a versatile B2B & B2G marketer for global technology companies. Her comprehensive go-to-market programs integrate demand generation tactics while promoting brand integrity for complex technologies in highly regulated industries, such as fintech, fraud and risk mitigation, and physical security. She is passionate about driving tru…
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#131 "From Data to Impact: Driving Growth and Leadership in Marketing with Pooja Khandelwal and Lisa Bennett"
37:40
37:40
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37:40Pooja Khandelwal is a dynamic Marketing Leader with over a decade of experience driving growth in SaaS and B2B industries. She specializes in crafting data-driven strategies that boost engagement, optimize lead funnels, and deliver measurable ROI. Pooja is known for building cross-functional collaboration, fostering people-first cultures, and scali…
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#130 "From Vision to Velocity: Scaling Success with Data-Driven Marketing with Carla Hartman and Sharon Argov"
33:24
33:24
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33:24Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in duration…
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#129 "From Fractional Growth to Full-Service Impact with Bradley Jacobs and Katie Wagner"
30:20
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30:20Bradley Jacobs is a passionate advocate for fractional work, having built a successful independent consulting business that generated $25K per month in just 25 hours per week after scaling businesses at Uber. Recognizing the challenges of client acquisition and revenue consistency, he founded Mylance Scale to transform marketing and sales for fract…
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#128 Planting the Seeds of Innovation in AgTech and Cloud with Mark Fishman and Ilanit Tseyrefman Parnas
34:05
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34:05In this episode, we explore innovative marketing strategies and tackle AI's impact on business with Mark and Ilanit. Mark Fishman is a seasoned agricultural executive with over two decades of expertise in driving agri-tech innovations. As CEO of AgrIOT Ltd., he has led the development of mobile technology for advanced agricultural applications, par…
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#127 "Gold, Grit, and Glory with Kurt Angle"
46:25
46:25
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46:25"When you train to exhaustion, that's when the training truly begins." —Kurt Angle Kurt Angle is an American professional wrestler, Olympic gold medalist, and actor. He won a gold medal in freestyle wrestling at the 1996 Atlanta Olympics with a broken neck, cementing his legacy as one of the greatest amateur wrestlers. Angle later transitioned to p…
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#126 "Growth and Flexibility in Modern Marketing with Rob Young and Yam Regev"
37:39
37:39
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37:39Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully drivin…
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#125 "A Journey Through EdTech & Defense Tech with Brian Finnerty and Amit Bivas"
32:43
32:43
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32:43Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned though…
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#124 "AI, Storytelling, and the Evolution of Tech Marketing with Heather Srigley and Yoel Knoll"
35:17
35:17
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35:17Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.a…
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#123 "Navigating B2G Marketing with Omer Frenkel"
24:27
24:27
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24:27"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need." -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte's Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence fie…
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#122 "Niche Marketing: Maritime Cybersecurity and AI with Shahar Dumai and Damian Piechotka"
41:01
41:01
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41:01Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth. Website…
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#121 "Building Smart Brands with Kelli Binnings"
21:42
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21:42"I've always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior." -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For…
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#120 "Startup Storytelling and Healthcare Marketing: Insights from Haddas Eshel and Efrat Marmur"
36:13
36:13
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36:13Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company's social media, podcasts, and webinars. Website: https://milagroai.com/ Facebook: https://www.facebook.c…
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#118 "Navigating the World of Startups with Assaf Frances"
20:33
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20:33"The main value of having both marketing and sales under one person is that there's no break in the funnel." - Assaf Frances Assaf Frances is a dedicated and passionate marketing professional who excels in creating growth engines, orchestrating brand management initiatives, and facilitating operational excellence. His strength lies in crafting comp…
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#117 "Diving Into the Dynamic World of FinOps with Yoav Golub"
22:51
22:51
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22:51"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav…
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#116 "Understanding Marketing Strategies in Startups and Enterprises with Guy Avrahami"
19:11
19:11
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19:11"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this in…
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#115 "Maneuvering the Cybersecurity Landscape with Amit Aliman"
20:49
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20:49"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B …
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#114 "Navigating the Intersection of Marketing and Sales with Greg Grand"
19:30
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19:30"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and struc…
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#113 "Exploring the Dynamic World of Mobile Gaming Marketing with Yaron Bartal"
19:04
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19:04"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal Yaron Bartal's passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he be…
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