Welcome to The Cutter Cast — the official podcast of Canvas Cutter. Join us each week as we dive into raw conversations about the gear we trust, the adventures that fuel us, and the wild places that keep us coming back for more. We talk hunting, fishing, camping, western lifestyle, and all things outdoors — with a healthy portion of gear development and breakdowns, business grit, and good laughs. Pull up a seat and stay awhile. Let's get after it.
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Canvas Cutter Podcasts
Join host Parker Bohon as he has conversations with snow industry equipment operators/leaders. These unsung heroes take brush to canvas and have been ever evolving how we see and participate in and on their final product offering. There's a lot to cover, including when the blade dove unexpectedly in life. An awesome combo of humor, advice & inspiration you don't want to miss the stories.
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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A f ...
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Promo Insiders: Economist Mary Kelly on Tariffs and Geopolitical Concerns
9:40
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9:40Dr. Kelly will return to the ASI Power Summit in October to discuss the state of the economy after a tumultuous 2025.By ASI
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Convergence Corner: Online Stores & Managing Inventory with Jennifer Lowry
12:31
12:31
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12:31The senior account executive from Digital Marketing and Print Solutions traces her company's growth from catering to the restaurant industry to managing e-commerce for financial institutions.By ASI
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Branding Together: The Latest Trends in Print & Promo
8:43
8:43
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8:43In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they’re seeing in the industry right now.By ASI
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ASI Power Summit Keynote Preview: Tim Andrews & Sophia the Robot
11:18
11:18
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11:18ASI CEO Tim Andrews in candid conversation with Sophia, the world’s most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI’s promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/…
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‘Supply Chains Run the World’ & Other Expert Insights From Simon Croom
20:20
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20:20In this episode of Promo Insiders, Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges and why sustainability can’t be an afterthought.By ASI
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Epic Early Rifle Elk Hunt on Diamond Mountain
1:42:39
1:42:39
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1:42:39In this episode of The Cutter Cast, Seth, Schafer, Taylor, Jake, and Father Wisdom sit down to relive one of the most incredible elk hunts any of them have ever been on — Seth’s early rifle bull elk hunt on Diamond Mountain. Starting with limited knowledge of the unit and low expectations, this hunt turned into an unforgettable experience with insa…
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Branding Together: Cutter & Buck’s Joel Freet Shares Journey From Intern to CEO
1:01:35
1:01:35
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1:01:35Freet also discusses print on demand in retail and promo, the role of AI in operation, supply chain challenges and his company’s commitment to sustainability.By ASI
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Convergence Corner: Fostering Growth Through Print & Promo with Dean Manzetti
18:55
18:55
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18:55CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.By ASI
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Premium Apparel With a Purpose: How BELLA+CANVAS Combines Sustainability & Style
15:46
15:46
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15:46BELLA+CANVAS (/39590) is committed to even more than creating the premium apparel you know and love. This iconic supplier is also leading the charge on sustainability and environmentally friendly practices, allowing you to provide your customers with clothing that’s both fashionable and good for our planet. On today’s podcast, we’re joined by Jenny…
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Elk Hunting the Rut: Calling Strategies that Work
54:45
54:45
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54:45In this episode of The Cutter Cast, Seth sits down with Kyle Paxman, our in-house hunting expert, to talk all things elk hunting during the rut. We break down different calling strategies, how and when to use them, and share our own experiences chasing bulls in the elk woods. From bugles to cow calls, we cover the elk calls we’ve used, the ones we …
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Promo Insiders: Inside BDA’s Acquisition of Harper + Scott
26:15
26:15
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26:15Jay Deutsch, CEO of Counselor Top 40 distributor BDA (asi/137616), and Harper + Scott (asi/220052) co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why BDA’s recent acquisition of Harper + Scott meant “1+1=3” for both companies, as well their big aspirations for future growth.…
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Promo Insiders: Find the (Real) Decision-Maker
11:21
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11:21Jason McCracken of Eagle Promotions (asi/185320) and an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the process.By ASI
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Snow Storms, Squirrels, and Strangers: Wild Camp Stories
48:13
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48:13In this episode of The Cutter Cast, Schafer, Seth, and Taylor swap some of their wild and funny camping stories — the kind you usually only hear around a fire. Schafer tells about the night a wall tent blew away in a snowstorm and how a squirrel stole his four-wheeler key. Seth remembers waking up in his bedroll covered in snow as a teenager, and t…
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Promo Insiders: PromoKitchen & the Importance of Mentorship
17:03
17:03
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17:03Ashley Coulatti and Halle Moore, both “Chefs” on PromoKitchen’s board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit’s 15th birthday.By ASI
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Training the Ultimate Bird Dog with Tyce Erickson and Utah Bird Dog Training
1:03:20
1:03:20
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1:03:20In this episode of The Cutter Cast, we sit down with Tyce Erickson, owner and head trainer of Utah Bird Dog Training, to dive into the world of hunting with dogs. Tyce shares his 17 years of experience training dogs for both upland bird hunting and waterfowl, breaks down what makes a great bird dog, how to determine which breed of dog will best fit…
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Burro and Mule: Duffel Bags Built for Every Adventure
39:04
39:04
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39:04In this episode of The Cutter Cast, we talk about two rugged duffel bags that are built to work together — the Burro and Mule Duffel Bags. We also announce the winners of the Kickoff Giveaway! The Mule is our big 100L gear hauler, perfect for long hunts, heavy loads, and travel when you need to pack it all. The Burro is its smaller sidekick, ideal …
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Convergence Corner: Thinking Outside the Box (and the Bathroom) for Toiletries Campaigns with Dan Lunoe & Matthew Whitely
17:35
17:35
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17:35Dan Lunoe and Matthew Whitely from BAMKO discuss how the Counselor Top 40 distributor has expanded into commercial print, and how it incorporated its print side for a campaign for Dude Wipes.By ASI
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Tim Andrews & Dave Leskusky Dish on Why PRINTING United Expo Is the Place To Be for Promo
20:42
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20:42In this episode of Promo Insiders, ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for both professionals from both industries to attend.By ASI
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In this episode of The Cutter Cast, Seth sits down with Kyle Paxman to relive an unforgettable mule deer hunt in Wyoming’s legendary Region G. Kyle tells the story of a big buck they nicknamed BJ, a deer he hunted across multiple seasons. After seventeen long days of glassing, grinding, and close calls, Kyle finally found himself face-to-face with …
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Promo Insiders: The Most Intriguing Findings from the Counselor 2025 State of the Industry Report
54:20
54:20
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54:20ASI Media’s editors discuss the biggest topics from Counselor’s annual promo industry report, including tariffs, Q2 sales and top markets & products.By ASI
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Hit Promo & iClick CEOs Share Story Behind New Partnership
24:00
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24:00In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.By ASI
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In this bonus episode, Seth and Jake give a quick breakdown of their archery setups for the 2025 hunting season. They cover the bows they’re running this year — and why — along with their sights, stabilizers, arrows, and the broadheads they’re planning to hunt with. Whether you’re dialing in your own setup or just love geeking out on gear, this one…
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Branding Together: How Print on Demand Is Reshaping the Industry
44:41
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44:41Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.By ASI
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How To Master Direct-to-Film Decoration: Benefits, Best Practices & More
17:19
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17:19Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today’s podcast, we’re joined by Jennifer Johnson, strategic account executive at STAHLS’ (asi/88984). We’ll discuss what direct-to-film decoration is, what sets it apart from other common techniques, how to ensure the best application results and how si…
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Convergence Corner: Cohesion Through Color & High Perceived Value with David Grossman
17:24
17:24
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17:24The Grossman Marketing Group co-president discusses his company's growth into promo from print, and how color is everything when it comes to brand cohesion.By ASI
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What We're Hunting This Year and What We're Sleeping In
37:12
37:12
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37:12In this episode, we’re walking through our 2025 hunting season plans — what we’re chasing, where we’re going, and the Canvas Cutter gear we’ll be taking with us on each hunt.From early season archery to late-season tags, we break down the setups we trust, the gear we’re packing, and what we’re most excited about heading into the fall. We also talk …
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New Product Alert! This One Might Surprise You...
18:17
18:17
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18:17In this episode, we reveal a brand-new Canvas Cutter product: an upcoming air/foam hybrid sleeping pad built for maximum comfort, rugged durability, and easy use in the field. It features a self-inflating and self-deflating pump, an optional valve, and a tough outer shell wrapped around an open-cell foam core that delivers great insulation and supp…
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You pulled a great tag — now what?In this episode, Seth and Kyle break down the key points from Kyle’s article, “You Have a Good Tag, Now What?”, available now at https://canvascutter.com/blogs/blog/you-ve-drawn-a-fancy-tag-now-what. They walk through the most important steps you should take after drawing a coveted tag, from research and gatherin…
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Promo Insiders: Recapping the Best of ASI Show Chicago
27:58
27:58
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27:58ASI Media’s editors recount their top takeaways and product finds from the signature promo tradeshow of the summer.By ASI
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New product alert! In this episode, we unveil something we’ve been testing (and sleeping on) for a while — our brand-new camping pillow, code-named the R.E.M. Designed for serious comfort in the woods, this pillow features a 1" memory foam topper, an inflatable air bladder, and a soft buffalo plaid cotton cover that’s fully removable and washable. …
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The Most Adaptable Sleeping Bag Ever Made: The Bunker Bag
26:49
26:49
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26:49The Cutter Cast is back — and we’re kicking things off with a giveaway and a sleeping bag that might just ruin all other sleeping bags for you. In this episode, we talk about why we’re relaunching the show, how The Cutter Cast fits into the mission of Canvas Cutter, and what you can expect moving forward. Then we dive into the Bunker Sleeping Bag —…
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Counselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo
20:56
20:56
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20:56Mandi Rudd, director of new markets at Genumark (asi/204588), joins Promo Insiders to share where her dedication to service grew from – and how it shapes her life today, from involvement in both industry and non-industry nonprofit efforts to her commitment to using promo to make a difference.By ASI
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Promo Insiders: Counselor’s 2025 International Person of the Year Shares Brand-Building Tips
17:51
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17:51Carleen Gray, CEO of GroupeSTAHL (asi/88984), shares her 35-year journey from customer service to the C suite and how she helped transform Stahls’ into a global leader in print on demand and other apparel decoration technology.By ASI
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Promo Insiders: Talking Leadership, Family & Promo With Counselor’s 2025 Person of the Year
26:04
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26:04Justin Zavadil, president of American Solutions For Business (ASB, asi/120075), has earned industry-wide acclaim for his superb leadership and genuine Midwest nice approach to business.By ASI
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Announcing the Launch of the ASI Learning Network
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11:02ASI’s Michele Bell and Sara Lavenduski discuss the new online education platform available to ASI members, featuring tracks on sales, marketing, AI, ESP+ and more.By ASI
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Branding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner
45:19
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45:19Billy Snyder, owner of Big Frog Custom T-shirts & More in Cumming, GA, offers valuable advice for budding industry professionals.By ASI
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Convergence Corner: Lessons In Growth from Brewery Branding Co.
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25:35Brewery Branding Co. founder Jeremy Wood details how his distributor grew alongside the craft beer boom, leading to where they are now bringing a majority of their decoration in-house.By ASI
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The Blade Dive || Episode 51 || Cutters Camp 25' Fireside Chat
1:09:37
1:09:37
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1:09:37The Blade Dive Episode 51- We are joined by Elia Hamilton, Maddie McConomy, Brandon Dodds & Myles Grote. With Special Guest Questions from Chris Grenier, Josh Dirksen & Charles Beckinsale at SAM Magazine's Cutters Camp, Timberline Lodge, Mt. Hood Oregon! The Fireside Chat is sponsored by Prinoth Enjoy! And if you’re in the machine… Turn up the volu…
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Promo Insiders: How Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales in 2025
15:46
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15:46MediaTree, a supplier focused on selling branded gift cards, has recorded year-over-year sales growth of more than 80% so far in 2025. General manager Brian Duran attributes the substantial uptick, in part, to promo distributors having to get creative for campaigns where original plans were disrupted thanks to tariffs and other supply chain issues.…
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Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
15:44
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15:44Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, talks about promo-heavy events she’s attended lately and gives the inside scoop on what giveaways are popular on and off campus.By ASI
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Why Your Clients Will Love the Washed Collection by BELLA+CANVAS
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13:43Help your clients tell their brand story with unique styles that are iconic from the start. We’re talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today’s podcast, we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS. We’ll discuss everything you need to know to sell the most premium garment dye collection…
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Branding Together: Reinventing a Legacy Print & Promo Business
41:36
41:36
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41:36In this month’s episode, we chat with Lindsey Reid of emblm who bought her parents’ company Direct Printing and Graphics in March of 2020 and underwent a full rebrand last year.By ASI
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Promo Insiders: Hot Ideas for Summer Promo Sales
34:22
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34:22ASI Media Editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger – plus Editorial Intern Chris Bao – discuss summer and back-to-school sales tips, and take turns trying sweet and savory eats to celebrate the new season.By ASI
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Promo Insiders: Top Insights From the First-Ever Study of South Africa’s Merch Market
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32:16ASI’s Michelle Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promotional products companies everywhere.By ASI
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Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big Name Customers
27:39
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27:39Ikey Bensimhon, CEO of Merch.com, discusses his past in print and promo, and how he got to where he is providing branded merchandise and print to some of the most recognizable brands in the world.By ASI
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Promo Insiders: Supply Chain Leaders Talk 2025 Inventory Outlook For Merch Industry
31:47
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31:47Tim Behling and Patrick Noonan, executives at Gemline and SanMar respectively, share insights every distributor needs to know regarding industry stock and how to navigate sourcing turmoil.By ASI
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Convergence Corner: Eric Brooks Talks Providing Print & Promo For An International Retailer
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25:43The vice president of sales for BrandCo. Marketing (asi/455385) delves into that and much more when it comes to having success in the worlds of branded merch and printing.By ASI
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Promo Insiders: A Pillow That Used to be an Umbrella? Kathy Cheng Shares Upcycling Success Stories
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22:35In this episode of Promo Insiders, Cheng of Redwood Classics Apparel (asi/81627) discusses the opportunities and challenges of upcycling in the promotional products industry.By ASI
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Convergence Corner: How My Tribe Print & Promo Tells a Story With Its Work
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26:40The Native American woman-owned business combines print and promotional products together for campaigns that go much deeper than the ink on the surface.By ASI
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