Best Canvas Cutter Podcasts (2025)

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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack 52:43

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2d ago52:43

52:43

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies sh…

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Training the Ultimate Bird Dog with Tyce Erickson and Utah Bird Dog Training 1:03:20

5d ago1:03:20

1:03:20

In this episode of The Cutter Cast, we sit down with Tyce Erickson, owner and head trainer of Utah Bird Dog Training, to dive into the world of hunting with dogs. Tyce shares his 17 years of experience training dogs for both upland bird hunting and waterfowl, breaks down what makes a great bird dog, how to determine which breed of dog will best fit…

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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt 1:01:32

6d ago1:01:32

1:01:32

#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. D…

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How B2B Marketers Are Actually Using AI for Content 1:02:12

9d ago1:02:12

1:02:12

#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…

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Burro and Mule: Duffel Bags Built for Every Adventure 39:04

10d ago39:04

39:04

In this episode of The Cutter Cast, we talk about two rugged duffel bags that are built to work together — the Burro and Mule Duffel Bags. We also announce the winners of the Kickoff Giveaway! The Mule is our big 100L gear hauler, perfect for long hunts, heavy loads, and travel when you need to pack it all. The Burro is its smaller sidekick, ideal …

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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist 53:00

13d ago53:00

53:00

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…

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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan 54:59

16d ago54:59

54:59

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…

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The Hunt for BJ: An Epic Mule Deer Hunt 30:40

19d ago30:40

30:40

In this episode of The Cutter Cast, Seth sits down with Kyle Paxman to relive an unforgettable mule deer hunt in Wyoming’s legendary Region G. Kyle tells the story of a big buck they nicknamed BJ, a deer he hunted across multiple seasons. After seventeen long days of glassing, grinding, and close calls, Kyle finally found himself face-to-face with …

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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick 48:10

20d ago48:10

48:10

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…

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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert 56:20

23d ago56:20

56:20

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…

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Bonus Episode: 2025 Archery Set-Up 21:04

27d ago21:04

21:04

In this bonus episode, Seth and Jake give a quick breakdown of their archery setups for the 2025 hunting season. They cover the bows they’re running this year — and why — along with their sights, stabilizers, arrows, and the broadheads they’re planning to hunt with. Whether you’re dialing in your own setup or just love geeking out on gear, this one…

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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks 58:04

27d ago58:04

58:04

#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel c…

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What We're Hunting This Year and What We're Sleeping In 37:12

29d ago37:12

37:12

In this episode, we’re walking through our 2025 hunting season plans — what we’re chasing, where we’re going, and the Canvas Cutter gear we’ll be taking with us on each hunt.From early season archery to late-season tags, we break down the setups we trust, the gear we’re packing, and what we’re most excited about heading into the fall. We also talk …

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New Product Alert! This One Might Surprise You... 18:17

30d ago18:17

18:17

In this episode, we reveal a brand-new Canvas Cutter product: an upcoming air/foam hybrid sleeping pad built for maximum comfort, rugged durability, and easy use in the field. It features a self-inflating and self-deflating pump, an optional valve, and a tough outer shell wrapped around an open-cell foam core that delivers great insulation and supp…

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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri 52:56

1M ago52:56

52:56

#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…

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You Have A Good Tag, Now What...? 25:52

1M ago25:52

25:52

You pulled a great tag — now what?In this episode, Seth and Kyle break down the key points from Kyle’s article, “You Have a Good Tag, Now What?”, available now at ⁠https://canvascutter.com/blogs/blog/you-ve-drawn-a-fancy-tag-now-what⁠. They walk through the most important steps you should take after drawing a coveted tag, from research and gatherin…

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New Product Alert! The R.E.M. Pillow 14:58

1M ago14:58

14:58

New product alert! In this episode, we unveil something we’ve been testing (and sleeping on) for a while — our brand-new camping pillow, code-named the R.E.M. Designed for serious comfort in the woods, this pillow features a 1" memory foam topper, an inflatable air bladder, and a soft buffalo plaid cotton cover that’s fully removable and washable. …

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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025 59:09

1M ago59:09

59:09

#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…

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The Most Adaptable Sleeping Bag Ever Made: The Bunker Bag 26:49

1M ago26:49

26:49

The Cutter Cast is back — and we’re kicking things off with a giveaway and a sleeping bag that might just ruin all other sleeping bags for you. In this episode, we talk about why we’re relaunching the show, how The Cutter Cast fits into the mission of Canvas Cutter, and what you can expect moving forward. Then we dive into the Bunker Sleeping Bag —…

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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao 46:00

1M ago46:00

46:00

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…

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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț 55:54

1M ago55:54

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#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…

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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio 48:01

1M ago48:01

48:01

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn fo…

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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro 52:41

2M ago52:41

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#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and…

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How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook 57:51

2M ago57:51

57:51

#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Je…

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Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand 54:23

2M ago54:23

54:23

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup …

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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team 58:10

2M ago58:10

58:10

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Toge…

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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman 44:58

2M ago44:58

44:58

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignmen…

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The Blade Dive || Episode 51 || Cutters Camp 25' Fireside Chat 1:09:37

2M ago1:09:37

1:09:37

The Blade Dive Episode 51- We are joined by Elia Hamilton, Maddie McConomy, Brandon Dodds & Myles Grote. With Special Guest Questions from Chris Grenier, Josh Dirksen & Charles Beckinsale at SAM Magazine's Cutters Camp, Timberline Lodge, Mt. Hood Oregon! The Fireside Chat is sponsored by Prinoth Enjoy! And if you’re in the machine… Turn up the volu…

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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close 53:57

2M ago53:57

53:57

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important t…

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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer 54:46

2M ago54:46

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#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands th…

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Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis 54:55

2M ago54:55

54:55

#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even …

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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush 54:43

3M ago54:43

54:43

#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-worl…

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Why I Love Marketing (Quick Voice Note From Dave) 5:13

3M ago5:13

5:13

Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out …

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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan 56:46

3M ago56:46

56:46

#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cove…

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Email Deliverability: What Every B2B Marketer Needs to Know 56:28

3M ago56:28

56:28

#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make …

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How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping 51:29

3M ago51:29

51:29

#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly…

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How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising 43:30

3M ago43:30

43:30

#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure …

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Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams 53:29

3M ago53:29

53:29

#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They bre…

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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman) 1:01:28

3M ago1:01:28

1:01:28

#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irre…

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B2B Website Optimization: Real Examples and Live Feedback 1:02:15

3M ago1:02:15

1:02:15

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark. This panel brings deep experience in conver…

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6 Steps to Building a Customer Insights Program with Shoshana Kordova 54:17

3M ago54:17

54:17

#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and template…

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Cold Email: Lessons from Real Outbound Campaigns in 2025 50:18

4M ago50:18

50:18

#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound a…

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The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei 38:08

4M ago38:08

38:08

#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scale…

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The Lead Nurture Email Playbook: What Works and What Doesn’t 59:22

4M ago59:22

59:22

#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear…

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Fixing the Disconnect Between Marketing and Sales with Talya Heller 41:25

4M ago41:25

41:25

#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Togeth…

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B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine) 39:53

4M ago39:53

39:53

#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually con…

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High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz 45:56

4M ago45:56

45:56

#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and eng…

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B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025 52:13

4M ago52:13

52:13

#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaign…

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The Quiet Shift: How B2B Teams are Winning Post-SEO 53:20

4M ago53:20

53:20

#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies…